Birdeye
Birdeye is an agentic AI-powered experience marketing platform that unifies reviews, listings, social, search, and marketing automation for multi-location brands operating 100 to 10,000+ sites across 12 verticals.
- Company typePrivate
- Founded2012
- HeadquartersPalo Alto, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Birdeye does
Birdeye is an agentic marketing platform built for multi-location brands operating between 100 and 10,000+ sites, headquartered in Palo Alto, California and incorporated in Delaware as BirdEye, Inc. The platform unifies customer experience workflows including reviews, listings, social media, search visibility, marketing automation, messaging, surveys, ticketing, and payments, all orchestrated through BirdAI, a central AI layer offering supervised and autonomous agents tuned to specific industries and brands. Its core products — Reviews AI, Listings AI, Social AI, Search AI, Marketing Automation, Insights AI, and Competitors AI — connect to more than 3,000 third-party applications including Epic, Athena, Salesforce, Yardi, Square, Toast, OpenTable, and Google, and are deployed across at least 12 verticals such as healthcare, dental, financial services, restaurants, retail, automotive, self-storage, real estate, property management, and home services.
The company makes money primarily through annual SaaS subscriptions priced on a quote basis per number of locations, with tiers ranging from 1-3 locations through 1,000+ locations and an enterprise ACV well above $100,000 for the largest customers. Distribution relies on a hybrid enterprise field-sales and inside-sales motion, supplemented by self-serve free trials, an AI Visibility Checker tool, and a consumer-facing business directory. Strategic partnerships include Google for local business presence, WSI for global digital marketing agency distribution, and a roster of named enterprise customers such as H&R Block, Caesars Entertainment, Cracker Barrel, Aspen Dental, Orkin, Jiffy Lube, Six Flags, Michaels, and Weill Cornell Medicine. Birdeye is privately held, has raised approximately $93 million in disclosed venture funding (most recently a $60 million Series C led by Accel-KKR in March 2022), expanded internationally through the February 2023 acquisition of Cube Online, and employs nearly 1,000 people globally as of early 2026.
Birdeye firmographics
Firmographics- Name
- Birdeye
- Legal name
- BirdEye, Inc.
- Website
- https://birdeye.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Birdeye is an agentic AI-powered experience marketing platform that unifies reviews, listings, social, search, and marketing automation for multi-location brands operating 100 to 10,000+ sites across 12 verticals.
- Ownership category
- akta.pro rank
Birdeye industry classification
Industry- Product category
- Customer Experience and Reputation Management Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Birdeye is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Birdeye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Multi-tier SaaS platform subscription model for reputation management, marketing automation, and AI-powered tools for multi-location brands. Pricing based on number of locations and feature tiers. Enterprise customers with 1000+ locations represent significant segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans for multi-location brands |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Birdeye product offering
Product offeringCore offering
Birdeye sells an agentic AI-powered marketing and customer experience platform for multi-location brands. The platform unifies reviews, listings, social media, search visibility, marketing automation, and customer insights through AI agents that operate autonomously across 100 to 10,000+ business locations. Customers subscribe via multi-tier SaaS plans priced per location with quote-based enterprise agreements.
Product overview
Birdeye is an agentic marketing platform for multi-location brands offering a unified platform with AI-powered modules for the full customer journey. The core products include Reviews AI, Listings AI, Social AI, Search AI, Marketing Automation, Insights AI, and Competitors AI, all powered by BirdAI (central AI platform with supervised and autonomous agents). Supporting modules include Messaging AI, Chatbot AI, Surveys AI, Mass Texting, Referrals, Pages, Google Seller Ratings, Appointments, Payments, and Ticketing. Birdeye also offers a free consumer directory (reviews.birdeye.com) and mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- BirdAI: AI agentic marketing platform with supervised and autonomous AI agents for driving business outcomes at scale.
- Reviews AI
- Listings AI
- Social AI
- Search AI
- Insights AI
- Marketing Automation
Products and services
- BirdAI Central AI platform enabling supervised and autonomous AI agents that drive business outcomes at scale across reviews, listings, social, search, and marketing automation, with models tuned to specific industries and brands. Built for multi-location brands operating at 100 to 10,000+ locations.
- Reviews AI AI-powered review management platform that generates, monitors, manages, and shares reviews across 200+ review sites, with AI agents that draft responses in the brand's voice. Used by multi-location brands to automate review generation and response at scale.
- Listings AI
- Social AI
- Search AI
- Marketing Automation Agentic AI marketing platform that builds and runs personalized email and SMS campaigns for every location, handling full campaign lifecycle from audience selection to execution and optimization. Used by multi-location brands to scale localized marketing without adding headcount.
- Insights AI
- Competitors AI
- Messaging AI
- Chatbot AI (Webchat)
- Surveys AI
- Mass Texting
- Birdeye MCP Server Model Context Protocol server that connects AI assistants including Gemini, ChatGPT, Claude, and Perplexity to Birdeye data features such as Reviews, Ratings, Surveys, and Business Info. Enables programmatic access to Birdeye data from external AI tools.
