Brit + Co
Brit + Co is a privately held digital media and creative education company (Brit Media, Inc.) that publishes lifestyle editorial content and sells subscriptions to 120+ online creative classes, targeting primarily women interested in DIY, crafting, baking, and self-improvement across web and mobile.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Brit + Co does
Brit + Co is a privately held digital media and creative education company operated under Brit Media, Inc., headquartered in Mill Valley, California. Founded in 2010 and active through at least mid-2026, the company targets primarily women interested in creativity, DIY, lifestyle, and self-improvement, and operates a horizontal portfolio of consumer-facing properties rather than a single product. Its core properties include the Brit + Co lifestyle media site (brit.co) publishing editorial content across fashion, beauty, home, food, travel, entertainment, horoscopes, and celebrity news; B+C Classes (learn.brit.co), a subscription-based online learning platform with 120+ creative courses and themed bundles; B+C Guides (guides.brit.co) and Snapguide, which host step-by-step DIY and how-to content; Selfmade (tryselfmade.com), a wholly-owned business accelerator for early-stage female founders; and ancillary products including games, videos, curated shopping picks, and a weekly email newsletter.
The underlying technology is a multi-property web platform supported by native iOS, Android, and Windows mobile applications, with a freemium acquisition model (free trial for the All-Access Pass) feeding a recurring subscription funnel. Distribution is direct-to-consumer globally, layered with affiliate and brand partnerships (notably Amazon, Anthropologie, and Ann Taylor) that monetize through commission-based referral traffic.
Brit + Co generates revenue from three primary streams: (1) recurring class subscriptions via the All-Access Pass and themed bundles such as the Baking + Cooking Bundle, (2) affiliate and referral commissions from retailer partnerships, and (3) display advertising and sponsored branded content, with paid placements clearly disclosed. Customer segments are persona-based — a primary segment of "Creative Lifestyle Enthusiasts" learning hands-on creative skills, and a secondary segment consuming entertainment and lifestyle editorial content. The company has raised approximately $42.25M in equity funding across five rounds between 2012 and 2017, with Intel Capital and Verizon Ventures leading the most recent rounds and no disclosed funding activity since. Its competitive positioning rests on a long-running content archive, an integrated media-to-class ecosystem, and brand recognition within the women's lifestyle category.
Brit + Co firmographics
Firmographics- Name
- Brit + Co
- Legal name
- Brit Media, Inc.
- Website
- https://brit.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brit + Co is a privately held digital media and creative education company (Brit Media, Inc.) that publishes lifestyle editorial content and sells subscriptions to 120+ online creative classes, targeting primarily women interested in DIY, crafting, baking, and self-improvement across web and mobile.
- Ownership category
- akta.pro rank
Brit + Co industry classification
Industry- Product category
- Digital Media & Online Creative Education
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB)
- akta.pro secondary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Brit + Co is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brit + Co business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Class Subscriptions: Subscription-based revenue from online creative classes offered through the All-Access Pass and themed bundles (e.g., Baking + Cooking Bundle). Recurring revenue model with monthly/annual billing options.
- Affiliate Marketing: The company earns commissions by promoting products from retailers including Ann Taylor, Anthropologie, Amazon, and others through affiliate links and sponsored content partnerships.
- Advertising: Revenue generated through display advertising, sponsored content, and branded partnerships. The company clearly distinguishes paid branded content from editorial content with disclosures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Access Pass for 120+ creative courses |
| Subscription | Monthly | Baking + Cooking Bundle (45+ classes) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Brit + Co product offering
Product offeringCore offering
Brit + Co is a digital media and online education company that publishes lifestyle and DIY editorial content (covering food, fashion, beauty, home, travel, and tech) for women and sells more than 120 on-demand creative courses through its B+C Classes platform. The company also runs the Selfmade business accelerator for female founders and curates DIY guides, monetizing via subscriptions, advertising, and affiliate commissions.
Product overview
Brit + Co is a lifestyle media and creative learning platform operated by Brit Media, Inc. The company offers a portfolio of products centered on creative education and lifestyle content. The core offerings include B+C Classes (120+ online creative courses available via All-Access subscription), B+C Guides (DIY instructional content), and the main Brit + Co lifestyle media platform publishing content across entertainment, style, food, self-care, and travel. The company also operates Selfmade, a business accelerator for female founders. Additional products include videos, games, curated product picks, and email newsletters. The company also owns Snapguide (acquired in 2017).
Differentiator
Problem solved
Functional benefit
Brands
- Selfmade: A business accelerator for early-stage female founders with live workshops, 1:1 mentoring, online courses, and curated business support.
- B+C Classes
- B+C Guides
- Snapguide
Products and services
- B+C Classes Subscription-based online learning platform offering 120+ on-demand creative courses covering crafts, cooking, design, and DIY skills, designed for women interested in hands-on creative self-improvement.
- B+C Guides Library of DIY project guides providing step-by-step instructions for crafts, recipes, and lifestyle projects, targeted at creative women seeking free inspiration and instruction.
