Scentre Group
Scentre Group is an ASX-listed REIT that owns and operates 42 Westfield shopping centre destinations across Australia and New Zealand, serving ~3,600 retail partners across 12,000 outlets with a vertically integrated property and media platform.
- Company typePublic
- Founded2014
- HeadquartersSydney, Australia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Scentre Group does
Scentre Group is an ASX-listed Real Estate Investment Trust (REIT, ticker SCG) that owns, develops, and operates a portfolio of 42 Westfield shopping centre destinations across Australia (37) and New Zealand (5), forming the dominant premium retail real estate network in the region. The company was established in 2014 following the restructuring of Westfield Group, retaining rights to the Westfield brand across Australia and New Zealand, and today manages approximately $51.2 billion in assets across 3.9 million square metres of lettable area, serving around 3,600 retail partners across 12,000 outlets and attracting 540 million customer visits annually.
Scentre operates a vertically integrated platform that combines property development, design, construction, leasing, operations, and marketing under one roof. Beyond core retail leasing, the company has built a diversified business solutions ecosystem including BrandSpace (a connected media network of 1,800+ SuperScreens and SmartScreens plus retail pop-up activations), Westfield Direct (digital click-and-collect platform), Westfield Gift Cards, Marketing Hub, Westfield Membership loyalty programme, and the Westfield Local Heroes community grants initiative. This ecosystem monetises the 21 million people living within proximity to Westfield destinations through multiple revenue streams spanning recurring lease income, managed services, and advertising.
The company makes money primarily through long-term retail lease agreements negotiated directly with enterprise retail partners and SMB tenants, supplemented by management fees from joint-venture properties and growing media/activation revenues from BrandSpace. Scentre recently accelerated capital recycling through partial divestments — selling a 19.9% stake in Westfield Sydney to Australian Retirement Trust (A$864 million) and a 25% stake in Westfield Chermside to a Dexus-managed fund (~A$456 million) — while reinvesting in redevelopment and completing a major refinancing of its 2080 subordinated notes. Leadership is headed by CEO Elliott Rusanow and Independent Chair Ilana Atlas AO, with FY2025 marking the fifth consecutive year of earnings and distribution growth.
Scentre Group firmographics
Firmographics- Name
- Scentre Group
- Legal name
- Scentre Group Limited
- Website
- https://scentregroup.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Scentre Group is an ASX-listed REIT that owns and operates 42 Westfield shopping centre destinations across Australia and New Zealand, serving ~3,600 retail partners across 12,000 outlets with a vertically integrated property and media platform.
- Ownership category
- akta.pro rank
Where Scentre Group is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Scentre Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Leasing: Revenue generated from leasing retail space to approximately 3,600 retail partners across 42 Westfield destinations, representing 12,000 outlets. Leasing arrangements include mall unit leasing, kiosk leasing, and casual pop up activations.
- Property Management: Management fees from operating and managing shopping center assets, including tenant services and facility management
- BrandSpace Media and Activation: Revenue from media assets (SuperScreens, SmartScreens) and retail pop up activations connecting brands with Westfield customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Retail leasing - Custom negotiated |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Scentre Group product offering
Product offeringCore offering
Scentre Group owns and operates a portfolio of 42 Westfield shopping centre destinations across Australia and New Zealand, leasing retail space to approximately 3,600 retail partners across 12,000 outlets. The vertically integrated platform combines property development, design, construction, operations, management, and marketing, supplemented by business solutions including BrandSpace media and activation, Westfield Direct digital engagement, gift cards, and retailer marketing services.
Product overview
Scentre Group operates a unified platform of 42 Westfield shopping centre destinations across Australia and New Zealand, serving as both the core property portfolio and service ecosystem. The product portfolio centres on Westfield destinations (physical retail centres with approximately 12,000 outlets), supplemented by BrandSpace (digital advertising and retail activation platform), Westfield Direct (click-and-collect and digital engagement), Westfield Gift Cards, Marketing Hub services, Westfield Membership loyalty program, and Westfield Local Heroes community initiative. The vertically integrated model enables Scentre to design, construct, operate, manage and market all offerings within the Westfield platform.
Differentiator
Problem solved
Functional benefit
Brands
- BrandSpace: Business of connecting brands with Westfield customers through SuperScreens, SmartScreens, and retail pop-up touchpoints across 42 Westfield destinations
- Westfield Local Heroes
- Westfield Direct
- Westfield Gift Cards
Products and services
- Westfield Destinations Physical retail shopping centres across Australia and New Zealand providing retail space leasing, customer experiences, and community gathering spaces. Portfolio of 42 centres with approximately 12,000 retail outlets across 3.9 million sqm of global lettable area, serving retailers and consumers.
- BrandSpace Marketing and advertising platform connecting brands and retailers with Westfield customers through digital screens (over 1,800 SuperScreens and SmartScreens), pop-up retail activations, and promotional touchpoints across the 42 Westfield destinations. Available to brands, agencies, and advertisers.
