CleanCo
CleanCo Venture Limited is a UK-founded, London-headquartered producer of premium 0.0% ABV spirits and ready-to-drink cocktails, selling six spirit alternatives and four canned cocktails via DTC e-commerce, UK supermarkets (Sainsbury's, Tesco, Waitrose), and premium hospitality venues, with a growing US presence.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What CleanCo does
CleanCo Ventures Limited, founded in 2019 by Spencer Matthews and headquartered in London, is a UK-based producer and retailer of premium alcohol-free spirits and ready-to-drink cocktails marketed at the 0.0% ABV segment. The company sells six spirit alternatives (Clean G gin, Clean G Rhubarb, Clean R rum, Clean T tequila, Clean W whiskey, Clean V vodka) in 70cl bottles at £16 each, plus four canned RTD cocktails (Margarita, Mojito, Italian Spritz, G&T) at £24 per 12x250ml pack, all of which are sugar-free, sweetener-free, vegan-friendly, gluten-free, and under 6 calories per double measure. The core manufacturing process is a proprietary four-step method (Analyse, Extract, Blend & Distil, Quality Check) that combines traditional botanical extraction with master distiller blending to replicate the flavor profile of full-strength spirits.
Revenue is generated through three primary streams: direct-to-consumer e-commerce via a Shopify storefront at clean.co (including a 10%-discounted subscription option on flexible cadences), a wholesale channel into three major UK supermarket chains (Sainsbury's, Tesco, Waitrose), and premium on-trade partnerships with venues such as KOKO, Nobu, and Annabel's. The company also distributes gift cards in £10–£100 denominations. The go-to-market is product-led with a creator/founder-driven brand narrative, supported by a loyalty program (The Clean Club), content marketing through The Clean Chronicles, and event sponsorship. Distribution currently covers the UK, Ireland, Channel Islands, and the US (served from NY and CA warehouses via UPS), and the company holds multiple industry awards (Great Taste Gold 2023, NYISC Double Gold 2024, ISWC Silver 2024) along with NHS NPA approval. In 2025, England Cricket captain Ben Stokes OBE joined as an investor and brand partner.
The company is a privately held UK private limited company (registered company number 11868187) with no disclosed institutional funding rounds, no parent company, and no subsidiaries; ownership is concentrated with founder Spencer Matthews alongside Ben Stokes' minority stake. Operational investment has focused on sustainability — a redesigned bottle and Flexi-Hex honeycomb sleeve packaging reducing transport miles by 12,000+ and pallet use by 180 per year — and on extending the product range into ready-to-drink formats.
CleanCo firmographics
Firmographics- Name
- CleanCo
- Legal name
- CleanCo Ventures Limited
- Website
- https://clean.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CleanCo Venture Limited is a UK-founded, London-headquartered producer of premium 0.0% ABV spirits and ready-to-drink cocktails, selling six spirit alternatives and four canned cocktails via DTC e-commerce, UK supermarkets (Sainsbury's, Tesco, Waitrose), and premium hospitality venues, with a growing US presence.
- Ownership category
- akta.pro rank
CleanCo industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industries
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where CleanCo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CleanCo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: CleanCo sells alcohol-free spirits and cocktails directly through their website clean.co. Customers can purchase individual bottles (spirits at £16, cocktails at £24 for 12x250ml cans) or build custom boxes. One-time purchases and subscription options are available.
- Subscription Model: Customers can subscribe for recurring deliveries with a 10% discount. Subscription options include every 2 weeks, every 3 weeks, monthly, or every other month frequencies. Subscribers can pause or cancel anytime.
- Wholesale/Distribution: Products are distributed through retail partners including Sainsbury's, Tesco, and Waitrose, as well as restaurants and bars such as KOKO, Nobu, and Annabel's.
- Gift Cards: Digital gift cards sold in denominations of £10, £25, £50, and £100, delivered by email with instructions to redeem at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clean V (Alcohol-Free Vodka Alternative) |
| Unit Pricing | Monthly | Clean Cocktails (Ready-to-Drink) |
| One time/ perpetual license | Pay-as-you-go | Clean Spirits Range |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
CleanCo product offering
Product offeringCore offering
CleanCo manufactures and sells alcohol-free spirit alternatives (Clean G, Clean G Rhubarb, Clean R, Clean T, Clean W, Clean V) and ready-to-drink canned cocktails (Clean Margarita, Clean G&T, Clean Italian Spritz, Clean Mojito) at 0.0% ABV. All products are crafted using a proprietary 4-step process (Analyse, Extract, Blend & Distil, Quality Check) that mirrors traditional full-strength spirit production. The products are positioned as premium, sugar-free, low-calorie alternatives for consumers seeking to reduce alcohol consumption.
Product overview
CleanCo is a direct-to-consumer alcohol-free spirits company offering a portfolio of six premium spirit alternatives (Clean G gin, Clean G Rhubarb, Clean R rum, Clean T tequila, Clean W whiskey, and Clean V vodka) in 70cl bottles, plus four ready-to-drink canned cocktails (Clean Margarita, Clean G&T, Clean Italian Spritz, and Clean Mojito). All products are 0.0% ABV, sugar-free, low calorie, made with natural flavors, vegan-friendly, and produced in the UK. The portfolio is complemented by gift cards and a loyalty program (The Clean Club). The spirits range uses a 4-step crafting process involving analysis of traditional spirits, botanical extraction, blending and distillation, and quality testing.
