Metafy
Metafy is a web-based marketplace that connects expert video game players with learners seeking coaching, guides, and — following its 2025 GamerzClass acquisition — prerecorded courses across 130+ competitive and trading card games.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Metafy does
Metafy operates a web-based marketplace that connects skilled video game players (coaches and content creators) with learners seeking to improve at specific games. Founded in 2020 by Josh Fabian and headquartered in Pittsburgh, the platform is structured around game-specific hubs that consolidate coaching, written and video guides, community Discords, events, and tournaments. As of February 2022, Metafy supported more than 130 games, spanning competitive esports titles (League of Legends, VALORANT, Rocket League, Rainbow Six Siege) and trading card games (Pokémon TCG, Yu-Gi-Oh!, Magic: The Gathering, One Piece Card Game, Lorcana, Flesh and Blood), with over 1,200 active coaches on the platform.
The company monetizes as a two-sided marketplace, earning commission on coaching session bookings and, since the October 2024 launch of its Courses product (reinforced by the 2025 GamerzClass acquisition), on prerecorded course sales at a disclosed 30% platform take rate. Pricing is set by individual creators, ranging from free consultations to approximately $100+ per masterclass; sessions are pay-as-you-go and guides/courses are sold as one-time perpetual licenses. Distribution is self-serve via metafy.gg, with discovery primarily driven by SEO, in-platform search, and community/Discord channels rather than paid acquisition.
Metafy has pursued growth through a combination of venture funding and acquisitions. It raised an $8.65M seed (May 2021, Forerunner-led) and a $25M Series A in February 2022 (co-led by Tiger Global and Seven Seven Six at a $105M post-money valuation). It acquired competitor GamersRdy in November 2021, adding over 100 coaches, and acquired Denmark-based GamerzClass in 2025, bringing approximately $500,000 in ARR and 6,000 paying monthly subscribers plus an established prerecorded-course catalog. The Metafy Pro program and an exclusive Tea Room Discord community provide creator-side tooling and retention.
Metafy firmographics
Firmographics- Name
- Metafy
- Legal name
- Metafy
- Website
- https://metafy.gg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Metafy is a web-based marketplace that connects expert video game players with learners seeking coaching, guides, and — following its 2025 GamerzClass acquisition — prerecorded courses across 130+ competitive and trading card games.
- Ownership category
- akta.pro rank
Metafy industry classification
Industry- Product category
- Gaming Coaching Marketplace
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where Metafy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Metafy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Commission: Metafy earns revenue by taking a commission on coaching sessions and course sales. The platform connects coaches with players and facilitates transactions.
- Coaching session fees: Coaches offer paid one-on-one coaching sessions with pricing set by individual coaches. Free consultations are also offered as lead generation.
- Course sales revenue share: Following the GamerzClass acquisition, Metafy takes a 30% cut of course prices while providing creators with equipment and recording support upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Coaching sessions with tiered pricing based on coach experience |
| One time/ perpetual license | Pay-as-you-go | Pre-recorded guides and courses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Metafy product offering
Product offeringCore offering
Metafy operates an online marketplace platform that connects video game players with expert coaches for one-on-one paid sessions, and also enables creators to sell written/video guides and prerecorded instructional courses across more than 130 games. The platform takes a commission on coaching sessions and course sales while providing creators with tools to manage bookings, host content, and build communities.
Product overview
Metafy is a video game coaching marketplace platform structured around four core offerings: Coaching (one-on-one live sessions with professional gamers), Guides (written/video instructional content created by expert players), Events (gaming tournaments and competitive activities), and Communities (game-specific hubs connecting creators with players). The platform supports over 130 games including trading card games (Pokémon TCG, Yu-Gi-Oh! TCG, Magic: The Gathering, One Piece Card Game, Lorcana, Flesh and Blood) and competitive games (League of Legends, Rocket League, VALORANT, Rainbow Six Siege). Recent additions include Courses (prerecorded instructional content) enabled by the 2025 GamerzClass acquisition, expanding beyond one-on-one coaching to scalable course offerings. The Metafy Pro program supports creators with tools to monetize gaming expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Sessions One-on-one live coaching sessions between professional/expert gamers and players seeking to improve, covering games such as League of Legends, Rocket League, VALORANT, Rainbow Six Siege, Pokémon TCG, Magic: The Gathering, Yu-Gi-Oh! TCG, One Piece Card Game, Lorcana, and Flesh and Blood. Coaches set their own prices; some offer free consultations.