- Westfield Direct Digital customer engagement platform extending the physical centre experience with online services including click and collect, delivery, and seamless shopping integration between online and in-centre experiences. Used by retailers and consumers across Westfield destinations.
- Westfield Gift Cards
Quantifiable outcome
- 540 million customer visits in 2025
- +4 more outcomes
Companies that use Scentre Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Scentre Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Scentre Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Western Sydney Wanderers FCminorExtended long-standing partnership with Western Sydney Wanderers FC, connecting with local communities in Western Sydney.
- JawunminorFormalized partnership with Jawun Indigenous Corporate Partnership for Indigenous Secondment Program, with Jamie Hogg completing first secondment.
- University of the Sunshine Coast (USC)minorPartnership with USC for capability building, important investment in people and future of business through Ambition Forum program.
- PCYC (Police-Citizens Youth Clubs)minorYouth Hub opened at Westfield Parramatta offering PCYC programs to support local youth community.
- BINGEminorBrandSpace launched largest Trans-Tasman 3D enabled network at Westfield destinations in partnership with BINGE.
- Live Nation EntertainmentcoreStrategic partnership to bring live performances to Westfield customers across Australia and New Zealand, extending entertainment offerings at destinations.
- DisneycoreYear-long brand collaboration celebrating Disney's 100th anniversary, bringing unique experiences to Westfield customers.
- Netball AustraliaminorWestfield named Official Partner of Netball Australia, extending ways Westfield destinations connect communities through sport.
- Arnies ReconminorPartnership with Arnies Recon for complimentary electronics and appliances recycling collection days at Westfield centres.
- CleanCominorAgreement with Queensland Government-owned CleanCo to switch Westfield centres in Queensland to 100% renewable electricity.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Scentre Group competitors and assessment
Company assessmentRegional players
- Link REIT: Hong Kong-listed Asia-focused retail REIT with premium shopping centre portfolio. Comparable in operating premium urban retail destinations with similar tenant economics, but focused on Asian rather than ANZ markets.
Direct peers
- Klépierre: Major European shopping centre REIT with continental flagship destinations. Comparable in operating premium retail properties, leasing premium fashion brands, and pursuing mixed-use repositioning strategies.
- Vicinity Centres: Australia's largest pure-play shopping centre REIT, owning flagship destinations like Chadstone and major ANZ retail assets. Direct competitor in the same ANZ shopping centre operating model with similar tenant mix and leasing economics.
- Hammerson: UK and European shopping centre REIT focused on prime retail destinations. Comparable in operating curated, premium retail destinations and repositioning toward mixed-use experiences.
- Simon Property Group: Largest US shopping centre REIT and global industry leader. Comparable in operating premium retail destinations, mixed-use development, and media/advertising monetization at scale.
- Unibail-Rodamco-Westfield: Global shopping centre REIT that owns the Westfield brand in Europe and the US. Direct peer in flagship shopping centre operations, premium retail real estate strategy, and brand-driven destination marketing.
Broad incumbents
- Stockland: Diversified Australian REIT with significant retail property exposure alongside residential and commercial. Comparable in ANZ retail property operations but broader portfolio across multiple asset classes.
- Mirvac Group: Australian diversified REIT with retail property portfolio alongside office, residential, and industrial. Comparable in ANZ retail property management and mixed-use development expertise.
- GPT Group: Australian diversified REIT with retail, office, and logistics portfolios. Comparable in operating Australian shopping centres and institutional capital management through joint ventures.
- Brookfield Property Group: Global diversified property owner with significant retail real estate exposure. Comparable in operating large-scale retail destinations and pursuing mixed-use repositioning strategies at global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Scentre Group social profiles
Digital presenceScentre Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scentre Group leadership team
Management profileNumber of profiles
Profiles14 records
Scentre Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Scentre Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scentre Group M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scentre Group
What does Scentre Group do?
Scentre Group owns and operates a portfolio of 42 Westfield shopping centre destinations across Australia and New Zealand, leasing retail space to approximately 3,600 retail partners across 12,000 outlets. The vertically integrated platform combines property development, design, construction, operations, management, and marketing, supplemented by business solutions including BrandSpace media and activation, Westfield Direct digital engagement, gift cards, and retailer marketing services.
Is Scentre Group a public or private company?
Scentre Group is a public company. It is classified as public and is currently operating.
When was Scentre Group founded?
Scentre Group was founded in 2014. It employs 5,001 to 10,000 people.
Where is Scentre Group based?
Scentre Group is headquartered in Sydney, Australia, in the Oceania region.
How does Scentre Group make money?
Three revenue lines are on record. Retail Leasing is the primary driver. The others are property Management and brandSpace Media and Activation.
Who are Scentre Group's main competitors?
Link REIT is listed as a regional player. Direct peers are Klépierre, Vicinity Centres, Hammerson, Simon Property Group and Unibail-Rodamco-Westfield. Broad incumbents are Stockland, Mirvac Group, GPT Group and Brookfield Property Group.
Does Scentre Group have an API?
No public API is recorded for Scentre Group.