What NewtonX does

NewtonX is a New York-based B2B market research company founded in 2016 that delivers custom research services and an integrated technology platform to Fortune 500 enterprises, management consulting firms, and leading research buyers. The company operates a Recruit-Collect-Analyze workflow anchored by the NewtonX Graph — a proprietary knowledge graph that sources identity-verified B2B professionals via a two-step verification process claiming 100% expert authenticity and a 97% feasibility rate on client requests. Service offerings include quantitative surveys, qualitative interviews, AI-moderated interviews, synthetic data augmentation (NewtonX Augmented Data), and Synthetic Personas — an AI-simulation product launched June 2026 that generates buyer insights on demand from verified professional data.

The technology platform comprises NewtonX Hub (a survey visualization and analysis environment), Hub Researcher (an embedded AI research analyst for conversational querying), and NewtonX Prime (an expert intelligence platform targeting investment professionals). Revenue is generated through quote-based custom research engagements with enterprise clients and subscription/seat-based access to Hub and Prime, supported by a sales-led go-to-market model targeting large enterprises. The company reports over 200 clients including Microsoft, Salesforce, Meta, Amazon, TikTok, Bain, Blackstone, Google, and Figma, and has raised $47M in total venture funding ($3M seed, $12M Series A, $32M Series B). Operations are global across North America, the UK, and India, and NewtonX holds SOC 2 Type 2, ESOMAR, MRS, Insights Association, and BBB DPF certifications that lower procurement friction with regulated enterprise buyers.

Name

NewtonX

Legal name

NewtonX Inc.

Website

https://newtonx.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

NewtonX is a B2B market research company that combines an identity-verified expert network with an AI-augmented platform (Hub, Prime, Synthetic Personas) to deliver custom research, quantitative surveys, and qualitative insights to Fortune 500 enterprises, consulting firms, and investment professionals.

Ownership category

akta.pro rank

Product category

B2B Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• B2B market research
• Verified expert insights
• Survey visualization platform
• Synthetic research data
• Enterprise research services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Research Projects: NewtonX provides end-to-end market research services on a project basis. Services include quantitative surveys, qualitative interviews, synthetic personas, and AI-moderated research. Pricing is quote-based and tailored to project scope, sample size, and methodology complexity.
2. Platform Subscriptions: NewtonX Hub and Prime platforms provide ongoing access to research tools and expert intelligence. These operate on subscription or per-seat models for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NewtonX is a B2B market research company that combines a proprietary AI-powered platform with full-service research delivery to provide verified expert insights to enterprise clients. Its core offerings include expert recruitment via the NewtonX Graph with 100% identity verification, quantitative surveys, qualitative and AI-moderated interviews, synthetic data and synthetic personas, and the NewtonX Hub visualization and analysis platform. Services are delivered through custom research engagements and platform subscriptions for Fortune 500 companies, management consulting firms, and investment professionals.

Product overview

NewtonX is a B2B market research company offering a platform-plus-services architecture combining proprietary technology with research expertise. The core technology stack includes NewtonX Hub for survey visualization and instant insights, Hub Researcher (an AI research analyst), NewtonX Prime for investor-focused expert intelligence, and NewtonX Graph for expert recruiting and verification. Research delivery includes Quantitative Surveys, Qualitative Interviews, AI-Moderated Interviews, and Synthetic Data (NXAD). The portfolio includes Synthetic Personas (launched June 2026) as an always-on AI-powered buyer simulation. NewtonX serves Fortune 500 companies, MBB firms, and leading research companies with 100% verified expert recruiting and 97% feasibility rates.

Differentiator

Problem solved

Functional benefit

Brands

• NewtonX Prime: Expert intelligence platform providing investors rapid access to verified surveys and industry intelligence for smarter investment decisions
• Hub Researcher
• Synthetic Personas
• NewtonX Augmented Data (NXAD)
• NewtonX Professionals Community

Products and services

• NewtonX Hub B2B survey visualization platform that delivers instant insights with automated analysis and visualization, providing ready-to-use intelligence for market research. Built for enterprise clients running NewtonX research studies.
• NewtonX Prime Expert intelligence platform providing investors with rapid access to verified surveys and industry intelligence, replacing time-consuming expert calls with instant access to verified insights. Built for investment professionals.
• Synthetic Personas The first B2B synthetic personas solution that uses AI-powered simulations trained on identity-verified professional data to help enterprise teams obtain buyer insights faster than traditional primary research, as an always-on complement to research cycles.
• Quantitative Surveys B2B survey services that recruit the right professionals and design surveys to get answers that matter, from hyper-targeted surveys of 50 CFOs to annual trackers of 4,000+ respondents.
• Qualitative Interviews Expert interviews that provide niche sources of knowledge with design, recording, transcription, and translation services for deep-dive insights.
• AI-Moderated Interviews AI-automated expert interviews that deliver qualitative insights at the scale of a survey, more cost efficiently than traditional methods.
• Synthetic Data (NewtonX Augmented Data / NXAD) AI-driven synthetic sample generation using verified B2B responses to boost the size and feasibility of research for niche segments.
• AI Data Labeling Data labeling services to train accurate AI models, part of the Analyze suite of services offered to enterprise AI teams.
• Market Research Consulting Strategic research advisory helping clients interpret complex insights and translate them into actionable business strategies.
• Communities Dedicated professional communities that clients can constantly tap for research needs, from 1:1 consultations to quick prototype tests and polls.
• NewtonX Professionals Community Network of verified professionals who earn by sharing insights through surveys and consultations, with 100% identity-verified experts matched to NewtonX research studies.

