What Ohouse does

Ohouse, operated by Bucketplace Co., Ltd. (주식회사 버킷플레이스), is South Korea's largest integrated home and lifestyle platform, combining user-generated content, community engagement, and e-commerce for home furnishing and interior services. Founded in July 2014 by CEO Lee Seung-jae and headquartered in Seoul, the company operates the Ohouse platform across web (ohou.se), iOS, and Google Play. The core flywheel begins with 13M+ user-generated home posts that drive organic discovery; users then convert through the Ohouse Store marketplace for furniture and home goods and through O2O services for interior construction, moving, cleaning, and installation. The company has extended into proprietary sub-brands including 'Ohouse layer' (original furniture, November 2024) and 'Ohouse Kitchen' (custom kitchen construction, October 2025), and has built a physical retail footprint with the Bukchon Showroom (July 2025) and Pangyo Lounge consultation space (March 2026). Internationally, the Ohouse brand has rolled out to Japan and the United States.

The company generates revenue through multiple streams: marketplace commissions on furniture and home decor sales, service fees from O2O home services connecting users with partner providers, advertising (supported by dedicated Ads Sales Manager and Retail Media roles), and direct product sales through offline showrooms and proprietary brands. It maintains proprietary logistics infrastructure across four distribution centers in Icheon, Yeoju, Yangsan, and Gwangju to support fulfillment. The customer base consists primarily of long-tail individual consumers (homeowners and home enthusiasts) with a secondary B2B segment of interior contractors, moving companies, and service providers recruited through o2o-partner.ohou.se. Total disclosed funding across rounds is approximately $262 million, with the most recent being a $182M Series D in May 2022 from a syndicate including Bond, BRV Capital Management, IMM Investment, KB Financial Group, Korea Development Bank, Mirae Asset Capital, Smilegate Investment, SBVA, and Vertex Growth Fund.

Technologically, the platform employs in-house ML engineering for search ranking, recommendation systems, and ad targeting, with additional investment planned in AI and AR capabilities funded by the Series D round. The only currently disclosed AI integration in production is Google Gemini-based interview transcription for recruitment, which is a back-office application rather than a customer-facing feature. The company holds ISMS (Personal Information Protection Management System) certification from September 2021 and has been recognized as a domestic unicorn by Korea's Ministry of SMEs and Startups (March 2022) and listed in CB Insights' Global Unicorn Club (July 2022).

Name

Ohouse

Legal name

주식회사 버킷플레이스

Website

https://bucketplace.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ohouse, operated by Bucketplace Co., Ltd., is South Korea's largest integrated home lifestyle platform combining user-generated content, community, and e-commerce for furniture, home decor, and O2O interior services, serving individual consumers and B2B service providers domestically and in Japan and the United States.

Ownership category

akta.pro rank

Product category

Home & Lifestyle E-commerce Platform

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

akta.pro secondary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Home interior platform
• Furniture e-commerce
• Interior design services
• Home decoration marketplace
• Lifestyle content community

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Marketplace / Commerce Commission: The platform operates a commerce marketplace (오늘의집 스토어) where users can discover and purchase furniture, home decor, and daily necessities. Revenue is generated through product sales and likely takes a commission or margin on transactions. The company has also launched its own brand '오늘의집 layer'.
2. O2O Services (Interior, Moving, Cleaning, Installation): The company offers integrated offline services for home-related needs including interior construction services (오늘의집 시공), moving services, cleaning, and installation. These services connect users with service providers, generating revenue through service fees and potentially margin on provider arrangements.
3. Advertising: The company generates advertising revenue as evidenced by dedicated ad sales positions (Ads Sales Manager, Retail Media roles) and high transaction volume on the platform creating advertising inventory.
4. Offline Retail (Showroom): Physical retail presence through flagship showroom '오늘의집 북촌' opened July 2025 and kitchen construction brand '오늘의집 키친' opened October 2025, generating revenue through direct product sales and service contracts.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Ohouse operates an integrated lifestyle platform that combines user-generated home content, a community of home enthusiasts, and an e-commerce marketplace for furniture, home decor, and daily necessities. The company also provides O2O home services (interior construction, moving, cleaning, installation) and has expanded into proprietary brands including 'Ohouse layer' (original furniture) and 'Ohouse Kitchen' (custom kitchen construction), supported by physical showrooms and owned logistics infrastructure.

Product overview

Ohouse operates a unified lifestyle platform combining content inspiration, community engagement, and e-commerce commerce for home furnishing and interior design. The core offering comprises the Ohouse app/website (오늘의집), the Store e-commerce marketplace (오늘의집 스토어) for furniture and home goods, and O2O services (오늘의집 시공) for interior construction, moving, cleaning, and installation. The company has expanded into proprietary brands including '오늘의집 layer' for original furniture and '오늘의집 키친' for custom kitchen construction. Physical retail presence includes '오늘의집 북춘' offline showroom and '오늘의집 인테리어 판교라운지' consultation space. The platform is available domestically and internationally under the Ohouse brand in Japan and the US.

