Previsico

What Previsico does

Previsico is a UK-based climate risk technology company that provides real-time, street-level flood forecasting and analytics. Founded in 2018 as a spin-off from Loughborough University, the company commercializes two decades of academic research in hydrodynamic flood modelling, combining rainfall RADAR data, IoT sensors, and weather forecasts to deliver property-specific flood warnings up to 48 hours in advance. Its core product, the Flood Intel Platform (currently Flood Intelligence 2.0), produces probabilistic flood forecasts updated hourly and offers a structured API for integration into customer workflows. Adjacent modules include Instacasting (observed-rainfall-based stormwater forecasting with claimed up to 80% accuracy) and the Lloyd's Lab Underwriting Framework for insurers.

The company sells primarily through a direct enterprise sales motion targeting insurers, infrastructure operators, construction firms, property and housing associations, energy providers, and water utilities. Pricing is quote-based and not publicly disclosed, with a 'Request a demo' consultative buying process. Revenue is generated via subscription-based access to the Flood Intel Platform, supplemented by partnerships with insurance brokers (Willis/WTW), parametric underwriters (Descartes Underwriting), insurers (Generali, Liberty Insurance, Zurich Municipal), GIS providers (Esri UK), and IoT camera operators (Snapshot Live, UDLive).

Previsico operates from Loughborough (UK HQ), London (Lloyd's Lab), Hartford, CT (US regional HQ), and Hong Kong, serving markets across Europe, North America, and Asia. The company has raised approximately $5.7M+ across disclosed rounds including a £1.75M seed (2021, Foresight Group), a 2023 round led by 24Haymarket, a 2025 round led by Burnt Island Ventures, and a Series A in October 2025 with Connecticut Innovations, BlueOrchard, Burnt Island Ventures, and Foresight Capital. Deloitte UK Technology Fast 50 recognized 2,714% revenue growth over three years (14th in 2024, 4th in 2025). Leadership transitioned in 2025 with Mark Trumper succeeding founder Jonathan Jackson as CEO, alongside new CTO Mark Pinkerton and COO Colin Ross.

Name

Previsico

Legal name

Previsico Limited

Website

https://previsico.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Previsico is a UK-based climate risk technology company spun out of Loughborough University that provides real-time, street-level flood forecasting and analytics to insurers, infrastructure operators, construction firms, and property managers through its subscription-based Flood Intel Platform.

Ownership category

akta.pro rank

Product category

Climate Risk Analytics Software

NAICS

Geophysical Surveying and Mapping Services (54136), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Flood Risk Modeling, Mapping & Forecasting (Hydrology/Hydraulics, Digital Twins) (EUANAEAH)

akta.pro secondary industries

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ), Environmental Data, Monitoring, Remote Sensing & Early Warning (BPADALAN)

Keywords

• Flood forecasting software
• Real-time flood prediction
• Climate risk analytics
• Parametric flood insurance
• Stormwater flood monitoring

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flood Intel Platform Subscription: Subscription-based access to the Flood Intel Platform providing flood forecasting, real-time alerts, and risk monitoring services for organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Previsico provides a Flood Intel Platform that delivers real-time, street-level flood forecasting and monitoring to enable enterprises to prepare for, act on, and prevent flood impacts. The platform combines weather data, IoT sensors, rainfall RADAR, and proprietary hydrodynamic flood models developed from two decades of Loughborough University research, offering actionable flood warnings up to 48 hours in advance for insurers, infrastructure operators, property owners, and humanitarian organizations.

Product overview

Previsico offers a unified Flood Intel Platform for live flood forecasting and monitoring, with Flood Intelligence 2.0 as the current major platform version. The core platform provides actionable property-level flood warnings up to 48 hours in advance using hydrodynamic modeling, weather data, and IoT sensors. Key add-on modules include Instacasting (rainfall RADAR-based forecasting with up to 80% accuracy in three tiers: Outlook, Playback, and On-Demand) and the Lloyd's Lab Underwriting Framework for insurance risk management. The company also operates referral programs and produces educational content through its podcast presence. The platform addresses stormwater, fluvial, and coastal flooding risks.

Differentiator

Problem solved

Functional benefit

Brands

• Instacasting: A next-generation flood mitigation solution using radar-derived observed rainfall data for up to 80% accuracy in predicting stormwater flood risk, available in three formats: Instacast Outlook, Instacast Playback, and Instacast On-Demand.
• Flood Intelligence Platform
• Flood Intelligence 2.0

Products and services

• Flood Intel Platform World-leading flood forecasting and monitoring platform that provides actionable early warnings for property-level flood risk mitigation, enabling organizations to prepare, act, and prevent flood impacts through real-time forecasts, hydrological monitoring, and drainage system analysis.
• Flood Intelligence 2.0 Upgraded version of the Flood Intel Platform featuring probabilistic flood forecasting, hourly update cycles, 24-hour retrospective analysis, a new user interface, and an enhanced API with richer outputs for customer integration.
• Instacasting Rainfall-based flood risk solution that uses observed (not predicted) rainfall data from RADAR sources to predict stormwater flood risk with up to 80% accuracy, offered as Outlook (live dashboard), Playback (12-hour retrospective), and On-Demand (bespoke event analysis).
• Lloyd's Lab Underwriting Framework Underwriting framework developed with Lloyd's Lab to help insurance underwriters improve loss ratios by accounting for the preventability of flood losses when policyholders receive Previsico's actionable flood warnings, including policy conditions, no-claims bonuses, premium reductions, and value-added forecast services.

