GRUBBRR
GRUBBRR provides a cloud-based self-ordering kiosk and restaurant automation platform integrating with major POS, payment, and loyalty systems, serving QSRs, fast casual, and adjacent verticals including c-store, entertainment, and corporate dining.
- Company typePrivate
- Founded2018
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GRUBBRR does
GRUBBRR is a Boca Raton, Florida-based private software company founded in 2018 that provides a cloud-based self-ordering kiosk and restaurant-automation platform spanning the full order-to-fulfillment cycle. The core product is a touchscreen self-ordering kiosk with smart upselling, ADA-compliant design, and multi-language support, extended by a portfolio of nine modules: Line Buster (handheld mobile POS), Contactless Ordering (QR/mobile), Order Progress Board, Self-Checkout, Kitchen Display System, Digital Menu Board, Drive-Thru, and Food Lockers. The platform integrates with major POS systems (NCR Voyix, PAR/PixelPoint, Oracle, Toast, Square), payment processors (VeriFone, Fiserv, FreedomPay, Nuvei), loyalty platforms (Punchh, Paytronix, LevelUp, Thanx), and hardware OEMs (Samsung, LG, Meridian, Diebold Nixdorf), with Samsung as a flagship co-marketing partner showcased at NRF 2025.
The company targets twelve verticals, with quick-service restaurants (QSR) as the primary segment and adjacent verticals including fast casual, petroleum/c-stores, corporate dining, grocery, entertainment venues, schools, casinos, stadiums, amusement parks, micro markets, and retail. The go-to-market motion is hybrid: direct enterprise field sales (driven by "Request a Demo" CTAs and quote-based pricing) combined with channel sales through hardware OEMs and POS resellers. Revenue is generated through recurring software subscriptions, one-time hardware sales, professional services for enterprise deployment, and transaction-tied revenue from upselling outcomes (claimed 40–50% ticket size increases).
GRUBBRR's growth posture is reflected in its 2022 acquisition of Noble (GetNoble, Inc.) for sports/entertainment vertical expansion, its partnership with Dover Fueling Solutions for petroleum/c-store entry, and its strategic partnership and investment from celebrity chef Robert Irvine in 2023. Headcount is reported at 51–100 employees, and funding activity includes a reported $35M raise in 2022, though revenue and current valuation are not publicly disclosed. The company sells primarily through enterprise contracts with named logos including Chick-fil-A, Wendy's, Panda Express, Pizza Hut, Dave's Hot Chicken, Bojangles, PDQ Chicken, and Wayback Burgers, alongside education deployments such as Pine Crest School.
GRUBBRR firmographics
Firmographics- Name
- GRUBBRR
- Legal name
- GRUBBRR
- Website
- https://grubbrr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GRUBBRR provides a cloud-based self-ordering kiosk and restaurant automation platform integrating with major POS, payment, and loyalty systems, serving QSRs, fast casual, and adjacent verticals including c-store, entertainment, and corporate dining.
- Ownership category
- akta.pro rank
GRUBBRR industry classification
Industry- Product category
- Restaurant Self-Ordering Automation Software
- NAICS
- Convenience Retailers (445131)
- SIC
- Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)
- akta.pro secondary industry
- Kiosk & Micro-Format Convenience Retail (CRAHABAD)
Keywords
Where GRUBBRR is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GRUBBRR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Software Subscriptions: GRUBBRR generates recurring revenue through software licensing fees for their kiosk POS and ordering platform. The cloud-based software is sold as a subscription with pricing based on number of locations and transaction volume.
- Hardware Sales: The company sells hardware including self-ordering kiosks, countertop and floor-standing units, mobile kiosks (Line Buster), kitchen displays, and food lockers as one-time purchases integrated with their software.
- Professional Services: Implementation, deployment, and integration services for enterprise customers deploying GRUBBRR solutions across multiple locations.
