What Designjoy does

Designjoy is a solo-operated subscription design agency founded in 2017 by Brett Williams and headquartered in Phoenix, Arizona. The company sells ongoing design capacity to agencies, startups, and entrepreneurs through a flat monthly fee — $4,995/month under a lifetime discount offer or $5,995/month at standard pricing — and delivers one design request at a time with a stated average 48-hour turnaround. Service scope spans mobile app UI, logos, brand guides, presentations, marketing collateral, and Webflow development. The business is bootstrapped, has never raised outside funding, and operates as a one-person shop with the founder handling all design, client management, and operations.

The operational stack is deliberately thin and entirely SaaS-based: Figma for design production, Trello as the request/queue workflow layer, Webflow for site builds, and Stripe for recurring billing. There is no proprietary tooling, no in-house AI/ML layer, and no subcontracted production capacity visible in the available data. Customer references in public materials include Nectar Sleep and BMC (Buy Me A Coffee), both mid-market consumer or tech brands.

Marketing positioning leans heavily on third-party validation rather than performance marketing — most notably a public endorsement from investor Kevin O'Leary and industry awards including Fintech Product of the Year (tied to a Buy Me A Coffee build) and Remote Work Product of the Year. The business is structurally similar to a small cohort of "unlimited design" subscription shops; the input cites 17 such design businesses collectively tracking $4.8M in MRR, providing a category-level benchmark but no Designjoy-specific revenue disclosure.

Name

Designjoy

Legal name

Designjoy

Website

https://designjoy.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Designjoy is a solo-operated subscription design service founded in 2017 by Brett Williams, offering unlimited design requests for $4,995-$5,995/month to agencies, startups, and entrepreneurs needing ongoing graphic and digital design work.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Subscription: Designjoy generates revenue through a flat monthly subscription model. Customers pay a fixed monthly fee and receive the ability to submit unlimited design requests, delivered one at a time. The subscription includes Webflow development and unlimited stock photos.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Designjoy operates as a subscription-based design agency offering unlimited design requests delivered one at a time, with an average 48-hour turnaround. Customers subscribe to a flat monthly fee and receive design work across categories such as mobile apps, logos, social media, presentations, landing pages, branding, packaging, and Webflow development, all produced in-house by founder Brett using Figma and managed via a dedicated Trello board.

Product overview

Designjoy offers a single, unified subscription-based design service. The only product is the Monthly Club Subscription, which provides unlimited design requests across a wide range of categories (mobile apps, logos, social media, presentations, email, web design via Webflow, packaging, ad creative, landing pages, branding, display ads, UI/UX) delivered one request at a time within approximately 48 hours. All work is produced in-house by founder Brett using Figma, with Trello for project management and Stripe for billing. No modular add-ons or separate product tiers exist beyond the single subscription offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Designjoy Monthly Club Subscription A flat-rate monthly subscription design service for agencies, startups, and entrepreneurs that delivers unlimited design requests (one at a time) with an average 48-hour turnaround. Includes Webflow development, unlimited stock photos, and access for up to 2 users per subscription.

Quantifiable outcome

• Average delivery time of 2 business days
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WebflowcoreTechnology or IntegrationWebflow development is included with all Designjoy subscriptions. Design requests for websites are developed in Webflow to ensure maximum fidelity. Completed websites are transferred to the client's Webflow account upon completion.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for all Designjoy subscriptions. Customers subscribe and pay through Stripe's billing platform.
• TrellocoreTechnology or IntegrationTrello is used as the workflow management platform. Each client receives their own dedicated Trello board where they submit and track design requests.
• FigmacoreTechnology or IntegrationMost design requests are created using Figma. This is the primary design tool used by the sole designer.
• Kevin O'Leary (Shark Tank)minorOthersKevin O'Leary (from Shark Tank) has provided public endorsement/quote for Designjoy, stating 'Design is everything, and these guys have nailed it.'

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Toptal: Toptal is a larger marketplace/platform for vetted freelance designers, developers, and finance talent; while not subscription-based in the same way, it competes for the same customer budget that might otherwise go to Designjoy.
• Fiverr: Fiverr is a global freelance marketplace where businesses buy design services à la carte, often at lower price points; it competes with Designjoy for customers who would otherwise consider ad-hoc freelance design instead of a subscription.

Direct peers

• Awesomic: Awesomic matches customers with vetted designers via a monthly subscription for graphic, web, and UI/UX work — directly comparable to Designjoy's model and target audience of startups and businesses needing ongoing design.
• ManyPixels: ManyPixels offers flat-rate monthly graphic design subscriptions covering illustrations, web, and ad creative for startups and SMBs, making it a near-direct competitor to Designjoy's service scope and pricing structure.
• Superside: Superside offers subscription-based design (and increasingly AI-powered creative) for mid-market and enterprise customers; it competes in the same category as Designjoy but at a larger scale and higher price tier.
• Penji: Penji sells unlimited graphic design, branding, and UI/UX work on a monthly subscription to agencies and startups — the same horizontal SMB/startup target customer and unlimited-request model as Designjoy.
• Design Pickle: Design Pickle is one of the largest and best-known design-as-a-subscription services, offering unlimited graphic and web design requests for a flat monthly fee — directly comparable to Designjoy's core Monthly Club offering.
• Flocksy: Flocksy bundles unlimited graphic design, copywriting, and video requests into a single monthly subscription — a closely analogous product with the same unlimited-request-at-a-time delivery model as Designjoy.
• Kimp: Kimp provides unlimited graphic design, video, and motion design requests under a flat monthly subscription, targeting agencies and small businesses — overlapping heavily with Designjoy's horizontal design subscription thesis.
• No Limit Creative: No Limit Creative sells unlimited graphic design requests on a flat monthly subscription, targeting agencies and SMBs in the same horizontal design-services category as Designjoy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DesignjoyCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designjoy