Bite

What Bite does

Bite Inc. is a privately held, New York-based software company founded in 2015 that sells an intelligent self-ordering kiosk platform to quick-service and fast casual restaurant chains, convenience stores, and foodservice/foodhall operators. The platform consists of a core Kiosks product and the Linebuster order-taking solution, augmented by three modules: Bite Lift, a patented AI-powered real-time upsell/recommendation engine that drives an average ~20% increase in check size; the KOR (Kiosk Order Ready) real-time monitoring dashboard that surfaces kiosk connectivity and operational issues via SMS/email alerts; and a Sales & Analytics Dashboard that provides portfolio-level performance, average check size, location/hour trends, and loyalty metrics. The software is built on ChromeOS and is designed to integrate with a broad restaurant technology ecosystem, including POS systems (Olo, NCR Voyix, Toast, Oracle/Micros, PAR Brink, Square, SpotOn, Revel, Qu), payment processors (Adyen, Stripe, Olo Pay, Aurus, Worldpay, Verifone, Heartland, Fiserv, Eigen, Elavon, FreedomPay, Ingenico), loyalty platforms (Attentive, Thanx, Paytronix, Punchh, Incentivio, Como), and hardware OEMs (Samsung, Elo, Lenovo, HP, Panasonic, Olea, Touch Dynamic). Accessibility features (reduced height mode, pinch-to-zoom, Storm D-Pad audio navigation) are built into the platform and configurable per location.

Bite generates revenue through recurring SaaS subscription contracts sold on an annual billing cadence via a direct enterprise sales motion, complemented by channel distribution through POS partner recommendations, the Olo Connect marketplace (Platinum-tier partner), and hardware OEM relationships. Named deployments span Crazy Bowls & Wraps (38% check average uplift), Original ChopShop (15% check size lift), Urbane Cafe (22% lift across 5 locations), Buona Beef (27 Samsung kiosk locations), Love's Travel Stops (130+ Carl's Jr. sites with planned expansion to Hardee's, Bojangles, and Taco John's), California Fish Grill, Aramark, Krispy Kreme, Lenny's, Robeks, Starbird, and Tri Star Energy. The company has raised approximately $13.4M in total disclosed funding, headlined by a $9M Series A in April 2024 co-led by Staley Capital and Graham Partners with participation from YL Ventures, and is led by CEO Brandon Barton (formerly employee #4 at Resy), with co-founders Jeff Hong and Stas Nikiforov.

Name

Bite

Legal name

Bite Inc.

Website

https://getbite.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bite is a New York-based software company providing AI-powered self-ordering kiosk, order management, and analytics software on a SaaS basis to quick-service restaurants, fast casual chains, convenience stores, and foodservice operators across the United States.

Ownership category

akta.pro rank

Product category

Restaurant Kiosk Software

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Convenience Retailers and Vending Machine Operators (44513), Limited-Service Restaurants (722513)

SIC

Retail-Convenience Stores (5412), Retail-Eating Places (5812)

akta.pro primary industry

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

Keywords

• Self-ordering kiosk software
• AI upsell recommendations
• Restaurant POS integration
• QSR ordering platform
• Hospitality kiosk solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Bite generates recurring subscription revenue from restaurants for access to its kiosk software platform, including Bite Lift AI upselling capabilities and KOR monitoring dashboard. Hardware (kiosk terminals) may be sold separately or bundled.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bite develops and sells an intelligent self-ordering kiosk software platform for fast casual, quick-service restaurants (QSR), convenience stores, and foodservice/foodhall operators. The platform runs on ChromeOS and bundles the patented Bite Lift AI upsell engine, the KOR real-time kiosk monitoring dashboard, the Sales & Analytics Dashboard, and the Linebuster peak-hour order-taking solution. It integrates with major restaurant POS, payment, loyalty, and hardware ecosystems to automate guest ordering and increase average check size.

Product overview

Bite is an intelligent kiosk software platform for fast casual, quick-service restaurants, and convenience stores, consisting of two primary products — Kiosks and Linebuster — augmented by three AI and analytics modules: Bite Lift (AI-powered upsell recommendation engine), the KOR (Kiosk Order Ready) Dashboard (real-time uptime monitoring), and the Sales & Analytics Dashboard (portfolio-level performance reporting). The core kiosk software serves as the guest-facing ordering interface while Bite Lift, built on a proprietary patented algorithm, delivers real-time personalized menu recommendations that drive an average 20% check size increase. The platform integrates with a broad ecosystem of POS, payment, loyalty, online ordering, and hardware partners, and supports multi-vendor environments including foodhalls and convenience store foodservice operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bite Lift: AI-powered upselling solution that analyzes transactions in real-time and delivers personalized, data-driven menu recommendations to increase average check sizes by 20%.
• KOR (Kiosk Order Ready) Dashboard
• Sales & Analytics Dashboard
• Linebuster