- Selfmade Business accelerator program for aspiring and early-stage female founders / side-hustlers, offering mentorship, community, and structured guidance to help women launch and grow their own businesses.
- Brit + Co Lifestyle Media Platform Flagship editorial website and mobile apps (iPhone, Android, Windows Phone) publishing lifestyle and DIY content across food, fashion, beauty, home, travel, and tech for a female creative audience.
Companies that use Brit + Co
Customer profileSegments2 records
Ideal customer profiles2 records
Brit + Co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brit + Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SnapguidecoreSnapguide is an affiliate owned and operated by Brit Media, Inc. It provides step-by-step DIY guides and is integrated into the Brit + Co ecosystem. Snapguide allows users to create and share how-to guides, expanding the community-driven content offerings.
- SelfmadecoreSelfmade is a subsidiary of Brit Media, Inc. described as a business accelerator for early-stage female founders offering live workshops, 1:1 mentoring, online courses, and curated business support. Operated at tryselfmade.com.
- Brit + Co (as content provider)minorBrit + Co is featured as one of 25 online cooking class providers in third-party article listings, demonstrating external brand recognition and inclusion in curated recommendations for online cooking classes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brit + Co competitors and assessment
Company assessmentDirect peers
- Bustle Digital Group: BDG operates a portfolio of women's lifestyle media brands (Bustle, Mic, Inverse, Romper) targeting a similar young-women demographic with editorial, video, and commerce. Directly comparable in audience, monetization model (advertising + affiliate), and content categories.
- POPSUGAR: POPSUGAR is a women-focused lifestyle media and commerce platform covering entertainment, fashion, beauty, food, and wellness with strong affiliate and content-commerce integration. Closely mirrors Brit + Co's editorial + commerce flywheel.
- Refinery29: Refinery29 is a digital media company targeting millennial and Gen Z women with editorial content across lifestyle, entertainment, and DIY — directly competing for the same audience and advertising dollars.
- The Zoe Report: The Zoe Report is a fashion, beauty, and lifestyle media brand for women with strong affiliate commerce monetization. Closely comparable in audience, content verticals, and affiliate-driven revenue model.
- SheKnows: SheKnows is a digital media platform serving women with parenting, lifestyle, entertainment, and DIY content — overlapping directly with Brit + Co's editorial categories and audience profile.
- Skillshare: Skillshare is a subscription-based online learning platform for creative classes spanning crafts, design, cooking, and lifestyle. Directly comparable to Brit + Co's B+C Classes subscription product.
Emerging players
- MasterClass: MasterClass offers premium subscription access to celebrity-taught creative and lifestyle classes (cooking, writing, design). Competes for the same 'creative learning subscription' wallet share as Brit + Co's All-Access Pass, though at a higher price point and celebrity-driven positioning.
- Her Campus Media: Her Campus is a college-women-focused digital media and marketing network with content, social, and event monetization. Targets an adjacent (younger) demographic within the same women's media vertical.
- Cupcakes and Cashmere: Cupcakes and Cashmere is a women's lifestyle brand covering fashion, food, beauty, and DIY with strong affiliate commerce. Comparable creator-driven model and editorial categories.
Others
- Create & Cultivate: Create & Cultivate is a media and events company for female entrepreneurs and creatives, comparable to Brit + Co's Selfmade sub-brand. Relevant adjacency for the female-founder ecosystem vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brit + Co social profiles
Digital presenceBrit + Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brit + Co leadership team
Management profileNumber of profiles
Profiles2 records
Brit + Co subsidiaries and ownership
Company hierarchySubsidiaries4 records
Brit + Co funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brit + Co M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brit + Co
What does Brit + Co do?
Brit + Co is a digital media and online education company that publishes lifestyle and DIY editorial content (covering food, fashion, beauty, home, travel, and tech) for women and sells more than 120 on-demand creative courses through its B+C Classes platform. The company also runs the Selfmade business accelerator for female founders and curates DIY guides, monetizing via subscriptions, advertising, and affiliate commissions.
Is Brit + Co a public or private company?
Brit + Co is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brit + Co founded?
Brit + Co was founded in 2010. It employs 101 to 250 people.
Where is Brit + Co based?
Brit + Co is headquartered in San Francisco, United States, in the North America region.
How does Brit + Co make money?
Three revenue lines are on record. Class Subscriptions are the primary driver. The others are affiliate Marketing and advertising.
Who are Brit + Co's main competitors?
Direct peers on record are Bustle Digital Group, POPSUGAR, Refinery29, The Zoe Report, SheKnows and Skillshare. Emerging players are MasterClass, Her Campus Media and Cupcakes and Cashmere. Create & Cultivate is listed as an others.
Does Brit + Co have an API?
No public API is recorded for Brit + Co.
What industry is Brit + Co in?
Brit + Co's product category is Digital Media & Online Creative Education. Its primary akta.pro industry code is EDAAAGAB, Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects), with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 71151 and its SIC code is 7330.