What Supercede does

Supercede is a London-headquartered reinsurance technology company founded in 2019 by Jerad Leigh, Ben Rose, and Jezen Thomas, operating as a remote-first private limited company under the legal name Supercede Technology Ltd. The company builds an AI-supported reinsurance intelligence platform that addresses the data fragmentation problem across the reinsurance value chain, where cedents, brokers, and reinsurers typically exchange spreadsheets, zip files, and inconsistent submission packs, requiring practitioners to spend 60-70% of their time on manual data processing. Supercede's product surface comprises two core modules — Client Workspace, which enables brokers to prepare and iterate complex client submission data once and carry it through market engagement, and Placement Intelligence, which gives cedents a single programme view across deals, layers, and brokers — plus a free Lloyd's SRS Return Automation add-on for Lloyd's market participants.

The platform is delivered as a cloud-based SaaS subscription targeted at enterprise reinsurance buyers and sellers globally, with quote-based pricing, SSO-enabled authentication, and ISO 27001 certification supporting enterprise-grade security requirements. Go-to-market combines direct enterprise sales (Book a Demo flows segmented by Cedent, Broker, Reinsurer) with thought leadership via The Reinsurance Podcast (170+ episodes), a blog and whitepaper series, active presence at industry conferences (Baden-Baden, Monte Carlo RVS, London Market), and Lloyd's Lab Accelerator participation. As of mid-2024, Supercede served over 140 companies globally, reported greater than 500% revenue growth in the prior year, and closed a $15 million Series A led by Alven with Mundi Ventures (and reported participation from AFG Partners, Alma Mundi Ventures, MMC Ventures, Outward VC, and Seedcamp) earmarked for team expansion and platform consolidation.

Name

Supercede

Legal name

Supercede Technology Ltd

Website

https://supercede.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Supercede is a London-based reinsurtech that provides an AI-enabled platform for cedents, brokers, and reinsurers to manage reinsurance programme data and placements, serving over 140 companies globally across the reinsurance value chain.

Ownership category

akta.pro rank

Product category

Reinsurance Technology

NAICS

Activities Related to Credit Intermediation (5223), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Surety & Credit Reinsurance (FSAOADAD)

Keywords

• Reinsurance technology
• Reinsurance platform
• Reinsurance intelligence
• Cedent broker portal
• Placement analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Supercede operates as a SaaS platform with a subscription-based model. The platform offers Client Workspace for brokers and Placement Intelligence for cedents, with enterprise pricing likely based on seat count or programme volume. The 'Book a Demo' and login pages indicate a self-service and enterprise sales hybrid motion typical of B2B SaaS.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Supercede is a B2B SaaS reinsurance intelligence platform that helps cedents, brokers, and reinsurers manage reinsurance data, track placements, and execute deals. It offers Client Workspace for brokers to prepare client data, Placement Intelligence for cedents to gain visibility across deals and layers, and Lloyd's SRS Return Automation for reporting workflows. The platform is positioned as an independent, neutral intermediary enabling API-based data exchange across the reinsurance value chain.

Product overview

Supercede is a unified AI-enabled reinsurance technology platform offering two core product modules: Client Workspace for brokers and Placement Intelligence for cedents. Client Workspace enables brokers to prepare, manage, and improve complex client data once and carry context through the placement process. Placement Intelligence provides cedents with AI-supported insight connecting deals, layers, and placements across brokers and teams into a single programme view. The platform also includes a free Lloyd's SRS Return Automation add-on for reporting. All modules share common data infrastructure enabling seamless data exchange between cedents, brokers, and reinsurers without zip files or manual processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Client Workspace Broker-focused module that allows preparation and improvement of complex client data once, adapts as structures change, and carries context forward into market engagement, keeping client conversations consistent from first discussion through placement.
• Placement Intelligence AI-supported insight module for cedents that connects deals, layers and placements across brokers and teams into a single programme view, showing what is placed, what is open, and where uncertainty remains.
• Lloyd's SRS Return Automation Free tool that automates Lloyd's SRS return production by transforming existing reinsurance deal data into CSV files for easier upload, reducing manual effort and streamlining reporting processes for Lloyd's market participants.

Quantifiable outcome

• Up to 80% reduction in time to prepare outwards submission data
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Lloyd's Lab AcceleratorcoreStrategic or Co-development PartnerSupercede participated in Lloyd's Lab Accelerator Cohort 14, the Lloyd's market's innovation programme. Following this participation, Supercede launched a free Lloyd's SRS return automation feature, demonstrating successful integration with Lloyd's market processes and standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tremor Technologies: AI-enabled reinsurance pricing and optimisation platform serving cedents, brokers, and reinsurers. Closest direct competitor in applying machine learning to the reinsurance placement workflow and competing for the same enterprise buyer.
• CatX: Digital marketplace and analytics platform for reinsurance and insurance-linked securities. Competes for the same cedent/broker/reinsurer customers by digitising reinsurance risk placement and exchange.

Emerging players

• Accelerant: Data-enabled specialty insurance platform serving Managing General Agents (MGAs) and risk carriers. Comparable as a tech-first intermediary applying analytics and data infrastructure to risk-bearing workflows adjacent to reinsurance.
• Cytora: AI-powered risk underwriting platform for commercial insurance. Comparable in applying AI/structured data to ingest messy submission data and improve underwriting decisioning in the broader insurance value chain.
• Roots Automation: AI Digital Coworkers for insurance operations including underwriting, claims, and back-office workflows. Targets similar insurance/reinsurance operational pain points around manual data processing that Supercede addresses.
• Five Sigma: AI-native claims management platform for insurance carriers. Comparable as a modern, cloud-based SaaS applying AI to legacy insurance workflows, with overlapping buyer personas in operations leadership.

Broad incumbents

• Majesco: Established insurance software platform providing core systems, data analytics, and digital distribution tools for P&C and life insurers. Comparable as a broader-suite incumbent serving many of the same insurance buyer personas, though not reinsurance-specialised.
• Guidewire Software: Leading provider of core systems and analytics software for P&C insurers globally. Comparable as the incumbent enterprise platform of choice for many insurers, with potential overlap as reinsurance workflows digitalise.
• Duck Creek Technologies: Cloud-native insurance core system and SaaS platform for P&C insurers. Comparable as a SaaS-focused incumbent with overlapping buyers in insurance operations and IT leadership.
• Insurity: Insurance software and analytics platform for P&C carriers, MGAs, and self-insured entities. Comparable as a long-standing incumbent serving insurance operations and analytics use cases across the risk value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supercede1
• Xx.com/supercedeRE
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercede