Boost Mobile

What Boost Mobile does

Boost Mobile is a US prepaid mobile virtual network operator (MVNO) operating as a brand under EchoStar Corporation (NASDAQ: SATS), legally organized as Boost SubscriberCo L.L.C. and headquartered at 9601 S. Meridian Blvd. in Englewood, Colorado. The service runs on AT&T's network infrastructure with claims of 99% nationwide 5G coverage, offering no-contract wireless plans priced from $25 to $65 per month and serving approximately 7.52 million subscribers as of Q3 2025. The customer base spans budget-conscious consumers, families with multiple lines, students, seniors, and underserved/low-income households, with dedicated Lifeline service offered through the Gen Mobile sub-brand acquired in 2021.

The product portfolio centers on three core unlimited plan tiers ($25, $50, $60), Infinite Access annual-upgrade financing for iPhone ($65/mo) and Galaxy ($65/mo) devices, and a multi-manufacturer device lineup spanning Apple iPhone (including the iPhone 17e launched March 2026), Samsung Galaxy S26 series, Google Pixel 10a, Motorola razr/moto g, and Boost's own Celero5G/Celero5G+ value brand. Distribution is omnichannel: over 400 company-owned and authorized retail stores, BoostMobile.com e-commerce, a Store-to-Door white-glove delivery and activation service, and a Starlink satellite broadband pilot expanded to 400+ stores in partnership with SpaceX in 2026. Additional revenue streams include add-on services (mobile hotspot, international calling, device protection via Boost Protect/Likewize, family safety) and trade-in financing programs.

The business model is primarily subscription-recurring prepaid service plus hardware sales, with multi-line family discounts (up to 10 lines), student and senior savings programs, and a Chime-powered cash rewards partnership targeting financially underserved consumers. Strategic positioning emphasizes price leadership over the Big Three carriers (AT&T, Verizon, T-Mobile), aggressive device subsidies bundled with plan commitments, and emerging ecosystem partnerships (SpaceX/Starlink for direct-to-cell and satellite broadband; First Orion for enterprise branded calling; Apple for iOS privacy features). In 2025 the company added 223,000 net subscribers in Q3 while executing a deliberate exit from the Puerto Rico market by December 31, 2025, and faced a $17 million DOJ settlement for historical fraud in FCC subsidy programs.

Name

Boost Mobile

Legal name

Boost SubscriberCo L.L.C.

Website

https://boostmobile.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Boost Mobile is a US prepaid mobile virtual network operator (MVNO) under EchoStar Corporation, running on AT&T's network and serving 7.52 million budget-conscious consumers, families, students, and seniors with no-contract wireless plans ($25-$65/month), multi-manufacturer devices, and a 400+ store retail footprint.

Ownership category

akta.pro rank

Product category

Prepaid Wireless Telecommunications Services

NAICS

Telecommunications Resellers (517121), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Prepaid wireless services
• Mobile virtual network operator
• Wireless phone plans
• No-contract mobile carrier
• Consumer cellular service

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Wireless Service Plans: Prepaid wireless service plans offered at multiple price tiers ($25-$65/month) providing talk, text, and data services. Revenue is recurring and subscription-based, collected monthly from prepaid customers. Plans include premium data caps with speed throttling after limit exceeded.
2. Device Sales: Sale of mobile devices (smartphones, tablets, smartwatches) with bundled plan requirements. Devices are sold at subsidized prices when bundled with service plans, or at full retail price. Includes financing options and trade-in programs.
3. Add-On Services: Additional revenue from add-on services including mobile hotspot, international calling packages (Global Talk & Text), North America Connect roaming, device protection, and family safety features.
4. Affiliate Brands: Boost Mobile is part of EchoStar/DISH wireless portfolio including Ting, Republic, Gen, and Genesis brands, operating under the broader corporate structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Boost Mobile is a prepaid mobile virtual network operator (MVNO) selling no-contract wireless phone plans and mobile devices directly to consumers. The company runs on AT&T's network infrastructure with claimed 99% nationwide 5G coverage, offering unlimited talk, text, and data plans ranging from $25 to $65 per month, bundled with smartphones, tablets, smartwatches, and device protection services.

