All Kids Bike
All Kids Bike is a 501(c)(3) nonprofit that delivers a turnkey kindergarten PE learn-to-ride curriculum and equipment program to 1,889 U.S. elementary schools across all 50 states, funded through direct school sales, corporate grants, and donor campaigns.
- Company typePrivate
- Founded2018
- HeadquartersRapid City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What All Kids Bike does
All Kids Bike is a 501(c)(3) nonprofit organization operating under the Strider Education Foundation (EIN: 81-4580473), founded in 2018 to teach every child in the United States how to ride a bicycle during kindergarten physical education class. The organization's sole product is the Kindergarten PE Learn-to-Ride Program, a turnkey curriculum-and-equipment bundle priced at $9,000 per school, comprising 24 Strider 14-inch balance-to-pedal bikes, helmets, pedal conversion kits, a teacher instruction bike, custom rolling storage racks, an 8-lesson curriculum aligned with SHAPE America National Physical Education Standards, and video-based teacher training and certification with ongoing program support and a two-year equipment warranty.
The program is delivered through a hybrid commercial-philanthropic model: schools either purchase the program directly through individual or multi-school (district) applications, or apply and are matched with corporate donors and foundations (Yamaha Motor Corp. USA, Life Time Foundation, HDR Foundation, Atlanta Falcons Youth Fund, American Family Insurance, Progressive American Flat Track) that fund program placement. Pricing is structured as a one-time perpetual license with a 7-10 year designed useful life serving approximately 100 kindergarten students per school per year; district-wide rollouts of 150+ programs over 2-3 years receive 10-20% volume discounts. An ancillary Traffic Safety Kit is sold at $119.99 per unit.
All Kids Bike operates with 1-10 employees, has programs active in 1,889 schools across all 50 states, and reports reaching 188,900 children annually with an expected 1,889,000 children over the next decade. The organization is transitioning its primary operational base to Goodyear, Arizona, and relies on a network of 50+ national ambassadors (including motorsports and sports figures) for awareness and fundraising. No AI, software platform, or recurring SaaS component is part of the offering—the business is fundamentally a physical education equipment and curriculum distribution nonprofit.
All Kids Bike firmographics
Firmographics- Name
- All Kids Bike
- Legal name
- Strider Education Foundation
- Website
- https://allkidsbike.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- All Kids Bike is a 501(c)(3) nonprofit that delivers a turnkey kindergarten PE learn-to-ride curriculum and equipment program to 1,889 U.S. elementary schools across all 50 states, funded through direct school sales, corporate grants, and donor campaigns.
- Ownership category
- akta.pro rank
All Kids Bike industry classification
Industry- Product category
- Physical Education / Cycling Education Services
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where All Kids Bike is headquartered
LocationHeadquarters
- HQ city
- Rapid City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Kids Bike business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Program Sales to Schools: Schools purchase the All Kids Bike Kindergarten PE Learn-to-Ride Program for $9,000 per school. The program is designed for a 7-10 year lifespan, serving approximately 100 kindergarten students per year per school.
- Corporate Grants and Donations: Corporate partners (Yamaha, HDR Foundation, Life Time Foundation, Atlanta Falcons Youth Fund, American Family Insurance) provide grants and donations to fund programs at schools. Grants range from $27,000 to $108,000.
- Campaign Fundraising: Partnerships with organizations like American Flat Track generate funding through campaigns (e.g., Quarters for Kids campaign donating $0.25 per race ticket) to fund bike learning programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single School Program |
| One time/ perpetual license | Multi-year contract | District-wide Volume Discount |
| Unit Pricing | Pay-as-you-go | Traffic Safety Kit Add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
All Kids Bike product offering
Product offeringCore offering
All Kids Bike sells a turnkey Kindergarten PE Learn-to-Ride Program to elementary schools and school districts for $9,000 per school. The package provides 24 Strider balance-to-pedal bikes, helmets, pedal conversion kits, an instructor bike, storage racks, an 8-lesson curriculum aligned with SHAPE America standards, teacher training, and ongoing support for a designed 7–10 year program lifespan. Funding reaches schools through a mix of school/district purchases, corporate grants, and individual donations.
Product overview
All Kids Bike operates as a single unified nonprofit program—the Kindergarten PE Learn-to-Ride Program—rather than a platform-plus-modules architecture. The core offering centers on a comprehensive bike education curriculum for kindergarten PE classes, priced at $9,000 per school with a designed 7-10 year lifespan. The program components include teacher training and certification, an 8-lesson SHAPE America-aligned curriculum, a fleet of Strider balance-to-pedal bikes with helmets and pedal conversion kits, custom storage racks, and ongoing program support with a two-year warranty. Optional add-ons include a Traffic Safety Kit ($119.99). Schools apply through individual or multi-school application forms, and the program is funded through donations, grants, and school budget purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Kindergarten PE Learn-to-Ride Program A turnkey learn-to-ride bicycle education program sold to U.S. elementary schools for $9,000 per implementation, designed to teach kindergarten students (ages 4–7) to ride bicycles during PE class. Each package includes 24 Strider 14-inch balance-to-pedal bikes, 24 youth helmets, 24 pedal conversion kits, one 20-inch instructor bike with conversion kit and adult helmet, two custom rolling storage racks, an 8-lesson curriculum aligned with SHAPE America National Physical Education Standards, video-based teacher training and certification, ongoing program support, and a two-year equipment warranty; the equipment fleet is designed for a 7–10 year program lifespan serving approximately 100 kindergarten students per year.
