Jasper Colin

What Jasper Colin does

Jasper Colin is a private global B2B market research and data intelligence firm founded in 2007, headquartered in New York with operations governed under Indian law and offshore delivery scale. The company delivers mixed-methodology research — combining large-scale quantitative surveys, qualitative expert interviews, CRM and behavioral data integration, and NLP-based text analytics — to enterprise clients across 12+ industry verticals including Technology & Telecom, Automotive, Healthcare & Life Sciences, BFSI, Energy, Manufacturing, Media & Entertainment, Consumer Goods & Retail, Construction, Oil & Gas, and Education & EdTech. Its core product is the proprietary B2B Insights Framework, which decodes enterprise decision-making across complex multi-stakeholder buying environments and is delivered through five integrated solution modules (Executive Decision Insights, Enterprise-Level Market & Product Insights, Enterprise Segmentation & Targeting, Executive Customer Journey Mapping, and Brand Equity & Positioning Analytics), supported by a Specialty Targeting Suite for pre-categorized audiences and an Interactive Intelligence Platform featuring an AI-powered chatbot for on-demand access to findings.

The company monetizes through two streams: (1) custom B2B market research engagements sold on a quote-based, multi-year contract basis to enterprise decision-makers via a consultative direct sales motion, and (2) syndicated HNWI Wealth Intelligence subscriptions (Foundational, Core, Full Partnership tiers) under the Experience Economy 2.0 platform, which delivers quarterly tracking across 6+ global markets with 100+ verified HNWI respondents per market. Jasper Colin is ISO 27001 and ISO 20252 certified, GDPR/HIPAA/CCPA/DPDP compliant, and an ESOMAR member — certifications that materially reduce enterprise procurement friction. Founder and CEO Amit Choudhary leads the company, which has scaled to 501-1,000 employees and raised $80M in a March 2023 funding round (investors undisclosed). Named clients include Ubisoft and WCG, with quantifiable case-study outcomes across automotive, construction, retail, FMCG, oil & gas, and other verticals.

Name

Jasper Colin

Legal name

Jasper Colin

Website

https://jaspercolin.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jasper Colin is a private global B2B market research and data intelligence firm serving enterprise clients across 12+ industries with a proprietary Insights Framework, mixed-methodology research, and AI-enabled analytics and subscription HNWI wealth intelligence.

Ownership category

akta.pro rank

Product category

B2B Market Research & Data Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B market research
• Data insights analytics
• Enterprise research services
• Consumer intelligence platforms
• HNWI wealth research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Market Research Services: Custom B2B market research engagements including quantitative surveys, qualitative interviews, and mixed-methodology studies for enterprise clients across multiple industries.
2. HNWI Intelligence Subscription Tiers: Quarterly syndicated HNWI market research subscription tiers (Foundational, Core, Full Partnership) providing ongoing intelligence on high-net-worth individual preferences and spending patterns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jasper Colin is a B2B market research and analytics firm that delivers custom and syndicated research engagements combining quantitative surveys, qualitative expert interviews, and behavioral data analytics for enterprise clients. Its core deliverable is the proprietary B2B Insights Framework, supported by solution modules covering executive decision insights, market and product intelligence, segmentation, customer journey mapping, and brand equity analytics, as well as the Experience Economy 2.0 HNWI wealth intelligence platform.

Product overview

Jasper Colin is a B2B market research, data insights, and analytics company offering a unified platform built around its proprietary B2B Insights Framework. The core framework is complemented by five integrated solution modules: Executive Decision Insights (for C-suite decision driver intelligence), Enterprise-Level Market & Product Insights (for strategic growth and market intelligence), Enterprise Segmentation & Targeting (for data-driven customer segmentation), Executive Customer Journey Mapping (for B2B buyer journey optimization), and Brand Equity, Positioning & Product-Market Fit Analytics (for brand strategy and product validation). Supporting these are Primary B2B Quantitative Research and Primary B2B Qualitative Research services, Business Research for Sector Intelligence, and the HNWI Market Research & Wealth Intelligence solution (Experience Economy 2.0). Technology deliverables include the Interactive Intelligence Platform with AI-powered chatbot and the Experience Economy 2.0 Intelligence Platform. The company operates across 12+ industry verticals including Technology & Telecom, Automotive, Healthcare & Life Sciences, Energy/Utilities/Infrastructure, Manufacturing & Supply Chain, BFSI, Professional Services, Media & Entertainment, Consumer Goods & Retail, Construction, Oil & Gas, and Education & EdTech.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Insights Framework A proprietary research methodology specifically designed to decode enterprise decision-making across complex B2B environments, delivering actionable intelligence for sales, marketing, and strategy efforts by analyzing executive behavior and targeted market segments.
• Executive Decision Insights
• Enterprise-Level Market & Product Insights
• Enterprise Segmentation & Targeting
• Executive Customer Journey Mapping
• Brand Equity, Positioning & Product-Market Fit Analytics
• Primary B2B Quantitative Research
• Primary B2B Qualitative Research
• Business Research for Sector Intelligence
• HNWI Market Research & Wealth Intelligence (Experience Economy 2.0) Quarterly tracking research combining MaxDiff, Conjoint, and qualitative inputs to identify emerging luxury trends and spending patterns across 6+ global markets with 100+ verified HNWI respondents per market.
• Specialty Targeting Suite
• Experience Economy 2.0 Intelligence Platform
• Interactive Intelligence Platform

Quantifiable outcome

• 30% increase in contract wins for oilfield services client repositioning to net-zero compliance
• +12 more outcomes

Named customers3 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Escalent: Escalent (formerly Morar/C Space) is a top-40 global research and analytics firm specializing in B2B, financial services, healthcare, and energy research. Its vertical focus, custom and syndicated offerings, and mixed-methodology approach make it a very close comparable to Jasper Colin in scale and scope.
• Dynata: Dynata is one of the world's largest first-party data and insights platforms, providing B2B and B2C research panels, survey programming, and data services. It competes with Jasper Colin in the audience/panel access and B2B quantitative research space, though at a much larger scale.
• B2B International: B2B International is a specialist B2B market research agency dedicated exclusively to business-to-business research across verticals. Its pure-play B2B focus, custom research model, and vertical breadth make it one of the closest direct comparables to Jasper Colin's core offering.
• Forrester Research: Forrester is a global research and advisory firm delivering syndicated and custom research on technology, consumer, and B2B buyer behavior. Like Jasper Colin, it targets enterprise decision-makers with mixed-methodology research, executive insights, and customer journey analysis.

Broad incumbents

• NielsenIQ: NielsenIQ is a global consumer intelligence firm providing retail measurement, consumer panels, and advanced analytics. Its retail and consumer goods research overlaps with Jasper Colin's Consumer Goods & Retail vertical and category conversion work for FMCG and retail clients.
• Ipsos: Ipsos is a Top 3 global market research and consumer insights company with significant B2B research capabilities. It offers custom quantitative and qualitative research, customer journey analytics, and brand tracking that overlap directly with Jasper Colin's B2B research services.
• Kantar: Kantar is a global leader in marketing data, insight, and consulting, serving major CPG and enterprise clients. Its brand equity, consumer panel, and custom research capabilities overlap with Jasper Colin's brand equity, segmentation, and product-market fit offerings, especially in the consumer goods vertical.
• IDC (International Data Corporation): IDC is a premier global provider of market intelligence, advisory, and event services for the IT, telecommunications, and consumer technology markets. Its vertical depth, syndicated trackers, and custom research engagements directly overlap with Jasper Colin's enterprise market and product insights practice.
• Gartner: Gartner is the dominant IT and broader business research subscription firm serving CIOs and enterprise executives with syndicated research and advisory. It is the benchmark incumbent Jasper Colin competes against in B2B executive decision insights, though Gartner's model is far more subscription-led and IT-focused.

Emerging players

• NewtonX: NewtonX is a B2B research marketplace using an AI-driven expert sourcing algorithm to connect clients with verified professionals. It targets similar enterprise clients and competes in the same custom B2B research category, though with a tech-platform-led delivery model rather than traditional project teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jaspercolin_res

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasper Colin