Walnut Insurance
Walnut Insurance is a Toronto-based insurtech providing embedded insurance infrastructure that enables digital platforms, fintechs, and financial institutions to launch branded insurance programs via a single API or no-code integration, accessing 14+ carriers and dozens of product lines.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Walnut Insurance firmographics
Firmographics- Name
- Walnut Insurance
- Legal name
- Walnut Insurance Inc.
- Website
- https://gowalnut.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walnut Insurance is a Toronto-based insurtech providing embedded insurance infrastructure that enables digital platforms, fintechs, and financial institutions to launch branded insurance programs via a single API or no-code integration, accessing 14+ carriers and dozens of product lines.
- Ownership category
- akta.pro rank
Walnut Insurance industry classification
Industry- Product category
- Embedded Insurance Infrastructure / Insurtech Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where Walnut Insurance is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Walnut Insurance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Embedded Insurance Commission: Walnut Insurance acts as a technology enabler and insurance intermediary, earning commissions from insurance carriers for placing coverage through their embedded platform. Partners integrate Walnut's technology to offer insurance under their own brand, with Walnut handling compliance, licensing, and broker support.
- Platform/SaaS Fees: Potential licensing of their embedded insurance infrastructure platform to enterprise partners who want to embed insurance products into their digital experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing for enterprise partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Walnut Insurance product offering
Product offeringCore offering
Walnut Insurance operates a B2B embedded insurance infrastructure platform that enables fintechs, digital lenders, neo-banks, retailers, and consumer brands to launch branded insurance programs under their own name. Through a single API integration or no-code option, partners access a network of 14+ insurance carriers offering dozens of products including group life, AD&D, critical illness, mobile device protection, cyber, warranties, travel, home/auto, and commercial lines. The platform handles licensing, compliance, and broker support so partners can deploy insurance programs in as little as 30 days.
Product overview
Walnut Insurance operates as a B2B embedded insurance infrastructure platform enabling partners to deploy branded insurance programs through a single API or no-code integration. The platform provides access to over 14 insurance carriers offering a comprehensive product portfolio including: Group Life, Group AD&D, Group Critical Illness, Mobile Device Protection, Personal Cyber Protection (up to $1M), Product Warranties, Balance Protection, Mortgage Protection, Commercial Protection, Emergency Medical, Cancellation/Interruption, Home Insurance, Auto Insurance, Tenant Insurance, Term Life Insurance, Landlord Insurance, Recreational Vehicle Insurance, Small Business Insurance, Large Commercial Insurance, and Errors & Omissions coverage. Partners like Neo Financial access Credit Card Insurances and Premium Plan Offerings. The platform also offers Bill Payment Protection with partnered underwriters. Walnut enables partners to launch insurance programs in as little as 30 days without insurance experience required.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Insurance Platform
Quantifiable outcome
- Partners can launch branded insurance programs in 30 days
- +3 more outcomes
Companies that use Walnut Insurance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Walnut Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Walnut Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Securian FinancialcoreSecurian Financial partnered with Walnut Insurance to develop FlexTech, a technology platform enabling affinity groups and digital lenders to embed protection products into digital financial services. The platform initially supports Securian's payment protection product suite covering disability and unemployment events.
- Neo FinancialflagshipNeo Financial is Walnut Insurance's flagship embedded insurance partner, a Canadian neo-bank with over 1M customers. Walnut embedded credit card insurances (extended warranty, rental insurance, purchase protection) and premium plan offerings including mobile phone protection, life insurance, and health and wellness benefits. Neo Financial's CEO Andrew Chau has provided a testimonial praising Walnut's infrastructure and partnership.
- RBC InsurancecoreRBC Insurance is listed as a trusted partner, suggesting integration for providing insurance products through Walnut's embedded platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Walnut Insurance competitors and assessment
Company assessmentDirect peers
- Boost Insurance: Embedded insurance infrastructure platform that enables digital platforms to launch and distribute insurance products via API. Targets fintechs and digital lenders with white-label insurance products, directly comparable to Walnut's offering and target segments.