- Appointment Scheduling
- Payments
- Ticketing
- Birdeye Mobile App
- Birdeye Reviews (Free Business Profiles)
Quantifiable outcome
- 61% AI visibility improvement in 2 months
- +4 more outcomes
Companies that use Birdeye
Customer profileNamed customers18 records
Segments13 records
Ideal customer profiles2 records
Birdeye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability10 records
Feature11 records
Birdeye partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and acquisition.
- WSIstrategicWSI, a digital marketing and AI company, partnered with Birdeye to provide AI-powered tools that help businesses maintain authentic and consistent communication across multiple locations. Collaboration aims to enhance customer relationships by automating responses and social media content while preserving brand tone and compliance.
- GooglecoreGoogle partnership providing the most complete Google solution for local business on the Birdeye platform. Includes Google Business Profile management, Google reviews integration, and Google Seller Ratings.
- EpiccoreEpic EHR integration for healthcare customers, enabling patient experience and reputation data synchronization with Epic electronic health records.
- AthenahealthcoreIntegration with Athena cloud-based EHR and practice management for healthcare customer data synchronization.
- SalesforcecoreSalesforce CRM integration for financial services and enterprise customers enabling customer data synchronization and workflow automation.
- YardicoreYardi integration for real estate and property management customers enabling resident and property data synchronization.
- Cube OnlineacquisitionAcquired Cube Online, an Australian customer experience platform firm. The acquisition expanded Birdeye's presence into Australia, New Zealand, and the United Kingdom, and increased global workforce to nearly 1,000 employees.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Birdeye competitors and assessment
Company assessmentDirect peers
- Yext: Direct competitor in listings management, reputation management, and AI-powered local search visibility. Both target multi-location enterprises and integrate with Google Business Profile, with overlapping product surface area in reviews, listings, and AI search optimization.
- Podium: Direct competitor in customer experience and messaging for local/multi-location businesses. Overlaps with Birdeye in review management, webchat, and customer messaging, serving similar verticals (automotive, home services, healthcare).
- Reputation.com: Direct competitor in enterprise reputation management, serving multi-location brands across healthcare, automotive, retail, and financial services with overlapping reviews, listings, and surveys capabilities.
- SOCi: Direct competitor purpose-built for multi-location brands' localized marketing, social media management, and reputation — closest peer in terms of franchise/multi-location targeting and distributed marketing workflows.
- Chatmeter: Direct competitor in multi-location reputation management and local SEO, serving enterprise brands (healthcare, automotive, retail) with overlapping review monitoring, listings, and sentiment analytics capabilities.
Broad incumbents
- HubSpot: Broader incumbent offering marketing automation, CRM, and customer feedback tools that overlap with Birdeye's marketing automation, surveys, and messaging modules — particularly for mid-market customers considering platform consolidation.
- Salesforce Marketing Cloud: Broader incumbent enterprise marketing platform with customer data, journey orchestration, and social studio capabilities that could be bundled with reputation/local marketing features for existing Salesforce customers.
- Adobe Experience Manager: Broader incumbent in enterprise content and customer experience management, with overlapping capabilities in digital experience, content, and analytics that compete for the same enterprise marketing budget.
Emerging players
- NiceJob: Emerging player focused on review generation and reputation marketing for SMB service businesses, with partial overlap in review management but focused on smaller customers than Birdeye's enterprise core.
- Widewail: Emerging player in reputation management and review response for multi-location brands (dealerships, healthcare), with narrower scope but overlapping customer base in specific verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Birdeye social profiles
Digital presenceBirdeye compliance and trust
Trust signalCompliance6 records
Birdeye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birdeye leadership team
Management profileNumber of profiles
Profiles5 records
Birdeye subsidiaries and ownership
Company hierarchySubsidiaries1 record
Birdeye funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birdeye M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birdeye
What does Birdeye do?
Birdeye sells an agentic AI-powered marketing and customer experience platform for multi-location brands. The platform unifies reviews, listings, social media, search visibility, marketing automation, and customer insights through AI agents that operate autonomously across 100 to 10,000+ business locations. Customers subscribe via multi-tier SaaS plans priced per location with quote-based enterprise agreements.
Is Birdeye a public or private company?
Birdeye is a private company. It is classified as venture growth investor backed and is currently operating.
When was Birdeye founded?
Birdeye was founded in 2012. It employs 1,001 to 5,000 people.
Where is Birdeye based?
Birdeye is headquartered in Palo Alto, United States, in the North America region.
How does Birdeye make money?
One revenue line is on record: saaS Platform Subscription.
Who are Birdeye's main competitors?
Direct peers on record are Yext, Podium, Reputation.com, SOCi and Chatmeter. Broad incumbents are HubSpot, Salesforce Marketing Cloud and Adobe Experience Manager. Emerging players are NiceJob and Widewail.
Does Birdeye have an API?
Yes. Birdeye offers a public API for developers. The Developer Hub is accessible at https://developers.birdeye.com/. The platform supports integrations with over 3,000+ apps. The MCP (Model Context Protocol) server is available, allowing AI assistants (Gemini, ChatGPT, Claude, Perplexity) to connect to Birdeye data features including Reviews, Ratings, Surveys, and Business Info. Developer documentation is at developers.birdeye.com.
What industry is Birdeye in?
Birdeye's product category is Customer Experience and Reputation Management Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 541810 and its SIC code is 7310.