- Traffic Safety Kit
Quantifiable outcome
- 188,900+ children learning to ride bikes annually through active programs
- +2 more outcomes
Companies that use All Kids Bike
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
All Kids Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
All Kids Bike partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Progressive American Flat TrackminorLaunched the Quarters for Kids Campaign during the 2026 season, donating $0.25 from each race ticket to fund $27,000 in bike learning programs through All Kids Bike, supporting new programs in over 50 states.
- Strider BikescoreStrider Bikes provides the balance bikes and pedal conversion kits used in the program. The Strider Education Foundation (parent company) operates All Kids Bike as its 501(c)(3) nonprofit program.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
All Kids Bike competitors and assessment
Company assessmentOthers
- SHAPE America: National professional organization that sets the National Physical Education Standards against which All Kids Bike's curriculum is aligned. SHAPE America functions as the standards-setting ecosystem participant rather than a direct competitor, but its standards framework shapes the buying criteria for schools evaluating the All Kids Bike curriculum.
- International Mountain Bicycling Association (IMBA): Nonprofit focused on mountain biking trail development, advocacy, and youth riding programs including the Kids on Bikes initiative. Comparable in promoting youth cycling participation through nonprofit channels, but primarily focuses on trails and off-road riding rather than school PE curriculum delivery.
Direct peers
- National Interscholastic Cycling Association (NICA): National nonprofit governing body for interscholastic mountain biking leagues, providing coach training, race series, and student-athlete development programs. Comparable in serving school-age cyclists through structured programs, but oriented toward competitive middle and high school riders rather than kindergarten learn-to-ride curriculum.
- Bike New York: Nonprofit that delivers free bike education programs, including in-school classes and learn-to-ride instruction for kids and adults. Directly comparable in teaching children to ride bikes through structured curriculum, though Bike New York has historically centered operations around New York City while also running national programs.
- Trips for Kids: National nonprofit that introduces at-risk youth to mountain biking through after-school programs, bike clubs, and the Bike Repair Hub. Comparable as a youth-focused cycling education nonprofit serving schools and community organizations, though Trips for Kids emphasizes mountain biking and bike mechanics rather than kindergarten balance-bike curriculum.
- Strider Bikes: Parent organization of All Kids Bike and manufacturer of the 14x balance-to-pedal bikes used in the curriculum. Strider's consumer bike business and All Kids Bike's nonprofit program share brand, supply chain, and product roadmap, making them the most directly comparable entity — the commercial sibling that monetizes the same balance-to-pedal technology outside the school channel.
- Outride (formerly Specialized Foundation): Nonprofit founded by Specialized Bicycles that funds youth cycling programs in schools and communities across the US, with a focus on social, emotional, and physical development. Directly comparable in mission, target audience (school-age children), and nonprofit funding model, though Outride pairs with multiple bike brands and emphasizes middle-school riding rather than kindergarten PE specifically.
Emerging players
- Little Bellas: Nonprofit providing mountain biking mentorship programs for girls ages 7-17, with chapters across the US. Comparable in delivering structured youth cycling programs through partner organizations, but focuses on older girls and mountain biking rather than kindergarten balance-bike curriculum.
Broad incumbents
- PeopleForBikes: National bicycling industry trade association and advocacy organization that funds riding programs, infrastructure, and policy initiatives. Comparable as a cycling-industry-funded nonprofit advancing bike participation, but operates at an industry/advocacy level rather than delivering a specific kindergarten PE curriculum product.
- Safe Routes to School National Partnership: National nonprofit advocating for safe walking and bicycling to school through policy, infrastructure, and education programs. Comparable as an organization integrating bicycle education into the K-12 school experience, but operates as a broader advocacy and policy platform rather than delivering a turnkey curriculum product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
All Kids Bike social profiles
Digital presenceAll Kids Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Kids Bike leadership team
Management profileNumber of profiles
Profiles1 record
All Kids Bike funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Kids Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Kids Bike
What does All Kids Bike do?
All Kids Bike sells a turnkey Kindergarten PE Learn-to-Ride Program to elementary schools and school districts for $9,000 per school. The package provides 24 Strider balance-to-pedal bikes, helmets, pedal conversion kits, an instructor bike, storage racks, an 8-lesson curriculum aligned with SHAPE America standards, teacher training, and ongoing support for a designed 7–10 year program lifespan. Funding reaches schools through a mix of school/district purchases, corporate grants, and individual donations.
Is All Kids Bike a public or private company?
All Kids Bike is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was All Kids Bike founded?
All Kids Bike was founded in 2018. It employs 1 to 10 people.
Where is All Kids Bike based?
All Kids Bike is headquartered in Rapid City, United States, in the North America region.
How does All Kids Bike make money?
Three revenue lines are on record. Program Sales to Schools are the primary driver. The others are corporate Grants and Donations and campaign Fundraising.
Who are All Kids Bike's main competitors?
Others on record are SHAPE America and International Mountain Bicycling Association (IMBA). Direct peers are National Interscholastic Cycling Association (NICA), Bike New York, Trips for Kids, Strider Bikes and Outride (formerly Specialized Foundation). Little Bellas is listed as an emerging player. Broad incumbents are PeopleForBikes and Safe Routes to School National Partnership.
Does All Kids Bike have an API?
No public API is recorded for All Kids Bike.
What industry is All Kids Bike in?
All Kids Bike's product category is Physical Education / Cycling Education Services. Its primary akta.pro industry code is CRAMAHAI, Bike Fit, Performance & Training Retail/Studios. Its NAICS code is 61169 and its SIC code is 3751.