- Sure.io: Insurance infrastructure platform providing APIs for embedded insurance distribution and policy administration. Competes with Walnut in serving digital platforms seeking white-label insurance capabilities with carrier connectivity.
- Cover Genius: Global embedded insurance infrastructure provider offering a single API to embed multiple insurance products across digital platforms. Closest direct competitor to Walnut, serving similar fintech, e-commerce, and digital lender clients with multi-carrier distribution.
Broad incumbents
- Embroker: Digital commercial insurance brokerage specializing in technology, professional liability, and specialty lines for businesses. Comparable to Walnut in digital-first commercial insurance distribution, though focused on direct broker-to-customer rather than embedded partner channels.
- Next Insurance: Digital small business insurance carrier offering commercial coverage through API and partner channels. Comparable in targeting small business commercial insurance and offering partner-embedded distribution, though as an underwriter rather than a pure intermediary.
- Lemonade: Public AI-driven insurance carrier offering renters, home, auto, pet, and life coverage through digital channels. While primarily direct-to-consumer, Lemonade's technology orientation and brand make it an aspirational incumbent in the digital insurance space and an indirect competitor for embedded partnerships.
Others
- Planck: AI-powered insurance data and underwriting platform serving commercial carriers. Adjacent to Walnut's AI-driven underwriting capability; if Planck or similar data platforms expand into embedded distribution, they could become competitors or partners.
Emerging players
- Akko: Embedded device protection insurance platform integrated with retailers and mobile carriers. Comparable to Walnut's device protection and warranty products within the embedded insurance distribution category.
- Matic Insurance: Embedded home and auto insurance distribution platform integrated into lender and real-estate partner experiences. Comparable to Walnut in distributing insurance through digital partner channels, though focused specifically on home/auto lines.
Regional players
- Bold Penguin: Commercial insurance marketplace and exchange enabling agents and embedded partners to quote small business coverage. Comparable to Walnut in embedding commercial insurance into digital experiences, though focused primarily on US small commercial rather than Canadian and consumer affinity markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Walnut Insurance social profiles
Digital presenceWalnut Insurance compliance and trust
Trust signalCompliance2 records
Walnut Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walnut Insurance leadership team
Management profileNumber of profiles
Profiles4 records
Walnut Insurance subsidiaries and ownership
Company hierarchySubsidiaries3 records
Walnut Insurance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walnut Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walnut Insurance
What does Walnut Insurance do?
Walnut Insurance operates a B2B embedded insurance infrastructure platform that enables fintechs, digital lenders, neo-banks, retailers, and consumer brands to launch branded insurance programs under their own name. Through a single API integration or no-code option, partners access a network of 14+ insurance carriers offering dozens of products including group life, AD&D, critical illness, mobile device protection, cyber, warranties, travel, home/auto, and commercial lines. The platform handles licensing, compliance, and broker support so partners can deploy insurance programs in as little as 30 days.
Is Walnut Insurance a public or private company?
Walnut Insurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Walnut Insurance founded?
Walnut Insurance was founded in 2022. It employs 11 to 50 people.
Where is Walnut Insurance based?
Walnut Insurance is headquartered in Toronto, Canada, in the North America region.
How does Walnut Insurance make money?
Two revenue lines are on record. Embedded Insurance Commission is the primary driver. The others are platform/SaaS Fees.
Who are Walnut Insurance's main competitors?
Direct peers on record are Boost Insurance, Sure.io and Cover Genius. Broad incumbents are Embroker, Next Insurance and Lemonade. Planck is listed as an others. Emerging players are Akko and Matic Insurance. Bold Penguin is listed as a regional player.
Does Walnut Insurance have an API?
Yes. Walnut provides a Partner API for embedded insurance integration, enabling partners to deploy insurance products under their own brand. The platform supports no-code or modern API integration options, allowing partners to launch insurance programs in as little as 30 days. The API documentation is available at developers.gowalnut.com. Developer documentation is at developers.gowalnut.com.
What industry is Walnut Insurance in?
Walnut Insurance's product category is Embedded Insurance Infrastructure / Insurtech Platform. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 524210 and its SIC code is 6411.