Previsico
Previsico is a UK-based climate risk technology company spun out of Loughborough University that provides real-time, street-level flood forecasting and analytics to insurers, infrastructure operators, construction firms, and property managers through its subscription-based Flood Intel Platform.
- Company typePrivate
- Founded2018
- HeadquartersLoughborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Previsico does
Previsico is a UK-based climate risk technology company that provides real-time, street-level flood forecasting and analytics. Founded in 2018 as a spin-off from Loughborough University, the company commercializes two decades of academic research in hydrodynamic flood modelling, combining rainfall RADAR data, IoT sensors, and weather forecasts to deliver property-specific flood warnings up to 48 hours in advance. Its core product, the Flood Intel Platform (currently Flood Intelligence 2.0), produces probabilistic flood forecasts updated hourly and offers a structured API for integration into customer workflows. Adjacent modules include Instacasting (observed-rainfall-based stormwater forecasting with claimed up to 80% accuracy) and the Lloyd's Lab Underwriting Framework for insurers.
The company sells primarily through a direct enterprise sales motion targeting insurers, infrastructure operators, construction firms, property and housing associations, energy providers, and water utilities. Pricing is quote-based and not publicly disclosed, with a 'Request a demo' consultative buying process. Revenue is generated via subscription-based access to the Flood Intel Platform, supplemented by partnerships with insurance brokers (Willis/WTW), parametric underwriters (Descartes Underwriting), insurers (Generali, Liberty Insurance, Zurich Municipal), GIS providers (Esri UK), and IoT camera operators (Snapshot Live, UDLive).
Previsico operates from Loughborough (UK HQ), London (Lloyd's Lab), Hartford, CT (US regional HQ), and Hong Kong, serving markets across Europe, North America, and Asia. The company has raised approximately $5.7M+ across disclosed rounds including a £1.75M seed (2021, Foresight Group), a 2023 round led by 24Haymarket, a 2025 round led by Burnt Island Ventures, and a Series A in October 2025 with Connecticut Innovations, BlueOrchard, Burnt Island Ventures, and Foresight Capital. Deloitte UK Technology Fast 50 recognized 2,714% revenue growth over three years (14th in 2024, 4th in 2025). Leadership transitioned in 2025 with Mark Trumper succeeding founder Jonathan Jackson as CEO, alongside new CTO Mark Pinkerton and COO Colin Ross.
Previsico firmographics
Firmographics- Name
- Previsico
- Legal name
- Previsico Limited
- Website
- https://previsico.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Previsico is a UK-based climate risk technology company spun out of Loughborough University that provides real-time, street-level flood forecasting and analytics to insurers, infrastructure operators, construction firms, and property managers through its subscription-based Flood Intel Platform.
- Ownership category
- akta.pro rank
Previsico industry classification
Industry- Product category
- Climate Risk Analytics Software
- NAICS
- Geophysical Surveying and Mapping Services (54136), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Flood Risk Modeling, Mapping & Forecasting (Hydrology/Hydraulics, Digital Twins) (EUANAEAH)
- akta.pro secondary industries
- Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ), Environmental Data, Monitoring, Remote Sensing & Early Warning (BPADALAN)
Keywords
Where Previsico is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Previsico business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Flood Intel Platform Subscription: Subscription-based access to the Flood Intel Platform providing flood forecasting, real-time alerts, and risk monitoring services for organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Previsico product offering
Product offeringCore offering
Previsico provides a Flood Intel Platform that delivers real-time, street-level flood forecasting and monitoring to enable enterprises to prepare for, act on, and prevent flood impacts. The platform combines weather data, IoT sensors, rainfall RADAR, and proprietary hydrodynamic flood models developed from two decades of Loughborough University research, offering actionable flood warnings up to 48 hours in advance for insurers, infrastructure operators, property owners, and humanitarian organizations.
