Superlocal

What Superlocal does

Superlocal is a Venice, California-based consumer technology company that operates a mobile map application designed to passively map users' daily lives while their phone is in their pocket. The product applies machine-learning-based personalization to convert recorded movement and location patterns into tailored maps and recommendations, positioning itself as 'A Map That Learns What You Love' rather than a generic navigation tool. Differentiation rests on automatic, low-friction data capture combined with preference learning, targeting individual consumer end-users in the personal navigation and local discovery category.

The company is privately held, with a headcount of 11–50 employees. Its capital history includes a 2018 seed round of approximately $1.25M from Science, a 2020 event involving SV Angel, and a subsequent 2023 funding event; total disclosed equity raised is therefore modest and concentrated in the earliest stage. Leadership is anchored by CEO Alex Kehr and co-founder Connor Smith.

The revenue model, pricing structure, customer segmentation, and go-to-market motion are not publicly disclosed in the source material. There is no evidence of named enterprise customers, subscription tiers, advertising inventory, or partnership channels, and no geographic footprint beyond the Venice, U.S. headquarters has been documented. As a result, monetization mechanics and commercial scale remain unverifiable from the available data, and the company's commercial maturity appears early-stage relative to incumbent map platforms.

Name

Superlocal

Website

https://superlocal.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Superlocal is a Venice-based consumer mobile app that passively maps users' daily movements and applies machine-learning personalization to deliver a map tailored to individual location preferences and interests. It serves individual consumer end-users in personal navigation and local discovery.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Core offering

Superlocal is a consumer mobile app that automatically maps a user's life while their phone is in their pocket, leveraging machine learning to learn individual preferences and deliver personalized map-based recommendations. The product is a single consumer-facing mapping application marketed under the tagline 'A Map That Learns What You Love.'

Product overview

Superlocal is a consumer-facing map application that learns user preferences to provide personalized location-based recommendations. Based on the available source data, only a single unified product offering is indicated by the tagline 'A Map That Learns What You Love' without detailed product module breakdown.

Differentiator

Problem solved

Functional benefit

Products and services

• Superlocal App A consumer mobile application that automatically maps a user's life while the phone is in their pocket, using machine learning to learn preferences and deliver personalized location-based recommendations. Designed for individual smartphone users seeking a tailored map experience.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Waze: Crowdsourced, community-driven navigation app now owned by Google. Most directly comparable consumer navigation experience, with personalization layered on top of a shared map — the same conceptual wedge Superlocal is pursuing.
• Citymapper: Urban-focused multimodal navigation app that combines public transit, walking, and ride-hailing into a personalized routing experience. Closest direct peer in terms of personalization and city-level discovery depth.
• Foursquare / Swarm: Location-discovery and check-in platform that builds a personalized map of places a user has visited. Comparable use case (mapping one's life through places), though driven by active check-ins rather than passive capture.
• Life360: Family location-sharing app with continuous background tracking and a private-circle social model. Most directly comparable product on the 'continuous passive location' axis that defines Superlocal's core mechanic.
• Zenly: Snap-owned consumer location-sharing app (since shut down) that pioneered passive background location and friend-mapping UX. The closest historical analogue to Superlocal's mechanic and a cautionary tale on platform-dependence and unit economics.

Broad incumbents

• Google Maps: The dominant default map application on Android and iOS. Competes head-to-head with Superlocal on the core use case of navigation and discovery, and serves as the structural competitive anchor for the entire category.
• Apple Maps: Default map app on iOS, integrated with Siri, Calendar, and Find My. The other structural incumbent Superlocal must displace, particularly given the privacy-tightening trajectory Apple has set for the broader ecosystem.
• HERE Maps: Independent mapping platform with deep automotive and enterprise integrations. Comparable as a map-and-location-data provider, though primarily B2B; represents the type of incumbent Superlocal would face in any data-licensing monetization scenario.
• Mapbox: Developer-focused mapping platform providing map tiles, navigation, and location APIs. Comparable on the underlying location-intelligence stack and a relevant peer if Superlocal considers a developer or API-oriented monetization path.

Emerging players

• Strava: Activity-focused app that automatically records runs, rides, and other GPS-tracked exercises and overlays them on a personal map. Comparable passive-tracking-and-personalized-map mechanic, but narrower to fitness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/joinsuperlocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superlocal