RabbitHole
RabbitHole is a Web3 loyalty and retention platform that rewards individual crypto users for holding assets via its Hold-to-Earn mechanism and enables crypto teams to deploy targeted retention campaigns through Rabbithole Studios, the Headless SDK, and RewardKit.
- Company typePrivate
- Founded2020
- HeadquartersVenice, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RabbitHole does
RabbitHole is a Web3 loyalty and retention platform founded in 2020 and headquartered in Venice, California, with a headcount of 11-50. The platform serves two distinct customer sets through parallel go-to-market motions. On the consumer side, individual crypto users connect wallets via app.rabbithole.gg, discover campaigns, and earn continuous rewards through a "Hold-to-Earn" mechanism that pays users for holding assets and remaining active on-chain, with tiered loyalty progression from Bronze to Diamond and compounding multipliers. On the enterprise side, crypto teams, DeFi protocols, L2 ecosystems, stablecoin teams, staking products, and AI agent projects use Rabbithole Studios to design, target, and pay for activation and retention campaigns targeted at high-signal on-chain users.
The underlying technology stack is a blockchain-based on-chain loyalty and retention platform. Its core proprietary components include a Hold-to-Earn primitive that streams daily rewards while users hold assets and stay active, a tiered loyalty system with multipliers, and developer-facing tooling consisting of a Headless SDK (TypeScript) for calling Boost primitives directly and a RewardKit drop-in widget for claim flows, identity verification, and payouts. Public documentation lives at docs.boost.xyz and the company's contact email is [email protected], suggesting a current or upcoming developer brand identity around Boost. The platform supports multi-chain on-chain actions (including Base) and uses on-chain behavioral data, identity, and capital filters for targeting.
RabbitHole monetizes through B2B campaign fees: teams pay to deploy retention campaigns via Rabbithole Studios, with revenue tied to reward spend and performance metrics such as cost per retained dollar. Pricing is quote-based and not publicly disclosed. Named enterprise customers include Optimism, Arbitrum, World, Uniswap, Polymarket, Morpho, Zora, Celo, and Para, spanning DeFi, L2, prediction markets, creator platforms, and mobile blockchain. The company has raised $21.6M in venture funding: a $3.6M seed in June 2021 led by Electric Capital, and an $18M Series A in February 2022 led by Greylock and TCG Crypto. CEO and co-founder is Brian Flynn.
RabbitHole firmographics
Firmographics- Name
- RabbitHole
- Legal name
- Rabbithole
- Website
- https://rabbithole.gg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RabbitHole is a Web3 loyalty and retention platform that rewards individual crypto users for holding assets via its Hold-to-Earn mechanism and enables crypto teams to deploy targeted retention campaigns through Rabbithole Studios, the Headless SDK, and RewardKit.
- Ownership category
- akta.pro rank
RabbitHole industry classification
Industry- Product category
- Web3 Loyalty & Retention Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)
- akta.pro secondary industry
- Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)
Keywords
Where RabbitHole is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Markets served
RabbitHole business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- B2B Campaign Fees: Crypto teams use Rabbithole to design, target, and pay for retention campaigns. The platform charges teams to run activation and retention campaigns targeting on-chain users based on capital, identity, and real on-chain behavior.
- Platform Fees: Teams using Rabbithole Studios pay to deploy campaigns. Revenue is generated based on reward spend and campaign performance metrics like cost per retained dollar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Example retention campaign: USDC holders, 60-day duration with milestone bonuses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
RabbitHole product offering
Product offeringCore offering
RabbitHole is an on-chain loyalty and retention platform that rewards users with crypto for holding assets and staying active on-chain, using a Hold-to-Earn model with tiered multipliers (Bronze through Diamond), lottery drops, and check-in rewards. For crypto teams, it offers Rabbithole Studios, a B2B campaign platform for designing, targeting, and paying for activation and retention campaigns, exposed via a Headless SDK and RewardKit widget for direct integration.
Product overview
Rabbithole is a unified Web3 loyalty and retention platform that rewards users for holding assets and participating on-chain through its Hold-to-Earn mechanism. The platform operates as a single product offering with multiple integrated features including tier-based rewards (Bronze to Diamond), lottery drops, check-in rewards, and a leaderboard. For enterprise clients, Rabbithole Studios provides campaign building tools with the Headless SDK and RewardKit widget for technical integration. Users access the platform via the main website at rabbithole.gg or the app at app.rabbithole.gg.
Differentiator
Problem solved
Functional benefit
Brands
- RabbitHole Studios: A team-focused product offering for Web3 teams to design, target, and pay for retention campaigns with activation and retention campaign services.
Products and services
- Rabbithole Platform Web3 loyalty and retention platform enabling individual crypto users to earn rewards by holding assets, staying active, and participating on-chain, with tier-based rewards (Bronze to Diamond), lottery drops, check-in rewards, and exclusive yield opportunities streamed to wallets in real time.
