What Metabiota does

Metabiota operates as a health and wellness content and affiliate marketing platform based at 535 Mission St, 14th Floor, San Francisco. The company publishes evidence-based editorial articles, scientific research reviews, and product analyses covering hormonal health, metabolism, nutrition, and global health topics including SARMs and supplement alternatives. Its primary distribution channel is metabiota.com, supported by a 30,000+ subscriber email newsletter and SEO-optimized organic search content. The business model is built on affiliate referrals — the platform reviews third-party dietary supplements (including products from Brutal Force, Rootana, Huel, and others) and earns commissions when readers purchase through embedded links to manufacturer websites. No direct-to-consumer products, paid subscription tiers, or enterprise services are disclosed.

The company's current operations are distinct from its historical identity. According to funding data and named leadership, Metabiota was previously a venture-backed epidemic intelligence and pandemic preparedness firm that raised approximately $41.2M between 2014 and 2018 from investors including Google Ventures, Capricorn Investment Group, Obvious Ventures, Pilot Growth Equity, Tao Capital Partners, and In-Q-Tel. Founder Nathan Wolfe and a leadership team including VPs of Product/Policy and Marketing were associated with that prior business. The present-day content platform is materially smaller in scope, headcount, and capital intensity than the legacy venture-backed entity, and the relationship between the two operations is not clarified in available source material.

The platform's competitive positioning rests on a horizontal content-marketing strategy targeting health-conscious consumers seeking supplement and nutrition guidance. It does not manufacture products, hold proprietary data assets, or operate in regulated health technology markets. Customer concentration is diffuse by design — the audience is a long-tail of individual consumers rather than enterprise accounts — and the primary commercial lever is affiliate conversion rate on supplement traffic.

Name

Metabiota

Legal name

Meta Biota

Website

https://metabiota.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Metabiota is a San Francisco-based health and wellness content platform that publishes evidence-based articles and supplement reviews across hormonal health, metabolism, and nutrition, monetizing via affiliate referrals to third-party supplement brands.

Ownership category

akta.pro rank

Product category

Health & Wellness Content

NAICS

Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Microbiome Analytics, Sequencing & Bioinformatics Platforms (HLAAAFAI)

akta.pro secondary industry

Microbiome & Metagenomics Services (HLAGANAH)

Keywords

• Health wellness content
• Supplement reviews
• Nutrition guidance
• Wellness articles
• Dietary supplements

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate product recommendations: The platform provides detailed reviews and recommendations for third-party health supplements (e.g., Brutal Force products, Rootana, Huel), likely earning affiliate commissions for qualified referrals. Reviews include specific product links and comparative analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Metabiota operates a consumer-facing health and wellness content platform that publishes articles, scientific research reviews, and branded supplement product reviews. The site covers topics including SARMs alternatives, testosterone boosters, muscle gain supplements, weight loss aids, and women's health, monetizing through affiliate links to partner retailers.

Product overview

Metabiota is a health and wellness content platform that publishes editorial articles, scientific reviews, and product analyses. The company does not manufacture or sell its own products; instead, it provides informational content reviewing third-party supplements and health products. Its content covers categories including hormonal health, metabolism, nutrition, and global health topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Metabiota Health & Wellness Content Platform

Quantifiable outcome

• 30,000+ newsletter subscribers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CosmosID: Microbiome genomics and analytics platform offering sequencing-based pathogen and microbiome identification. Directly comparable to Metabiota's original positioning as a microbiome data analytics and human/animal health intelligence company.
• Diversigen: Provides microbiome and metagenomics sequencing services and analytics for human and animal health research. Operates in the same microbiome analytics / specialty lab services category as Metabiota's original biotech thesis.
• Second Genome: Microbiome therapeutics and biomarker discovery company using microbiome analytics to inform drug development. Comparable to Metabiota's positioning at the intersection of microbiome data analytics and human health.
• Examine.com: Independent, evidence-based supplement research and review platform for health-conscious consumers. Closest direct peer to Metabiota's current operating model as an affiliate-supported health research and supplement review content site.

Broad incumbents

• Ginkgo Bioworks: Large-scale synthetic biology and organism engineering platform with biosecurity and human health adjacencies. Comparable as a broader incumbent in the data-driven human/animal health analytics space Metabiota historically targeted.
• Healthline: Large-scale consumer health content platform monetized in part via affiliate and brand partnerships. Comparable to Metabiota as a health/wellness content site with affiliate-driven revenue across supplement and lifestyle categories.
• WebMD: Established consumer health information and education platform with extensive content coverage across conditions, supplements, and wellness. Comparable to Metabiota as a broad incumbent in evidence-based consumer health content.

Emerging players

• Viome Life Sciences: Consumer-facing microbiome testing and personalized nutrition insights platform. Comparable to Metabiota as an intersection of microbiome analytics with personalized health/wellness content for consumers.
• Pendulum Therapeutics: Microbiome-derived therapeutics and supplements backed by clinical evidence. Comparable to Metabiota at the microbiome-to-consumer-health interface.
• SelfDecode: DNA and microbiome-based personalized health reports with educational content. Comparable to Metabiota at the intersection of omics data analytics, supplements, and consumer health content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metabiota
• LinkedInlinkedin.com/company/metabiota

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metabiota