Design Pickle
Design Pickle is a creative-as-a-service subscription platform combining 320+ vetted human designers with proprietary AI tools to deliver flat-rate graphic design, motion, video, illustration, and presentation services to startups, SMBs, and enterprises globally.
- Company typePrivate
- Founded2015
- HeadquartersScottsdale, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Design Pickle does
Design Pickle is a Scottsdale, Arizona-based creative-as-a-service platform founded in 2015 that delivers unlimited graphic design, motion graphics, video, illustration, and presentation design under a flat-rate subscription model. The company combines a vetted network of 320+ freelance creatives and art directors with proprietary AI tools — including an AI Brief Builder, Image Upscaling, Image Creation, Brand Imagery, and AI Video — to produce design output with a reported 24-hour average first-draft turnaround. The platform provides request management, real-time tracking, file delivery, and collaboration features, integrating natively with Slack, Canva (as an official partner), Figma, Adobe, and Google Slides. Customers range from solo marketers and startups to enterprises across nonprofit, SaaS, financial services, insurance, consumer health, and e-commerce verticals.
The company operates on tiered subscription plans priced from approximately $12,278 to $23,040 annually (with promotional discounts of 10–20%), scaled by daily creative hours. Go-to-market is digital-direct: a website with a self-serve pricing model, a consultation booking flow for mid-market and enterprise, and content/case-study-driven demand generation supported by paid search and organic SEO. The company has raised $25.25M across a 2016 Lighter Capital round and a February 2022 growth round led by Colorado River Partners, and acquired Design Hero in January 2021 to expand creative capacity. Founder Russ Perry leads the company as CEO.
Design Pickle's reported scale includes 3M+ cumulative designs produced, 1,500+ AI-driven projects, 16,700+ custom presentation designs, 70+ presentation specialists, and a 4.8/5 customer satisfaction score, with customers remaining an average of 18+ months. Named customers include Gallagher Bassett, SmartyPants Vitamins, Regent Bank, qBotica, Commit Partnership, and The Vegan Shop, with case studies documenting $25k–$200k+ in annual design savings per client.
Design Pickle firmographics
Firmographics- Name
- Design Pickle
- Website
- https://designpickle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Design Pickle is a creative-as-a-service subscription platform combining 320+ vetted human designers with proprietary AI tools to deliver flat-rate graphic design, motion, video, illustration, and presentation services to startups, SMBs, and enterprises globally.
- Ownership category
- akta.pro rank
Design Pickle industry classification
Industry- Product category
- Creative-as-a-Service / Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Design Pickle is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Design Pickle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative-as-a-Service Subscription: Design Pickle operates on a flat-rate subscription model where customers pay a monthly or annual fee for access to a dedicated creative team and unlimited design requests within their allocated hours. Plans are tiered by daily creative hours (2, 3, or 4 hours/day) with platform fees. The subscription covers graphic design, motion graphics, video, illustration, and presentation design under one flat rate with no hourly cap on creative services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 2 Hours/Day Plan - Starter |
| Subscription | Annual | 3 Hours/Day Plan - Growth |
| Subscription | Annual | 4 Hours/Day Plan - Professional |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Design Pickle product offering
Product offeringCore offering
Design Pickle is a creative-as-a-service subscription platform that provides businesses with unlimited graphic design, motion graphics, video, illustration, and presentation design services delivered by a network of 320+ vetted freelance creatives and art directors. Subscriptions include proprietary AI tools (AI Brief Builder, Image Upscaling, Image Creation, Brand Imagery, AI Video) and a Creative Hub platform with Slack, Canva, Figma, Adobe, and Google Slides integration, operating under a flat-rate model with 24-hour first-draft turnaround guarantees.
Product overview
Design Pickle is a creative-as-a-service platform offering a unified subscription model that combines vetted human designers with proprietary AI tools. The core offering is an AI-integrated graphic design platform delivering graphic design, motion graphics, illustration, and presentation design services. Key products include the Creative Hub platform for request management and collaboration, AI tools (AI Brief Builder, Image Upscaling, Image Creation, Brand Imagery, AI Video), Canva Design Services as an official Canva partner, and dedicated Presentation Design services. Services span Brand & Identity, Marketing & Advertising, Digital & Web, Motion & Video, Print, Illustration & Artwork, eBooks & Digital Reports, Presentations, Product & Packaging, Apparel & Merchandise, Environmental & Event Design, and Corporate & Internal Communication. The platform provides 24-hour first-draft turnaround, dedicated creative teams, AI-assisted workflows, and integration with Slack, Canva, Figma, Adobe, and Google Slides.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design Subscription Flat-rate monthly or annual subscription providing unlimited design requests across graphic design, motion graphics, video, illustration, and presentation design from a dedicated creative team, with 24-hour first-draft turnaround and 24/5 human support. Built for marketing teams, startups, and growing brands that need consistent, on-brand design production without managing in-house designers or freelancers.
