Name

Consumer Cellular

Legal name

Consumer Cellular, Inc.

Website

http://www.ConsumerCellular.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Wireless Telecommunications

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Wireless service provider
• Mobile virtual network operator
• Senior mobile services
• No-contract phone plans
• Cell phone service

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices100 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile Service Plans: Consumer Cellular generates primary revenue from monthly mobile phone plans. Plans are available for individuals aged 50+ and include tiered options from basic (1GB) to unlimited data. Multi-line discounts and AARP member pricing provide additional value. The company emphasizes savings of up to 50% compared to major carriers.
2. Device Sales: Consumer Cellular sells mobile devices including smartphones, flip phones, and wearables through its retail stores and e-commerce platform. Devices are available with flexible payment options including interest-free EasyPay financing.
3. Device Protection: Asurion device protection plans offered as monthly add-on subscription, starting at $3/month, providing coverage for drops, spills, cracked screens, and mechanical/electrical failures.
4. Add-on Services: Additional revenue streams include roadside assistance, international roaming charges, and accessory sales. The company also offers medical alert devices (IRIS Ally) and home phone base services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Consumer Cellular is a mobile virtual network operator (MVNO) that sells no-contract wireless phone service on AT&T's network, targeting Americans aged 50 and older. The company offers flexible monthly plans, smartphones, flip phones, smartwatches, tablets, and add-on services such as device protection, international roaming, and roadside assistance, supported by 100% U.S.-based customer service and 100 company-owned retail stores.

Product overview

Consumer Cellular is a mobile virtual network operator (MVNO) offering a unified wireless service platform for Americans age 50 and older, operating on AT&T's network infrastructure. The core product portfolio centers on wireless phone service with plans starting at $20/month and unlimited options, complemented by device sales including smartphones (Apple, Samsung, Motorola, Google), flip phones, tablets, and smartwatches. The company has expanded into specialized offerings including SpeakEasy (a sub-brand for seniors 75+), IRIS Ally medical alert device, device protection via Asurion, international roaming, and retail presence at 100+ stores and Walmart locations nationwide. All offerings are unified under Consumer Cellular's focus on affordability, US-based customer service, and no-contract flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• SpeakEasy: Standalone brand targeting adults aged 75 and older, offering simplified wireless solutions with flip phone and smartphone options along with service plans starting at $14.95 per month.

Products and services

• Consumer Cellular Wireless Plans No-contract monthly mobile phone service plans running on AT&T's network, including basic, multi-line, and unlimited data tiers with multi-line and AARP member discounts, designed for adults 50 and older.
• Consumer Cellular Phones Selection of smartphones, flip phones, and simplified handsets from Apple, Samsung, Motorola, Google, and Consumer Cellular's own brand, available with interest-free EasyPay installment financing.
• SpeakEasy Standalone sub-brand offering simplified wireless solutions, including a flip phone at $79.95 and a simplified smartphone at $99.95, with service plans starting at $14.95/month, targeted at adults 75 and older.
• IRIS Ally Medical Alert Device 24/7 medical alert device with one-touch emergency response, GPS location tracking, and two-way communication, sold as a standalone Consumer Cellular product at a price positioned as up to half the cost of competitors.
• Consumer Cellular Home Phone Base Cellular-based home phone service that replaces traditional landlines, offered as a Consumer Cellular add-on.
• Consumer Cellular Smartwatches Cellular smartwatches including the Apple Watch Series 11 with health monitoring, sleep tracking, and safety features, sold with interest-free EasyPay financing.
• Consumer Cellular Tablets Cellular-enabled tablets from manufacturers such as TCL, available for purchase or as bring-your-own-device activations on Consumer Cellular service.
• Device Protection (Asurion) Monthly subscription device protection plan offered in partnership with Asurion, covering accidental damage, cracked screens, drops, spills, and mechanical or electrical failures, with claims processed through phoneclaim.com and repairs at over 700 uBreakiFix locations.
• International Roaming International roaming service in partnership with Airalo that provides Consumer Cellular smartphone customers fixed affordable connectivity in 200+ countries without SIM card swaps.
• Roadside Assistance

Quantifiable outcome

• Retail channel delivers more than double the share of new customer acquisitions compared to previous year
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmdocscoreTechnology or Integration · 1 August 2025Amdocs and Consumer Cellular expanded their multi-year agreement to integrate AI-enabled capabilities into Consumer Cellular's EnablerIQ MVNE platform. The deal adds Amdocs' AI & Data Platform, Customer Experience Insights, and amAIz Suite to streamline MVNO onboarding, automate operations, and deliver personalized customer experiences. The collaboration aims to help Consumer Cellular achieve faster time-to-market, improved operational efficiency, and enhanced partner enablement.
• AARPcoreGTM or Marketing PartnerConsumer Cellular has partnered with AARP for 17 years, offering exclusive benefits to all AARP Members including 5% off monthly service, extended 45-day risk-free guarantee, 30% off select accessories, and exclusive plan pricing. AARP members have saved over $275 million on wireless service over 15 years.
• USAAcoreGTM or Marketing PartnerConsumer Cellular partners with USAA to connect military families with low-cost, award-winning wireless service. Active and retired military members and their families receive special savings as a thank you for their service.
• MOAA (Military Officers Association of America)minorGTM or Marketing PartnerConsumer Cellular offers exclusive savings for MOAA members as a thank you to all those who have served.
• American LegionminorGTM or Marketing PartnerConsumer Cellular offers exclusive savings for American Legion members as a thank you to all veterans and active service members.
• NEA Member BenefitsminorGTM or Marketing PartnerConsumer Cellular partners with the National Education Association to offer special wireless savings for education community members.
• SEIU Member BenefitsminorGTM or Marketing PartnerConsumer Cellular partners with SEIU (Service Employees International Union) to offer affordable and flexible monthly service plans for union members and their families.
• AiralominorStrategic or Co-development PartnerConsumer Cellular partners with Airalo to bring smartphone customers seamless connectivity in 200+ countries at fixed affordable prices. The partnership provides reliable worldwide coverage without SIM card swaps, making international travel easier for Consumer Cellular customers.
• AsurioncoreTechnology or IntegrationConsumer Cellular partners with Asurion to offer device protection plans covering drops, spills, cracked screens, and mechanical/electrical failures. Protection includes fast claim solutions, next-day device replacement, and repairs at over 700 uBreakiFix locations.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Google Fi: Google Fi is a broad-incumbent MVNO operated by Google, reselling capacity across T-Mobile and other networks with international roaming baked in (overlapping with Consumer Cellular's Airalo partnership). Different demographic focus but identical wholesale-airtime MVNO operating model and same competitive set.
• Spectrum Mobile: Spectrum Mobile is a broad incumbent MVNO reselling Verizon wireless service bundled with Spectrum broadband. It uses the same wholesale-resale business model as Consumer Cellular but monetizes through a cable broadband bundle rather than standalone service, making it a comparable but broader-spectrum competitor.
• TracFone (now part of Verizon Value-Plus): TracFone is a broad incumbent in the prepaid/MVNO space, now owned by Verizon and combining multiple prepaid brands (Straight Talk, Total Wireless, Simple Mobile, Net10, TracFone). It uses the same wholesale-airtime resale business model as Consumer Cellular but at much greater scale and broader demographics.

Direct peers

• Metro by T-Mobile: Metro by T-Mobile is a directly comparable prepaid/MVNO-like brand operating on T-Mobile's network, offering no-contract plans with multi-line pricing and a national retail footprint. Same D2C + retail distribution model, and the same competitive price-versus-postpaid wedge Consumer Cellular uses.
• Republic Wireless: Republic Wireless is a directly comparable smaller-scale MVNO offering no-contract plans on wholesale network capacity (now T-Mobile). Same service-reseller model, similar value/simplicity positioning, though with a smaller subscriber base and footprint.
• Cricket Wireless: Cricket Wireless is AT&T's prepaid brand — a directly comparable consumer wireless service on the same underlying AT&T network that Consumer Cellular resells. Both operate no-contract plans with multi-line discounts, broad device assortments, and physical retail footprints, making Cricket the closest incumbent analog.
• Lively (formerly GreatCall): Lively is the most directly comparable peer to Consumer Cellular's senior-focused strategy. Operates the Jitterbug phone line and offers no-contract wireless plans targeted at older adults, with add-ons such as medical alert (Lively Mobile Plus) — overlapping squarely with Consumer Cellular's SpeakEasy and IRIS Ally offerings.
• Mint Mobile: Mint Mobile is a directly comparable MVNO reselling on T-Mobile's network with no-contract value plans, a similar D2C-led acquisition motion, and a strong brand built on simplicity and savings. It targets a different demographic (younger, digital-first) but its business model (wholesale airtime reseller) and price-positioning map 1:1 to Consumer Cellular.
• Boost Mobile: Boost Mobile is a directly comparable prepaid wireless reseller with no-contract plans, multi-line discounts, and a nationwide retail presence. It competes head-on with Consumer Cellular in value-conscious consumer wireless and overlaps in device/accessory sales motion.

Emerging players

• US Mobile: US Mobile is an emerging-player MVNO reselling on Verizon and T-Mobile networks, offering customizable no-contract plans with multi-line discounts and a D2C-led digital onboarding model. It competes with Consumer Cellular on the no-contract simplicity/value proposition and is gaining share digitally among younger demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Consumer_Cell
• YouTubeyoutube.com/user/ConsumerCellular
• Facebookfacebook.com/consumercellular
• Instagraminstagram.com/consumer_cellular
• Pinterestpinterest.com/consumercellular
• LinkedInlinkedin.com/company/consumer-cellular-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Cellular