Product overview
Previsico offers a unified Flood Intel Platform for live flood forecasting and monitoring, with Flood Intelligence 2.0 as the current major platform version. The core platform provides actionable property-level flood warnings up to 48 hours in advance using hydrodynamic modeling, weather data, and IoT sensors. Key add-on modules include Instacasting (rainfall RADAR-based forecasting with up to 80% accuracy in three tiers: Outlook, Playback, and On-Demand) and the Lloyd's Lab Underwriting Framework for insurance risk management. The company also operates referral programs and produces educational content through its podcast presence. The platform addresses stormwater, fluvial, and coastal flooding risks.
Differentiator
Problem solved
Functional benefit
Brands
- Instacasting: A next-generation flood mitigation solution using radar-derived observed rainfall data for up to 80% accuracy in predicting stormwater flood risk, available in three formats: Instacast Outlook, Instacast Playback, and Instacast On-Demand.
- Flood Intelligence Platform
- Flood Intelligence 2.0
Products and services
- Flood Intel Platform World-leading flood forecasting and monitoring platform that provides actionable early warnings for property-level flood risk mitigation, enabling organizations to prepare, act, and prevent flood impacts through real-time forecasts, hydrological monitoring, and drainage system analysis.
- Flood Intelligence 2.0 Upgraded version of the Flood Intel Platform featuring probabilistic flood forecasting, hourly update cycles, 24-hour retrospective analysis, a new user interface, and an enhanced API with richer outputs for customer integration.
- Instacasting Rainfall-based flood risk solution that uses observed (not predicted) rainfall data from RADAR sources to predict stormwater flood risk with up to 80% accuracy, offered as Outlook (live dashboard), Playback (12-hour retrospective), and On-Demand (bespoke event analysis).
- Lloyd's Lab Underwriting Framework Underwriting framework developed with Lloyd's Lab to help insurance underwriters improve loss ratios by accounting for the preventability of flood losses when policyholders receive Previsico's actionable flood warnings, including policy conditions, no-claims bonuses, premium reductions, and value-added forecast services.
Quantifiable outcome
- 70% of commercial flood losses can be mitigated with Previsico's advanced warnings combined with flood plans and resilience measures
- +3 more outcomes
Companies that use Previsico
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles4 records
Previsico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Previsico partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- Snapshot LivecoreIntegration partnership where Snapshot Live's solar-powered cellular cameras are deployed at flood-prone locations, automatically increasing capture frequency as forecast risk rises. National Highways is already using the combined solution for preventative debris clearance.
- Willis (WTW)coreWillis developed a parametric flood insurance solution for UK racecourses in partnership with Previsico, Descartes Underwriting, and Generali. The solution uses flood sensors to automatically trigger payouts based on water depth.
- GeneralicorePartnership with Willis and Descartes to develop parametric flood insurance solutions for UK racecourses, addressing flood risk that has historically been considered uninsurable.
- Tech Transit Lab (MTA and Partnership Fund for New York City)strategicSelected for the Tech Transit Lab initiative by MTA and the Partnership Fund for New York City to demonstrate real-time flood forecasting solutions in New York.
- Descartes UnderwritingcorePartnership with Descartes, a world leader in corporate parametric insurance, to offer businesses in UK and Ireland accurate flood warnings and lightning-fast claims payments.
- Esri UKstrategicPartnership to bring Previsico's flood forecasting solution to Esri UK clients through integration with geographic information system software and location intelligence.
- UDLivestrategicPartnership with UDLive for environmental monitoring in wastewater, flooding, highways, and more. UDLive provides environmental monitoring for the water sector, and both parties utilize stormwater insights to identify potential issues across Ireland's water networks.
- OverstoneminorPartnership announced in July 2023 for flood forecasting solutions.
- OnsiteminorPartnership announced in June 2023 for flood forecasting solutions.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Previsico competitors and assessment
Company assessmentDirect peers
- Jupiter Intelligence: Jupiter Intelligence provides physical climate risk analytics, including high-resolution flood and hurricane modelling, for insurers, asset owners, and governments. Direct competitor to Previsico in delivering property-level climate risk data to enterprise customers.
