Smart Mobility
Smart Mobility is a privately held Tunisian company, founded in 2009, that sells and operates GPS telematics, IoT, and fleet management solutions — including Smart Fleet, Smart Taxi connected taximeters, and dashcams — to enterprises, SMEs, and taxi operators in Tunisia, monetizing via hardware sales, subscriptions, and professional services.
- Company typePrivate
- Founded2009
- HeadquartersManouba, Tunisia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smart Mobility does
Smart Mobility is a privately held Tunisian company founded in 2009 that designs, sells, and operates GPS telematics, IoT, and fleet management solutions for businesses and individual consumers in Tunisia. Its product portfolio centers on four core offerings — GPS Telematics/Tracking devices, Smart Fleet (a fleet management platform with eco-drive scoring, fuel tracking, and Smart Alarm anti-theft), Smart Taxi (a connected taximeter with automatic trip and receipt recording), and Dashcam/Camera Embarquée — supplemented by CRM Mobile for field-team management, IoT and RFID custom projects, mini GPS trackers for asset/consumer use, professional GPS installation services, and Gestan ERP integration. The underlying technology stack combines GPS/GPRS telematics, IoT sensors, RFID, and UNB/LPWAN networks (LoRa, Sigfox, NB-IoT), with 3G/4G connectivity for in-vehicle cameras.
The company monetizes through a mix of one-time hardware sales (GPS trackers, telematic boxes, taximeters, dashcams), recurring software platform subscriptions with a 12-month minimum term and tacit annual renewal, and professional services (audit, installation, training, support) billed on a 50%-at-order / 50%-at-delivery basis. A hardware-rental subscription option is also available for budget-constrained customers. Its primary customer segments are enterprise and mid-market operators in transport & logistics, BTP (building and public works), services & field operations (SAV), and taxi/VTC fleets, with secondary reach into small fleets (5–10 vehicles) and individual consumers. Distribution is direct enterprise field sales in Tunisia supplemented by an installation partner network, supported by content marketing, SEO, and organic social channels. The company claims 15+ years of operating experience, 500+ active clients, 100% Tunisian origin, and Start-Up Act certification. No external equity funding, parent company, or M&A activity is disclosed, and Smart Mobility appears to be bootstrapped and founder-owned.
Smart Mobility firmographics
Firmographics- Name
- Smart Mobility
- Legal name
- Smart Mobility
- Website
- https://smartmobility-solutions.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart Mobility is a privately held Tunisian company, founded in 2009, that sells and operates GPS telematics, IoT, and fleet management solutions — including Smart Fleet, Smart Taxi connected taximeters, and dashcams — to enterprises, SMEs, and taxi operators in Tunisia, monetizing via hardware sales, subscriptions, and professional services.
- Ownership category
- akta.pro rank
Smart Mobility industry classification
Industry- Product category
- Fleet Management & GPS Telematics Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where Smart Mobility is headquartered
LocationHeadquarters
- HQ city
- Manouba
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
Smart Mobility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- GPS Tracking Hardware & Telematics: Sale of GPS trackers, telematic boxes, dashcams, and IoT sensors. Hardware includes OBD plug-in trackers, wired discreet trackers, and autonomous battery-powered trackers. Pricing varies by tracker type and configuration.
- Software Platform & Cloud Access: Monthly/annual subscription for access to Smart Tracking platform via web and mobile. Platform provides real-time GPS tracking, alerts, reports, and fleet management dashboards. Includes 12-month minimum contract with tacit renewal.
- Smart Fleet Management Solution: Comprehensive fleet management solution with telematics, eco-drive scoring, track & trace, and Smart Alarm. Revenue from software platform subscription plus hardware deployment.
- Smart Taxi Connected Taximeter: Connected taximeter solution for taxi fleets including hardware (taximeter, GPS antenna, terminal) and software platform. Revenue from equipment sale and ongoing platform subscription.
