What Progressive American Flat Track does

Progressive American Flat Track (operating under the legal entity AMA Pro Racing, headquartered in Daytona Beach, Florida) is the sanctioning body and operator of the premier professional flat track motorcycle racing championship in North America. The organization runs a multi-class national championship — headlined by the Mission AFT SuperTwins premier class and the KICKER AFT Singles developmental class, with the newer AFT AdventureTrackers adventure-style class extending the format portfolio — across four track types (TT with jump and asphalt section, Short Track, Half-Mile, and Mile). Its principal stakeholders are motorcycle manufacturers (Harley-Davidson, Yamaha, Royal Enfield), fan attendees, broadcast and streaming audiences, and a base of sponsors anchored by title sponsor Progressive Insurance.

The technology and product surface centers on a live-event production and broadcast infrastructure. The official website (americanflattrack.com) functions as the digital hub for schedules, standings, and ticketing; native iOS and Android apps deliver live event timing and scoring; and the dedicated live.americanflattrack.com platform provides real-time results. Content is monetized through three downstream channels: linear television on FOX Sports, paid livestreaming on FloRacing, and a VOD archive on FansChoice.tv. Ticketing is operated through a dedicated partnership with Tixr, with a four-tier pricing structure (General Admission at $53, Student at $20, Reserved Grandstand at $64, and VIP/Hospitality tiers at $125–$135).

The business model combines four revenue streams. Direct consumer revenue comes from event ticket sales via Tixr and merchandise sales through shop.americanflattrack.com. B2B revenue is driven by broadcast rights (FOX Sports, FloRacing) and a layered sponsorship stack anchored by Progressive Insurance's title sponsorship, with category sponsors in tires (Dunlop), fuel (VP Racing), food and lifestyle brands (Mission Foods, KICKER), and event-naming manufacturers (Caterpillar, Harley-Davidson, Yamaha, Royal Enfield). The go-to-market motion is event-driven: multi-platform content distribution, scaled attendance across approximately 16+ 2026-season rounds, and youth/family engagement programs such as the All Kids Bike Quarters for Kids campaign designed to seed long-horizon fan development.

Name

Progressive American Flat Track

Legal name

AMA Pro Racing

Website

https://americanflattrack.com

Company type

Private

Operating status

Operating

Short description

Progressive American Flat Track, operated by AMA Pro Racing, sanctions and produces the premier North American flat track motorcycle racing championship across a 16-round national season, distributing content via FOX Sports, FloRacing, and Tixr ticketing for motorsport fans and manufacturer partners.

Ownership category

akta.pro rank

Product category

Motorsports Racing Series

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Leagues & Series (MPAKAAAH)

akta.pro secondary industries

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Flat track racing
• Motorcycle racing series
• Motorsports championship
• Live race events
• Broadcast racing content

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Ticket Sales: Direct consumer ticket sales through Tixr platform for race events across venues in the United States. Tickets range from $53 general admission to $135 for VIP experiences.
2. Broadcast Rights: Television broadcast partnership with FOX Sports for live race coverage, and streaming via FloRacing platform with VOD archives on FansChoice.tv
3. Sponsorship and Partnership: Title sponsorship from Progressive Insurance, Official Partner designations (GoPro, Strider Bikes), and branded event entitlements from manufacturers like Caterpillar, Royal Enfield, and Harley-Davidson
4. Merchandise Sales: Direct-to-consumer merchandise sales through the official shop.americanflattrack.com storefront

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Progressive American Flat Track organizes and sanctions a professional flat track motorcycle racing championship across U.S. venues, operating multiple race classes (Mission AFT SuperTwins, KICKER AFT Singles, AFT AdventureTrackers) on TT, Short Track, Half-Mile, and Mile courses. The series sells consumer tickets via Tixr, distributes race content through FOX Sports and FloRacing, and markets official merchandise, with title sponsorship from Progressive Insurance.