- Transaction-based Revenue: Through upsell and ordering technology that increases average ticket sizes by 40-50%, GRUBBRR drives increased transaction value for their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise and multi-location pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
GRUBBRR product offering
Product offeringCore offering
GRUBBRR provides a cloud-based self-ordering kiosk software platform coupled with integrated hardware (self-ordering kiosks, kitchen displays, food lockers, digital menu boards, mobile ordering terminals, and contactless ordering) that automates the end-to-end order-to-fulfillment cycle for restaurants, convenience stores, corporate dining, and other venue operators. The platform integrates with existing POS, payment, and loyalty systems rather than replacing them, and includes smart upselling, real-time menu management, and analytics.
Product overview
GRUBBRR offers a unified platform-and-modules product portfolio centered on restaurant and retail self-ordering automation. The core platform spans the full order-to-fulfillment cycle: the Self-Ordering Kiosk serves as the primary customer-facing touchscreen ordering interface; Contactless Ordering and Line Buster extend ordering to mobile devices and handheld staff-held terminals; the Digital Menu Board manages dynamic in-venue signage; and the Order Progress Board displays real-time order status to customers. Orders flow through to the Kitchen Display System (KDS) for back-of-house kitchen management, with Food Lockers enabling contactless customer pickup. The Self-Checkout (Automated Checkout) module targets unattended retail and micro-market environments, and the Drive-Thru module addresses outdoor ordering. All modules share a common software platform with POS, payment, and loyalty integrations, upselling intelligence, and analytics. The company also acquired Noble (GetNoble, Inc.) in October 2022 to expand into sports and entertainment verticals with omnichannel ordering technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Ordering Kiosk Touchscreen self-service kiosk enabling customers to browse menus, customize orders, and pay without staff involvement. Features smart upselling, ADA compliance, multi-language support, dynamic menu updates, and integration with POS, loyalty, and payment systems for restaurants and other operators.
- Line Buster Mobile Kiosk Handheld mobile POS terminal and portable kiosk device allowing staff to take orders and process payments anywhere on-site. Supports contactless payments, smart upselling, multi-language interfaces, and real-time POS syncing for high-volume and peak-hour environments.
- Contactless Ordering Mobile and QR code-based ordering platform allowing customers to place and pay for orders from their own devices. Supports smart upselling, real-time menu management, loyalty integration, and multi-language access.
- Order Progress Board Real-time digital display showing order status from preparation to pickup, visible to both customers and staff. Integrates with POS and Kitchen Display System for automatic status updates, with cross-station visibility for kitchen coordination.
- Self-Checkout (Automated Checkout) Unattended self-service checkout system enabling customers to place and pay for orders without staff involvement. Features smart upselling, integrated inventory management, loyalty program connectivity, and AI/self-learning optimization for micro markets and retail.
- Kitchen Display System (KDS) Back-of-house digital display routing customer orders from kiosks and POS directly to kitchen staff. Provides real-time order tracking, customizable station layouts, order completion tracking, front-of-house communication, and performance analytics.
- Digital Menu Board Cloud-managed digital signage displaying dynamic menus, pricing, and promotions. Integrates with POS for real-time updates, supports scheduled content by time of day, multi-location management from a central dashboard, and content analytics.
- Drive-Thru Outdoor kiosk and curbside ordering solution for drive-thru environments. Features AI-powered upselling, customizable menus by time of day, real-time order confirmation, KDS integration, and queue management for vehicle flow optimization.
- Food Locker Automated temperature-controlled pickup locker system enabling secure, contactless order retrieval via QR code or PIN. Features automated locker assignment, real-time notifications, POS and KDS integration, and analytics on locker usage and pickup behavior.
Quantifiable outcome
- Increases average ticket size by 40-50% through automated upselling
- +5 more outcomes
Companies that use GRUBBRR
Customer profileNamed customers10 records
Segments12 records
Ideal customer profiles4 records
GRUBBRR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature13 records
GRUBBRR partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and flagship.
- GetNoble, Inc. (Noble)coreGRUBBRR acquired GetNoble, Inc. (also referred to as Noble), a digital commerce and marketing platform for onsite experiences focused on sports and entertainment venues. The acquisition aimed to expand GRUBBRR's mobile ordering capabilities and time-based ordering technology, integrating Noble's omnichannel technology into GRUBBRR's solutions for improved live event ordering experiences.