- KatRisk: KatRisk specialises in probabilistic flood and catastrophe modelling for the insurance and reinsurance industry, including high-resolution flood maps and catastrophe loss modelling. Closely comparable to Previsico's hydrodynamic, street-level flood forecasting for insurance customers.
- FloodFlash: FloodFlash is a UK-based parametric flood insurance provider that uses sensor-based triggers for automatic payouts, overlapping with Previsico's parametric insurance partnerships with Willis/Descartes/Generali. Both target previously uninsurable flood risk with automated, sensor-driven solutions.
- Descartes Underwriting: Descartes Underwriting is a global parametric insurance specialist partnering with Previsico to deliver automated flood payouts. It is both a strategic partner and adjacent competitor in parametric flood, sharing customers and product lines.
- One Concern: One Concern provides AI-driven climate resilience analytics for governments, infrastructure operators, and insurers, including flood and earthquake modelling. Comparable to Previsico in delivering probabilistic, property-level physical risk data to enterprise and public-sector buyers.
Broad incumbents
- Munich Re (NatCatSERVICE): Munich Re operates NatCatSERVICE, a comprehensive natural catastrophe database and flood risk modelling capability used by global insurers. A broad incumbent with overlapping flood and climate risk offerings, serving the same insurance customer base as Previsico.
- Aon (Impact Forecasting): Aon's Impact Forecasting unit delivers catastrophe and climate risk modelling, including flood analytics, to insurers and reinsurers globally. A large incumbent competing for the same insurance, infrastructure, and corporate risk management customers.
- CoreLogic: CoreLogic provides property data and catastrophe risk analytics, including detailed flood risk scoring for the US insurance market. A broad incumbent with deep insurance customer penetration and a strong US footprint competing for similar use cases.
Emerging players
- Tomorrow.io: Tomorrow.io offers a weather intelligence and climate resilience platform with hyperlocal precipitation and flood early warning capabilities. An emerging player in enterprise weather and climate analytics with growing overlap with Previsico's short-term flood forecasting use cases.
- ICEYE: ICEYE operates a satellite-based flood and natural catastrophe monitoring service delivering near real-time imagery and analytics to insurers and governments. An emerging player providing complementary flood observation data that intersects with Previsico's predictive offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Previsico social profiles
Digital presencePrevisico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Previsico leadership team
Management profileNumber of profiles
Profiles9 records
Previsico funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Previsico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Previsico
What does Previsico do?
Previsico provides a Flood Intel Platform that delivers real-time, street-level flood forecasting and monitoring to enable enterprises to prepare for, act on, and prevent flood impacts. The platform combines weather data, IoT sensors, rainfall RADAR, and proprietary hydrodynamic flood models developed from two decades of Loughborough University research, offering actionable flood warnings up to 48 hours in advance for insurers, infrastructure operators, property owners, and humanitarian organizations.
Is Previsico a public or private company?
Previsico is a private company. It is classified as venture growth investor backed and is currently operating.
When was Previsico founded?
Previsico was founded in 2018. It employs 11 to 50 people.
Where is Previsico based?
Previsico is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Previsico make money?
One revenue line is on record: flood Intel Platform Subscription.
Who are Previsico's main competitors?
Direct peers on record are Jupiter Intelligence, KatRisk, FloodFlash, Descartes Underwriting and One Concern. Broad incumbents are Munich Re (NatCatSERVICE), Aon (Impact Forecasting) and CoreLogic. Emerging players are Tomorrow.io and ICEYE.
Does Previsico have an API?
Yes. Previsico offers an improved API that delivers richer outputs, higher performance, and easier integration into customer systems. The API is part of the Flood Intelligence 2.0 platform upgrade, enabling integration with customer workflows and operational systems. Specific API documentation URL, authentication methods, rate limits, and versioning details are not specified in the available sources.
What industry is Previsico in?
Previsico's product category is Climate Risk Analytics Software. Its primary akta.pro industry code is EUANAEAH, Flood Risk Modeling, Mapping & Forecasting (Hydrology/Hydraulics, Digital Twins), with a secondary code of EUABALAJ, Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting). Its NAICS code is 54136 and its SIC code is 7372.