Shufti
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Shufti firmographics
Firmographics- Name
- Shufti
- Legal name
- Shufti Pro Limited
- Website
- https://shuftipro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Shufti is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Shufti business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Identity Verification API/SaaS: Usage-based or subscription pricing model for API access to identity verification services including document verification, facial biometrics, liveness detection, and AML screening. Pricing typically ranges from $0.20 to $2.50+ per verification depending on verification types and volume. Enterprise agreements available with negotiated rates.
- Enterprise Platform Licenses: Annual or multi-year contracts for enterprise deployments with full access to verification suite, custom workflows, dedicated support, and compliance features. Includes on-premises deployment options for regulated industries requiring data residency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based API pricing for verification services |
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Shufti product offering
Product offeringCore offering
[Insufficient source material — no extractable evidence]
Product overview
Shufti is an AI-powered identity verification and compliance platform providing a comprehensive suite of solutions across the entire identity lifecycle. The platform consists of four main pillars: User Verification (Face Verification, Document Verification, VideoIdent, Age Verification, Address Verification, NFC Verification, Fast ID, eIDV, Consent Verification), Business Onboarding (Business Verification/KYB, Due Diligence, Investor Verification, QES), Authentication (Behavioral Biometrics, Device Fingerprinting, MFA, Fraud Hub), and Monitoring & Compliance (AML Screening, Transaction Monitoring, PEP/RCA Screening, Sanctions Screening, Watchlist Screening). The platform is built on proprietary Shufti AI technology trained on 10,000+ global documents using zero-shot learning, and offers deployment flexibility including cloud, on-premises, and hybrid models via RESTful API, mobile SDKs (iOS, Android, Flutter, React Native), Journey Builder no-code workflow designer, and orchestration platform integration with systems like DevCode Identity. The offering also includes specialized audit tools through the Blind Spot Audit Suite for deepfake detection and document authenticity verification.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduces KYC costs by up to 70% through automation
- +7 more outcomes
Companies that use Shufti
Customer profileNamed customers13 records
Segments10 records
Shufti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
Shufti partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- EvrotrustcorePartnership with Bulgarian trust service provider Evrotrust to combine identity verification and qualified electronic signatures into a single process. Shufti handles identity verification, onboarding orchestration, and compliance controls while Evrotrust issues qualified certificates and performs qualified signing, enabling a verified identity to carry through to a legally-binding certified signature in one auditable flow. Collaboration targets businesses across Europe seeking unified digital trust solution ahead of EU AML Regulation (July 2027).
- EvrotrustcorePartnership expansion with Evrotrust for DACH region (Germany, Austria, Switzerland) digital trust services. Under agreement, Shufti offers Qualified Electronic Signature services through Evrotrust's platform while Evrotrust integrates Shufti's identity verification and VideoIdent KYC onboarding capabilities. Positions both companies to capitalize on EUDI Wallets, reusable KYC, and qualified trust services as eIDAS 2.0 reshapes Europe's digital identity landscape.
- CrypFinecoreCrypFine, a global digital asset exchange, integrated Shufti Pro's AI-powered identity verification technology. Implementation includes automated identity verification, document authentication, biometric facial recognition, and fraud detection capabilities aligned with FATF guidelines. Positions CrypFine to meet institutional-grade compliance standards and expand footprint in regulated markets.
- DevCode IdentitycoreStrategic partnership integrating Shufti's KYC, KYB, AML, and identity verification services into DevCode Identity's workflow-led identity orchestration platform. Enables organizations to deploy Shufti's verification capabilities including deepfake detection, biometric verification, and AML screening within DevCode's orchestration layer that connects to over 200 identity and KYC providers. Supports multi-market onboarding across regulated industries while maintaining consistent governance and audit readiness.
- White Hat GamingstrategicExtended partnership with White Hat Gaming to provide AI-powered KYC and facial biometric verification solutions, enhancing compliance and secure player onboarding in regulated markets. Collaboration ongoing since 2019 focuses on reducing onboarding times, fraud, and manual reviews across multiple jurisdictions.