Quantifiable outcome

• 70% of commercial flood losses can be mitigated with Previsico's advanced warnings combined with flood plans and resilience measures
• +3 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• Snapshot LivecoreTechnology or Integration · 2 June 2026Integration partnership where Snapshot Live's solar-powered cellular cameras are deployed at flood-prone locations, automatically increasing capture frequency as forecast risk rises. National Highways is already using the combined solution for preventative debris clearance.
• Willis (WTW)coreStrategic or Co-development Partner · 11 May 2026Willis developed a parametric flood insurance solution for UK racecourses in partnership with Previsico, Descartes Underwriting, and Generali. The solution uses flood sensors to automatically trigger payouts based on water depth.
• GeneralicoreStrategic or Co-development Partner · 11 May 2026Partnership with Willis and Descartes to develop parametric flood insurance solutions for UK racecourses, addressing flood risk that has historically been considered uninsurable.
• Tech Transit Lab (MTA and Partnership Fund for New York City)strategicStrategic or Co-development Partner · 28 May 2025Selected for the Tech Transit Lab initiative by MTA and the Partnership Fund for New York City to demonstrate real-time flood forecasting solutions in New York.
• Descartes UnderwritingcoreStrategic or Co-development Partner · 20 January 2025Partnership with Descartes, a world leader in corporate parametric insurance, to offer businesses in UK and Ireland accurate flood warnings and lightning-fast claims payments.
• Esri UKstrategicTechnology or Integration · 28 November 2024Partnership to bring Previsico's flood forecasting solution to Esri UK clients through integration with geographic information system software and location intelligence.
• UDLivestrategicTechnology or Integration · 31 October 2024Partnership with UDLive for environmental monitoring in wastewater, flooding, highways, and more. UDLive provides environmental monitoring for the water sector, and both parties utilize stormwater insights to identify potential issues across Ireland's water networks.
• OverstoneminorChannel Partner/ Reseller/ Distributor · 27 July 2023Partnership announced in July 2023 for flood forecasting solutions.
• OnsiteminorChannel Partner/ Reseller/ Distributor · 28 June 2023Partnership announced in June 2023 for flood forecasting solutions.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Jupiter Intelligence: Jupiter Intelligence provides physical climate risk analytics, including high-resolution flood and hurricane modelling, for insurers, asset owners, and governments. Direct competitor to Previsico in delivering property-level climate risk data to enterprise customers.
• KatRisk: KatRisk specialises in probabilistic flood and catastrophe modelling for the insurance and reinsurance industry, including high-resolution flood maps and catastrophe loss modelling. Closely comparable to Previsico's hydrodynamic, street-level flood forecasting for insurance customers.
• FloodFlash: FloodFlash is a UK-based parametric flood insurance provider that uses sensor-based triggers for automatic payouts, overlapping with Previsico's parametric insurance partnerships with Willis/Descartes/Generali. Both target previously uninsurable flood risk with automated, sensor-driven solutions.
• Descartes Underwriting: Descartes Underwriting is a global parametric insurance specialist partnering with Previsico to deliver automated flood payouts. It is both a strategic partner and adjacent competitor in parametric flood, sharing customers and product lines.
• One Concern: One Concern provides AI-driven climate resilience analytics for governments, infrastructure operators, and insurers, including flood and earthquake modelling. Comparable to Previsico in delivering probabilistic, property-level physical risk data to enterprise and public-sector buyers.

Broad incumbents

• Munich Re (NatCatSERVICE): Munich Re operates NatCatSERVICE, a comprehensive natural catastrophe database and flood risk modelling capability used by global insurers. A broad incumbent with overlapping flood and climate risk offerings, serving the same insurance customer base as Previsico.
• Aon (Impact Forecasting): Aon's Impact Forecasting unit delivers catastrophe and climate risk modelling, including flood analytics, to insurers and reinsurers globally. A large incumbent competing for the same insurance, infrastructure, and corporate risk management customers.
• CoreLogic: CoreLogic provides property data and catastrophe risk analytics, including detailed flood risk scoring for the US insurance market. A broad incumbent with deep insurance customer penetration and a strong US footprint competing for similar use cases.

Emerging players

• Tomorrow.io: Tomorrow.io offers a weather intelligence and climate resilience platform with hyperlocal precipitation and flood early warning capabilities. An emerging player in enterprise weather and climate analytics with growing overlap with Previsico's short-term flood forecasting use cases.
• ICEYE: ICEYE operates a satellite-based flood and natural catastrophe monitoring service delivering near real-time imagery and analytics to insurers and governments. An emerging player providing complementary flood observation data that intersects with Previsico's predictive offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/previsico
• Xx.com/previsico

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Previsico