Life360
Life360 is a public mobile platform serving approximately 97.8 million monthly active users across 180+ countries with family location-sharing, driving safety, crash detection, and emergency response services, monetized through freemium subscriptions, connected hardware (Tile trackers, Pet GPS), and a growing advertising business.
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Life360 does
Life360 (ASX:360, NASDAQ:LIF) is a public San Francisco-based mobile platform that provides family location-sharing, driving safety monitoring, and emergency response services through a freemium subscription app, complemented by connected hardware products and an emerging advertising business. The core technology combines GPS, LTE-M cellular, Wi-Fi, and Bluetooth positioning across the Life360 app, Tile Bluetooth trackers (acquired 2021 for $205M), and the newly launched Life360 Pet GPS device (October 2025), all unified through a crowdsourced Finders Network that now spans approximately 97.8 million monthly active users across 180+ countries.
The business operates a four-tier subscription model (Free, Silver $7.99/mo, Gold $14.99/mo, Platinum $24.99/mo), which generates over 80% of revenue, with hardware sales and an advertising stream (now expanding through the $120M Nativo acquisition completed January 2026) accounting for the remainder. Life360 serves horizontal consumer segments — families with children, families with teen drivers, pet owners, caregivers of aging parents, and individuals prone to losing items — distributing primarily through the iOS and Google Play app stores, its own e-commerce storefront, Amazon, and embedded partner integrations such as Uber Family ride-hailing.
In FY2025, Life360 reported revenue of $489.5M (up 32% YoY) and its first full year of net profitability exceeding $32M, with Q1 2026 revenue of $143.1M (+38% YoY) and FY2026 guidance raised to $650-685M. Strategic priorities include deepening the advertising platform (post-Nativo), expanding the Pet GPS product line, and embedding adjacent family services such as ride-hailing through the Uber partnership announced June 2026.
Life360 firmographics
Firmographics- Name
- Life360
- Legal name
- Life360, Inc.
- Website
- https://life360.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Life360 is a public mobile platform serving approximately 97.8 million monthly active users across 180+ countries with family location-sharing, driving safety, crash detection, and emergency response services, monetized through freemium subscriptions, connected hardware (Tile trackers, Pet GPS), and a growing advertising business.
- Ownership category
- akta.pro rank
Life360 industry classification
Industry- Product category
- Family Safety & Location Software
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where Life360 is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Life360 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Subscription Revenue: The primary revenue driver, generating over 80% of total revenue. Freemium model with paid tiers: Silver ($7.99/mo), Gold ($14.99/mo), and Platinum ($24.99/mo). Subscription includes location sharing, crash detection, roadside assistance, and premium features.
- Advertising: Growing revenue stream representing $19.7 million (14% of total) in Q1 2026, up 329% year-over-year following the Nativo acquisition. Leverages first-party family location data for targeted advertising.
- Hardware Sales: Tile Bluetooth trackers (range $19.99-$139.96) and Life360 Pet GPS ($49.99) sold through e-commerce and retail channels. Hardware revenue declined 49% YoY to $4.5M in Q1 2026 due to strategic exit from brick-and-mortar retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic location sharing features |
| Subscription | Monthly | Silver tier with enhanced safety features |
| Subscription | Monthly | Gold tier with comprehensive family safety features |
| Subscription | Monthly | Platinum tier with premium protection and benefits |
| Unit Pricing | Pay-as-you-go | Pet GPS device with membership requirement |
| Unit Pricing | Pay-as-you-go | Tile Bluetooth tracker lineup |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Life360 product offering
Product offeringCore offering
Life360 operates a freemium family safety and location-sharing mobile application that enables real-time GPS tracking of family members, crash detection with emergency dispatch, geofencing, and driver behavior monitoring. The platform is complemented by Tile Bluetooth trackers for locating lost items and the Life360 Pet GPS hardware for tracking pets, distributed through the company's own e-commerce site, mobile app stores, and Amazon.
Product overview
Life360 is a family connection and safety platform that operates as a freemium mobile app complemented by hardware products and advertising services. The core Life360 app provides location sharing, driving safety monitoring, and emergency assistance through subscription tiers (Free, Silver, Gold, Platinum ranging from $0-$24.99/month). Hardware offerings include the Tile Bluetooth tracker brand (Tile, Tile Pro, Tile Slim, Tile Sticker) acquired in 2021 for finding lost items, and the Life360 Pet GPS device launched in 2025 for pet tracking. The company expanded into advertising through the January 2026 acquisition of Nativo, an ad-tech platform. An in-app Uber ride-hailing integration enables family transportation coordination. Revenue derives from subscriptions (80%+), advertising (14%), and hardware sales.
Differentiator
Problem solved
Functional benefit
Brands
- Tile: Bluetooth tracker brand for finding lost items like keys, wallets, bags, and electronics
- Life360 Pet GPS
Products and services
- Life360 App A family safety and location-sharing mobile application that enables real-time location tracking, driving safety monitoring, place alerts, crash detection, and emergency assistance. Offered via a freemium model with premium subscription tiers for individual families.
- Life360 Membership Plans (Silver, Gold, Platinum)
Quantifiable outcome
- Over 100 ambulances dispatched per day through crash detection
- +3 more outcomes
Companies that use Life360
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Life360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Life360 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and minor.
