Asana Partners
Asana Partners is a Charlotte-based, vertically integrated retail real estate investment firm founded in 2015 that acquires, owns, and operates neighborhood retail centers across 25 U.S. MSAs, managing $8.2B in assets for institutional investors through three value-add funds.
- Company typePrivate
- Founded2015
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Asana Partners does
Asana Partners is a Charlotte, North Carolina-based vertically integrated retail real estate investment firm founded in September 2015 by former EDENS executives Terry Brown (Chairman & CEO), Jason Tompkins (President & COO), and Sam Judd (CIO). The firm acquires, owns, and operates grocery-anchored and open-air neighborhood retail centers in dynamic U.S. submarkets, managing approximately $8.2 billion in assets across 25 MSAs and 84 neighborhoods through 7 regional offices (Charlotte, Atlanta, Boston, Columbia, Denver, Los Angeles, and New York). The company has raised three institutional value-add funds totaling $2.8 billion in equity commitments from a diversified LP base including public and corporate pension funds, insurance companies, endowments, foundations, sovereign wealth funds, and family offices.
The firm operates a vertically integrated platform covering acquisition sourcing, asset management, leasing strategy, development, capital markets, and portfolio management. Recent deployment activity includes the $151 million acquisition of Seacliff Village in Huntington Beach, California, the acquisition of The Arboretum in Austin, Texas (197,105 SF), the $62 million Red Bird Shopping Center in Miami, and the $51 million Gateway Center in Mission Viejo, California, alongside the divestiture of the Krog District Portfolio in Atlanta. Revenue is generated primarily through asset management fees on committed capital, supplemented by acquisition/disposition fees and potential promote/carried interest on fund realizations.
Asana Partners targets two distinct end markets: institutional LPs seeking differentiated retail real estate exposure (where the firm competes on track record, vertical integration, and ESG/community orientation), and retail tenants ranging from local SMBs (restaurants, fitness, specialty retail) to enterprise anchors (Starbucks, Chase, Natural Grocers, Pacific Dental). The firm was named PERE's 2019 Retail Investor of the Year – North America, and employs 129 professionals led by three managing partners and an expanded senior team.
Asana Partners firmographics
Firmographics- Name
- Asana Partners
- Legal name
- Asana Partners
- Website
- https://asanapartners.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asana Partners is a Charlotte-based, vertically integrated retail real estate investment firm founded in 2015 that acquires, owns, and operates neighborhood retail centers across 25 U.S. MSAs, managing $8.2B in assets for institutional investors through three value-add funds.
- Ownership category
- akta.pro rank
Asana Partners industry classification
Industry- Product category
- Commercial Real Estate Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
- akta.pro secondary industries
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Asana Partners is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Asana Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Real Estate Investment Management: As a vertically integrated retail real estate investment firm, Asana Partners generates revenue through acquiring, owning, and operating retail properties. The firm creates value through strategic capital investment, property improvements, tenant curation, and community engagement at neighborhood retail centers across the United States.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Asana Partners product offering
Product offeringCore offering
Asana Partners is a vertically integrated retail real estate investment firm that acquires, owns, and operates neighborhood retail centers across dynamic U.S. markets for institutional investors. It raises closed-end value-add private real estate funds (cumulative $2.8B across Funds I–III) and deploys capital across 25 MSAs and 84 neighborhoods, overseeing an $8.2B portfolio through in-house acquisition, asset management, leasing, development, and portfolio management capabilities.
Product overview
Asana Partners is a vertically integrated retail real estate investment firm that creates value in dynamic and vibrant U.S. neighborhoods. The firm manages $8.2 billion in neighborhood assets across 25 MSAs with 129 professionals serving 84 neighborhoods. The company operates through physical property portfolios including retail centers, mixed-use developments, and neighborhood shopping destinations in growth markets throughout the United States, with offices in Charlotte, Atlanta, Boston, Columbia, Denver, Los Angeles, and New York. Key property types include grocery-anchored shopping centers, open-air retail neighborhoods, historic districts, and mixed-use retail/dining destinations. The firm leverages vertically integrated capabilities encompassing investment acquisition, asset management, leasing strategy, development, and portfolio management to deliver value across the investment lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Asana Partners Debut Fund (Fund I)
- Asana Partners Fund II
- Asana Partners Fund III (Third Value-Add Fund)
Quantifiable outcome
- Average portfolio walk score of 82
- +4 more outcomes
Companies that use Asana Partners
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Asana Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asana Partners partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered ongoing, transactional and strategic.
- King & SpaldingongoingServed as legal adviser to Asana Partners on multiple transactions including Deep Ellum portfolio acquisition and Fund II closing.
- Eastdil SecuredtransactionalServed as adviser to the seller for Krog Street Market and Atlanta Stove Works acquisition.
- Hodes Weill Securities, LLCtransactionalExclusive placement agent to Asana in connection with the private placement of interests in Fund II.
- HFF, LPtransactionalServed as adviser to the seller for Deep Ellum portfolio transaction.
- Capital Real Estate GroupongoingAtlanta leasing partner and development partner. Worked with Asana on repositioning 560 Edgewood (Coca-Cola Bottling Co. Building) and leads office leasing for The Krog District redevelopment.