- SamsungflagshipSamsung is a key hardware manufacturing partner producing kiosk hardware (countertop and floor-standing units) that runs GRUBBRR software. Featured prominently in GRUBBRR's partner ecosystem and case studies. GRUBBRR showcased at NRF 2025 with Samsung highlighting future of retail technology.
- LG ElectronicscoreLG Electronics manufactures kiosk hardware that integrates with GRUBBRR software. Listed among kiosk manufacturer partners on product pages.
- MeridiancoreMeridian is a kiosk hardware manufacturer partner integrating with GRUBBRR software platform.
- Diebold NixdorfcoreDiebold Nixdorf manufactures kiosk hardware that integrates with GRUBBRR software solutions.
- POSIFLEXcorePOSIFLEX is a hardware manufacturer partner providing kiosk terminals integrated with GRUBBRR software.
- OLEAcoreOLEA is a kiosk hardware manufacturer partner integrating payment and ordering technology with GRUBBRR.
- TOUCH DYNAMICcoreTOUCH DYNAMIC is a hardware manufacturer partner providing kiosk terminals running GRUBBRR software.
- NCR VoyixflagshipNCR Voyix is a leading POS provider whose systems integrate with GRUBBRR, enabling GRUBBRR solutions to work alongside NCR POS deployments. Featured prominently in partner ecosystem as a flagship POS integration.
- PAR (PixelPoint POS)flagshipPAR (including PixelPoint POS) is a prominent restaurant POS provider integrating with GRUBBRR software. Featured in partner logo showcase and integration listings.
- OraclecoreOracle POS systems integrate with GRUBBRR solutions for seamless operations and real-time data syncing.
- ToastcoreToast POS platform integrates with GRUBBRR kiosk and ordering solutions for restaurants using Toast point-of-sale.
- SquarecoreSquare POS systems integrate with GRUBBRR for payment processing and order management across restaurant deployments.
- VeriFonecoreVeriFone payment terminals integrate with GRUBBRR for secure payment processing at self-ordering kiosks.
- FreedomPaycoreFreedomPay payment integration with GRUBBRR enables secure, compliant payment processing for kiosk transactions.
- FiservcoreFiserv payment processing integrates with GRUBBRR for transaction handling at self-ordering locations.
- NuveicoreNuvei payment technology integrates with GRUBBRR for global payment processing capabilities.
- PunchhcorePunchh loyalty platform integrates with GRUBBRR enabling restaurant customers to earn and redeem rewards through GRUBBRR kiosks.
- PaytronixcorePaytronix loyalty system integrates with GRUBBRR for rewards program connectivity at self-ordering kiosks.
- LevelUpcoreLevelUp loyalty platform integrates with GRUBBRR enabling customer rewards through ordering kiosks.
- ThanxcoreThanx loyalty platform integrates with GRUBBRR for customer engagement and rewards functionality.
- LUNCHBOXcoreLUNCHBOX digital ordering and loyalty platform integrates with GRUBBRR for comprehensive restaurant solutions.
- ComocoreComo digital customer experience platform integrates with GRUBBRR for loyalty and ordering functionality.
- Dover Fueling SolutionsflagshipDover Fueling Solutions partnered with GRUBBRR to create 'DX Market Powered by GRUBBRR' - an innovative solution enabling customers to order food and drinks directly from fuel pumps. Featured at industry events including NACS 2024. This partnership extends GRUBBRR's reach into the petroleum vertical with unique pump-side ordering capabilities.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
GRUBBRR competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Lightspeed offers restaurant and retail POS with integrated self-ordering and kiosk capabilities, targeting similar QSR and fast-casual customers with a comparable technology stack and go-to-market motion.
- PAR Technology (Brink POS): PAR Technology's Brink POS and PixelPoint platforms serve restaurant chains with integrated POS, online ordering, and self-service kiosks, directly overlapping GRUBBRR's restaurant technology stack and customer base.