- Uber TechnologiescoreLife360 and Uber announced a strategic partnership integration launching June 18, 2026, allowing Life360 members to request and coordinate Uber Family rides directly within the Life360 app. The integration combines Uber's ride platform with Life360's location-sharing capabilities, enabling parents to request rides to family members' real-time locations with trip progress visible on the Life360 map. The feature targets families managing transportation for teens and other family members, and is available across iOS and Android devices in select markets. The partnership supports Life360's evolution as a family super app while expanding Uber's reach within the family transportation segment.
- FantixsupportingLife360 acquired Fantix's advertising unit in February as part of its strategy to build a full-stack advertising platform, prior to the larger Nativo acquisition.
- Tile (Subsidiary)coreTile, acquired by Life360 in 2021 for $205 million, operates as a subsidiary providing Bluetooth tracker products integrated into the Life360 ecosystem. Tile maintains its brand identity while benefiting from Life360's distribution and user base.
- NativocoreLife360 acquired Nativo, a digital advertising technology company, for approximately $120 million to enhance its advertising platform. The deal integrates Nativo's advertising technology with Life360's family and location insights, creating a comprehensive family-safe advertising ecosystem. Nativo generated $63 million in revenue last year. The acquisition expands Life360's advertising reach from roughly 16% to more than 95% of US ad-eligible adults. Justin 'JC' Choi, Nativo's founder, now serves as president of Life360 Ads. The deal closed in January 2026.
- Lou SandersminorComedian Lou Sanders partnered with Life360 to launch a pet tracker product in the UK, addressing the issue of pet loss which 40% of Brits experience.
- JiobitsupportingLife360 acquired Chicago-based hardware startup Jiobit in September 2021. Jiobit provided hardware expertise that contributed to Life360's later Pet GPS product development.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Life360 competitors and assessment
Company assessmentDirect peers
- Whistle (Mars Petcare): Whistle is a major pet GPS and health tracking brand owned by Mars Petcare, offering cellular pet trackers with activity monitoring. It competes directly with Life360 Pet GPS for pet owner wallet share and uses a similar subscription model.
- Chipolo: Chipolo is a Bluetooth tracker competitor offering One and Spot card-style trackers compatible with Apple Find My and Google Find My Device. It targets the same lost-item use case as Tile with a focus on wallet-friendly form factors.
- Tractive: Tractive is a leading dedicated pet GPS tracker company offering LTE-M based real-time pet location worldwide. It directly competes with Life360 Pet GPS in the same product category with similar subscription-based business model.
- Jiobit (now Life360 subsidiary): Jiobit was a Chicago-based hardware startup specializing in small, secure GPS location devices for kids and pets before being acquired by Life360 in 2021. It now operates as a Life360 subsidiary contributing hardware expertise to the Pet GPS product line.
Broad incumbents
- Garmin: Garmin offers GPS wearables for kids (Bounce) and pets (Alpha, Astro) with cellular tracking and geofencing. It competes in the premium family/pet GPS wearable segment and has decades of GPS hardware expertise relevant to Life360's hardware roadmap.
- Samsung (SmartThings Find): Samsung's SmartThings Find uses Galaxy device ubiquity to locate SmartTags and compatible items. As a major handset OEM with a global installed base, Samsung represents a direct platform-level threat to Tile's tracker network effects.
- Apple (Find My network): Apple's Find My network is built into every iPhone, iPad, and Mac, providing free crowdsourced item-finding for AirTags and third-party accessories. It directly competes with Tile's Bluetooth tracker business and pressures Life360's hardware economics via OS-level integration.
- Google (Find My Device): Google's Find My Device network leverages billions of Android devices for crowdsourced item tracking, offering a free built-in alternative to Tile. It competes with both Life360's hardware unit and the underlying location-sharing value proposition on Android devices.
Emerging players
- Pebblebee: Pebblebee makes rechargeable Bluetooth trackers (Card, Clip, Tag) that work with both Apple Find My and Google Find My Device. It represents a more sustainable, rechargeable alternative to Tile's battery-based model.
Others
- Verizon Family Safe & T-Mobile FamilyWhere: US mobile carriers offer family location-sharing plans bundled with wireless service, providing a channel-adjacent competitor. These services are often included with parental controls and compete on convenience/distribution rather than feature depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Life360 social profiles
Digital presenceLife360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life360 leadership team
Management profileNumber of profiles
Profiles18 records
Life360 subsidiaries and ownership
Company hierarchySubsidiaries3 records
Life360 funding detail
Funding detailFunding overview
Funding rounds16 records
Investors38 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life360 M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life360
What does Life360 do?
Life360 operates a freemium family safety and location-sharing mobile application that enables real-time GPS tracking of family members, crash detection with emergency dispatch, geofencing, and driver behavior monitoring. The platform is complemented by Tile Bluetooth trackers for locating lost items and the Life360 Pet GPS hardware for tracking pets, distributed through the company's own e-commerce site, mobile app stores, and Amazon.
Is Life360 a public or private company?
Life360 is a public company. It is classified as public and is currently operating.
When was Life360 founded?
Life360 was founded in 2012. It employs 251 to 500 people.
Where is Life360 based?
Life360 is headquartered in San Francisco, United States, in the North America region.
How does Life360 make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and hardware Sales.
Who are Life360's main competitors?
Direct peers on record are Whistle (Mars Petcare), Chipolo, Tractive and Jiobit (now Life360 subsidiary). Broad incumbents are Garmin, Samsung (SmartThings Find), Apple (Find My network) and Google (Find My Device). Pebblebee is listed as an emerging player. Verizon Family Safe & T-Mobile FamilyWhere is listed as an others.
Does Life360 have an API?
No public API is recorded for Life360.
What industry is Life360 in?
Life360's product category is Family Safety & Location Software. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 81291.