What Jabra does

Jabra is a Danish audio and video communications company operating as a brand under GN Group (GN Store Nord A/S, publicly traded on NASDAQ Copenhagen), with roots tracing to GN's 1875 founding and approximately 1,001-5,000 employees across global operations. The company designs, manufactures, and distributes professional headsets (Evolve3 series spanning the Evolve3 85, 75, 65 Flex, 65, and 45 models at MSRPs from $199 to $720), speakerphones (Speak2 series), video conferencing solutions (PanaCast U30 USB video bar, PanaCast 55 VBS, PanaCast Room Kits priced up to $3,799), meeting room scheduling panels (Jabra Scheduler), consumer hearing aids (Enhance Select), and an upcoming tiered enterprise service offering (Jabra Plus Service Plans launching early 2027). Its proprietary ClearVoice technology is a Deep Neural Network trained on 60 million sentences, achieving certified over 99% voice detection accuracy for AI-powered voice pickup and transcription in noisy environments, with additional AI capabilities including adaptive ANC, intelligent video framing, and AI-generated meeting summaries. All major products carry UC certifications across Microsoft Teams, Zoom, and Google Meet, with PanaCast Room Kits deploying through the Microsoft Device Ecosystem Platform and integrating Huddly Crew AI multi-camera technology.

Jabra's revenue model is predominantly hardware-based one-time sales across consumer and SMB channels via jabra.com, Amazon, and authorized resellers, supplemented by an enterprise field sales motion with free trials for organizations of 500+ employees. The introduction of Jabra Plus Service Plans in early 2027 marks a strategic shift toward recurring revenue through multi-year enterprise service contracts covering device management, firmware control, and care coverage. Distribution spans direct enterprise field sales, authorized resellers/distributors, own e-commerce, Amazon (managed by Assembly), and a dedicated public sector channel. The customer base reportedly covers over 80% of Fortune 500 companies, alongside consumer hearing aid buyers and SMB/individual purchasers through online channels. Headquartered in Ballerup, Denmark (GN Store Nord), with primary US presence in Lowell, Jabra operates across North America, Europe, and Asia-Pacific markets including India, Singapore, Japan, China, Thailand, Malaysia, and Indonesia.

Name

Jabra

Legal name

GN Store Nord A/S

Website

https://jabra.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jabra, a GN Group brand, is a Danish professional audio and video communications company that designs and sells headsets, speakerphones, video conferencing systems, and hearing aids for global enterprise, SMB, and consumer markets.

Ownership category

akta.pro rank

Product category

Professional Audio and Video Communications Hardware

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Professional headsets
• Video conferencing systems
• Speakerphone solutions
• Hearing aids
• Unified communications hardware

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Headsets and Audio Hardware: Jabra generates primary revenue from selling professional headsets (Evolve3, Evolve2, Evolve series), speakerphones (Speak2, Speak series), and personal video cameras. Hardware products are sold as one-time purchases with a range from $199 to $720 MSRP across product lines.
2. Video Conferencing Hardware: Revenue from video conferencing solutions including PanaCast video bars (PanaCast 55 VBS, PanaCast U30), PanaCast Room kits, and PanaCast SpeakerMics. Products range from $549 to $3,799.
3. Hearing Aids: Jabra sells hearing aids under the Enhance Select line (e.g., Enhance Select 700), targeting consumers seeking hearing assistance with integrated technology.
4. Enterprise Service Plans (Jabra Plus): Jabra Plus Service Plans offer three service tiers (Essential, Enhanced, Enterprise) covering device management, care coverage, and premium software with flexible license terms of 1, 3, or 5 years. Available from early 2027.
5. Meeting Room Scheduling Hardware: Jabra Scheduler is a touchscreen scheduling panel for meeting room management, integrating with Microsoft Teams Rooms and Zoom Rooms, launched globally in November 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jabra designs, engineers, and sells professional audio and video communication hardware, including the Evolve3 professional headset series, Speak2 speakerphones, PanaCast video bars and room kits, and the Jabra Scheduler meeting room panel, alongside consumer hearing aids under the Enhance Select line. Its products integrate with Microsoft Teams, Zoom, and Google Meet and are powered by proprietary AI technologies such as the ClearVoice Deep Neural Network (DNN) trained on 60 million sentences for voice isolation. The company distributes globally through enterprise field sales, authorized resellers, its own e-commerce store, and Amazon.