- ASD | SkytransactionalArchitecture firm leading design for 560 Edgewood adaptive reuse project in Atlanta's Old Fourth Ward.
- SRS Real Estate PartnersongoingLeads retail leasing efforts for The Krog District redevelopment project in Atlanta.
- JLLtransactionalServed as advisors to the seller for The Hill acquisition in Dallas.
- CBREtransactionalAdvised Jeff Hermanson on the sale of Larimer Square to Asana Partners.
- SHOP CompaniestransactionalLeasing contacts for The Arboretum in Austin. Handles tenant representation for the 197,105 square-foot property.
- BioLabs North CarolinastrategicBioLabs North Carolina expanded their presence at Brightleaf District, occupying over 32,000 square feet at 810 West Peabody in Durham, creating a multi-block life science innovation hub.
Scale indicators12 records
Recent moves9 records
Expansion highlights5 records
Asana Partners competitors and assessment
Company assessmentDirect peers
- EDENS: EDENS is the most directly comparable peer - Asana's three founders (Brown, Tompkins, Judd) previously held executive roles there, and EDENS operates an identically focused retail real estate investment platform targeting high-density, walkable U.S. neighborhoods. Same asset class, similar strategy, and overlapping LP relationships.
- Sterling Organization: Sterling Organization is a vertically integrated private equity real estate firm focused on grocery-anchored and necessity-based retail in the U.S. Same asset class, similar institutional LP base, and a closely comparable vertically integrated acquisition-and-operate model.
- Continental Realty Corporation: Continental Realty is a private retail-focused real estate investment and management company operating open-air shopping centers in dense East Coast and Southeast U.S. markets. Comparable vertically integrated model, similar asset focus, and overlap with Asana's Southeastern footprint.
Broad incumbents
- Regency Centers: Regency Centers is a leading publicly traded grocery-anchored shopping center REIT focused on dense, affluent suburban and urban neighborhoods. Directly comparable in tenant mix and neighborhood retail focus, though at significantly larger scale with permanent public capital.
- Federal Realty Investment Trust: Federal Realty is a publicly traded REIT focused on high-quality open-air retail and mixed-use properties in dense, affluent U.S. markets. It is a much larger incumbent with a publicly traded permanent capital structure but serves as the most relevant public proxy for Asana's neighborhood retail investment thesis.
- Brixmor Property Group: Brixmor is a publicly traded open-air shopping center REIT with a national portfolio of grocery-anchored and community centers. While larger and more diversified, it competes for similar institutional capital and high-traffic retail acquisitions that Asana targets.
- Phillips Edison & Company: Phillips Edison is a publicly traded net-lease grocery-anchored shopping center REIT with a national portfolio. Its neighborhood grocery-anchored focus closely mirrors Asana's strategy of acquiring well-located, daily-needs retail centers in growth markets.
- Kimco Realty: Kimco is one of the largest publicly traded retail REITs in North America, with a national open-air shopping center portfolio. It competes with Asana for institutional capital allocation to retail real estate and shares the neighborhood/community center focus.
- CBRE Investment Management: CBRE Investment Management is one of the largest global real estate investment managers, raising institutional capital across multiple property types and strategies. It competes for the same institutional LP relationships as Asana and offers a much broader multi-strategy real estate platform.
Others
- JLL (Capital Markets / Investment Sales): JLL is a global commercial real estate services firm that has served as advisor on multiple Asana transactions (Gateway Center, The Hill) and provides market intelligence, capital markets advisory, and valuation services relevant to Asana's acquisition and disposition decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Asana Partners social profiles
Digital presenceAsana Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asana Partners leadership team
Management profileNumber of profiles
Profiles15 records
Asana Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asana Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asana Partners
What does Asana Partners do?
Asana Partners is a vertically integrated retail real estate investment firm that acquires, owns, and operates neighborhood retail centers across dynamic U.S. markets for institutional investors. It raises closed-end value-add private real estate funds (cumulative $2.8B across Funds I–III) and deploys capital across 25 MSAs and 84 neighborhoods, overseeing an $8.2B portfolio through in-house acquisition, asset management, leasing, development, and portfolio management capabilities.
Is Asana Partners a public or private company?
Asana Partners is a private company. It is classified as management employee owned and is currently operating.
When was Asana Partners founded?
Asana Partners was founded in 2015. It employs 11 to 50 people.
Where is Asana Partners based?
Asana Partners is headquartered in Charlotte, United States, in the North America region.
How does Asana Partners make money?
One revenue line is on record: retail Real Estate Investment Management.
Who are Asana Partners's main competitors?
Direct peers on record are EDENS, Sterling Organization and Continental Realty Corporation. Broad incumbents are Regency Centers, Federal Realty Investment Trust, Brixmor Property Group, Phillips Edison & Company, Kimco Realty and CBRE Investment Management. JLL (Capital Markets / Investment Sales) is listed as an others.
Does Asana Partners have an API?
No public API is recorded for Asana Partners.
What industry is Asana Partners in?
Asana Partners's product category is Commercial Real Estate Investment Management. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 523940 and its SIC code is 6532.