Product overview

Boost Mobile is a prepaid mobile virtual network operator (MVNO) operating as a brand under EchoStar Corporation, offering no-contract wireless phone plans and device sales through retail stores and online. The product portfolio centers on prepaid phone plans (Unlimited at $25/month, Unlimited+ at $50/month, and Unlimited Premium at $60/month) bundled with device sales from Apple iPhone, Samsung Galaxy, Google Pixel, Motorola, and Boost's own Celero5G brands. Additional offerings include tablets (iPad Pro, Galaxy Tab), smartwatches, and services like Store-to-Door delivery/activation, Infinite Access device financing plans, and Boost Protect device insurance. The company has expanded into Starlink satellite broadband sales through retail partnerships and offers government assistance programs through Gen Mobile Lifeline. The service operates on 5G networks with 99% nationwide coverage targeting budget-conscious consumers seeking affordable prepaid options without contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Gen Mobile: A prepaid mobile service provider brand focused on serving underserved communities and bridging the digital divide through affordable mobile services.

Products and services

• Prepaid Phone Plans No-contract prepaid wireless service plans providing unlimited talk, text, and data at three tiers — Unlimited ($25/mo with 30GB premium data), Unlimited+ ($50/mo with 40GB premium data), and Unlimited Premium ($60/mo with 50GB premium data) — targeting budget-conscious individual consumers and families.
• Store-to-Door Service Free in-home device delivery, setup, and activation service provided by Boost Mobile experts within a scheduled 2-hour window, designed for customers who purchase new devices or switch carriers.
• Infinite Access Plans Device financing and annual upgrade subscription program at $65/month covering Infinite Access for iPhone (up to $830 off iPhone 17 models) and Infinite Access for Galaxy (up to $800 off Samsung S26 and Z Series), bundling service plan with annual handset refresh.
• Boost Protect Device protection plan offering insurance, accidental damage coverage, loss and theft protection, and $29 screen repairs administered by Likewize, available as an add-on to Boost Mobile plans.
• Mobile Device Sales Retail and online sales of smartphones, tablets, and smartwatches including Apple iPhone (iPhone 17e, 17, 17 Pro, 17 Pro Max, 16e, 16, 15, Air), Samsung Galaxy (S26 series, Z Fold7, Z Flip7 FE, A-series), Google Pixel (10 series, 10a, 9a), and Motorola (razr, moto g) lines sold with plan bundles and trade-in credits.
• Celero5G and Celero5G+ Smartphones Boost Mobile's own-brand Android 5G smartphones positioned as affordable alternatives to flagship devices, including the Celero5G with 6.5-inch display and 50MP camera and the Celero5G+ with 7-inch display and 108MP camera.
• Add-On Services Suite of supplementary wireless services available as add-ons to Boost Mobile plans, including mobile hotspot data, international calling to over 100 countries, North America roaming in Canada and Mexico, family safety features, and visual voicemail.
• Trade-In Program Device trade-in service enabling customers to exchange eligible smartphones, including iPhone 13 or newer models, for account credits applicable toward new device purchases such as iPhone 16e at $0.
• Tablet and Smartwatch Data Plans Data-only service plans for cellular-connected tablets ($20/month) and smartwatches ($10/month), bundled with promotional discounts on iPad and Apple Watch hardware with 36-month device financing.
• Starlink Satellite Broadband Resale of SpaceX Starlink satellite internet hardware and service through Boost Mobile's retail store network, with technician support for installation and a pilot program initially launched in Texas.
• Gen Mobile Lifeline Program Government-subsidized free mobile phone service for qualifying low-income households administered under the federal Lifeline program, operated through the Gen Mobile sub-brand acquired by Boost Mobile in 2021.

