Huddly
Huddly AS is a Norwegian AI-camera company (founded 2013, Oslo) that builds Edge AI video meeting cameras and AI-directed multi-camera systems for enterprise corporate and higher-education customers, distributed via direct sales and flagship partnerships with Lenovo, Jabra, and Barco.
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Huddly does
Huddly AS is a Norwegian technology company founded in 2013 and headquartered in Oslo that builds AI-powered video meeting cameras and intelligent meeting-room systems for enterprise and higher-education customers. Its product portfolio spans nine camera lines—Huddly C1 (an AI videobar), Huddly Crew (the world's first multi-camera system with a built-in AI director), Huddly C1 Crew, Huddly L1 (medium/large rooms), Huddly S1, Huddly IQ (4K with analytics API), Huddly ONE (small rooms/home office), and Huddly Canvas (an AI whiteboard camera)—all built on a modular Ethernet-connected hardware platform with Edge AI processing distributed across devices. The company's proprietary AI stack, branded Huddly Intelligence and Huddly Director, performs on-device computer vision (autonomous framing, group framing, gallery view, perspective correction, whiteboard content enhancement), speech and audio processing (16-microphone beamforming, echo cancellation, reverb suppression), and multi-modal coordination across multi-camera setups in real time. Software updates are delivered continuously to extend camera capabilities over the product lifecycle.
Huddly generates revenue primarily through hardware unit sales (MSRPs from $749 entry-level cameras to $2,690 for Crew Add-On cameras, with ecosystem bundles such as the Jabra PanaCast 55 VBS at $3,799), complemented by recurring software updates and extended warranties (three-year standard, extendable to five years). The go-to-market combines direct enterprise field sales with a rapidly expanding channel motion: flagship partnerships with Lenovo (ThinkSmart-Huddly bundles for Teams/Zoom Rooms, sold through Lenovo Q2 2026), Jabra (PanaCast Room Kits featuring Huddly Crew technology, Q2 2026 global release), and Barco (ClickShare certified bundles), plus authorized resellers for mid-market. Customer segments are weighted toward Higher Education (large-scale deployments at USC, University of Lincoln, Georgia Southern University, Lafayette College) and Enterprise Corporate (e.g., BDO UK), with strategic emphasis on meeting-equity, multi-camera boardroom production quality, and platform-certified integration with Microsoft Teams, Zoom, and Google Meet.
The company grew 42% YoY to NOK 211 million in full-year 2025 revenue, with management guiding NOK 450-550 million for 2026 (implying >2x growth) and projecting cash flow positive status in H2 2026. Huddly is privately held (Huddly AS, Norwegian private limited company), with $68 million market capitalization referenced in Q4 2025, and has raised a NOK 75 million private placement in 2025 plus a NOK 40 million Innovation Norway loan in 2026 to fund growth and bridge to profitability.
Huddly firmographics
Firmographics- Name
- Huddly
- Legal name
- Huddly AS
- Website
- https://huddly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Huddly AS is a Norwegian AI-camera company (founded 2013, Oslo) that builds Edge AI video meeting cameras and AI-directed multi-camera systems for enterprise corporate and higher-education customers, distributed via direct sales and flagship partnerships with Lenovo, Jabra, and Barco.
- Ownership category
- akta.pro rank
Huddly industry classification
Industry- Product category
- AI-powered video conferencing hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Computer Communications Equipment (3576), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)
Keywords
Where Huddly is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Huddly business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of AI-powered conference cameras including C1, Crew, L1, S1, IQ, ONE, and Canvas. Products sold as hardware units through direct sales, channel partners, and ecosystem bundles. Single transaction model with potential for expansion through add-on cameras and accessories.
- Software Updates and Support: Regular software updates add new capabilities across video, audio, and AI. Three-year warranty standard, extendable to five years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Huddly Crew Add-On Camera - $2,690 USD MSRP |
| Unit Pricing | One time/ perpetual license | Jabra PanaCast 55 VBS - $3,799 |
| Unit Pricing | One time/ perpetual license | PanaCast SpeakerMic - $549 |
| Unit Pricing | One time/ perpetual license | Cameras starting at $749 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Huddly product offering
Product offeringCore offering
Huddly designs, manufactures, and sells AI-powered conference cameras and multi-camera systems built on a modular Ethernet-connected hardware platform with on-device Edge AI. Its product portfolio includes the Huddly C1 videobar, Crew multi-camera system, L1 and S1 conference cameras, IQ and ONE cameras, and the Canvas whiteboard camera, targeted at enterprise meeting rooms and higher education hybrid learning spaces. The company also distributes through OEM bundles with Lenovo, Jabra, and Barco for certified Microsoft Teams Rooms and Zoom Rooms deployments.
Product overview
Huddly is a Norwegian company specializing in AI-powered video meeting cameras and intelligent meeting systems. The product portfolio centers on the Huddly Hardware Platform—a modular ecosystem of Ethernet-connected cameras that work together as one unified system—and Huddly Intelligence, the on-device AI that powers autonomous video and audio experiences. The core camera lineup includes: Huddly C1 (AI-driven videobar for small to medium rooms with multi-camera support), Huddly Crew (the world's first AI-directed multi-camera system with built-in AI director), Huddly C1 Crew (combining C1 with Crew add-on cameras for scalable multi-camera), Huddly L1 (for medium and large rooms with 6K sensor), Huddly S1 (for small and medium rooms with advanced AI features), Huddly IQ (4K wide-angle camera with analytics), Huddly ONE (compact camera for home office and small rooms), and Huddly Canvas (4K AI whiteboard camera). The ecosystem is managed through the Huddly App for configuration and updates, with an optional InSights Analytics API on the IQ model. Accessories include USB and Network Adapters and the USB Extender for Canvas. Edge AI processing is distributed across all connected devices, enabling scalable deployment from single rooms to enterprise-wide installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Huddly C1 AI-driven videobar for small to medium meeting rooms with on-device AI, integrated audio, and multi-camera support that can be expanded with Crew Add-On cameras for larger spaces. Targets enterprise conference rooms.
- Huddly Crew AI-directed multi-camera system with built-in AI director that coordinates video and audio across multiple cameras in real-time for enterprise boardrooms and large meeting spaces.
- Huddly C1 Crew AI-driven multi-camera system combining the C1 videobar with Crew Add-On cameras for scalable deployment from a single C1 to a five-camera system with on-device AI driving both video and audio.
- Huddly L1 Conference camera for medium and large meeting rooms with 6K sensor, intelligent framing options, and Speaker Framing mode for classrooms and larger spaces.
- Huddly S1 Conference camera for small and medium meeting rooms with AI-powered features including Huddly Director support, Perspective Correction, and Framing Zone.
- Huddly IQ 4K wide-angle conference camera for small and medium rooms with AI features including Gallery View, Group Framing, Portrait Lighting, and InSights Analytics API; certified for Microsoft Teams and Zoom.
- Huddly ONE Compact Full HD camera for small meeting rooms and home offices with wide-angle view, Portrait Lighting, and Desktop Framing; USB plug-and-play for Mac and PC.
- Huddly Canvas 4K whiteboard camera with real-time AI content enhancement that removes shadows, gloss, and visual noise while boosting marker colors; certified for Microsoft Teams and Zoom Rooms.
- Huddly Crew Add-On Camera Expansion camera for scaling Huddly Crew into larger spaces, with 6K image sensor (20.3 Megapixel 1-inch CMOS) and edge AI processing; up to five-camera setups supported.
Quantifiable outcome
- 42% year-over-year revenue growth in 2025
- +3 more outcomes
Companies that use Huddly
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Huddly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Huddly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- LenovoflagshipLenovo partnered with Huddly to launch full-room meeting solutions combining ThinkSmart Core Gen 2 with Huddly's AI-powered cameras. Unveiled at ISE 2026, the bundled offerings provide unified device management through ThinkSmart Manager for Microsoft Teams Rooms and Zoom Rooms. Huddly C1 videobar and Crew multi-camera systems integrated with Lenovo's AI-optimized compute device. Products sold directly through Lenovo starting Q2 2026.
- BarcocoreBarco ClickShare expanded partner ecosystem integrating Huddly cameras into certified room system bundles built around ClickShare Hub. Aims to enhance meeting room solutions and expand into room systems with interoperability and future readiness.
- JabraflagshipNew strategic partnership announced with Jabra for product distribution. Huddly Crew AI multi-camera technology integrated into Jabra's PanaCast ecosystem including PanaCast 55 VBS video bar and PanaCast SpeakerMics. Joint solution certified for Microsoft Device Ecosystem Platform with global release Q2 2026.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Huddly competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Huddly social profiles
Digital presenceHuddly compliance and trust
Trust signalCompliance8 records
Huddly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huddly leadership team
Management profileNumber of profiles
Profiles5 records
Huddly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huddly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huddly
What does Huddly do?
Huddly designs, manufactures, and sells AI-powered conference cameras and multi-camera systems built on a modular Ethernet-connected hardware platform with on-device Edge AI. Its product portfolio includes the Huddly C1 videobar, Crew multi-camera system, L1 and S1 conference cameras, IQ and ONE cameras, and the Canvas whiteboard camera, targeted at enterprise meeting rooms and higher education hybrid learning spaces. The company also distributes through OEM bundles with Lenovo, Jabra, and Barco for certified Microsoft Teams Rooms and Zoom Rooms deployments.
Is Huddly a public or private company?
Huddly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Huddly founded?
Huddly was founded in 2013. It employs 101 to 250 people.
Where is Huddly based?
Huddly is headquartered in Oslo, Norway, in the Europe region.
How does Huddly make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Updates and Support.
Does Huddly have an API?
No public API is recorded for Huddly.
What industry is Huddly in?
Huddly's product category is AI-powered video conferencing hardware. Its primary akta.pro industry code is HDACAFAM, Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers). Its NAICS code is 33431 and its SIC code is 3576.