Terra Vera
Terra Vera develops an amino acid-powered oxidative chemistry platform for agriculture, producing the ApiVera beekeeping system (nutrients, washes, foggers) and IV plant nutrient lines that replace conventional pesticides with food-grade, residue-free alternatives for commercial beekeepers and growers.
- Company typePrivate
- Founded2020
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Terra Vera does
Terra Vera is an agricultural technology company that develops an amino acid-powered oxidative chemistry platform targeting pollinators, crops, and environmental systems. The core technology uses biomimicry to activate food-grade amino acids, producing oxidant solutions that lyse the cell membranes of soft-bodied pests (Varroa mites, aphids, spider mites) and pathogens (powdery mildew, HLV) while degrading into nutrients safe for plants, bees, and humans. The chemistry is exempt from EPA registration under FIFRA Section 25(b) as a minimum-risk pesticide, providing a regulatory and residue advantage versus conventional agrochemicals.
The company operates two primary product platforms: ApiVera, a beekeeping system comprising Hive Health Nutrients, Hive Wash, and a family of proprietary fogging/misting application systems (Portable On-Hive Fogger at $999, High Efficiency Hive Fogger at $1,999, and Battery-Powered Backpack Mister at $379); and IV, a plant agriculture line offering amino-acid-based nutrient blends (IV Growth, IV Bloom, IV Boost K) and GRDN+THRV pest control/nutrient combination packs. Supporting hardware includes the Brawndo amino-acid activator systems (TS at $1,000, TM at $35,000, TL at $55,000) and the Breezy Cold Fogger at $2,995. Products are sold direct-to-consumer via the company's e-commerce storefront with Subscribe & Save subscriptions, supplemented by demo days, a commercial sales team for enterprise accounts, and prior crowdfunding validation via Indiegogo.
Terra Vera serves commercial, sideliner, and hobbyist beekeepers alongside plant growers across controlled environment agriculture, greenhouse, and outdoor production — including cannabis, fruits, vegetables, ornamentals, and specialty crops. Named customers include VanCalcar Apiaries, Colorado Mountain Honey (3,000 colonies), ILLA Canna, Lava Leaf Organics, and Robrick Nursery. The company is co-founded and led by CEO Carlos Perea and CTO Justin Sanchez, with scientific advisory from Dr. Jeff Pettis (former USDA research leader) and Dr. Mike Murray (former New Technology Leader at Dow AgroSciences). The company was founded in 2020, is headquartered in Albuquerque, New Mexico, employs 1–10 people, and has raised approximately $2.48M across disclosed funding rounds.
Terra Vera firmographics
Firmographics- Name
- Terra Vera
- Legal name
- Terra Vera, Inc.
- Website
- https://terravera.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Terra Vera develops an amino acid-powered oxidative chemistry platform for agriculture, producing the ApiVera beekeeping system (nutrients, washes, foggers) and IV plant nutrient lines that replace conventional pesticides with food-grade, residue-free alternatives for commercial beekeepers and growers.
- Ownership category
- akta.pro rank
Terra Vera industry classification
Industry- Product category
- Agricultural Crop Protection
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)
- akta.pro secondary industries
- Bee Health Management & Treatments (Mite/Disease Control Products & Services) (AFAEAHAK), Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI), Biosecurity, Pest & Disease Control for CEA (IPM, Screening, Sanitation) (AFAAAHAK), Organic Apiculture (Beekeeping) (AFAEAMAG)
Keywords
Where Terra Vera is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Markets served
Terra Vera business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Systems Sales: Sale of proprietary fogging and application equipment including ApiVera Portable On-Hive Fogger ($999), High Efficiency Hive Fogger ($1,999), Battery-Powered Backpack Mister ($379), Brawndo TS ($1,000), Brawndo TM ($35,000), Brawndo TL ($55,000), and Breezy Cold Fogger ($2,995).
- Nutrient and Solution Products: Recurring sales of nutrient lines including IV Growth, IV Bloom, IV Boost K, GRDN pest control, and THRV amino acid blends. Products sold in various sizes with subscription 'Subscribe & Save' options offering 10-20% discounts for recurring orders.
- ApiVera Beekeeping Products: Hive Health Nutrients ($72/kit) and Hive Wash ($81/kit) for beekeeping operations. Designed for seasonal use across commercial and hobbyist beekeeping workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brawndo TS - Portable amino acid activator for commercial or hobbyist growers |
| One time/ perpetual license | Pay-as-you-go | Brawndo TM - Wall-mounted compact system for commercial grows under an acre |
| One time/ perpetual license | Pay-as-you-go | Brawndo TL - High-capacity system with minimal electrical requirements |
| One time/ perpetual license | Pay-as-you-go | Breezy Cold Fogger - Automated disinfection and crop management fogger |
| One time/ perpetual license | Pay-as-you-go | ApiVera Portable On-Hive Fogger - Flexible power options, field-ready |
| One time/ perpetual license | Pay-as-you-go | ApiVera High Efficiency Hive Fogger - Rapid fogging for high-volume operations |
| One time/ perpetual license | Pay-as-you-go | ApiVera Battery-Powered Backpack Mister - Fast, mobile application |
| Subscription | Monthly | ApiVera Hive Health Nutrients - Full-season colony support kit |
| Subscription | Monthly | ApiVera Hive Wash - Equipment cleaning kit |
| Subscription | Monthly | IV Boost K [3-0-39] - Final bloom and post-harvest supplement |
| Subscription | Monthly | GRDN + THRV Growth Nutri Pack [11-4-5] - Pest control and growth nutrients bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Terra Vera product offering
Product offeringCore offering
Terra Vera develops and sells amino acid-powered oxidative chemistry products for beekeeping and crop agriculture, marketed under the ApiVera beekeeping system (hive health nutrients, hive wash, and proprietary fogging/misting hardware) and the IV plant agriculture line (stage-specific nutrient blends plus GRDN/THRV pest-control and nutrient combination packs). The portfolio is complemented by Brawndo on-site electrolyzed amino acid activator systems and the Breezy Cold Fogger for facility-scale application.
Product overview
Terra Vera offers a multi-product portfolio built around amino acid-powered oxidative chemistry technology. The platform serves two primary markets: (1) ApiVera for beekeeping, including Hive Health Nutrients, Hive Wash, and three fogger/ mister application systems (Portable On-Hive Fogger, High Efficiency Hive Fogger, and Battery-Powered Backpack Mister); and (2) Plant Agriculture with IV nutrient products (IV Growth, IV Bloom, IV Boost K) and GRDN+THRV combination packs for pest/pathogen control and nutrition. The ecosystem is supported by Brawndo systems (TS, TL, TM) that generate electrolyzed amino acid solutions on-site, and the Breezy Cold Fogger for facility disinfection. All products share the core amino acid oxidative chemistry platform, allowing for application across agriculture, environmental systems, and living systems.
Differentiator
Problem solved
Functional benefit
Brands
- ApiVera: A complete beekeeping system including colony health nutrients, hive wash equipment cleaning, and field-ready application systems for commercial and hobbyist beekeepers. Combines Hive Health nutrients, Hive Wash, and fogging systems.
- IV
- GRDN
- THRV
- Brawndo
Products and services
- ApiVera Hive Health Nutrients Amino acid-stabilized oxidant formulation designed for continuous use across the beekeeping season, supporting brood production, queen strength, and colony resilience against pests and pathogens while being safe for use during honey flow. Sold as a $72/kit and intended for commercial and hobbyist beekeepers.
- ApiVera Hive Wash Non-toxic, oxidant-based powder system for cleaning deadouts and used hive equipment, tools, and components before reuse. Reduces pathogen pressure and biofilm buildup while breaking down residue-free into benign byproducts. Priced at $81 per kit.
- ApiVera Portable On-Hive Fogger Lightweight, corded fogger that delivers consistent ApiVera coverage in 4-5 minutes per hive and powers from a battery pack, wall outlet, or car outlet for flexible field use. Priced at $999.
- ApiVera High Efficiency Hive Fogger High-throughput fogger for rapid ApiVera hive treatment in 2-3 minutes per hive using less chemistry, designed for high-volume commercial beekeeping operations. Requires a generator for power. Priced at $1,999.
- ApiVera Battery-Powered Backpack Mister Lightweight, battery-powered backpack mister for fast, mobile application of Hive Health and Hive Wash with a fine mist at approximately 10-30 seconds per hive. 15.1-liter tank, 6-8 hour runtime, 40-90 PSI. Priced at $379.
- IV Growth [7-2-18] Nutrient blend of salts and amino acids specifically formulated for the vegetative plant growth stage, providing nitrogen required for amino acid and protein creation during high-growth phases. Available via Subscribe & Save with volume discounts.
- IV Bloom [5-4-24] Nutrient blend of salts and amino acids formulated for use throughout the flowering stage without risk of mold or mildew, supporting development of roots, buds, flowers, and fruits and improving environmental stress tolerance.
- IV Boost K [3-0-39] Nutrient blend of salts and amino acids formulated for use in the final weeks of bloom and immediately after harvest, providing extra potassium to boost yield and protect the quality of recently harvested flower and fruits. Priced at $850 for 5 gal and $85 for 8 oz.
- GRDN + THRV Nitrogen Nutri Pack [11-0-0] Combination pack pairing GRDN (potassium sorbate and sodium chloride for pest and pathogen control on surfaces and plants) with THRV Nitrogen amino acid blend, intended for use in the final weeks of bloom and post-harvest. GRDN is exempt from EPA registration under FIFRA Section 25(b).
- GRDN + THRV Bloom Nutri Pack [6-10-13] Combination pack of GRDN pest control and THRV Bloom amino acid blend for use throughout the bloom stage, supporting plant health and yield during flowering.
- GRDN + THRV Growth Nutri Pack [11-4-5] Combination pack of GRDN pest control and THRV Growth amino acid blend for use from propagation through the growth stage across various growing environments. Starting at $1,200 for 5 gal with Subscribe & Save tiers of 10-20% off.
- Brawndo TS Portable 2-gallon amino acid activator that uses biomimicry technology to generate electrolyzed amino acid solutions on demand, designed for commercial or hobbyist growers. Priced at $1,000.
- Brawndo TM Wall-mounted amino acid activator with a compact 18" x 45" x 9" footprint and 30-gallon capacity, using biomimicry to generate electrolyzed amino acid solutions for commercial grows under an acre. Priced at $35,000 plus a $2,500 onboarding fee.
- Brawndo TL Commercial-scale amino acid activator (5.5' x 3.0' x 6.5') with auto-shut off and self-cleaning mechanisms, requiring less than 10 hours of yearly maintenance for continuous on-site generation of electrolyzed amino acid solutions. Priced at $55,000.
- Breezy Cold Fogger Smart, portable, automated cold fogger for disinfection and crop management, covering air vents, fabrics, and hard-to-reach surfaces with a 1-gallon capacity. Priced at $2,995 with 24-48 hour estimated delivery.
Quantifiable outcome
- 4x hive survival rate compared to untreated controls in King Field trials (Corrales, NM, 2024)
- +5 more outcomes
Companies that use Terra Vera
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Terra Vera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Terra Vera partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Build With RobotscoreTwo Albuquerque-based tech startups collaborating on fogging technology. Terra Vera's amino acid solutions integrated with Build With Robots' automation technology for high-tech agricultural applications. The partnership leverages biomimicry technology with high-tech automation, creating cross-industry potential for both companies.
- University of the West Indies (UWI)minorResearch partnership assessing Terra Vera technology efficacy on coffee plants presenting with Coffee Leaf Rust disease in the Blue Mountain region of Jamaica. Also partnered on pest damage reduction study on cabbage plants. Small research team conducted multi-week controlled studies demonstrating significant disease severity reduction.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Terra Vera competitors and assessment
Company assessmentDirect peers
- Vita Bee Health: Major supplier of evidence-based honey bee health products including Apiguard (thymol-based miticide) and other Varroa treatments. Directly comparable to Terra Vera's ApiVera in targeting commercial beekeepers for Varroa mite control and colony health.
- NOD Apiary Products: Manufacturer of Formic Pro, a leading formic-acid-based Varroa treatment widely used by commercial beekeepers. Directly comparable as a Varroa-control alternative competing for the same commercial beekeeper segment as ApiVera.
- Veto-Pharma (Apivar): Producer of Apivar, the dominant amitraz-based Varroa miticide in global beekeeping. Direct competitor to ApiVera in the Varroa treatment category; Terra Vera's resistance-free positioning is partly defined against Apivar's mounting resistance issues.
- Marrone Bio Innovations: Public biopesticide company developing biological crop protection products (fungi-, bacteria-, and plant-extract-based). Direct peer as a biologicals specialist pursuing sustainable replacements for conventional agrochemicals across specialty and row crops.
- Certis Biologicals: One of the largest dedicated biopesticide manufacturers, offering biofungicides, bioinsecticides, and bionematicides. Comparable to Terra Vera's IV/GRDN line as a biologicals-focused alternative to synthetic crop protection chemistries.
Broad incumbents
- BioSafe Systems: Established manufacturer of biodegradable, peroxyacetic-acid-based crop protection and water treatment products. Comparable in offering oxidizer-based, residue-friendly chemistries and serves adjacent grower and water-treatment customers.
Emerging players
- AgBiome: Venture-backed agricultural biologicals company using microbial discovery to develop crop protection and yield products. Comparable as an emerging biologicals peer targeting sustainable replacements for synthetic agrochemicals.
- Vestaron: Peptide-based biopesticide company developing novel-mode-of-action insecticides. Comparable to Terra Vera as a venture-backed biologicals player differentiating through a resistance-bypassing mechanism rather than conventional neurotoxic chemistry.
- Sound Agriculture: AgTech company developing on-demand crop nutrition and microbial products that reduce synthetic fertilizer and pesticide reliance. Comparable to Terra Vera's IV nutrient line in offering sustainable, biologically driven crop input alternatives.
- Pivot Bio: Venture-backed nitrogen-fixing microbial fertilizer company. Adjacent peer in the agricultural biologicals category pursuing sustainability-driven replacement of conventional chemical inputs, with comparable go-to-market into row-crop and specialty growers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Terra Vera social profiles
Digital presenceTerra Vera compliance and trust
Trust signalCompliance1 record
Terra Vera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terra Vera leadership team
Management profileNumber of profiles
Profiles6 records
Terra Vera funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terra Vera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terra Vera
What does Terra Vera do?
Terra Vera develops and sells amino acid-powered oxidative chemistry products for beekeeping and crop agriculture, marketed under the ApiVera beekeeping system (hive health nutrients, hive wash, and proprietary fogging/misting hardware) and the IV plant agriculture line (stage-specific nutrient blends plus GRDN/THRV pest-control and nutrient combination packs). The portfolio is complemented by Brawndo on-site electrolyzed amino acid activator systems and the Breezy Cold Fogger for facility-scale application.
Is Terra Vera a public or private company?
Terra Vera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Terra Vera founded?
Terra Vera was founded in 2020. It employs 1 to 10 people.
Where is Terra Vera based?
Terra Vera is headquartered in Albuquerque, United States, in the North America region.
How does Terra Vera make money?
Three revenue lines are on record. Hardware Systems Sales are the primary driver. The others are nutrient and Solution Products and apiVera Beekeeping Products.
Who are Terra Vera's main competitors?
Direct peers on record are Vita Bee Health, NOD Apiary Products, Veto-Pharma (Apivar), Marrone Bio Innovations and Certis Biologicals. BioSafe Systems is listed as a broad incumbent. Emerging players are AgBiome, Vestaron, Sound Agriculture and Pivot Bio.
Does Terra Vera have an API?
No public API is recorded for Terra Vera.
What industry is Terra Vera in?
Terra Vera's product category is Agricultural Crop Protection. Its primary akta.pro industry code is AFABAEAF, Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins), with a secondary code of AFAEAHAK, Bee Health Management & Treatments (Mite/Disease Control Products & Services). Its NAICS code is 325320 and its SIC code is 2870.