Quantifiable outcome

• 97% of client requests are fully feasible
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

27 partnerships are on record, tiered minor, flagship and core.

• Blackline SafetyminorStrategic or Co-development Partner · 26 March 2026NewtonX conducted survey for Blackline Safety on global workplace safety budgets. Survey of 200 senior safety professionals found 95% plan to maintain or increase safety budgets, with 65% expecting AI risk prediction to play larger role.
• AdaflagshipStrategic or Co-development Partner · 24 March 2026Ada and NewtonX released dual-sided research surveying 2,000 consumers and 500 enterprise CX decision-makers. Study revealed gap between what businesses prioritize in AI customer service and what consumers value, with only 24% of AI interactions fully resolved.
• ADWEEKflagshipStrategic or Co-development Partner · 10 March 2026NewtonX conducted survey for ADWEEK finding 54% of agency executives plan to leave within two years vs 53% of brand marketers staying. Research attributed exodus to industry volatility including WPP budget cuts and Omnicom/IPG merger.
• Macrium SoftwareminorStrategic or Co-development Partner · 5 March 2026NewtonX partnered with Macrium Software to survey IT and OT decision-makers on manufacturing cybersecurity. Research revealed manufacturers may be overinvesting in cybersecurity while underinvesting in operational recovery, with only 5% of production outages caused by cyber threats.
• FigmacoreStrategic or Co-development Partner · 12 February 2026Figma partnered with NewtonX for 'State of the Designer 2026' report, surveying 906 digital designers across multiple regions. Research found 91% of designers say AI tools improve their designs and designers using AI are 25% more likely to report job satisfaction.
• BILLcoreStrategic or Co-development Partner · 1 February 2026BILL partnered with NewtonX to launch comprehensive 'AI Ambition' study for accounting firms, the first study examining AI adoption and ambition levels in the accounting sector.
• TikTokflagshipStrategic or Co-development Partner · 22 December 2025TikTok and NewtonX jointly released research on AI automation in advertising. Study revealed gap between advertisers' high expectations for AI automation and actual implementation, with only 18% fully integrating AI despite 93% believing it will drive growth.
• KolsquareflagshipStrategic or Co-development Partner · 28 November 2025Kolsquare partnered with NewtonX to release 'The State of Influencer Marketing in Europe 2025' benchmark study. Research revealed that 81% of UK brands plan to increase influencer marketing budgets in 2026.
• ZapierminorStrategic or Co-development Partner · 10 November 2025Zapier partnered with NewtonX on report 'Proving AI Progress: How enterprises measure success, governance, and ROI' offering path for enterprises struggling to measure AI impact.
• TikTokflagshipStrategic or Co-development Partner · 4 November 2025TikTok collaborated with NewtonX on study of generative AI integration among advertisers, revealing that while 90% of executives expect AI to drive growth, actual adoption remains low at 19% due to challenges like technical limitations and skill gaps.
• SalesforcecoreStrategic or Co-development Partner · 4 November 2025NewtonX partnered with Salesforce on CIO Study 2026, finding AI adoption up 282% year over year as enterprises move from AI pilots to large-scale deployment.
• ANA (Association of National Advertisers)flagshipStrategic or Co-development Partner · 15 October 2025ANA partnered with NewtonX to advance B2B marketing measurement, valuation, and management through original research, insights, and thought leadership. Jointly published 'The Confident B2B Marketer' annual reports.
• TeradatacoreStrategic or Co-development Partner · 7 October 2025Teradata partnered with NewtonX on survey revealing most enterprises aren't ready for autonomous AI agents despite optimism, with research on customer experience AI implementation gaps.
• GuildminorStrategic or Co-development Partner · 12 May 2025Guild partnered with NewtonX to analyze how effective HR and L&D leaders transform learning into business success. Research revealed that leaders who align learning with business strategy are 122% more likely to achieve goals.
• WorkriseminorStrategic or Co-development Partner · 7 April 2025NewtonX partnered with Workrise on source-to-pay lifecycle study for energy companies. Research revealed significant inefficiencies and high costs in S2P processes, highlighting need for improved data access and streamlined operations.
• PatreonminorStrategic or Co-development Partner · 22 February 2025Patreon partnered with NewtonX for 'State of Create' report exploring creator economy trends in 2025 based on feedback from over 1,000 creators and 2,000 fans, emphasizing shift from follower count to direct audience relationships.
• MarketWatchminorGTM or Marketing Partner · 27 January 2025MarketWatch covered NewtonX Prime launch, the expert intelligence platform providing investors rapid access to verified surveys and industry intelligence.