- Professional Services & Installation: Installation, configuration, training and ongoing support services. Includes audit, solution design, equipment installation, team training, and continuous support. Pricing includes 50% at order signature and 50% at delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Hardware rental option including equipment, software and maintenance |
| Subscription | Monthly | Fleet management subscription with telematics and eco-drive |
| Subscription | Annual | Smart Taxi taximeter solution by fleet size |
| Subscription | Annual | Service contract with 12-month minimum term |
| Unit Pricing | One time/ perpetual license | GPS tracker hardware by type |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Smart Mobility product offering
Product offeringCore offering
Smart Mobility designs, sells and deploys GPS tracking hardware, IoT sensors and a proprietary fleet management software platform for businesses in Tunisia managing vehicles, equipment and field teams. Its packaged offerings include Smart Fleet (fleet management with eco-drive scoring), Smart Taxi (connected taximeter for taxi fleets), GPS telematics boxes, dashcams, RFID/IoT custom projects and a mobile CRM suite, complemented by professional installation, training and ongoing support services.
Product overview
Smart Mobility offers a comprehensive suite of GPS, IoT, and fleet management solutions designed for businesses in Tunisia. The product portfolio centers around four core offerings: GPS Telematics/Tracking devices for vehicle localization and monitoring, Smart Fleet for integrated fleet management with telematics and eco-drive scoring, Smart Taxi for connected taximeter solutions targeting taxi operators, and Dashcam/Camera Embarquée for video surveillance integration. These core products are complemented by CRM Mobile for field team management, IoT & RFID Solutions for custom sensor deployments, Puce GPS/Mini Trackers for asset tracking, GPS Installation Services, and Gestan ERP Integration. The architecture follows a platform-plus-modules approach where Smart Fleet serves as the primary management platform that can incorporate GPS telematics, dashcams, and IoT sensors into a unified fleet management system. Smart Taxi operates as a specialized vertical for taxi fleets, while IoT & RFID enables custom project deployments beyond vehicle tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Fleet: Fleet management solution with telematics and real-time geolocation. Includes eco-drive evaluation, Track & Trace, Smart Alarm security system, and TCO optimization for vehicle fleets.
- Smart Taxi
Products and services
- GPS Telematics / Tracking GPS tracking devices and telematic boxes for real-time vehicle localization, route history playback, anti-theft alerts and remote engine shutdown capabilities; targeted at businesses and individuals needing to track vehicles in Tunisia.
- Smart Fleet Comprehensive fleet management platform combining telematics, real-time GPS tracking, Track & Trace security, Smart Alarm anti-theft system, eco-drive scoring, fuel tracking and maintenance management; for transport, BTP and service companies operating vehicle fleets in Tunisia.
- Smart Taxi Connected taximeter and taxi fleet management solution including automatic trip and receipt recording, GPS tracking, driver behavior monitoring, anti-theft Smart Alarm and route optimization; for taxi fleet operators and VTC companies in Tunisia.
- Dashcam / Camera Embarquée In-vehicle dashcams and cameras for video surveillance, real-time monitoring via 3G/4G, accident documentation and integration with GPS tracking and fleet management; for fleet operators and insurers needing video evidence and E-Constat digital claims.
- CRM Mobile Mobile CRM suite for field sales teams, technicians and delivery personnel with product catalog access, order taking, invoicing, payment collection and visit tracking, connected to GPS geolocation data and ERP systems; for service companies managing mobile workforces.
- IoT & RFID Solutions Custom IoT projects deploying sensors (temperature, humidity, load, machine status, fuel), RFID identification (tags, readers, printers) and UNB/LPWAN connectivity (LoRa, Sigfox, NB-IoT) for asset, person and equipment tracking; for businesses needing bespoke sensor deployments beyond vehicles.
- Puce GPS / Mini Traceur GPS Compact GPS chips and mini trackers for vehicles, motorcycles, trailers and valuable objects, providing real-time localization, anti-theft alerts and geofencing; for small businesses and individual consumers seeking basic asset tracking.
- GPS Installation Services Professional in-vehicle installation of GPS devices and trackers (OBD plug-in, wired and autonomous variants) including discrete positioning, secure wiring, platform setup, alert configuration, testing, validation and user training; sold as a standalone service to fleet operators in Tunisia.