- Guides
Quantifiable outcome
- Over 1,200 coaches on platform as of February 2022
- +2 more outcomes
Companies that use Metafy
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Metafy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Metafy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GamerzClasscoreMetafy acquired Denmark-based GamerzClass, a video game instructional course platform. GamerzClass had approximately $500,000 in annual recurring revenue and 6,000 paying monthly subscribers. Following the deal, Metafy began offering prerecorded instruction courses.
- Lucky KatminorMetafy signed an agreement with Lucky Kat to license the Kumo Sui Blockchain IP for integration into its platform.
- Driver StudiosminorMetafy partnered with Driver Studios to expand the Wooshi World IP, creating gaming content and experiences.
- GamersRdycoreMetafy acquired GamersRdy, a competitor specializing in gaming coaching and training, to expand its e-learning offerings. The acquisition added over 100 coaches to Metafy's roster and reinforced Metafy's position in the gaming education market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Metafy competitors and assessment
Company assessmentOthers
- Discord: Community platform tightly integrated with Metafy's ecosystem (game-specific Discord servers). Adjacent infrastructure rather than a direct competitor, but enables coaches and players to build communities that could ultimately reduce dependence on Metafy's hub.
- Twitch: Live streaming platform used heavily by gaming creators. Functions as both a top-of-funnel discovery channel and a free-content substitute that constrains Metafy's pricing power on coaching and guides.
Broad incumbents
- Preply: Global marketplace for online tutoring across languages and other skills. Comparable in marketplace architecture and commission economics, but operates at much larger scale and across a different subject focus than gaming.
- Superprof: Large global marketplace for tutoring and coaching across many subjects including gaming. Comparable business model (marketplace commission, coach profiles, session booking) but much broader scope and lower specialization in gaming.
- Wyzant: Established online tutoring marketplace with a coach-set-pricing model and platform commission. Comparable marketplace mechanics to Metafy, though focused primarily on academic subjects rather than gaming expertise.
- Skillshare: Subscription-based online learning marketplace with creator-led courses. Comparable to Metafy's courses product in marketplace economics and creator monetization, though Skillshare operates across creative and professional topics rather than gaming specifically.
Emerging players
- Patreon: Creator monetization platform that many gaming experts use to monetize exclusive content directly. Represents both a comparable creator-economy business model and a competitive substitute that bypasses Metafy's take rate for high-profile coaches.
Direct peers
- GamerzClass: Denmark-based video game instructional course platform that was acquired by Metafy in 2025. Was a direct competitor in the prerecorded gaming-course category and now operates as a Metafy subsidiary.
- GamerSensei: Direct competitor in 1:1 video game coaching across multiple titles. Operates a similar marketplace connecting expert players with learners for paid coaching sessions, making it the closest comparable to Metafy's core offering.
- ProGuides: Gaming coaching and courses platform offering both 1:1 sessions and pre-recorded masterclasses across competitive titles. Directly comparable to Metafy on its coaching-plus-courses product expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Metafy social profiles
Digital presenceMetafy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metafy leadership team
Management profileNumber of profiles
Profiles2 records
Metafy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Metafy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metafy M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metafy
What does Metafy do?
Metafy operates an online marketplace platform that connects video game players with expert coaches for one-on-one paid sessions, and also enables creators to sell written/video guides and prerecorded instructional courses across more than 130 games. The platform takes a commission on coaching sessions and course sales while providing creators with tools to manage bookings, host content, and build communities.
Is Metafy a public or private company?
Metafy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Metafy founded?
Metafy was founded in 2020. It employs 51 to 100 people.
Where is Metafy based?
Metafy is headquartered in New York, United States, in the North America region.
How does Metafy make money?
Three revenue lines are on record. Platform Commission is the primary driver. The others are coaching session fees and course sales revenue share.
Who are Metafy's main competitors?
Others on record are Discord and Twitch. Broad incumbents are Preply, Superprof, Wyzant and Skillshare. Patreon is listed as an emerging player. Direct peers are GamerzClass, GamerSensei and ProGuides.
Does Metafy have an API?
No public API is recorded for Metafy.
What industry is Metafy in?
Metafy's product category is Gaming Coaching Marketplace. Its primary akta.pro industry code is MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its SIC code is 7900.