• GreenbookcoreStrategic or Co-development Partner · 23 January 2025Greenbook partnered with NewtonX as the B2B data provider for the GRIT Business & Innovation Report for three consecutive years. NewtonX provides validated data for critical brand-side segments powering the industry benchmark report.
• Georgian PartnerscoreStrategic or Co-development Partner · 23 January 2025Georgian and NewtonX launched AI, Applied Benchmarking research reports tracking AI adoption in B2B growth-stage companies. Reports provide benchmarks for productivity, cost management, and growth with Wave 2 involving 11-partner global consortium.
• Yahoo FinanceminorGTM or Marketing Partner · 23 January 2025Yahoo Finance covered NewtonX $32M Series B funding and platform enhancements for democratizing access to high-quality data and research.
• AdweekflagshipStrategic or Co-development Partner · 3 January 2025Adweek and NewtonX collaborated on research quantifying business impact of CMO collaboration. Research revealed insights on what separates great CMOs and the correlation between high-performing CMOs and cross-functional teamwork abilities.
• InterbrandcoreStrategic or Co-development Partner · 9 December 2024NewtonX partnered with Interbrand on research revealing powerful connection between brand value and share price. Study found 67% of S&P 500 companies might be misvalued due to inadequate brand communications.
• AdweekflagshipStrategic or Co-development Partner · 9 December 2024Adweek and NewtonX launched exclusive feature 'How Great CMOs Collaborate' revealing insights on business impact of CMO collaboration and correlation between high-performing CMOs and cross-functional teamwork.
• EssenceMediacomcoreStrategic or Co-development Partner · 5 December 2024EssenceMediacom and NewtonX released global report on B2B CMOs as digital leaders and growth orchestrators. Research revealed B2B CMOs are taking on CEO-like responsibilities in driving digital transformation.
• OgilvycoreStrategic or Co-development Partner · 15 October 2024Ogilvy and NewtonX released 'Beyond the Deal' research on brand migration in M&A, finding only 7% of executives satisfied with brand migration outcomes and revealing what drives post-deal growth.
• WARCcoreStrategic or Co-development Partner · 6 September 2024WARC partnered with NewtonX to provide insights on programmatic advertising challenges. Research highlighted that only 36 cents of every dollar reaches consumers due to brand safety and efficiency issues.
• TeradatacoreStrategic or Co-development Partner · 9 July 2024Teradata and NewtonX survey of C-suite executives revealed four in ten execs don't trust their data to generate accurate AI outputs, identifying AI trust barriers and providing strategic direction.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLG (Gerson Lehrman Group): GLG is the largest expert network and B2B insights marketplace, connecting clients with vetted professionals for consultations and research. It directly competes with NewtonX's expert-recruitment and primary research services for the same enterprise buyer.
• AlphaSights: AlphaSights is a global expert network specializing in connecting investment and corporate strategy teams with industry experts. It competes directly with NewtonX for investment-research and consulting engagements.
• Guidepoint: Guidepoint operates one of the largest expert networks serving consulting, investment, and corporate clients. It is a direct competitor to NewtonX in the B2B expert insights and primary research category.
• Tegus: Tegus runs an expert-driven primary research platform used extensively by buyside investors. It overlaps with NewtonX Prime in serving investment professionals with rapid expert intelligence.
• Coleman Research (Erebus): Coleman Research is an expert network serving hedge funds, mutual funds, and corporates with primary research and expert consultations, competing head-to-head with NewtonX's expert recruitment services.
• Schlesinger Group: Schlesinger Group is a global market research data collection and qualitative services provider. It competes with NewtonX in qualitative research delivery and B2B sample provision.

Emerging players

• Zappi: Zappi is a consumer insights platform combining automated research with consumer panels. It overlaps with NewtonX in advertising effectiveness and brand research, but focuses on consumer rather than B2B expert recruitment.
• Civis Analytics: Civis Analytics combines data science with audience research for enterprise and political clients. It overlaps with NewtonX in audience research and customer insights but takes a more analytics-heavy approach.

Broad incumbents

• Dynata: Dynata is one of the world's largest first-party data platforms for B2B and B2C research. It is a broader incumbent offering panel-based survey delivery where NewtonX competes with verified-expert research.
• Qualtrics: Qualtrics is an experience management platform offering survey infrastructure, panels, and analytics. It competes broadly with NewtonX Hub as an enterprise research and insights platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewtonXInsights
• YouTubeyoutube.com/@newtonxinsights
• LinkedInlinkedin.com/company/newtonx
• TikToktiktok.com/@newtonxinsights

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewtonX