What Kiflo does

Kiflo is a Paris-based B2B SaaS company that provides a Partnership Relationship Management (PRM) platform designed to help companies manage the full partner lifecycle, from recruitment and onboarding through revenue tracking and payouts. Founded in 2019 and operating as a French SARL (KIFLO), the company serves 400+ partner-driven businesses globally across referral, reseller, and affiliate partner programs, with customers ranging from SMBs and mid-market firms to enterprises and nonprofits (logos include Bandwidth, Intershop, Sellsy, Efecte, Donorbox, Holded, Trengo, and Rotageek). The platform differentiates through domain specialization in B2B partnership management, transparency-oriented design, and native two-way integrations with the dominant B2B revenue stack (HubSpot, Salesforce, Stripe, Chargebee).

The product architecture centers on a core Partner Management Platform composed of eight integrated modules: Recruit (partner applications and approvals), Onboard (scalable onboarding pipelines), Enable (content and training sharing), Track (CRM-synced lead registration and revenue attribution), Collaborate (partner self-serve portal and shared pipeline visibility), Incentivize (automated commissions and self-invoicing payouts via Stripe), Measure (KPI dashboards and revenue reports), and Automate (workflow builder, email automation, channel-conflict detection), plus a Partner Directory Builder feature for externally showcasing partner ecosystems. A public Developer Hub and REST API (docs-api.kiflo.com) support custom integrations and automations. The platform reports 99.996% app uptime and 99.992% API uptime and maintains SOC compliance credentials alongside full GDPR compliance with EU standard contractual clauses for international data transfers.

Kiflo operates a direct, demo-led sales motion targeting B2B teams with established partner programs; pricing is quote-based and not publicly disclosed. The company is bootstrapped (SARL with €1,000 share capital, no disclosed venture or institutional investors), employs 1–10 people, and is led by co-founders Steven Muhr (CEO) and Jérôme Thievent (COO). Go-to-market leverages content marketing (blog, guides, newsletter), expert-led webinars, the Partnership Experts Directory community, a Kiflo Ambassadors referral program, and earned reviews on G2.

Name

Kiflo

Legal name

KIFLO

Website

https://kiflo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kiflo is a Paris-based B2B SaaS company that provides a Partner Relationship Management (PRM) platform for SMB, mid-market, enterprise, and nonprofit customers running referral, reseller, and affiliate programs, with native integrations to HubSpot, Salesforce, and Stripe.

Ownership category

akta.pro rank

Product category

Partner Relationship Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Management Services (8741)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Partner relationship management
• Channel partner software
• Partner ecosystem platform
• Reseller management software
• Partner onboarding automation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS solution for partner relationship management. The platform is provided as a hosted solution with subscription plans based on usage tiers.

Distribution channels1 record

Marketing channels7 records

Core offering

Kiflo is a cloud-based Partner Relationship Management (PRM) SaaS platform that enables B2B companies to manage the entire partner lifecycle—from recruitment, onboarding, and enablement through deal tracking, commission automation, and performance measurement. The platform is built on a unified data layer with native two-way integrations to HubSpot and Salesforce CRMs and to Stripe for automated commission payouts.

Product overview

Kiflo is a single unified Partner Relationship Management (PRM) platform consisting of the core Kiflo Partner Management Platform plus eight integrated modules: Recruit (partner applications and approvals), Onboard (scalable onboarding processes), Enable (content and training sharing), Track (lead/deal tracking with CRM sync), Collaborate (partner portal and pipeline visibility), Incentivize (automated commissions and payouts), Measure (KPI dashboards), and Automate (workflow automation). The platform also includes a Partner Directory Builder feature for showcasing partner ecosystems. All modules share a unified data layer and work together to manage the complete partner lifecycle from recruitment through revenue tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiflo Partner Management Platform A cloud-based Partner Relationship Management (PRM) SaaS platform for B2B companies that need to manage the full lifecycle of referral, reseller, affiliate, and distribution partners. The platform includes recruitment, onboarding, enablement, deal tracking, collaboration, commission automation, KPI measurement, and workflow automation, and ships with native two-way integrations to HubSpot, Salesforce, and Stripe plus a self-serve partner portal and developer API. It is sold to mid-market and enterprise B2B businesses that run structured partner programs.

Quantifiable outcome

• Doubled indirect sales revenue in first year
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationFull native two-way CRM integration. Data flows from Kiflo into HubSpot and back as deals move through the pipeline. Sales teams can see partner leads and keep deals updated in real-time.
• SalesforcecoreTechnology or IntegrationFull native two-way CRM integration with Salesforce. Enables seamless sync of partner leads and deals between Kiflo and Salesforce CRM.
• StripecoreTechnology or IntegrationStripe integration automates commission calculations and enables self-invoicing for partner payouts, streamlining the entire rewards and compensation process.
• Google AnalyticsminorOthersThird-party cookie used for website analytics and traffic measurement purposes.
• LinkedInminorOthersThird-party cookie used for marketing analytics and LinkedIn advertising tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PartnerStack: Direct PRM and partner ecosystem platform serving B2B SaaS companies with partner recruitment, onboarding, tracking, and payouts. Closest direct competitor to Kiflo, targeting the same referral, reseller, and affiliate use cases with overlapping CRM integrations.
• Crossbeam: Partner ecosystem platform focused on account overlap data and partner-sourced pipeline visibility for B2B SaaS. Highly comparable to Kiflo's Track and Collaborate modules and competes for the same mid-market partnership leader buyer.
• ZINFI Technologies: Unified Partner Relationship Management suite covering recruitment, onboarding, enablement, marketing, and incentives. Direct competitor in the PRM category with broader global footprint and longer enterprise track record than Kiflo.
• Allbound: PRM platform with partner portal, CRM integrations, and pipeline reporting aimed at B2B SaaS vendor partner programs. Closely comparable feature set to Kiflo across the partner lifecycle.
• Channeltivity: PRM software for vendor channel programs including partner portals, lead registration, and deal registration. Comparable to Kiflo in targeting mid-market B2B vendors running formal channel programs.
• Reveal: PRM and partner intelligence platform with CRM-native deal registration and account mapping. Comparable to Kiflo's Track module and competes for similar partnership operations buyers.
• PartnerTap: Partner relationship management platform emphasizing account sharing, lead sharing, and CRM-based pipeline collaboration for B2B technology vendors. Comparable to Kiflo's lead/deal tracking and CRM sync capabilities.

Broad incumbents

• Impact: Large partnership and affiliate management platform spanning affiliate, influencer, and B2B partnerships. Overlaps with Kiflo's affiliate partner use case at higher end of market with broader suite.
• Salesforce Partner Community (PRM within Experience Cloud): Native PRM-style capabilities inside Salesforce Experience Cloud for partner portals, leads, and deal registration. Represents an embedded incumbent risk for Kiflo's Salesforce-integrated customer base.
• Tune (Partnerize / TUNE): Affiliate and partner marketing platform with tracking, attribution, and payouts for performance marketing programs. Adjacent incumbent that overlaps with Kiflo's affiliate partner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiflo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiflo