Supreme Imports

What Supreme Imports does

Supreme Imports Ltd is a UK-based manufacturer, brand owner, distributor, and licensee of fast-moving consumer goods, operating as a wholly-owned subsidiary of Supreme Plc (AIM: SUP, listed 2021). The company organizes its business into five divisions: Batteries, Lighting, Vaping, Health & Wellness, and Soft Drinks & Beverages, distributing more than 6,000 products to a network of 3,560 trade accounts monthly and reaching over 10,000 UK retail outlets with the 88vape brand alone. Major customers include ASDA, Tesco, Costco, Sainsbury's, Boots, Home Bargains, B&M, Booker, Aldi, and Travis Perkins. The company combines exclusive licensing of global brands (Duracell, Energizer, JCB, ELFBAR, Carabao, Tonino Lamborghini) with ownership of heritage and in-house brands (88Vape, SCI-MX, Typhoo, SlimFast UK, Clearly Drinks).

The business model operates on three revenue streams: hardware sales of manufactured and distributed consumer products, licensing royalties from third-party brand rights, and private-label / turnkey manufacturing services for retail customers. Pricing is principally B2B through registered trade accounts accessible via supremeoffers.co.uk. Manufacturing is vertically integrated across three UK facilities: the VN Labs pharmaceutical-grade e-liquid plant in Manchester producing 200,000+ bottles per day with nine TPD-compliant bottling lines, a fully automated soft drinks plant in Sunderland (acquired with Clearly Drinks, June 2024, £15M), and a tea plant in Gloucester (acquired with Typhoo Tea, December 2024, £10.2M). Group revenue for the year ending March 2026 is guided at approximately £265 million (~15% year-on-year growth), with adjusted EBITDA of £40.6 million, of which over £100 million is generated outside the vaping division. Geographic exposure is concentrated in the UK (>90% of group revenue), with Ireland serviced through the Vendek subsidiary and limited EU distribution.

Growth has been driven by a programmatic M&A strategy that has diversified the portfolio beyond the original 1975 toys-and-watches business into a multi-category FMCG platform. Notable transactions completed between 2024 and 2025 include Clearly Drinks (£15M, June 2024), Typhoo Tea (£10.2M, December 2024), 1001 Carpet Care (September 2025) and SlimFast UK & Europe ($26.79M, October 2025). Recent licensing agreements with Carabao Group (April 2026, five-year exclusive UK energy drinks deal) and Tonino Lamborghini (May 2026) extend the soft drinks and functional beverage surface, while the 88Nic nicotine pouches line (launched September 2024) and Energizer/Tuya smart home lighting products (launched October 2020) evidence product adjacency expansion. CEO Sandy Chadha leads the group alongside CFO Suzanne Smith.

Name

Supreme Imports

Legal name

Supreme Imports Ltd

Website

https://supreme.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Supreme Imports is a UK-based FMCG manufacturer, brand owner, distributor, and licensee operating across five divisions — Batteries, Lighting, Vaping, Health & Wellness, and Soft Drinks & Beverages — serving over 3,560 monthly trade accounts and tens of thousands of UK retail outlets with 6,000+ products.

Ownership category

akta.pro rank

Product category

Consumer Goods Manufacturing

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Tobacco & Nicotine Contract Manufacturing & Private Label (CRADAJAM)

Keywords

• Battery distribution
• Vaping products
• Lighting distribution
• Sports nutrition
• Soft drinks manufacturing

Headquarters

HQ city

Trafford Park

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Manufacturing & Distribution: Manufacturing and distributing batteries, vaping products, lighting, health & wellness supplements, and soft drinks/beverages to retailers and wholesalers across the UK and Europe.
2. Licensing Royalties: Licensing agreements with global brands including Duracell, Energizer, Eveready, JCB, ELFBAR, and others for manufacturing and distribution rights.
3. Private Label Manufacturing: Turnkey private label solutions providing retail-ready products for customers across vaping, supplements, and other categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Supreme Imports is a vertically integrated FMCG manufacturer, brand owner, licensee, and distributor operating across five divisions: Batteries, Lighting, Vaping, Health & Wellness, and Soft Drinks & Beverages. The company produces and distributes over 6,000 products to 3,560 trade accounts, including major UK retailers, wholesalers, and independent stores, and runs in-house manufacturing facilities for e-liquids, supplements, soft drinks, and tea.

Product overview

Supreme Imports is a vertically integrated FMCG platform business operating across five divisions: Electricals (Batteries and Lighting), Vaping, Health & Wellness, and Drinks & Hot Beverages. The company manufactures, distributes, licenses, and owns brands across these categories. Key owned brands include 88Vape (vaping), SCI-MX (sports nutrition), Clearly Drinks (soft drinks), and licensed brands include Duracell, Energizer, JCB (batteries/lighting), Tonino Lamborghini and Carabao (energy drinks). The company operates VN Labs manufacturing facility in Manchester producing e-liquids and supplements, with acquired manufacturing in Sunderland for soft drinks and Gloucester for tea. The portfolio spans from value vaping products to premium energy drinks, battery/lighting products, and health/wellness supplements, serving major UK retailers and independent stores through 3,560 accounts.

