Aive
Aive is a Paris-based SaaS company whose MGT-powered Creative Intelligence Platform automates video versioning, localization, and performance scoring for global brands, agencies, and TV & Media companies via enterprise subscriptions and usage-based credits.
- Company typePrivate
- Founded2019
- HeadquartersLevallois-perret, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Aive does
Aive is a French SaaS company that provides an AI-driven Creative Intelligence Platform for video post-production, headquartered in Paris with the entity registered in Montpellier. The platform is built around MGT (Multimodal Generative Technology), a proprietary architecture that converts master videos into structured data and orchestrates generative AI models across video, audio, and text to power automated versioning, reframing, localization, distribution, and performance scoring. Its product surface is structured as a platform-plus-modules stack: Blueprint (brand governance and compliance), Engine with MGT (core generation engine), and Intelligence Modules (Creative Score, multilingual versioning, reframing, performance-optimized generation), with native integrations into Adobe Premiere Pro and Frame.io and a Frame.io Plugin.
The company targets global brands, advertising/media agencies, and TV & Media companies with an enterprise field-sales motion, structured pilot programs, and modular annual subscriptions complemented by usage-based credits tied to a tiered model lineup (S/M/L/XL). Named customers include Warner Bros, Stellantis, Nestlé, P&G, Meta, TF1, Omnicom Media Group, Publicis Conseil, MatchGroup (Meetic), L'Oréal, LVMH, Havas, Groupe SEB, Tous WONDER, and Datawords, with quantified outcomes such as Groupe SEB compressing production from one week to under one hour and Meetic scaling across 275 multi-country campaigns.
Aive was founded in 2019 by Olivier Reynaud (CEO, co-founder of Teads) and Rudy Lellouche (CPTO, previously CEO of AdYouLike), employs 38 people, and operates with SOC2 Type II and GDPR compliance (with ISO 27001 in progress). In June 2025, Aive closed a €12 million Series A led by Invus (which acquired less than 25% of the company), with participation from Duval Group, Altavia, and angels from Back Market, followed by an additional financing in November 2025 from BNP Paribas, Bpifrance, Crédit Agricole, and CIC; stated use of proceeds is international expansion and technical development.
Aive firmographics
Firmographics- Name
- Aive
- Legal name
- Aive SAS
- Website
- https://aive.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aive is a Paris-based SaaS company whose MGT-powered Creative Intelligence Platform automates video versioning, localization, and performance scoring for global brands, agencies, and TV & Media companies via enterprise subscriptions and usage-based credits.
- Ownership category
- akta.pro rank
Aive industry classification
Industry- Product category
- Video Post-Production Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Aive is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Aive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Aive operates as a SaaS platform with subscription-based access to the platform. Subscriptions are defined in quotes or order forms specifying service levels, model tiers (S/M/L/XL), user seats, feature entitlements, credit allocations, and support levels. Contract duration is typically 12 months with automatic renewal.
- Credits System: Quantitative computational units purchased in advance by clients for accessing specific services and algorithmic computations. Credit consumption varies depending on model tier utilized, duration and resolution of video content, and number of generative iterations processed.
- Modular Intelligence Modules: Additional modules for scoring, reframing, localization, and performance-optimized generation activated on demand based on client use cases and scale requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Platform - Blueprint + Engine |
| Subscription | Annual | Modular Intelligence |
| Subscription | Annual | Deployment & Support |
| Usage-based | Pay-as-you-go | Model Tiers (S/M/L/XL) |
| Freemium | Pay-as-you-go | Trial Access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Aive product offering
Product offeringCore offering
Aive sells a Creative Intelligence Platform for Video Performance as SaaS, built on its proprietary MGT (Multimodal Generative Technology). The platform turns master videos into structured data and uses Blueprint governance rules plus an Engine powered by MGT to automate versioning, localization, reframing, scoring, and multi-channel distribution. Modular Intelligence add-ons extend the platform with on-demand capabilities such as Creative Score, multilingual versioning, and performance-optimized generation for enterprise brands, agencies, and TV & Media companies.
Product overview
Aive is a Creative Intelligence Platform for Video Performance built as a platform-plus-modules architecture. The core platform consists of three integrated layers: (1) Blueprint — a governance module that encodes brand rules, templates, and compliance frameworks; (2) Engine powered by MGT (Multimodal Generative Technology) — a proprietary multimodal technology that transforms video into structured data to power scalable generation and distribution; and (3) Intelligence Modules — on-demand AI modules for scoring (Creative Score), versioning (Intelligent Versioning), distribution (Intelligent Distribution), reframing, and localization. Additional add-on capabilities include Team Collaboration and a Frame.io Plugin. The platform is designed for Brands, Agencies, and TV & Media companies, enabling automated video post-production with up to 80% automation of repetitive tasks while maintaining human oversight.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueprint Governance module that encodes brand rules, templates, formats, and compliance standards into an intelligent framework. Validates assets, enforces global consistency across video operations, and maintains full audit control for enterprise customers.
