McBride
McBride plc is a UK-listed, European-leading private label and contract manufacturer of household cleaning, hygiene and personal care products, supplying over 90% of Europe's leading retailers and selected Asia Pacific customers across 14 countries.
- Company typePublic
- Founded1927
- HeadquartersMiddleton, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What McBride does
McBride plc (LSE:MCB) is a UK-incorporated, publicly listed manufacturer and supplier of private label and contract-manufactured household cleaning, hygiene and personal care products, founded in 1927 and headquartered in Middleton, Manchester. The company operates five specialist divisions—Liquids, Unit Dosing, Powders, Aerosols and Asia Pacific—across 14 factories and 4 offices in 14 countries, producing more than 1 billion product units per year and supplying over 90% of Europe's leading retailers alongside selected Asia Pacific customers such as Watsons. Its manufacturing technology base spans in-house blow moulding (including a 15 million bottle/year PET line installed at Bagnatica in 2024), fluid bed and spray tower granulation for powders, highly automated unit dosing lines for capsules and tablets, and Ecocert-accredited aerosol filling, supported by a SAP S/4HANA enterprise platform currently being rolled out across operations.
Revenue is generated primarily through B2B contract manufacturing and private label supply to grocery and mass-market retailers under multi-year negotiated contracts, complemented by a portfolio of owned brands—Surcare, Oven Pride, Clean n Fresh, Actiff and Hospec—distributed through retail, discount, convenience and healthcare channels. Pricing is negotiated on a contract basis and is not publicly disclosed, while ESG positioning (SBTi-validated Scope 1, 2 and 3 targets, 80.5% renewable electricity, 72.1% recycled PET) is increasingly central to retailer tender criteria. McBride employs approximately 3,500-3,664 people globally, reported FY2025 revenue of £950 million with adjusted EBITDA of £87.1 million, and at April 2026 had a market capitalisation of approximately £275 million.
Recent strategic actions include the €40 million announced acquisition of France-based Eurotab Group (April 2026, expected completion 1 July 2026), a £20 million share buyback programme (with a £15.5 million second tranche running to September 2026), the launch of the Actiff own brand, an Italian refill carton range, and the appointment of Casper Meijer as Independent Non-Executive Director in March 2026 to deepen European retail and private label expertise at board level.
McBride firmographics
Firmographics- Name
- McBride
- Legal name
- McBride plc
- Website
- https://mcbride.co.uk
- Company type
- Public
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- McBride plc is a UK-listed, European-leading private label and contract manufacturer of household cleaning, hygiene and personal care products, supplying over 90% of Europe's leading retailers and selected Asia Pacific customers across 14 countries.
- Ownership category
- akta.pro rank
McBride industry classification
Industry- Product category
- Private Label Cleaning Products Manufacturing
- NAICS
- Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
Keywords
Where McBride is headquartered
LocationHeadquarters
- HQ city
- Middleton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices17 records
Markets served
McBride business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Manufacturing: McBride manufactures and supplies private label and contract manufactured cleaning and hygiene products to major European and Asia Pacific retailers. Revenue is generated through product sales based on customer contracts, with pricing typically tied to volume and formulation complexity.
- Own Brand Products: McBride also sells products under its own brands including Surcare, Oven Pride, Clean n Fresh, Actiff, and Hospec through retail channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Contract Manufacturing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
McBride product offering
Product offeringCore offering
McBride manufactures and supplies private label and contract manufactured household cleaning, hygiene, and personal care products for major retailers across Europe and Asia Pacific. The company operates five specialist divisions covering liquids, unit dosing, powders, and aerosols, producing over 1 billion products annually across 14 factories. McBride also sells products under its own brands including Surcare, Oven Pride, Clean n Fresh, Actiff, and Hospec through retail channels.
Product overview
McBride is a leading European manufacturer and supplier of Private Label and Contract Manufactured products for domestic household and professional cleaning and hygiene markets. The company operates through five specialist divisions: Liquids (bottles, pouches, cartons), Unit Dosing (dishwasher tablets, laundry capsules), Powders (laundry powders, water softeners), Aerosols (pressurised household and personal care products), and Asia Pacific (personal care and household products). McBride also maintains a portfolio of owned brands including Surcare (sensitive skin), Oven Pride (oven cleaning), Clean n Fresh (budget cleaning), Actiff (household cleaning), and Hospec (healthcare cleaning). The company operates 14 factories and 4 offices across Europe and Asia Pacific, partnering with over 90% of Europe's leading retailers and selling over 1 billion products annually.
Differentiator
Problem solved
Functional benefit
Brands
- Surcare: Sensitive skin cleaning products range, free from fragrances, enzymes, acids and dyes, dermatologically approved with Allergy UK seal of approval.