Quantifiable outcome

• 99% nationwide 5G coverage of the U.S. population
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SpaceX/StarlinkcoreStrategic or Co-development Partner · 1 May 2026Boost Mobile, EchoStar's mobile service, has expanded its Starlink retail pilot from approximately 120 stores in February 2026 to over 400 stores as part of a broader partnership agreement. The initiative includes technician support for hardware installation with a pilot program underway in Texas. Boost Mobile has become a long-term commercial partner with SpaceX for Starlink's direct-to-cell capabilities.
• First OrioncoreTechnology or Integration · 1 April 2026Boost Mobile, running on AT&T's network, has partnered with First Orion to offer branded calling for enterprises, expanding their existing relationship where First Orion's analytics engine has identified nuisance and scam calls since 2025. The partnership enables federated call branding across major carriers.
• Supercars ChampionshipcoreGTM or Marketing Partner · 1 February 2026Expanded multi-year partnership through 2028 with Boost Mobile retaining naming rights to the Pole Award, Gold Coast 500, and continuing as Official Telecommunications Partner while deepening its role as a connectivity and technology partner. The refreshed agreement introduces Boost Mobile Race Radio and a new partnership with the Supercars Motorsport Technical Team.
• ApplecoreTechnology or Integration · 1 January 2026Boost Mobile was among the first US carriers to support Apple's 'Limit Precise Location' privacy feature in iOS 26.3, which reduces location data precision shared with carriers from street-level to neighborhood-level. Boost Mobile is the only US carrier partner for this feature at launch alongside international carriers.
• ChimeminorGTM or Marketing PartnerCash rewards partnership where Boost Mobile customers can earn up to $25/month (up to 12 months) by setting up qualifying direct deposit with Chime and paying their Boost Mobile bill through Chime.
• FCC (Emergency Broadband Benefit/ACP Programs)minorOthersBoost Mobile participated in the FCC's Emergency Broadband Benefit and Affordable Connectivity programs designed to help low-income households access broadband internet. Dish/EchoStar agreed to pay $17 million to settle DOJ allegations regarding fraudulent enrollment practices in these programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mint Mobile: Mint Mobile is a prepaid MVNO offering affordable unlimited plans on T-Mobile's network, directly competing with Boost Mobile for budget-conscious switchers seeking no-contract service.
• Cricket Wireless: Cricket is AT&T's owned prepaid brand offering no-contract plans on AT&T's network—the same host network Boost Mobile uses—creating direct head-to-head competition on price, coverage, and device deals.
• Metro by T-Mobile: Metro is T-Mobile's prepaid retail brand with nationwide physical stores, competing directly with Boost Mobile in the budget prepaid segment with multi-line discounts and device subsidies.
• Straight Talk: Straight Talk is a long-established prepaid MVNO (Verizon-owned) selling no-contract plans through Walmart and online, directly competing with Boost for value-conscious consumers.
• Total by Verizon: Total Wireless (Total by Verizon) is Verizon's prepaid brand offering affordable unlimited plans on Verizon's network, directly competing with Boost Mobile on price and coverage claims.
• Consumer Cellular: Consumer Cellular targets value-conscious seniors and budget households with no-contract wireless plans on AT&T and T-Mobile networks, overlapping meaningfully with Boost Mobile's primary customer segments.
• TracFone: TracFone is a Verizon-owned prepaid MVNO family (TracFone, Net10, Simple Mobile, Total Wireless) offering low-cost plans across multiple host networks, directly overlapping Boost Mobile's prepaid MVNO positioning.
• Republic Wireless: Republic Wireless is a sibling EchoStar brand offering prepaid wireless plans on the T-Mobile network, comparable to Boost as a same-parent prepaid MVNO with similar value positioning.

Broad incumbents

• Spectrum Mobile: Spectrum Mobile is the wireless offering from Charter Communications, leveraging Verizon's network to bundle prepaid-style mobile service with broadband—a broader incumbent competing for budget multi-line households.
• Xfinity Mobile: Xfinity Mobile is Comcast's wireless service running on Verizon's network, targeting existing broadband subscribers with discounted prepaid-style plans—comparable to Boost in targeting multi-line budget households.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boostmobile
• Facebookfacebook.com/boostmobile
• LinkedInlinkedin.com/company/11919
• Instagraminstagram.com/boostmobile
• TikToktiktok.com/@boostmobileofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boost Mobile