Synthesia
Synthesia is an AI-native video generation platform that enables enterprises to create professional videos with AI avatars and voiceovers in 160+ languages from text scripts, serving over 50,000 business teams globally across L&D, sales enablement, HR, and marketing functions.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Synthesia does
Synthesia is a London-headquartered AI video generation platform founded in 2017 that enables businesses to create professional video content from text scripts using photorealistic AI avatars, text-to-speech voiceovers in 160+ languages, and automated lip-sync, eliminating the need for cameras, actors, studios, or editing skills. The platform combines proprietary generative AI models for avatar animation, speech synthesis, computer vision, and process automation into a single browser-based workflow, supplemented by modular features such as video translation, AI dubbing, AI screen recording, motion graphics, custom avatars, interactivity, and analytics.
The company operates a hybrid go-to-market model: a self-serve product-led growth motion with a free tier (10 minutes of video per month) drives bottom-up adoption across individuals and SMBs, while a direct enterprise sales motion secures Fortune 100 accounts with custom pricing, SAML SSO, audit trails, API access, and dedicated support. Synthesia also distributes through 100+ pre-built integrations with LMS (Moodle, Docebo, Articulate, 360learning), CRM (HubSpot), communication (Intercom), and productivity (Microsoft PowerPoint, Notion) platforms, plus a public REST API and Zapier connector. Primary customer segments are Learning & Development, Sales Enablement, Human Resources, and Marketing teams in enterprises, with growing adoption in manufacturing, healthcare, and financial services.
Synthesia is on track to reach $200 million in annual recurring revenue by the end of 2026, serving more than 50,000 customer teams and over 1 million users globally with a Net Revenue Retention rate above 140%. The company is privately held, was last valued at $4 billion following a $200 million Series E round led by Google Ventures in January 2026, and is investing over $25 million to open new offices in Austin, Berlin, Paris, and Zurich while expanding headcount by more than 70% in 2026.
Synthesia firmographics
Firmographics- Name
- Synthesia
- Legal name
- Synthesia Limited
- Website
- https://synthesia.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Synthesia is an AI-native video generation platform that enables enterprises to create professional videos with AI avatars and voiceovers in 160+ languages from text scripts, serving over 50,000 business teams globally across L&D, sales enablement, HR, and marketing functions.
- Ownership category
- akta.pro rank
Synthesia industry classification
Industry- Product category
- AI Video Generation Software
- NAICS
- Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)
Keywords
Where Synthesia is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Synthesia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans including free tier, Starter ($18/month), Creator, and Enterprise tiers. Enterprise pricing is custom/quote-based with unlimited video minutes and advanced features.
- Usage-Based (Credits): Credit-based system where users consume credits for video generation, avatar creation, and advanced features
- Freemium: Free plan providing 10 minutes of video per month, 9 stock avatars, and access to 160+ language voices to drive adoption and conversion
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for evaluation |
| Subscription | Monthly | Starter plan for individuals/small teams |
| Subscription | Monthly | Creator plan for professionals |
| Subscription | Annual | Enterprise plan for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Synthesia product offering
Product offeringCore offering
Synthesia provides an AI video generation platform that enables businesses to create professional studio-quality videos from text scripts using AI avatars, AI-generated voiceovers, and automatic lip-sync, without cameras, actors, or studios. The platform supports 160+ languages with one-click translation and dubbing, and is sold through tiered subscriptions (Free, Starter, Creator, Enterprise) with usage-based credits for advanced features. Customers include Learning & Development, Sales Enablement, HR, and Marketing teams at enterprises such as Heineken, Merck, SAP, Zoom, and Mondelez.
Product overview
Synthesia is an AI video generation platform for business that provides a unified platform for creating, localizing, managing, and publishing AI-powered videos. The core product is the AI Video Generator, which works in conjunction with a library of 240+ AI Avatars, an AI Voice Generator supporting 1000+ voices in 160+ languages, and the AI Video Assistant for converting documents into videos. The platform offers modular features including Video Translator, AI Dubbing, AI Screen Recorder, AI Motion Graphics, and AI Script Generator for specific workflow needs. Additional capabilities like Brand Kit, Live Collaboration, Interactivity, and Analytics provide enterprise-grade tools for team workflows and performance tracking. The platform also supports custom avatar creation as an add-on service, with an Enterprise tier offering API access, SAML SSO, and unlimited video generation.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Video Generator
Quantifiable outcome
- 90% time savings on video production compared to traditional methods
- +7 more outcomes
Companies that use Synthesia
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles3 records
Synthesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature7 records
Synthesia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- LVMHflagshipSynthesia won LVMH's Best Business Innovation Award at VivaTech 2026. Synthesia is working with LVMH houses and was named one of three Innovation Award winners.
- KnowBe4coreKnowBe4's Content Creation Agent integrates with Synthesia for AI-powered video localization. Synthesia is used within KnowBe4's security awareness training platform for creating multilingual training content.
- ArticulatecoreIntegration with Articulate's e-learning authoring tools for seamless video embedding in training courses.
- HubSpotcoreCRM integration enabling video content in marketing and sales workflows.
- Microsoft PowerPointcoreNative PowerPoint integration allowing conversion of presentations to AI videos.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Synthesia competitors and assessment
Company assessmentDirect peers
- HeyGen: HeyGen is a direct competitor offering AI avatar video generation with multilingual lip-sync for enterprise marketing, sales, and training use cases. Overlaps almost entirely with Synthesia on product surface (avatars, voices, dubbing) and target buyer (Fortune 500 L&D and marketing).
- Colossyan: Colossyan provides an AI video creation platform with stock and custom avatars focused on enterprise learning, training, and corporate communications. Closely comparable in feature set and customer base to Synthesia, with particular overlap in L&D and compliance training.
- Elai.io: Elai.io is an AI video generation platform that turns text into avatar-led videos, targeting enterprise training and marketing teams. Directly comparable to Synthesia on text-to-video avatars, multilingual support, and LMS workflows.
- D-ID: D-ID builds AI-generated talking-head videos from still images and text, with APIs for enterprise integration. Comparable to Synthesia on avatar-based video generation, multilingual voices, and developer/API distribution.
- Hour One: Hour One generates AI avatar videos from text, used in enterprise communications, training, and product marketing. Direct competitor to Synthesia on photorealistic avatars and text-to-video creation.
- DeepBrain AI: DeepBrain AI provides AI avatar and video synthesis technology aimed at enterprise training, retail kiosks, and customer service. Overlaps with Synthesia on avatar generation, multilingual TTS, and enterprise deployment.
- Synthesys: Synthesys offers AI voiceover and avatar video generation for marketing, training, and explainer videos. Direct overlap with Synthesia's text-to-speech, avatar, and enterprise video use cases.
Emerging players
- Runway: Runway is a generative AI video platform focused on creative and cinematic video generation from text and image prompts. Increasingly competes with Synthesia in AI video creation, though more oriented toward creative professionals than enterprise training workflows.
- Veed.io: Veed.io is a browser-based AI video creation and editing platform targeting marketing and content teams. Partial overlap with Synthesia on AI-assisted video creation, with a stronger consumer/SMB orientation and growing enterprise footprint.
Broad incumbents
- Adobe: Adobe bundles generative AI video capabilities (Firefly Video, Adobe Express, Creative Cloud) into its incumbent creative and enterprise suite. Represents a broad incumbent threat that could offer comparable avatar/video AI inside workflows where Adobe already has enterprise penetration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Synthesia social profiles
Digital presenceSynthesia compliance and trust
Trust signalCompliance5 records
Synthesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthesia leadership team
Management profileNumber of profiles
Profiles7 records
Synthesia funding detail
Funding detailFunding overview
Funding rounds9 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthesia
What does Synthesia do?
Synthesia provides an AI video generation platform that enables businesses to create professional studio-quality videos from text scripts using AI avatars, AI-generated voiceovers, and automatic lip-sync, without cameras, actors, or studios. The platform supports 160+ languages with one-click translation and dubbing, and is sold through tiered subscriptions (Free, Starter, Creator, Enterprise) with usage-based credits for advanced features. Customers include Learning & Development, Sales Enablement, HR, and Marketing teams at enterprises such as Heineken, Merck, SAP, Zoom, and Mondelez.
Is Synthesia a public or private company?
Synthesia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synthesia founded?
Synthesia was founded in 2017. It employs 501 to 1,000 people.
Where is Synthesia based?
Synthesia is headquartered in London, United Kingdom, in the Europe region.
How does Synthesia make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-Based (Credits) and freemium.
Who are Synthesia's main competitors?
Direct peers on record are HeyGen, Colossyan, Elai.io, D-ID, Hour One, DeepBrain AI and Synthesys. Emerging players are Runway and Veed.io. Adobe is listed as a broad incumbent.
Does Synthesia have an API?
Yes. Synthesia offers a public REST API that enables developers to programmatically create, manage, and generate AI videos. The API supports video creation from templates, automation of video workflows, and integration into external applications. Available via docs.synthesia.io with Zapier integration for no-code automation workflows. Developer documentation is at docs.synthesia.io/reference/introduction.
What industry is Synthesia in?
Synthesia's product category is AI Video Generation Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media. Its NAICS code is 5121 and its SIC code is 7372.