- Canva Design Services Official Canva partner service that builds custom Canva templates from scratch and converts existing design files into Canva share-link deliverables. Targets organizations that need clients or internal teams to produce, edit, resize, and deploy branded content at scale without routing updates back through a design request queue.
- Presentation Design Professional slide deck creation service for corporate reports, investor pitches, and keynote events, with delivery in PowerPoint, Google Slides, Figma, Keynote, and Canva formats. Includes brand-aligned layouts, data visualizations, and custom templates, with 16,700+ custom presentation designs and templates delivered and 109,000+ slides created.
- Motion and Video Design Motion graphics and video editing service including animation, GIF creation, and video production, delivered within the Design Pickle subscription by access to dedicated motion designers. Used for social media, marketing campaigns, and explainer content.
- Creative Hub Platform Web-based platform that supports the full creative lifecycle from concept to iteration to final delivery, organized around four modules: Create (request forms, AI tools, Canva), Integrate (Slack, API, Figma, Google Slides), Collaborate (comments, revisions, file sharing), and Manage (progress tracking, priority management, asset organization). Centralizes design request submission, real-time tracking, file management, and revision workflows.
Quantifiable outcome
- Customers report $100k average annual savings on design services vs. agency/freelancer costs
- +9 more outcomes
Companies that use Design Pickle
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Design Pickle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature9 records
Design Pickle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CanvacoreDesign Pickle is an official Canva partner. The company builds custom Canva templates from scratch for client Canva workspaces, enabling internal teams to produce, edit, and deploy high-quality content at scale without routing updates through the design queue. Files are delivered as Canva share links, allowing clients to edit colors, swap text, and resize assets in Canva directly.
Scale indicators14 records
Recent moves5 records
Expansion highlights6 records
Design Pickle competitors and assessment
Company assessmentDirect peers
- Superside: Direct subscription design service competitor offering unlimited graphic design, motion graphics, and creative services on a flat monthly fee with dedicated design teams. Closest comparable in business model, target customer, and creative-as-a-service positioning.
- Kimp: Subscription-based graphic design service providing unlimited design requests for a flat monthly rate with 24-hour turnaround. Competes head-to-head in the same SMB and startup design subscription segment.
- ManyPixels: Subscription graphic design service offering unlimited design requests, illustrations, and motion graphics for a flat monthly fee. Directly comparable in pricing model, target customer, and service scope.
- DesignJoy: Flat-rate graphic design subscription service offering unlimited design requests with a single dedicated designer per client. Competes in the same horizontal subscription design category.
- Penji: Unlimited graphic design subscription platform providing on-demand design teams for brands and agencies. Direct competitor in the creative-as-a-service subscription model.
Broad incumbents
- Fiverr: Global freelance marketplace with massive scale in graphic design services. Competes for the same customer wallet, though on a transactional rather than subscription basis; offers an alternative path to outsourced design.
- Upwork: Largest freelance talent marketplace for design, marketing, and creative work. Represents the primary alternative for customers considering hourly freelancer engagement over a flat-rate subscription.
- 99designs: Design marketplace offering both contest-based and direct-hire design services. Overlaps with Design Pickle on logo, branding, and graphic design categories, though with a different engagement model.
- Adobe: Dominant creative software incumbent (Photoshop, Illustrator, Express) whose Firefly AI and subscription bundles target the same marketing teams Design Pickle serves. Represents both a tool provider and a long-term competitive threat via integrated AI design features.
Others
- Canva: Design Pickle's official partner and a powerful adjacent tool that enables self-serve design for end users. While primarily a DIY platform, Canva's own Magic Studio and enterprise design ambitions create both partnership leverage and competitive risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Design Pickle social profiles
Digital presenceDesign Pickle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Pickle leadership team
Management profileNumber of profiles
Profiles1 record
Design Pickle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Pickle M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Pickle
What does Design Pickle do?
Design Pickle is a creative-as-a-service subscription platform that provides businesses with unlimited graphic design, motion graphics, video, illustration, and presentation design services delivered by a network of 320+ vetted freelance creatives and art directors. Subscriptions include proprietary AI tools (AI Brief Builder, Image Upscaling, Image Creation, Brand Imagery, AI Video) and a Creative Hub platform with Slack, Canva, Figma, Adobe, and Google Slides integration, operating under a flat-rate model with 24-hour first-draft turnaround guarantees.
Is Design Pickle a public or private company?
Design Pickle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Design Pickle founded?
Design Pickle was founded in 2015. It employs 251 to 500 people.
Where is Design Pickle based?
Design Pickle is headquartered in Scottsdale, United States, in the North America region.
How does Design Pickle make money?
One revenue line is on record: creative-as-a-Service Subscription.
Who are Design Pickle's main competitors?
Direct peers on record are Superside, Kimp, ManyPixels, DesignJoy and Penji. Broad incumbents are Fiverr, Upwork, 99designs and Adobe. Canva is listed as an others.
Does Design Pickle have an API?
No public API is recorded for Design Pickle.
What industry is Design Pickle in?
Design Pickle's product category is Creative-as-a-Service / Graphic Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.