Differentiator

Problem solved

Functional benefit

Brands

• 오늘의집 스토어 (Ohouse Store): E-commerce platform for furniture and home goods.
• 오늘의집 시공 (Ohouse Interior)
• 오늘의집 바이너리샵 (Ohouse Binary Shop)
• 오늘의집 layer
• 오늘의집 키친 (Ohouse Kitchen)
• 오늘의집페이 (Ohouse Pay)

Products and services

• Ohouse Platform (오늘의집 / Ohouse) Lifestyle platform available via web (ohou.se) and mobile apps (iOS, Google Play) that combines user-generated home content, a community of home enthusiasts, and commerce features to enable consumers to discover home inspiration, browse and purchase furniture and home decor, and access home services.
• Ohouse Store (오늘의집 스토어) E-commerce marketplace within the Ohouse platform for furniture, home decor, and daily necessities, offering curated product discovery integrated with content and convenient purchase and delivery experience.
• Ohouse Interior Construction Services (오늘의집 시공) O2O interior construction and renovation service that connects users with professional contractors through the platform, providing end-to-end experience from consultation to construction completion, along with related moving, cleaning, and installation services.
• Ohouse layer (오늘의집 layer) Original proprietary furniture brand launched in November 2024 under the Ohouse label, offering proprietary home furnishing products designed and sold through the Ohouse platform.
• Ohouse Kitchen (오늘의집 키친) Self-operated kitchen construction brand offering custom kitchen design, manufacturing, and installation services, launched in October 2025 with its first physical store opening.
• Ohouse Bukchon Showroom (오늘의집 북촌) First offline showroom opened in July 2025 in Seoul's Bukchon neighborhood, providing physical retail, customer consultation, and an experience layer that complements the online Ohouse platform.
• Ohouse Pangyo Lounge (오늘의집 인테리어 판교라운지) Interior design consultation space in Pangyo, South Korea, opened March 2026, offering in-person consultation services for customers planning home renovation and interior construction projects.
• Ohouse Binary Shop (오늘의집 바이너리샵) Curated specialty shop offering within the Ohouse platform, launched October 2023, providing curated product selections to users.

Quantifiable outcome

• 13M+ home posts on platform as of 2022
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Wayfair: The largest pure-play online home furnishings and furniture marketplace in the US, selling furniture, decor, and home goods through a digital storefront. Closely matches Ohouse's marketplace arm (Ohouse Store) in product breadth, target customer, and business model.
• Houzz: US-based platform combining home design inspiration (photos, articles, ideabooks), a professional community (designers, contractors), and a product marketplace. The closest structural analog to Ohouse's integrated content + community + commerce + services model.

Broad incumbents

• Naver: Korea's dominant search, content, and commerce platform; Naver Shopping hosts a deep home goods category and the company has been an Ohouse investor. Competes with Ohouse for home-related searches and transactions within a much broader ecosystem.
• Coupang: Korea's largest e-commerce platform with end-to-end logistics (Rocket delivery) and adjacent home installation services. Threatens Ohouse in the home goods and home-services categories with scale, capital, and fulfillment advantages.
• IKEA: Global home furnishings retailer with strong physical retail, growing marketplace for third-party sellers, and IKEA Place AR tools. Competes in the same furniture/home goods category as Ohouse Store and is also investing in AR visualization, similar to Ohouse's roadmap.
• Amazon Home: The home category of the world's largest e-commerce platform, with vast selection, Prime delivery, and increasing investment in AR/AI shopping tools. As a global platform Amazon competes with Ohouse in the US market specifically.
• Tmall Home (Alibaba): Alibaba's flagship Chinese B2C marketplace with a deep home furnishings category, livestream commerce, and a 3D/AR shopping push. Operates in a different geography than Ohouse but is the leading reference point for a content-plus-commerce home goods platform at scale.

Regional players

• Homeplus: Korean hypermarket chain with large home goods, furniture, and household essentials categories. Competes in Korea with Ohouse in offline + online home retail, but does not replicate Ohouse's content/community-led discovery model.

Emerging players

• Danggeun Market (Karrot): Korea's leading hyperlocal C2C marketplace, which includes a meaningful second-hand home goods and furniture category. Indirect overlap with Ohouse in the used home goods space, and a complementary channel for Ohouse's community-driven commerce.

Others

• Pinterest: Visual discovery and inspiration platform where home decor and interior design are top categories. Adjacent to Ohouse's content/community layer; competes for user attention in the inspiration stage of the home journey, though it lacks commerce and services fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/interiortoday
• LinkedInlinkedin.com/company/bucketplace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohouse