ClearlyRated
ClearlyRated is a CX platform purpose-built for B2B service firms, offering NPS-based surveys, real-time analytics, industry benchmarking, and a verified ratings directory across verticals including accounting, staffing, IT services, and AEC.
- Company typePrivate
- Founded2003
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ClearlyRated does
ClearlyRated is a customer experience (CX) platform purpose-built for B2B service firms, headquartered in Portland, Oregon (522 SW 5th Ave, Suite 600) and operating as a remote-first organization. Founded in 2003 as Inavero with an initial focus on staffing firm satisfaction programs, the company rebranded to ClearlyRated in 2018 and expanded its scope to serve all B2B service providers. Its platform combines an NPS-based client satisfaction survey module with real-time analytics dashboards, reputation management tooling, and an online directory that surfaces verified ratings and testimonials to prospective buyers. The infrastructure runs on Google Cloud Platform and includes a proprietary CXI (Customer Experience Index) metric that the company claims uncovers 380% more pain points than traditional NPS, a CX Maturity Model assessment framework, and real-time alerting on at-risk relationships. The platform holds SOC 2 Type II certification and is compliant with GDPR, CCPA, and the EU-U.S. Data Privacy Framework.
The company operates a subscription-based, quote-priced enterprise SaaS model selling directly to B2B service firms across verticals including accounting, staffing & recruiting, IT services, AEC, legal, HR services, insurance, and RPO. Go-to-market is sales-led, driven by demo requests and supported by content marketing (blog, webinars, podcasts, CX Bootcamps), annual industry benchmark reports, free tools (NPS calculator, CX maturity assessment), and G2 marketplace positioning. Adjacent monetized assets include vertical-specific awards programs (Best of Staffing, Best of Accounting, Best of IT Services, Best of RPO), educational content, and — following the April 2025 acquisition of Client Savvy — CX advisory services. The customer base spans enterprise names such as KFORCE, Aquent, Express Employment Professionals, Blackstone Talent Group, Herbein + Company, Stern Cohen Accountants, Parkhill, and Terracon, with multi-year relationships indicating high account retention. The leadership team includes CEO Baker Nanduru, co-founder Eric Gregg, CTO/VP Engineering Jørgen Larsen, and VPs of Marketing (Stephen Banbury), Product (Hina Vinocha), Finance (Andrew Sabin), and Sales (Pete Cowing).
ClearlyRated firmographics
Firmographics- Name
- ClearlyRated
- Legal name
- ClearlyRated, LLC
- Website
- https://clearlyrated.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClearlyRated is a CX platform purpose-built for B2B service firms, offering NPS-based surveys, real-time analytics, industry benchmarking, and a verified ratings directory across verticals including accounting, staffing, IT services, and AEC.
- Ownership category
- akta.pro rank
ClearlyRated industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Service Excellence (EDABACAB)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where ClearlyRated is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClearlyRated business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-Based Platform Access: ClearlyRated operates on a subscription basis, providing B2B service firms access to their CX platform including survey tools, analytics dashboards, and benchmarking capabilities. The pricing is quote-based and varies by firm size and service tier. The company offers demo requests as the primary customer acquisition touchpoint, indicating an enterprise sales motion with custom pricing negotiations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ClearlyRated product offering
Product offeringCore offering
ClearlyRated is a subscription-based customer experience (CX) platform purpose-built for B2B service firms, combining NPS-based client satisfaction surveys, real-time analytics dashboards, industry benchmarking, reputation management tools, and an online directory of verified ratings. It also operates vertical-specific award programs (e.g., Best of Staffing, Best of Accounting, Best of IT Services, Best of RPO) that convert third-party validated client feedback into proof of service quality for the buyers of B2B services.
Product overview
ClearlyRated is a customer experience (CX) platform for B2B service firms that operates as a unified platform combining multiple modules. The core platform centers on Survey functionality for capturing client feedback via Net Promoter Score methodology, complemented by Insights dashboards for real-time analytics and benchmarking, Reputation Management tools for amplifying verified testimonials, and an Online Directory for showcasing ratings. Additional modules include the Awards Program for industry-specific recognition (Best of Staffing, Best of Accounting, Best of IT Services, Best of RPO), CX Maturity Assessment for self-evaluation, NPS Calculator for score computation, CX Bootcamps for education, and Data Security infrastructure. The platform serves industries including Accounting, AEC, HR Services, Insurance, IT Services, Legal, RPO, and Staffing & Recruiting, processing over 7 million verified client ratings.
Differentiator
Problem solved
Functional benefit
Products and services
- Survey NPS-based client satisfaction survey platform that captures feedback at critical moments in the client journey for B2B service firms.
- Insights Real-time analytics dashboard platform that monitors satisfaction trends, benchmarks performance against industry standards, identifies at-risk accounts, and surfaces expansion opportunities for B2B service firms.
- Reputation Management
- Online Directory
- Awards Program Industry-specific awards including Best of Staffing, Best of Accounting, Best of IT Services, and Best of RPO that recognize B2B service firms for verified service excellence.
- Employee Satisfaction Program Program extending the ClearlyRated survey and analytics platform to measure employee engagement and satisfaction at B2B service firms.
- CX Bootcamps
Quantifiable outcome
- 18.6% increase in gross profit margin after a firm used CR to increase referral volume
- +5 more outcomes
Companies that use ClearlyRated
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
ClearlyRated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
ClearlyRated partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First Advantage CorporationminorClearlyRated partnered with First Advantage Corporation to produce the 2026 Global Background Screening Trends Report. The partnership drew on insights from over 5,000 CHROs, HR leaders, and job seekers across nine industries and five global regions. ClearlyRated contributed survey methodology and CX expertise to the joint research initiative, with the report highlighting trends in background screening, identity verification, and AI adoption in hiring.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
ClearlyRated competitors and assessment
Company assessmentBroad incumbents
- SurveyMonkey: Mass-market survey platform with CX and NPS capabilities. SurveyMonkey is a horizontal incumbent that overlaps with ClearlyRated on the survey/NPS layer but lacks industry-specific templates, vertical benchmarking, and the B2B service firm directory ecosystem.
- Qualtrics: Enterprise customer experience and survey platform owned by Silver Lake/CPPIB. Qualtrics competes directly with ClearlyRated in NPS measurement and CX analytics but serves all industries with a horizontal offering, lacking ClearlyRated's vertical-specific B2B service firm positioning.
- Medallia: Enterprise customer experience management platform offering surveys, analytics, and AI-driven insights. Medallia is a horizontal incumbent serving large enterprises across industries; it overlaps with ClearlyRated on NPS-style CX measurement but is not specialized for B2B service firms.
- InMoment: Enterprise customer experience platform offering surveys, text analytics, and CX strategy services. InMoment is a horizontal incumbent with overlapping survey and analytics capabilities, though it focuses on larger enterprise engagements than ClearlyRated's mid-market sweet spot.
Direct peers
- AskNicely: NPS and customer experience software focused on frontline and service businesses. AskNicely is a direct competitor in NPS measurement and real-time dashboards for service firms, overlapping with ClearlyRated's core survey/insights offering.
- CustomerGauge: B2B-focused account experience and NPS platform with a similar customer base of B2B service providers. CustomerGauge is a direct competitor in B2B NPS measurement, benchmarking, and account-level insights, with comparable customer segments.
- Birdeye: Customer experience and reputation platform for multi-location and service businesses, collecting reviews, surveys, and listings. Birdeye is a direct competitor in CX surveys, reputation management, and online listings, with comparable target customers in service industries.
- Reputation.com: Reputation management and customer experience platform that converts customer feedback into online ratings and reviews. Reputation.com directly overlaps with ClearlyRated's online directory and reputation management modules, especially for multi-location and service businesses.
Others
- Client Savvy: CX advisory and benchmarking firm for professional services that was acquired by ClearlyRated in April 2025. Client Savvy is a now-integrated peer with deep overlap in B2B service firm CX measurement and is part of ClearlyRated's expanded offering.
Regional players
- Yelp for Business: Online business directory and reputation platform widely used by local and consumer-facing service businesses. Yelp for Business competes with the directory layer of ClearlyRated for service firm visibility, though its reviews are largely consumer-driven rather than B2B client-validated.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Customer concentration
ClearlyRated social profiles
Digital presenceClearlyRated financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClearlyRated leadership team
Management profileNumber of profiles
Profiles8 records
ClearlyRated funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClearlyRated M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClearlyRated
What does ClearlyRated do?
ClearlyRated is a subscription-based customer experience (CX) platform purpose-built for B2B service firms, combining NPS-based client satisfaction surveys, real-time analytics dashboards, industry benchmarking, reputation management tools, and an online directory of verified ratings. It also operates vertical-specific award programs (e.g., Best of Staffing, Best of Accounting, Best of IT Services, Best of RPO) that convert third-party validated client feedback into proof of service quality for the buyers of B2B services.
Is ClearlyRated a public or private company?
ClearlyRated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClearlyRated founded?
ClearlyRated was founded in 2003. It employs 11 to 50 people.
Where is ClearlyRated based?
ClearlyRated is headquartered in Portland, United States, in the North America region.
How does ClearlyRated make money?
One revenue line is on record: subscription-Based Platform Access.
Who are ClearlyRated's main competitors?
Broad incumbents on record are SurveyMonkey, Qualtrics, Medallia and InMoment. Direct peers are AskNicely, CustomerGauge, Birdeye and Reputation.com. Client Savvy is listed as an others. Yelp for Business is listed as a regional player.
Does ClearlyRated have an API?
No public API is recorded for ClearlyRated.
What industry is ClearlyRated in?
ClearlyRated's product category is Customer Experience Management Software. Its primary akta.pro industry code is EDABACAB, Customer Experience (CX) & Service Excellence, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541511 and its SIC code is 7370.