Products and services

• Bite Kiosks Self-service kiosk software enabling guests to browse menus, customize selections, and complete payment without a cashier. Supports multi-vendor foodhall operations, order-ahead capabilities, loyalty integration, accessibility features (Reduced Height Mode, Pinch-to-Zoom, Storm Audio Navigation), and real-time menu synchronization. Targeted at QSR, fast casual, convenience store, and foodservice operators.
• Linebuster Order-taking solution designed to streamline front-of-house operations and minimize guest congestion during peak hours, enabling faster service throughput when order volume spikes. Complements the Bite Kiosks product by handling high-volume order intake scenarios.
• Bite Lift Patented AI-powered upsell and recommendation engine embedded within Bite's kiosk software. Analyzes every transaction in real time and delivers personalized, data-driven menu recommendations based on order history and external factors including daypart and local trends. Generates an average 20% increase in check sizes compared to traditional cashier experiences.
• KOR (Kiosk Order Ready) Dashboard Real-time kiosk monitoring system that continuously monitors each kiosk in a fleet for connectivity, operational status, and order flow. Sends immediate SMS or email alerts to designated store, regional, or IT contacts when a kiosk goes offline, experiences a hardware issue, or stops accepting orders.
• Sales & Analytics Dashboard Portfolio-level analytics dashboard available to all Bite Admin users. Consolidates kiosk performance data including total sales, average check sizes, and order volume across all locations, with location-level comparison, hour-by-hour order trends, promotional and LTO performance tracking, and loyalty program metrics.

Quantifiable outcome

• Crazy Bowls & Wraps achieved 38% increase in average check size using Bite Lift AI upselling
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration45 records

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core.

• OlocoreTechnology or Integration · 5 May 2022
• AttentivecoreGTM or Marketing Partner
• AdyencoreTechnology or Integration
• AuruscoreTechnology or Integration
• ChromeOScoreTechnology or Integration
• ElocoreOEM/ Whitelabel/ Licensing Partner
• SamsungcoreOEM/ Whitelabel/ Licensing Partner
• LenovocoreOEM/ Whitelabel/ Licensing Partner
• NCRcoreTechnology or Integration
• ToastcoreTechnology or Integration
• Oracle/MicroscoreTechnology or Integration
• PAR BrinkcoreTechnology or Integration

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toast: Toast is a leading restaurant POS platform that offers self-ordering kiosk software as part of its integrated suite, directly competing with Bite for the same QSR and fast casual customers with bundled pricing.
• Grubbrr: Grubbrr is a self-ordering kiosk software company that directly competes with Bite in the QSR and fast casual segment, offering comparable AI-driven upsell, kitchen display, and digital ordering features for the same buyer profile.
• PAR Technology (Brink POS): PAR Technology's Brink POS serves the same QSR/fast-casual and convenience-store segment as Bite and offers self-ordering kiosk capabilities, making it a directly comparable peer despite also being a listed Bite integration partner.
• NCR Voyix: NCR Voyix is a major enterprise POS and self-service kiosk provider for the restaurant industry, with a large installed base at the same QSR chains Bite targets; it is also listed as a Bite integration partner and competing vendor.

Emerging players

• SpotOn: SpotOn is a restaurant POS and payments provider with self-ordering and kiosk capabilities targeted at the same multi-unit QSR/fast-casual and convenience-store segments that Bite serves, positioning it as an emerging competitor with overlapping GTM.
• Zivelo (now part of Qu / 22Miles): Zivelo has historically provided self-service kiosk hardware and software for QSR and retail, with comparable menu/ordering flows to Bite's product; its market position has narrowed in recent years, making it an emerging/niche player relative to Bite's growing footprint.
• Aila Technologies: Aila Technologies provides interactive self-service kiosk hardware and software for retail and restaurant use cases, including scanning-based kiosks that overlap with Bite's QSR/fast casual and convenience-store target segments.

Broad incumbents

• Square (Block): Square's POS platform serves the same restaurant merchants Bite targets, and it has introduced self-ordering kiosk hardware/software, positioning it as a broad incumbent offering bundled solutions versus Bite's specialized kiosk product.
• Lightspeed Restaurant: Lightspeed Restaurant is a multi-vertical POS provider with kiosk ordering capabilities serving QSR and fast casual customers — adjacent to Bite's niche, with a broader product portfolio but less depth in QSR kiosk-specific AI upselling.
• Oracle Micros (Simphony): Oracle's Simphony/Micros enterprise POS is widely deployed across large QSR and hospitality chains, including multi-unit brands Bite targets; it bundles its own kiosk modules and competes in the same enterprise deals as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeblog.getbite.com/category/podcast
• Xx.com/bitekiosk
• Facebookfacebook.com/bitekiosk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds10 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bite