Product overview

Progressive American Flat Track is the world's premier flat track motorcycle racing championship, sanctioned by AMA Pro Racing. The organization operates as a unified racing series offering multiple digital products including the official website for event information and ticketing, mobile apps (iOS and Android) for live timing and scoring, and broadcast partnerships with FOX Sports and FloRacing for television and livestreaming coverage. The product portfolio centers on delivering racing event access across web, mobile, and broadcast platforms, with ancillary offerings including the FansChoice.tv VOD archive and live timing infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Mission AFT SuperTwins: The premier class featuring larger displacement motorcycles in the Progressive American Flat Track championship
• KICKER AFT Singles
• AFT AdventureTrackers

Products and services

• Progressive American Flat Track Racing Championship Sanctioned professional flat track motorcycle racing championship featuring multiple classes (Mission AFT SuperTwins, KICKER AFT Singles, AFT AdventureTrackers) across TT, Short Track, Half-Mile, and Mile course formats at U.S. venues. Sold and consumed as a season-long live event championship for motorsports fans, professional riders, and sponsors.
• Official Merchandise Store Direct-to-consumer e-commerce storefront at shop.americanflattrack.com selling team and series apparel, accessories, and licensed merchandise to motorsports fans and consumers.
• Live Timing & Scoring System Real-time race timing and scoring platform hosted at live.americanflattrack.com, providing lap-by-lap data and live results during Progressive AFT race events for fans, teams, and officials.
• American Flat Track Mobile Apps (iOS and Android) Official iOS and Android mobile applications providing race fans access to live event timing, scoring, and race information for Progressive American Flat Track events.
• FOX Sports Broadcast Distribution Live television broadcast of Progressive American Flat Track race events on FOX Sports network, distributed to national television audiences under a broadcast partnership.
• FloRacing Livestream Service Live streaming of Progressive American Flat Track race events via FloRacing (FloSports platform) on a subscription basis for motorsports streaming subscribers.
• FansChoice.tv VOD Archive Video-on-demand archive of past Progressive American Flat Track race broadcasts and highlights, providing fans free online access to historical race content.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and flagship.

• GoProcoreGTM or Marketing Partner · 22 July 2026GoPro has been named the Official Action Camera Partner of Progressive American Flat Track. Under the partnership, GoPro cameras will capture onboard perspectives, race-day action, and behind-the-scenes content for distribution across AFT's broadcast, digital, and social media platforms. AMA Pro Racing CEO Gene Crouch stated the partnership will bring fans closer to the athletes and expand how the championship's story is told across multiple media channels.
• Strider BikescoreGTM or Marketing Partner · 24 February 2026Strider Bikes has been named the Official Balance Bike of the 2026 Progressive AFT Season, with activations including balance bike races and displays at races throughout the campaign. Strider, a balance bike manufacturer founded in 2007 in Rapid City, South Dakota, has sold over 4 million bikes and helped over 10 million children in 75+ countries learn to ride. The 2026 season kicks off at Daytona International Speedway on March 5-6.
• All Kids BikecoreGTM or Marketing Partner · 17 February 2026Progressive American Flat Track announced a Quarters for Kids campaign partnering with All Kids Bike, committing $0.25 from every 2026 race ticket to fund $27,000 in kindergarten learn-to-ride bike programs across three schools. Each program remains in a school for 10 years and can help approximately 3,000 children learn to ride, with Tim Estenson providing a backup donation if the goal falls short.
• Progressive InsuranceflagshipGTM or Marketing PartnerTitle sponsor of the Progressive American Flat Track championship. The Progressive logo appears prominently on the official website, event branding, and marketing materials as the title sponsor of the racing series.
• FOX SportsflagshipChannel Partner/ Reseller/ DistributorOfficial broadcast partner for live television coverage of Progressive AFT races. Provides broadcast scheduling, production, and distribution of racing content to national television audiences.
• FloRacingflagshipChannel Partner/ Reseller/ DistributorOfficial streaming partner for live race coverage and exclusive content. Distributes Progressive AFT racing content through the FloSports platform to subscribers.
• CaterpillarcoreGTM or Marketing PartnerTitle sponsor for multiple events including Caterpillar Jackpine Gypsies Super TT and Short Track, Caterpillar Peoria TT, and Caterpillar Springfield Mile events.
• Harley-DavidsoncoreGTM or Marketing PartnerOfficial motorcycle manufacturer partner with VIP experience offerings at select events. Part of the manufacturer partner ecosystem supporting the racing series.
• YamahacoreGTM or Marketing PartnerOfficial motorcycle manufacturer partner with event naming rights such as the Yamaha Atlanta Short Track.
• Royal EnfieldcoreGTM or Marketing PartnerOfficial motorcycle manufacturer partner with title sponsorship of the Royal Enfield Short Track at DAYTONA events to open each season.
• Mission FoodscoreGTM or Marketing PartnerOfficial sponsor with naming rights for Mission AFT SuperTwins class, part of the food and lifestyle brand sponsorship portfolio.
• KICKERcoreGTM or Marketing PartnerOfficial sponsor with naming rights for KICKER AFT Singles class, supporting the developmental racing division.
• Dunlop Motorcycle TirescoreTechnology or IntegrationOfficial tire supplier providing competition tires for the racing series, a critical technical partnership for motorcycle racing.
• VP Racing FuelscoreTechnology or IntegrationOfficial racing fuel supplier for the Progressive AFT championship, providing technical fuel solutions for competition motorcycles.
• TixrcoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for Progressive AFT events, handling all ticket sales across the season's venues.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NASCAR: NASCAR is the dominant US-based four-wheel motorsport sanctioning body, operating multiple touring and regional series with extensive ticketing, sponsorship, and broadcast infrastructure. It is comparable as a US motorsport championship property with multi-platform distribution, OEM partnerships, and a track-based event calendar.
• NHRA (National Hot Rod Association): NHRA is the leading sanctioning body for drag racing in North America, operating a multi-tier championship series (Top Fuel, Funny Car, Pro Stock) with national television and streaming distribution. It is comparable as a tiered motorsports championship property with a development ladder and major OEM/title sponsors.
• FIM (Fédération Internationale de Motocyclisme): FIM is the global governing body for motorcycle sport, sanctioning MotoGP, World Superbike, and other national federations. As an internationally relevant counterpart, FIM shapes the regulatory environment AFT operates within and is the apex sanctioning body whose national bodies (like the AMA) license riders and homologate equipment.
• IMSA (International Motor Sports Association): IMSA sanctions premier sports car racing series in North America (including the Rolex 24 at Daytona). It is comparable as a US-based motorsport sanctioning body organizing multi-class championships with national broadcast distribution and manufacturer team entries.
• World Superbike (WorldSBK): World Superbike is the leading international production-based motorcycle racing series managed by Dorna. It serves as a comparable for motorcycle racing broadcasting models, OEM engagement, and championship-series economics, though geographically broader than AFT.

Others

• AMA (American Motorcyclist Association): The American Motorcyclist Association is the national governing body for motorcycling in the US and the parent organization of AMA Pro Racing (which sanctions AFT). It is adjacent rather than directly competing, but influences the regulatory, licensing, and amateur-to-pro rider pathway that AFT's developmental KICKER AFT Singles class feeds into.
• FloSports / FloRacing: FloSports operates the FloRacing platform and is AFT's streaming distribution partner. While not a competing series, FloSports is the digital rights infrastructure for an expanding portfolio of US motorsport properties, making its commercial terms and portfolio strategy a key variable for AFT's streaming distribution and discovery.

Direct peers

• MotoAmerica: MotoAmerica is the leading professional motorcycle road racing series in the US, sanctioned by AMA Pro Racing (the same parent entity as Progressive AFT). It directly competes for OEM sponsorship dollars, broadcast slots on FOX Sports/FloRacing, and rider attention within the American motorcycle racing ecosystem.
• AMA Pro Racing: AMA Pro Racing is the parent sanctioning body for Progressive American Flat Track, also sanctioning MotoAmerica and AMA Supercross. It is the direct operator entity for the AFT championship and the closest comparable in operations, governance, and commercial structure.
• Monster Energy AMA Supercross: AMA Supercross is the premier indoor stadium-based motorcycle racing championship in the US, also sanctioned within the AMA Pro Racing ecosystem. It competes directly for motorcycle manufacturer marketing budgets, urban sports entertainment ticket spend, and broadcast/distribution slots that overlap with AFT's partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AmericanFlatTrk
• YouTubeyoutube.com/@AmericanFlatTrack
• Facebookfacebook.com/AmericanFlatTrack
• Instagraminstagram.com/americanflattrack
• TikToktiktok.com/@americanflattrack
• LinkedInlinkedin.com/company/americanflattrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive American Flat Track