- Rabbithole Studios B2B campaign management platform that enables crypto teams, DeFi protocols, L2 ecosystems, stablecoin teams, staking products, and AI agent projects to design, target, and pay for activation and retention campaigns, combining daily rewards, APY, milestones, tiers, and capital thresholds.
- Headless SDK TypeScript SDK that lets developers call Boost primitives directly to build custom boosts, scope budgets, and surface claims, with support for on-chain actions across chains (e.g., Base), contract method matching, and asset-based budget scaling.
- RewardKit Drop-in incentive widget for any application that handles the full claim flow, identity verification, and payouts, letting teams ship incentive programs in minutes without building custom UI.
Quantifiable outcome
- Higher tier users (Diamond) earn up to 2x multipliers on campaigns compared to base Bronze tier
- +1 more outcomes
Companies that use RabbitHole
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles7 records
RabbitHole technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RabbitHole partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
RabbitHole competitors and assessment
Company assessmentDirect peers
- Zealy: Zealy (formerly Crew3) is a Web3 community engagement and questing platform that helps crypto projects drive user activation, comparable to Rabbithole's B2B campaign offering.
- Layer3: Layer3 is a Web3 quests and rewards platform targeting crypto teams and users with on-chain engagement campaigns, serving overlapping customer segments as Rabbithole.
- Galxe: Galxe is the leading Web3 quest and loyalty platform, directly competing with Rabbithole for the same DeFi, L2, and protocol customers (Optimism, Arbitrum, etc.) running activation and retention campaigns.
- QuestN: QuestN is a Web3 quest platform that helps protocols run on-chain engagement campaigns, addressing the same customer pain points as Rabbithole Studios.
- Intract: Intract is a Web3 questing and identity platform offering learn-to-earn campaigns and on-chain reputation, overlapping with Rabbithole's activation and retention use cases.
- DappBack: DappBack is a Web3 loyalty and user retention platform offering rewards-based engagement programs for decentralized applications, directly comparable to Rabbithole's Hold-to-Earn model.
Broad incumbents
- Thirdweb: Thirdweb is a broad Web3 developer infrastructure platform that could expand into the retention and incentive layer where Rabbithole operates, representing a potential incumbent threat.
Others
- Dune Analytics: Dune Analytics is a blockchain data and analytics platform; while not a direct competitor, it provides the data substrate that complements Rabbithole's on-chain targeting capabilities.
- Privy: Privy is a Web3 authentication and embedded wallet infrastructure provider; it is adjacent infrastructure that crypto teams use alongside incentive platforms like Rabbithole.
Emerging players
- Cookie3: Cookie3 is a Web3 marketing analytics and AI-powered user acquisition platform; it overlaps with Rabbithole's targeting use case but is positioned earlier in the funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RabbitHole social profiles
Digital presenceRabbitHole financial estimates
Financial estimateRevenue estimate
Valuation estimate
RabbitHole leadership team
Management profileNumber of profiles
Profiles1 record
RabbitHole funding detail
Funding detailFunding overview
Funding rounds2 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RabbitHole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RabbitHole
What does RabbitHole do?
RabbitHole is an on-chain loyalty and retention platform that rewards users with crypto for holding assets and staying active on-chain, using a Hold-to-Earn model with tiered multipliers (Bronze through Diamond), lottery drops, and check-in rewards. For crypto teams, it offers Rabbithole Studios, a B2B campaign platform for designing, targeting, and paying for activation and retention campaigns, exposed via a Headless SDK and RewardKit widget for direct integration.
Is RabbitHole a public or private company?
RabbitHole is a private company. It is classified as venture growth investor backed and is currently operating.
When was RabbitHole founded?
RabbitHole was founded in 2020. It employs 11 to 50 people.
Where is RabbitHole based?
RabbitHole is headquartered in Venice, United States, in the North America region.
How does RabbitHole make money?
Two revenue lines are on record. B2B Campaign Fees are the primary driver. The others are platform Fees.
Who are RabbitHole's main competitors?
Direct peers on record are Zealy, Layer3, Galxe, QuestN, Intract and DappBack. Thirdweb is listed as a broad incumbent. Others are Dune Analytics and Privy. Cookie3 is listed as an emerging player.
Does RabbitHole have an API?
Yes. RabbitHole offers a Headless SDK for developers to build custom incentive solutions. Developers can call Boost primitives directly to create boosts, scope budgets, and surface claims. The SDK supports on-chain actions across different chains (e.g., Base), contract method matching, and asset-based budget scaling. RewardKit is also available as a drop-in widget for quick integration. Documentation available at docs.boost.xyz. Developer documentation is at docs.boost.xyz.
What industry is RabbitHole in?
RabbitHole's product category is Web3 Loyalty & Retention Software. Its primary akta.pro industry code is FSADAIAF, B2B Crypto Payouts, Mass Payments & Treasury Disbursements, with a secondary code of FSADAIAN, Digital Gift Cards, Vouchers & Stored-Value (Crypto). Its NAICS code is 522320 and its SIC code is 6200.