Differentiator

Problem solved

Functional benefit

Brands

• 88Vape: UK's most recognized value vaping brand offering £1 e-liquids, manufactured in Manchester.
• SCI-MX
• Sealions
• Clearly Drinks
• Typhoo Tea
• SlimFast
• 88Nic
• Liberty Flights
• KiK
• 1001 Carpet Care
• Juicy Protein
• Tonino Lamborghini
• Carabao
• Red Mountain Coffee
• Duracell
• Energizer
• JCB
• ELFBAR
• P&G Professional

Products and services

• 88Vape E-Liquids and Vape Kits UK's most recognized value vaping brand offering £1 e-liquids and vape kits manufactured in-house at VN Labs Manchester facility.
• 88Nic Nicotine Pouches Nicotine pouches launched in 4 flavours offering discrete and easy-to-use oral nicotine products for adult consumers.
• KiK Vaping Brand E-cigarette and e-liquid brand distributed by Supreme.
• Liberty Flights Vaping Brand Premium vaping brand with range of e-liquids and devices, founded in 2010 and acquired June 2022.
• ELFBAR Disposable and Prefilled Pod Vapes Popular disposable and prefilled pod vape brand distributed by Supreme in the UK market.
• Duracell Batteries Exclusive distribution of Duracell batteries in the UK including the Plus Power range with PowerBoost Actives technology.
• Energizer Batteries and Lighting Exclusive licensing for Energizer batteries and lighting products including A-Rated LED lamps and smart home lighting.
• JCB Branded Batteries and Lighting Exclusive licensing for JCB branded batteries and lighting products.
• SCI-MX Sports Nutrition Flagship sports nutrition brand offering protein powders, supplements, and sports nutrition products manufactured in-house.
• Battle Bites Sports Nutrition Snacks Sports nutrition snacks and protein products available at Boots UK and other major retailers.
• Juicy Protein Functional Drinks High-protein functional drink delivering protein per 100ml targeting fitness consumers.
• SlimFast Weight Management Products Weight management brand offering meal replacement shakes, bars, and supplements acquired October 2025 for $26.79 million.
• Clearly Drinks Soft Drinks and Spring Water UK soft drinks manufacturer producing Perfectly Clear and Northumbria Spring brands for major UK retailers via a fully automated manufacturing facility in Sunderland.
• Typhoo Tea Products Iconic British tea brand including Typhoo Gold and Typhoo Iced Tea variants, with tea manufacturing now in-house at the Gloucester facility.
• Tonino Lamborghini Energy Drinks Luxury energy drink brand licensed from Tonino Lamborghini, manufactured and distributed by Supreme across Britain.
• Carabao Energy and Isotonic Drinks Thai energy drink brand with UK licensing agreement under which Supreme manufactures and distributes energy and isotonic drinks.
• 1001 Carpet Care Products Carpet care brand acquired September 2025 into Supreme's growing household product portfolio.
• P&G Professional Cleaning Products Professional cleaning and hygiene products brand distributed by Supreme.
• Private Label E-Liquid Manufacturing Turnkey private label e-liquid manufacturing service using the in-house VN Labs facility in Manchester.
• Private Label Supplement Manufacturing Turnkey private label manufacturing for protein powders, nutritional snacks, and vitamins/supplements.
• Supreme Trade Account Distribution Trade account ordering service providing access to the full Supreme product catalogue and best pricing for registered trade customers via supremeoffers.co.uk.

Quantifiable outcome

• Products offer some of the highest profit margin per square foot out of any consumer products
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• B&M RetailcoreGTM or Marketing PartnerThree-way UK partnership with ELFBAR and B&M to provide consumers with vape recycling bins in over 700 B&M stores nationwide. Supports responsible disposal of vaping products.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PZ Cussons: UK-listed consumer goods company (Imperial Leather, Original Source, Carex). Comparable as a UK-listed multi-category FMCG business operating across personal care and household products through major retailers—similar breadth strategy to Supreme's five-division model.
• Treatt plc: UK-listed supplier of flavour, fragrance and beverage ingredients to FMCG brands. Comparable as a UK-listed vertically integrated ingredients-to-finished-product business in the beverage and consumer goods space, supplying major retailers and brand owners.
• Totally Wicked: UK vaping retailer and e-liquid manufacturer with vertical integration. Directly comparable to Supreme's Vaping division (88Vape, KiK, Liberty Flights) in product range, UK retail distribution, and TPD-compliant manufacturing capabilities.
• Nichols plc: UK-listed soft drinks business (Vimto, Levi Roots, Sunkist). Comparable as a multi-brand UK beverage company with similar mix of owned and licensed brands, national retail distribution, and focus on value-tier products—analogous to Clearly Drinks within Supreme's portfolio.
• Premier Foods: UK-listed packaged food manufacturer (Mr Kipling, Bisto, Oxo, Ambrosia). Similar diversified UK FMCG platform with heritage brands, broad grocery distribution, and AIM/LSE-listed small-cap profile. Comparable on platform consolidation strategy and retail customer base.
• AG Barr: UK-based soft drinks manufacturer and distributor (Irn-Bru, Rubicon, Funkin). Directly comparable as a UK-listed vertically integrated beverage manufacturer leveraging branded and licensed products through major retail accounts—parallel business model to Supreme's Drinks & Wellness division.
• McBride plc: UK-listed private-label manufacturer of household and personal care products. Comparable to Supreme's manufacturing-led model and licensed/distributor relationships with global brands, including the recently added P&G Professional distribution arrangement.

Broad incumbents

• Imperial Brands: Global FTSE-listed tobacco and next-generation products company (JPS, Lambert & Butler, Blu e-cigarettes). Comparable as a broad incumbent in tobacco/nicotine with interests in vaping, though much larger and more internationally diversified than Supreme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supreme-imports
• Facebookfacebook.com/supremeimports

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supreme Imports