- Gamer WagercorePartnership with Gamer Wager to implement enhanced identity verification and AML screening for peer-to-peer esports wagering platform supporting US market entry. Integration includes document verification, facial biometric verification, electronic identity verification, AML screening, and ongoing monitoring to help Gamer Wager meet regulatory requirements across different US jurisdictions.
- Gaming Operations AcademyminorJoined Gaming Operations Academy Knowledge Partner network to support AML training in gaming industry through live data, case studies, and AI fraud tools. Collaboration includes hosting a free workshop on AML practices in gaming. Aims to enhance AML and fraud detection knowledge across gaming operators.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Shufti competitors and assessment
Company assessmentDirect peers
- Onfido (Entrust): AI-driven identity verification and KYC/AML platform acquired by Entrust; competes head-to-head with Shufti on document, biometric, and AML screening for fintech, banking, and crypto customers across global markets.
- Sumsub: Full-cycle identity verification and compliance suite covering KYC, KYB, AML, deepfake detection, and transaction monitoring for fintech, gaming, and crypto — directly overlaps Shufti's four-pillar platform and core verticals.
- Jumio: Enterprise identity verification provider offering document + biometric verification, AML screening, and KYC orchestration for banks, fintechs, crypto platforms, and online merchants globally.
- Veriff: AI-powered identity verification platform serving fintech, crypto, mobility, and gig economy with document verification, biometric matching, and age estimation — overlaps Shufti's product suite and customer base.
- Persona: Configurable identity verification platform with KYC, KYB, AML, and age verification used by fintechs, crypto exchanges, and online communities; competes with Shufti on flexible onboarding flows and global document coverage.
- ID.me: Identity verification network with NIST/IAL2-compliant facial matching, document verification, and group affiliation verification for US government, healthcare, and financial services — comparable regulated-IDV competitor.
- iDenfy: Lithuania-based identity verification and AML compliance provider offering document verification, biometric authentication, and fraud prevention for fintech, gaming, and crypto — overlapping SME and mid-market segments with Shufti.
- AU10TIX: Multi-factor identity verification and fraud-detection platform specializing in document authentication, biometric verification, and synthetic-identity detection for banks, crypto, and fintechs.
Broad incumbents
- Mitek Systems: Public mobile capture and identity verification provider offering MiSnap, ID Document Verification, and MiVIP for financial services; broader portfolio of deposit/liveness products but overlaps with Shufti's KYC and document-verification capabilities.
- GBG (now IDology/Veriff ecosystem): Global identity and location intelligence provider offering KYC, AML, document verification, and fraud prevention to regulated enterprises; broader incumbent with overlapping location/identity data capabilities to Shufti's eIDV and AML stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Shufti social profiles
Digital presenceShufti compliance and trust
Trust signalCompliance10 records
Shufti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shufti leadership team
Management profileNumber of profiles
Shufti subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shufti funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shufti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shufti
What does Shufti do?
[Insufficient source material — no extractable evidence]
Is Shufti a public or private company?
Shufti is a private company. It is classified as unknown and is currently operating.
When was Shufti founded?
Shufti was founded in 2017. It employs 101 to 250 people.
Where is Shufti based?
Shufti is headquartered in London, United Kingdom, in the Europe region.
How does Shufti make money?
Two revenue lines are on record. Identity Verification API/SaaS are the primary driver. The others are enterprise Platform Licenses.
Who are Shufti's main competitors?
Direct peers on record are Onfido (Entrust), Sumsub, Jumio, Veriff, Persona, ID.me, iDenfy and AU10TIX. Broad incumbents are Mitek Systems and GBG (now IDology/Veriff ecosystem).
Does Shufti have an API?
Yes. Shufti offers a RESTful API for identity verification and AML compliance integration. The API supports verification requests, status checks, PDF report generation, callback notifications, and proof access. Clients can customize verification modes (image_only, video_only, any) at the service level, enable retry options, and receive server-to-server callbacks. The platform supports off-site verification with asynchronous responses via event triggers. Developer documentation is at developers.shuftipro.com.