Quantifiable outcome
- 20-30% TCO (Total Cost of Ownership) reduction with fleet management solutions
- +6 more outcomes
Companies that use Smart Mobility
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Smart Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Smart Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GestancoreSmart Mobility is a Gestan software reseller, integrating the ERP/business management software into their fleet management and GPS solutions. Gestan provides modular ERP functionality including sales, purchases, stock, CRM, and other business management modules. Smart Mobility leverages Gestan's functional richness, ease of use, and competitive quality/price ratio to broaden their offering for clients.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Smart Mobility competitors and assessment
Company assessmentBroad incumbents
- Geotab: Global leader in fleet telematics and GPS vehicle tracking. Comparable as a direct competitor in fleet management SaaS, with much broader geographic coverage and a mature ecosystem of integrations.
- Motive (formerly KeepTruckin): AI-powered fleet management platform combining GPS tracking, dashcams, and compliance. Direct overlap with Smart Mobility's Smart Fleet plus dashcam/AI safety module.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering GPS tracking, vehicle data, and integrated tire services. Comparable in fleet telematics and OEM-backed service bundle approach.
- Verizon Connect: Enterprise fleet management and GPS tracking suite from a major telco. Overlaps with Smart Fleet, GPS telematics, and dashcam functionality at significant scale.
- Samsara: Cloud-based fleet management and IoT platform combining vehicle telematics, video-based safety, and sensor data. Overlaps directly with Smart Mobility's GPS, dashcam, and IoT sensor offerings at much larger scale.
- Radius Telematics: Provider of connected vehicle, fleet telematics, and asset tracking solutions across multiple regions. Overlaps with Smart Mobility's GPS tracking, video telematics, and IoT services.
- Teletrac Navman: Established GPS fleet tracking and telematics provider with global presence. Comparable in fleet management dashboards, driver behavior scoring, and asset tracking.
Emerging players
- Fleetio: Cloud-based fleet maintenance and management software with telematics integrations. Comparable in fleet management workflows, maintenance tracking, and ERP/CRM integrations.
- Trackunit: IoT-based fleet and asset tracking platform focused on construction and heavy equipment. Strong overlap with Smart Mobility's BTP / construction vertical and telematics + IoT sensor approach.
Direct peers
- Wialon (Gurtam): White-label fleet management and GPS tracking platform widely used across emerging markets and Africa. A direct competitor offering software platform, GPS hardware support, and integrator-friendly model similar to Smart Mobility's approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Mobility social profiles
Digital presenceSmart Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Mobility leadership team
Management profileNumber of profiles
Profiles1 record
Smart Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Mobility
What does Smart Mobility do?
Smart Mobility designs, sells and deploys GPS tracking hardware, IoT sensors and a proprietary fleet management software platform for businesses in Tunisia managing vehicles, equipment and field teams. Its packaged offerings include Smart Fleet (fleet management with eco-drive scoring), Smart Taxi (connected taximeter for taxi fleets), GPS telematics boxes, dashcams, RFID/IoT custom projects and a mobile CRM suite, complemented by professional installation, training and ongoing support services.
Is Smart Mobility a public or private company?
Smart Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Mobility founded?
Smart Mobility was founded in 2009. It employs 1 to 10 people.
Where is Smart Mobility based?
Smart Mobility is headquartered in Manouba, Tunisia, in the Africa region.
How does Smart Mobility make money?
Five revenue lines are on record. GPS Tracking Hardware & Telematics are the primary driver. The others are software Platform & Cloud Access, smart Fleet Management Solution, smart Taxi Connected Taximeter and professional Services & Installation.
Who are Smart Mobility's main competitors?
Broad incumbents on record are Geotab, Motive (formerly KeepTruckin), Webfleet (Bridgestone), Verizon Connect, Samsara, Radius Telematics and Teletrac Navman. Emerging players are Fleetio and Trackunit. Wialon (Gurtam) is listed as a direct peer.
Does Smart Mobility have an API?
No public API is recorded for Smart Mobility.
What industry is Smart Mobility in?
Smart Mobility's product category is Fleet Management & GPS Telematics Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its NAICS code is 3345 and its SIC code is 3823.