Snapguide
Snapguide was a San Francisco-based free iOS app and web platform, founded in 2011, that let users create and share step-by-step how-to guides. The venture-backed UGC service is no longer operating, and its primary domain is listed for sale.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Snapguide does
Snapguide was a San Francisco-based mobile and web platform founded in 2011 that enabled individual users to create and share step-by-step how-to guides via a free iOS app and accompanying website. The product was structured as a user-generated content (UGC) platform covering topics such as cooking, crafts, and DIY, with no documented monetization layer — no subscriptions, advertising, marketplace fees, or premium tiers are referenced in the available data. The platform's go-to-market was a freemium consumer motion, leveraging the iOS App Store for initial distribution and organic creator-led content production for engagement.
The company operated with a small team of 1–10 employees and was venture-backed, raising approximately $10 million across three financing rounds between June 2011 and September 2013. Investors included Index Ventures (which led the initial round), Atlas Venture, SV Angel, Slow Ventures, and Tuesday Capital. Following the final 2013 round, no further funding activity is recorded.
Snapguide is no longer an operating business. Its primary domain, snapguide.com, is currently listed for sale on a third-party domain marketplace, and the operating status is recorded as 'closed'. There is no evidence of an acquisition, formal liquidation, or continuation under a successor entity, leaving the company's ultimate disposition unconfirmed in the available data.
Snapguide firmographics
Firmographics- Name
- Snapguide
- Website
- https://snapguide.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Snapguide was a San Francisco-based free iOS app and web platform, founded in 2011, that let users create and share step-by-step how-to guides. The venture-backed UGC service is no longer operating, and its primary domain is listed for sale.
- Ownership category
- akta.pro rank
Snapguide industry classification
Industry- Product category
- User-Generated Tutorial and How-To Content Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assistive Input & Mobility Access (Alternative Keyboards/Mice, Switch Access, Eye Gaze) (EDAFAKAH)
Keywords
Where Snapguide is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Snapguide business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Snapguide product offering
Product offeringCore offering
Snapguide operated a free iOS app and companion web service that allowed users to create, browse, and share step-by-step visual how-to guides on topics such as cooking, crafts, and DIY projects. The platform emphasized a mobile-first, swipeable tutorial format supported by image and video capture, targeting amateur creators and consumers of instructional content. The offering was distributed through the Apple App Store and the snapguide.com website.
Product overview
No information available. The source data shows only a domain-for-sale landing page with no substantive content about Snapguide's products, services, or technology offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Snapguide iOS App Free iOS mobile application that allowed individual users to create, browse, and share step-by-step visual how-to guides covering topics such as cooking, crafts, and DIY projects, distributed via the Apple App Store.
- Snapguide Web Service Free web-based companion to the Snapguide iOS app that enabled users to view, create, and share step-by-step how-to guides via a browser at snapguide.com, extending the platform beyond mobile.
Companies that use Snapguide
Customer profileIdeal customer profiles1 record
Snapguide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snapguide partnerships and signals
Strategic signalRecent moves5 records
Snapguide competitors and assessment
Company assessmentDirect peers
- Instructables: A user-generated how-to guides platform covering DIY, crafts, cooking, and technology — the closest direct analog to Snapguide's step-by-step instructional content model.
- wikiHow: One of the largest free how-to reference sites, with step-by-step articles and images on a vast range of topics — directly overlapping Snapguide's instructional mission and audience.
- Howcast: A how-to video platform producing short instructional videos across categories — comparable to Snapguide in topic coverage and creator-driven educational content.
Emerging players
- Tasty (BuzzFeed): A vertical-focused step-by-step cooking guide brand producing short-form instructional recipe videos — overlaps with a core vertical of Snapguide's guide categories.
Broad incumbents
- Tastemade: A larger food, travel, and lifestyle content network with step-by-step video guides — broader and better-funded than Snapguide, with overlapping instructional content.
- Houzz: A home improvement and design platform featuring step-by-step project guides and tutorials — overlaps with Snapguide's DIY/home category at much larger scale.
- Pinterest: A visual discovery and bookmarking platform that hosts substantial how-to and DIY content — not a direct guide-creation tool, but competes for the same audience's attention and inspiration use cases.
Others
- Snap Inc. A camera- and AR-first social platform whose 'Stories' format became the dominant short-form visual storytelling paradigm during and after Snapguide's active years — relevant as a platform-shaped competitor for user-generated visual content.
Market position
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights3 records
Customer concentration
Snapguide social profiles
Digital presenceSnapguide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snapguide leadership team
Management profileNumber of profiles
Snapguide funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snapguide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snapguide
What does Snapguide do?
Snapguide operated a free iOS app and companion web service that allowed users to create, browse, and share step-by-step visual how-to guides on topics such as cooking, crafts, and DIY projects. The platform emphasized a mobile-first, swipeable tutorial format supported by image and video capture, targeting amateur creators and consumers of instructional content. The offering was distributed through the Apple App Store and the snapguide.com website.
When was Snapguide founded?
Snapguide was founded in 2011. It employs 1 to 10 people.
Where is Snapguide based?
Snapguide is headquartered in San Francisco, United States, in the North America region.
Who are Snapguide's main competitors?
Direct peers on record are Instructables, wikiHow and Howcast. Tasty (BuzzFeed) is listed as an emerging player. Broad incumbents are Tastemade, Houzz and Pinterest. Snap Inc. is listed as an others.
Does Snapguide have an API?
No public API is recorded for Snapguide.
What industry is Snapguide in?
Snapguide's product category is User-Generated Tutorial and How-To Content Platform. Its primary akta.pro industry code is EDAFAKAH, Assistive Input & Mobility Access (Alternative Keyboards/Mice, Switch Access, Eye Gaze). Its SIC code is 7372.