Product overview

Jabra is a Danish audio and video communications company (GN Group brand) offering a comprehensive professional communications portfolio. The product lineup centers on the Evolve3 series headsets (Evolve3 85, 75, 65 Flex, 65, 45) as the flagship professional audio range succeeding the Evolve2 generation, combined with the PanaCast video conferencing ecosystem (PanaCast U30, PanaCast Room Kits, PanaCast 55 VBS). Supporting products include the Speak2 speakerphone series, the Jabra Scheduler touchscreen meeting panel, and the Jabra Plus enterprise service plans for device fleet management. The company also offers hearing solutions under the Enhance Select brand. Products integrate with major UC platforms including Microsoft Teams, Zoom, and Google Meet, and leverage AI-powered ClearVoice DNN technology for voice pickup accuracy exceeding 99%.

Differentiator

Problem solved

Functional benefit

Brands

• Evolve: Professional headset series for office and hybrid work environments
• Evolve2
• Evolve3
• Speak
• Speak2
• PanaCast
• Enhance Select
• Jabra Plus
• ClearVoice

Products and services

• Jabra Evolve3 65 Office headset with adaptive noise cancellation, Spatial Sound, powerful speakers, and longer battery life for voice clarity and focus in busy open offices.
• Jabra Evolve3 65 Flex Most portable voice clarity headset for hybrid workers with foldable boomless design, AI-powered ClearVoice technology, adaptive ANC, and on-ear fit.
• Jabra Evolve3 45 Lightest Evolve3 headset weighing around 100g, designed for all-day office calls with ultra-light comfort, reversible flip-to-mute mic arm, and 3-mic ClearVoice technology.
• Jabra Evolve3 85 Premium over-ear headset with AI-enhanced voice clarity, best noise cancellation, boomless ClearVoice design, up to 120 hours battery life, and replaceable components.
• Jabra Evolve3 75 On-ear headset with six-microphone array, AI-powered ClearVoice processing, up to 110 hours battery (45 hours with ANC), and adaptive ANC.
• Jabra PanaCast U30 USB video bar for small meeting rooms and huddle spaces accommodating up to 6 participants with 120-degree field of view, 6-microphone array, USB-C plug-and-play, and Intelligent Zoom, Virtual Director, and Dynamic Composition.
• Jabra PanaCast Room Kit Scalable conference room solution for medium to large meeting spaces including PanaCast 55 VBS video bar, PanaCast SpeakerMic, and modular camera configurations with intelligent imaging and stereo surround sound.
• Jabra PanaCast 55 VBS Android-based video bar with 180-degree panoramic camera and AI-powered speaker framing, sold individually and as part of PanaCast Room Kits.
• Jabra PanaCast SpeakerMic Professional conference speakerphone for video conferencing rooms at $549 MSRP, providing stereo surround sound as part of PanaCast Room Kits.
• Jabra Scheduler Touchscreen meeting room scheduling panel made from 50% recycled materials, integrating with Microsoft Teams Rooms and Zoom Rooms for real-time availability and reservation.
• Jabra Plus Service Plans Tiered enterprise service offering with Essential, Enhanced, and Enterprise tiers covering device management, care and coverage, and premium software with flexible 1, 3, or 5-year license terms.
• Jabra Enhance Select 700

Quantifiable outcome

• 99%+ voice detection accuracy for AI-powered voice commands with Jabra ClearVoice technology
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AssemblycoreGTM or Marketing Partner · 24 February 2026Assembly was appointed as Jabra's global paid media agency and lead Amazon partner following a competitive pitch. Scope includes full-funnel paid media, Amazon marketplace operations, and data integration for optimization to support Jabra's global growth.
• MicrosoftcoreTechnology or Integration · 14 February 2026Jabra integrates deeply with Microsoft ecosystem including Microsoft Teams Rooms, Microsoft Teams certification for headsets, Azure Device Ecosystem Platform, and the Microsoft Device Ecosystem for PanaCast Room kit deployments. The PanaCast 55 VBS runs on Android-based deployment compatible with Microsoft standards.
• HuddlycoreStrategic or Co-development Partner · 14 February 2026Strategic partnership announced in Q4 2025 for AI-native multi-camera solutions integrating Huddly Crew technology into Jabra's PanaCast Room ecosystem. Both companies position this as central to their growth strategies for AI-enabled video collaboration.
• ZoomcoreTechnology or Integration · 3 February 2026Jabra products including Evolve3 headsets and Jabra Scheduler are certified and integrate with Zoom Rooms and Zoom collaboration platform, alongside Microsoft Teams.
• Google MeetcoreTechnology or Integration · 3 February 2026Jabra Evolve3 headsets are certified and compatible with Google Meet, supporting UC certification across major collaboration platforms.
• LenovominorStrategic or Co-development Partner · 3 February 2026Lenovo and Jabra were announced as new strategic partners alongside Huddly in Q4 2025, positioning Lenovo as a distribution and co-development partner for AI multi-camera solutions in the video collaboration ecosystem.
• GN GroupcoreOthersJabra is a brand under GN Group (GN Store Nord), a Danish company engaged in hearing instruments, headsets, speakerphones, and other audio/video products. GN Group is the parent company that Jabra operates under, providing corporate governance and shared infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Logitech: Logitech is Jabra's closest direct competitor across enterprise headsets (Zone series), video conferencing (Rally/Meetup), and room solutions, with a broader consumer footprint and a maturing software/services layer (Logitech Select).
• Poly (HP): Poly, now part of HP, directly competes with Jabra in professional headsets (Voyager, Blackwire, Savi), speakerphones, and video bars (Studio), targeting the same enterprise UC buyers with overlapping Microsoft Teams/Zoom certifications.
• EPOS (Sennheiser enterprise): EPOS, the enterprise spin-off of Sennheiser, competes head-to-head with Jabra in professional headsets (Adapt, Impact) and speakerphones for enterprise call-center and UC deployments, often at similar price points with comparable UC certifications.
• Yealink: Yealink is a direct competitor in enterprise headsets, conference phones, and video room systems, often priced aggressively against Jabra/Poly/Logitech for UC-certified deployments at SMB and mid-market.
• Crestron: Crestron is a leading provider of enterprise room AV/UC solutions and competes with Jabra PanaCast Room Kits for medium-to-large meeting room deployments with Teams/Zoom integrations.

Broad incumbents

• Cisco: Cisco offers headsets (Headset 700 series), Webex room kits, and Webex collaboration software, overlapping with Jabra's enterprise audio/video portfolio as part of a much broader networking and collaboration franchise.
• Microsoft: Microsoft certifies Jabra's devices for Teams but also competes at the platform and increasingly device level (Surface Headphones, Teams Rooms with first-party peripherals), and is the central ecosystem for Jabra's enterprise go-to-market.
• Bose: Bose competes with Jabra at the high end of consumer and prosumer headsets (700, QuietComfort) and increasingly in enterprise audio with UC-certified variants, leveraging a premium brand and strong ANC heritage.
• Shure: Shure overlaps with Jabra in professional audio (microphones, conferencing audio, ceiling/room solutions) for enterprise and meeting-room applications, though it is less focused on individual headsets.
• Sony: Sony competes with Jabra in premium consumer and prosumer wireless headsets (WH-1000XM, LinkBuds) and is expanding into enterprise/UC, bringing consumer brand scale and ANC leadership to categories where Jabra plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/4754
• Facebookfacebook.com/jabra
• YouTubeyoutube.com/jabra
• Instagraminstagram.com/jabra
• Xx.com/Jabra_US

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jabra