Differentiator
Problem solved
Functional benefit
Brands
- Clean G: Alcohol-free gin alternative, 0.0% ABV, 70cl bottle. CleanCo's flagship spirit.
- Clean G Rhubarb
- Clean R
- Clean T
- Clean W
- Clean V
- Clean Margarita
- Clean Mojito
- Clean Italian Spritz
- Clean G&T
- The Clean Club
Products and services
- Clean G Alcohol-free gin alternative (0.0% ABV) in 70cl bottle. Crafted to replicate the botanical complexity of full-strength gin for use in G&T and gin-based cocktails. Priced at £16.00 per bottle with 10% subscription discount.
- Clean G Rhubarb
Quantifiable outcome
- Over 7,500 five-star customer reviews demonstrating high satisfaction
- +2 more outcomes
Companies that use CleanCo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
CleanCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
CleanCo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoodraysminorCleanCo partnered with Goodrays, another wellness/lifestyle brand, as announced in August 2024. The partnership appears to be a strategic collaboration in the non-alcoholic beverage space, aligning brands that share similar target audiences seeking healthier lifestyle alternatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
CleanCo competitors and assessment
Company assessmentOthers
- Boisson: Boisson is a US specialty retailer dedicated to non-alcoholic beverages including spirit alternatives. It is an ecosystem partner/distribution channel rather than a direct competitor — relevant to CleanCo for US GTM partnerships and category visibility.
Direct peers
- Pentire: Pentire is a UK-based non-alcoholic botanical spirit brand positioned around coastal/cocktail occasions. It targets the same sober-curious premium consumer as CleanCo with a comparable D2C + on-trade GTM.
- Aecorn: Aecorn is a UK non-alcoholic aperitif brand offering bittersweet cocktail alternatives. It overlaps CleanCo's positioning on the Italian Spritz/Spritz-adjacent occasions and shares the premium on-trade channel strategy.
- Lyre's Spirit Co. Lyre's produces the widest range of non-alcoholic spirit alternatives (gin, rum, whiskey, tequila, vodka, etc.) and ready-to-drink mocktails. It is the closest SKU-for-SKU competitor to CleanCo's spirit line and RTD cocktail portfolio.
- Ritual Zero Proof: Ritual Zero Proof is a US-based alcohol-free spirit brand with gin, rum, whiskey, and tequila alternatives. It is the closest US peer to CleanCo, competing for the same mindful-drinking occasion in the North American market CleanCo is just entering.
- Three Spirit: Three Spirit makes non-alcoholic functional 'social elixirs' positioned as cocktail alternatives with botanical and adaptogenic ingredients. It overlaps CleanCo's spirit-alternative positioning with an added functional/wellness angle.
- Ghia: Ghia is a non-alcoholic aperitif brand positioned around social drinking rituals. It targets the same premium sober-curious consumer with a botanical bitter profile that competes for the aperitif occasions CleanCo's Italian Spritz addresses.
- Seedlip: Seedlip is the pioneer and most direct competitor in alcohol-free distilled spirits, offering botanical alternatives to gin and other base spirits (with Diageo as majority owner since 2019). Like CleanCo, it targets premium on-trade and retail with 0.0% ABV spirit alternatives built around botanical extraction.
- Kin Euphorics: Kin Euphorics produces non-alcoholic functional 'euphoric' beverages positioned as alternatives to alcohol in social settings. It overlaps CleanCo's value proposition around alcohol-free social rituals with a heavier functional/nootropic angle.
Broad incumbents
- Athletic Brewing Company: Athletic Brewing is the largest US non-alcoholic beer brand and a broad-incumbent peer in the no/low alcohol category. While it focuses on beer rather than spirits, it competes for the same mindful-drinking occasions and D2C/on-trade shelf space as CleanCo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CleanCo social profiles
Digital presenceCleanCo compliance and trust
Trust signalCompliance5 records
CleanCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleanCo leadership team
Management profileNumber of profiles
Profiles2 records
CleanCo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleanCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleanCo
What does CleanCo do?
CleanCo manufactures and sells alcohol-free spirit alternatives (Clean G, Clean G Rhubarb, Clean R, Clean T, Clean W, Clean V) and ready-to-drink canned cocktails (Clean Margarita, Clean G&T, Clean Italian Spritz, Clean Mojito) at 0.0% ABV. All products are crafted using a proprietary 4-step process (Analyse, Extract, Blend & Distil, Quality Check) that mirrors traditional full-strength spirit production. The products are positioned as premium, sugar-free, low-calorie alternatives for consumers seeking to reduce alcohol consumption.
Is CleanCo a public or private company?
CleanCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CleanCo founded?
CleanCo was founded in 2019. It employs 1 to 10 people.
Where is CleanCo based?
CleanCo is headquartered in London, United Kingdom, in the Europe region.
How does CleanCo make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model, wholesale/Distribution and gift Cards.
Who are CleanCo's main competitors?
Boisson is listed as an others. Direct peers are Pentire, Aecorn, Lyre's Spirit Co., Ritual Zero Proof, Three Spirit, Ghia, Seedlip and Kin Euphorics. Athletic Brewing Company is listed as a broad incumbent.
Does CleanCo have an API?
No public API is recorded for CleanCo.
What industry is CleanCo in?
CleanCo's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.