Caf

Identity Verification & Anti-Fraud Softwarecaf.io

Company typePrivate
Founded2021
HeadquartersSão Paulo, Brazil
Headcount251–500
GTM typeB2B
OfferingSoftware

Caf firmographics

Firmographics

Name: Caf
Legal name: COMBATEAFRAUDE TECNOLOGIA DA INFORMAÇÃO S.A.
Website: https://caf.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Caf industry classification

Industry

Product category: Identity Verification & Anti-Fraud Software
NAICS: Credit Bureaus (561450)
akta.pro primary industry: Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

Identity verification
Anti-fraud platform
Biometric authentication
Document verification
KYC compliance

Where Caf is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Caf business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription (Certta): Subscription-based SaaS platform providing identity verification and anti-fraud solutions. Certta Start is a self-service platform for small and medium enterprises. Enterprise clients receive customized plans through commercial proposals.
Usage-based API Access: API-based access to verification services, allowing clients to integrate identity verification and anti-fraud capabilities into their systems with consumption-based pricing

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Enterprise - Custom enterprise plans for large organizations
Subscription	Monthly	Certta Start - Self-service SaaS for SMBs

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Caf product offering

Product offering

Core offering

Caf (now Certta) operates an AI-powered intelligent anti-fraud hub that unifies identity verification, document authentication, facial biometrics, multi-factor authentication, and fraud detection within a single platform. The company sells this platform to large enterprises in banking, fintech, e-commerce, mobility, and sports betting through direct field sales and APIs, and offers a self-service SaaS variant (Certta Start) for small and medium businesses.

Product overview

Certta (formerly Caf) is an intelligent anti-fraud hub offering a unified platform with multiple integrated products for digital identity verification and fraud prevention. The portfolio consists of Certta Pro as the central hub platform, core verification products (FaceID for facial biometrics, DocID for document verification, Profile Check for comprehensive identity data validation, VerifAI for AI-powered fraud detection, and AuthID for multi-factor authentication), plus add-on modules (Hubby AI assistant, Flow workflow builder, Onboarding Builder, and Conecta intelligence hub). Certta Start provides a separate self-service SaaS offering for SMEs. The platform serves banks, fintechs, ecommerce, mobility, delivery, sports betting, and other sectors.

Differentiator

Problem solved

Functional benefit

Brands

Certta Pro: A single hub solution that brings together everything needed to validate identities, documents, and make decisions with greater security and agility combining data, integrations, customization, and AI.
Certta Start
Certta Flow
Conecta
Hubby

Products and services

Certta Pro (Hub Platform) Central hub platform that unifies identity validation, document verification, and AI-powered decision-making for enterprise clients.
FaceID Facial biometrics solution providing 1:N facial recognition, liveness detection, face match, and face database capabilities for identity verification.
DocID Document verification solution featuring Doc Less, document liveness detection, OCR text extraction, and document detector for authenticating identity documents.
Profile Check Comprehensive identity validation checking financial information, criminal records, judicial background, driver information, contact data, employment information, and restricted lists.
VerifAI AI-powered verification suite providing smart OCR, fraud detection, data validation, deepfake detection, image similarity, and document similarity analysis.
AuthID Multi-factor authentication solution offering 2FA via SMS and email, device signals, and Face Authenticator for secure access control.
Flow Visual workflow builder enabling drag-and-drop creation of antifraud decision flows using data, rules, and AI with real-time strategy adaptation capabilities.
Certta Start Self-service SaaS platform designed for small and medium enterprises providing identity verification through public/private data validation and document authenticity checking.

Companies that use Caf

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Caf technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Caf partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Caf competitors and assessment

Company assessment

Direct peers

idwall (unico): Brazilian identity verification and KYC platform offering facial biometrics, document validation, and background checks. Closest direct competitor to Caf/Certta in the Brazilian market, serving banks, fintechs, and marketplaces.
Truora: LatAm-focused identity verification and fraud-prevention platform providing background checks, facial recognition, and document validation across Latin America. Directly competes with Caf/Certta across the same regional customer base.
Onfido: Global identity verification platform providing AI-powered document and biometric verification. Directly comparable product offering, with established multinational enterprise presence and significantly larger capital base.
Jumio: Global identity verification and KYC/AML platform offering biometric authentication, document verification, and fraud signals. Competes head-to-head with Caf/Certta for enterprise customers across banking, fintech, and e-commerce verticals.
Veriff: AI-powered identity verification company offering document authentication, biometric verification, and fraud-prevention capabilities. Direct competitor in the global identity-verification category with overlapping vertical focus on fintech and marketplaces.
Persona: Identity verification and KYC platform providing configurable identity flows, document verification, and database checks. Direct competitor with comparable no-code customization philosophy and enterprise focus.
Socure: US-based digital identity verification and fraud-prevention platform using AI/ML for KYC, AML, and synthetic-identity detection. Direct competitor in the identity-and-fraud category serving financial services and digital economy clients.

Others

Mitek Systems:

Broad incumbents

GBG (GBG Group): Global identity verification, location intelligence, and fraud-prevention incumbent serving regulated industries worldwide. Broader incumbent portfolio but directly overlapping product capabilities in identity verification and KYC.

Regional players

CAF (Combate à Fraude, Mexico): Mexican anti-fraud and identity verification platform with comparable offerings for KYC, document verification, and biometric authentication. Operates in a different geography but serves highly similar verticals (banking, fintech, e-commerce) across Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Caf compliance and trust

Trust signal

Compliance2 records

Caf financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Caf leadership team

Management profile

Number of profiles

Profiles2 records

Caf funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Caf M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caf

What does Caf do?

Is Caf a public or private company?

Caf is a private company. It is classified as venture growth investor backed and is currently operating.

When was Caf founded?

Caf was founded in 2021. It employs 251 to 500 people.

Where is Caf based?

Caf is headquartered in São Paulo, Brazil, in the Latin America region.

How does Caf make money?

Two revenue lines are on record. SaaS Subscription (Certta) is the primary driver. The others are usage-based API Access.

Who are Caf's main competitors?

Direct peers on record are idwall (unico), Truora, Onfido, Jumio, Veriff, Persona and Socure. Mitek Systems is listed as an others. GBG (GBG Group) is listed as a broad incumbent. CAF (Combate à Fraude, Mexico) is listed as a regional player.

Does Caf have an API?

Yes. Certta provides API access for developers to integrate identity verification and anti-fraud solutions. The platform supports integration via API for processing personal data and identity authentication. The platform is accessible at https://auth.caf.io for users to access and manage anti-fraud solutions. The website references a 'Developers' section at /developers indicating developer-facing API documentation exists.

What industry is Caf in?

Caf's product category is Identity Verification & Anti-Fraud Software. Its primary akta.pro industry code is FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes). Its NAICS code is 561450.