- Engine with MGT (Multimodal Generative Technology) Proprietary multimodal technology that turns master videos into structured data and powers automated generation of variations, versioning, formatting, and multi-channel distribution at scale. Uses MGT models ranging from S (Small, lightweight previews) to XL (Extra-Large, complex high-fidelity content generation).
- Intelligence Modules (Modular Intelligence) On-demand modular add-on suite that activates AI capabilities including Creative Score, Intelligent Versioning, Intelligent Distribution, reframing, multilingual versioning, and performance-optimized generation. Activated based on client use cases and scale requirements, with usage tied to credit consumption and model tier (S/M/L/XL).
- Frame.io Plugin Plugin integration enabling native workflow between Aive and Frame.io collaborative video platforms, allowing users to access Aive capabilities (versioning, distribution, Blueprint governance) directly within their Frame.io environment.
Quantifiable outcome
- Produce 10x more variations
- +4 more outcomes
Companies that use Aive
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Aive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature9 records
Aive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AdobecoreAive integrates into customer stack alongside Adobe tools. Part of the broader integration ecosystem mentioned in platform positioning.
- Frame.iocoreFrame.io Plugin available as part of the Aive product suite for video collaboration and workflow integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Aive competitors and assessment
Company assessmentDirect peers
- Runway: AI video-generation platform offering text/image-to-video, editing, and creative tooling. Most direct competitor to Aive's Engine with MGT for professional creative teams.
- Pika: Generative AI video startup (Pika Labs) building foundation video models and a creator-facing product, competing head-on with Aive in AI-driven video creation and editing.
- Synthesia: Enterprise AI video generation platform focused on avatar-led corporate and marketing video at scale, sharing Aive's SaaS GTM and large-brand customer base.
- HeyGen: AI video generation SaaS for enterprise marketing, sales, and localization use cases — overlapping directly with Aive's multilingual versioning and brand-controlled creative value props.
- Descript: AI-powered video and audio editing platform with transcription, subtitling and collaboration features that overlap with Aive's automatic subtitling, multilingual versioning, and team collaboration modules.
Emerging players
- Lumen5: AI video creation platform that turns text into short-form marketing video for brands, partially overlapping with Aive's text-to-video creative workflows and enterprise marketing customers.
- OpusClip: AI tool that repurposes long-form video into short-form social clips, overlapping with Aive's Tous WONDER-style long-to-short-form repurposing and intelligent versioning capabilities.
Broad incumbents
- Adobe: Owner of Premiere Pro, Frame.io, and Firefly generative video — the broader creative-cloud incumbent whose native AI video roadmap is the largest single threat to Aive's enterprise video workflow layer.
- Vimeo: Enterprise video hosting, OTT, and creation platform with growing AI features; competes with Aive for brand and media-company video production and distribution budgets.
- Brightcove: Enterprise video distribution and OTT platform serving broadcasters and brands, overlapping with Aive's TV & Media segment around long-form-to-multi-format repurposing and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aive social profiles
Digital presenceAive compliance and trust
Trust signalCompliance3 records
Aive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aive leadership team
Management profileNumber of profiles
Profiles2 records
Aive funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aive
What does Aive do?
Aive sells a Creative Intelligence Platform for Video Performance as SaaS, built on its proprietary MGT (Multimodal Generative Technology). The platform turns master videos into structured data and uses Blueprint governance rules plus an Engine powered by MGT to automate versioning, localization, reframing, scoring, and multi-channel distribution. Modular Intelligence add-ons extend the platform with on-demand capabilities such as Creative Score, multilingual versioning, and performance-optimized generation for enterprise brands, agencies, and TV & Media companies.
Is Aive a public or private company?
Aive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aive founded?
Aive was founded in 2019. It employs 1 to 10 people.
Where is Aive based?
Aive is headquartered in Levallois-perret, France, in the Europe region.
How does Aive make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are credits System and modular Intelligence Modules.
Who are Aive's main competitors?
Direct peers on record are Runway, Pika, Synthesia, HeyGen and Descript. Emerging players are Lumen5 and OpusClip. Broad incumbents are Adobe, Vimeo and Brightcove.
Does Aive have an API?
No public API is recorded for Aive.
What industry is Aive in?
Aive's product category is Video Post-Production Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 513210 and its SIC code is 7372.