- Olo: Olo is a SaaS platform for restaurant digital ordering, dispatch, and branded consumer experiences, serving many of the same enterprise restaurant brands as GRUBBRR with a complementary but partially overlapping ordering technology stack.
- Paytronix: Paytronix provides online ordering, loyalty, and guest engagement software for restaurants — a stated GRUBBRR integration partner — competing in the digital ordering layer that overlaps with GRUBBRR's contactless and kiosk ordering modules.
- Toast: Toast is a leading cloud-based POS and restaurant management platform that bundles self-ordering kiosks and digital ordering for the same QSR and fast-casual customers GRUBBRR targets, making it the most directly comparable competitor in the restaurant self-service category.
- NCR Voyix: NCR Voyix is both a GRUBBRR integration partner and a competitor, selling self-ordering kiosk solutions alongside its enterprise restaurant and retail POS systems to large multi-location chains in the same verticals GRUBBRR serves.
- Presto Automation: Presto provides AI-powered drive-thru, kiosk, and voice ordering automation for major QSR chains such as Dave's Hot Chicken — a GRUBBRR customer — making it a direct competitor in the same enterprise restaurant automation category.
Broad incumbents
- Square (Block): Square provides restaurant POS, online ordering, and self-service kiosk hardware (Square Kiosk) as part of a broad commerce platform serving SMB and mid-market restaurants, directly overlapping GRUBBRR's POS-integrated ordering offering.
Emerging players
- SoundHound for Restaurants: SoundHound for Restaurants provides AI-driven voice ordering for drive-thru and phone, increasingly competing with kiosk ordering at the same QSR customers GRUBBRR serves, representing an emerging alternative interface to fixed kiosks.
Others
- Samsung Kiosk (self-service hardware): Samsung is both a flagship hardware partner and an adjacent player, producing self-service kiosk hardware (Samsung Kiosk) that can run competitor software, making it a channel partner but also a potential competitor for standardized restaurant deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GRUBBRR social profiles
Digital presenceGRUBBRR financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRUBBRR leadership team
Management profileNumber of profiles
Profiles5 records
GRUBBRR subsidiaries and ownership
Company hierarchySubsidiaries1 record
GRUBBRR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRUBBRR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRUBBRR
What does GRUBBRR do?
GRUBBRR provides a cloud-based self-ordering kiosk software platform coupled with integrated hardware (self-ordering kiosks, kitchen displays, food lockers, digital menu boards, mobile ordering terminals, and contactless ordering) that automates the end-to-end order-to-fulfillment cycle for restaurants, convenience stores, corporate dining, and other venue operators. The platform integrates with existing POS, payment, and loyalty systems rather than replacing them, and includes smart upselling, real-time menu management, and analytics.
Is GRUBBRR a public or private company?
GRUBBRR is a private company. It is classified as unknown and is currently operating.
When was GRUBBRR founded?
GRUBBRR was founded in 2018. It employs 51 to 100 people.
Where is GRUBBRR based?
GRUBBRR is headquartered in Boca Raton, United States, in the North America region.
How does GRUBBRR make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales, professional Services and transaction-based Revenue.
Who are GRUBBRR's main competitors?
Direct peers on record are Lightspeed Commerce, PAR Technology (Brink POS), Olo, Paytronix, Toast, NCR Voyix and Presto Automation. Square (Block) is listed as a broad incumbent. SoundHound for Restaurants is listed as an emerging player. Samsung Kiosk (self-service hardware) is listed as an others.
Does GRUBBRR have an API?
No public API is recorded for GRUBBRR.
What industry is GRUBBRR in?
GRUBBRR's product category is Restaurant Self-Ordering Automation Software. Its primary akta.pro industry code is HDACAKAH, Self-Checkout Kiosks & Interactive Retail Kiosks, with a secondary code of CRAHABAD, Kiosk & Micro-Format Convenience Retail. Its NAICS code is 445131 and its SIC code is 7372.