- Oven Pride
- Clean n Fresh
- Actiff
- Hospec
Products and services
- McBride Liquids Division
Quantifiable outcome
- 36.1% private label market share in household category
- +4 more outcomes
Companies that use McBride
Customer profileNamed customers3 records
Ideal customer profiles2 records
McBride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
McBride partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Eurotab GroupcoreMcBride agreed to acquire Eurotab Group for €40 million (£34.5 million). Eurotab is a French specialist in solid-format cleaning products with expected revenues of €65 million, operating two manufacturing sites in France and one facility near Istanbul, Turkey. The acquisition is expected to be immediately accretive to earnings per share and add approximately 0.5 percentage points to Group EBITDA margin, moving McBride towards its 10% EBITDA margin target. Expected to complete around July 1, 2026.
- LammerantminorCardboard packaging supplier based in Belgium that has committed to tracking scope 3 emissions, signing McBride's supplier code of conduct, and setting science-based targets within six months of initial sustainability discussions. Represents McBride's supplier engagement programme on climate goals.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
McBride competitors and assessment
Company assessmentBroad incumbents
- Church & Dwight: US-listed household and personal care products company with significant private label exposure. Comparable on contract manufacturing model for retailers across cleaning and personal care categories.
- Reckitt Benckiser: UK-listed household cleaning, hygiene and personal care giant. Comparable on European cleaning product categories and private label manufacturing capabilities, though primarily branded with much larger scale.
- Henkel: German multinational with leading laundry, home care and personal care divisions. Comparable on private label capability at scale and European cleaning manufacturing footprint, though much larger and brand-led.
- The Clorox Company: US-listed household cleaning, laundry and personal care manufacturer. Comparable on multi-format household cleaning manufacturing and private label partnerships with major retailers.
- S.C. Johnson: Privately-held global household cleaning products manufacturer. Comparable on cleaning product manufacturing scale, multi-format capabilities (liquids, sprays, powders), and retailer private label relationships.
Direct peers
- PZ Cussons: UK-listed personal care and household products company with significant private label and branded manufacturing exposure. Closely comparable as a UK-listed peer operating in both private label cleaning and branded personal care with European manufacturing footprint.
- KIK International: North American private label household cleaning and personal care manufacturer (and McBride chairman Jeffrey Nodland's former company). Most directly comparable peer in private label/contract cleaning manufacturing, serving similar retailer customer profile in adjacent geography.
- Werner & Mertz: German family-owned manufacturer of ecological cleaning products with strong private label business. Comparable on European private label cleaning manufacturing and sustainability positioning (Ecocert-accredited lines).
Others
- Alfa Laval (Cleaning Technologies/Decanter): Provides separation and cleaning equipment to chemical/cleaning product manufacturers. Indirectly comparable as an enabling technology/equipment supplier to the household cleaning manufacturing industry.
Emerging players
- Ruyter (Private Label Detergent Manufacturer): European private label detergent and cleaning products manufacturer. Direct peer in private label cleaning manufacturing, though smaller and less geographically diversified than McBride.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
McBride social profiles
Digital presenceMcBride compliance and trust
Trust signalCompliance2 records
McBride financial estimates
Financial estimateRevenue estimate
Valuation estimate
McBride leadership team
Management profileNumber of profiles
Profiles13 records
McBride subsidiaries and ownership
Company hierarchySubsidiaries12 records
McBride funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McBride M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McBride
What does McBride do?
McBride manufactures and supplies private label and contract manufactured household cleaning, hygiene, and personal care products for major retailers across Europe and Asia Pacific. The company operates five specialist divisions covering liquids, unit dosing, powders, and aerosols, producing over 1 billion products annually across 14 factories. McBride also sells products under its own brands including Surcare, Oven Pride, Clean n Fresh, Actiff, and Hospec through retail channels.
Is McBride a public or private company?
McBride is a public company. It is classified as public and is currently operating.
When was McBride founded?
McBride was founded in 1927. It employs 1,001 to 5,000 people.
Where is McBride based?
McBride is headquartered in Middleton, United Kingdom, in the Europe region.
How does McBride make money?
Two revenue lines are on record. Private Label Manufacturing is the primary driver. The others are own Brand Products.
Who are McBride's main competitors?
Broad incumbents on record are Church & Dwight, Reckitt Benckiser, Henkel, The Clorox Company and S.C. Johnson. Direct peers are PZ Cussons, KIK International and Werner & Mertz. Alfa Laval (Cleaning Technologies/Decanter) is listed as an others. Ruyter (Private Label Detergent Manufacturer) is listed as an emerging player.
Does McBride have an API?
No public API is recorded for McBride.
What industry is McBride in?
McBride's product category is Private Label Cleaning Products Manufacturing. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen). Its NAICS code is 325611 and its SIC code is 2840.