Scentre Group

What Scentre Group does

Scentre Group is an ASX-listed Real Estate Investment Trust (REIT, ticker SCG) that owns, develops, and operates a portfolio of 42 Westfield shopping centre destinations across Australia (37) and New Zealand (5), forming the dominant premium retail real estate network in the region. The company was established in 2014 following the restructuring of Westfield Group, retaining rights to the Westfield brand across Australia and New Zealand, and today manages approximately $51.2 billion in assets across 3.9 million square metres of lettable area, serving around 3,600 retail partners across 12,000 outlets and attracting 540 million customer visits annually.

Scentre operates a vertically integrated platform that combines property development, design, construction, leasing, operations, and marketing under one roof. Beyond core retail leasing, the company has built a diversified business solutions ecosystem including BrandSpace (a connected media network of 1,800+ SuperScreens and SmartScreens plus retail pop-up activations), Westfield Direct (digital click-and-collect platform), Westfield Gift Cards, Marketing Hub, Westfield Membership loyalty programme, and the Westfield Local Heroes community grants initiative. This ecosystem monetises the 21 million people living within proximity to Westfield destinations through multiple revenue streams spanning recurring lease income, managed services, and advertising.

The company makes money primarily through long-term retail lease agreements negotiated directly with enterprise retail partners and SMB tenants, supplemented by management fees from joint-venture properties and growing media/activation revenues from BrandSpace. Scentre recently accelerated capital recycling through partial divestments — selling a 19.9% stake in Westfield Sydney to Australian Retirement Trust (A$864 million) and a 25% stake in Westfield Chermside to a Dexus-managed fund (~A$456 million) — while reinvesting in redevelopment and completing a major refinancing of its 2080 subordinated notes. Leadership is headed by CEO Elliott Rusanow and Independent Chair Ilana Atlas AO, with FY2025 marking the fifth consecutive year of earnings and distribution growth.

Name

Scentre Group

Legal name

Scentre Group Limited

Website

https://scentregroup.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Scentre Group is an ASX-listed REIT that owns and operates 42 Westfield shopping centre destinations across Australia and New Zealand, serving ~3,600 retail partners across 12,000 outlets with a vertically integrated property and media platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Leasing: Revenue generated from leasing retail space to approximately 3,600 retail partners across 42 Westfield destinations, representing 12,000 outlets. Leasing arrangements include mall unit leasing, kiosk leasing, and casual pop up activations.
2. Property Management: Management fees from operating and managing shopping center assets, including tenant services and facility management
3. BrandSpace Media and Activation: Revenue from media assets (SuperScreens, SmartScreens) and retail pop up activations connecting brands with Westfield customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Scentre Group owns and operates a portfolio of 42 Westfield shopping centre destinations across Australia and New Zealand, leasing retail space to approximately 3,600 retail partners across 12,000 outlets. The vertically integrated platform combines property development, design, construction, operations, management, and marketing, supplemented by business solutions including BrandSpace media and activation, Westfield Direct digital engagement, gift cards, and retailer marketing services.

Product overview

Scentre Group operates a unified platform of 42 Westfield shopping centre destinations across Australia and New Zealand, serving as both the core property portfolio and service ecosystem. The product portfolio centres on Westfield destinations (physical retail centres with approximately 12,000 outlets), supplemented by BrandSpace (digital advertising and retail activation platform), Westfield Direct (click-and-collect and digital engagement), Westfield Gift Cards, Marketing Hub services, Westfield Membership loyalty program, and Westfield Local Heroes community initiative. The vertically integrated model enables Scentre to design, construct, operate, manage and market all offerings within the Westfield platform.

Differentiator

Problem solved

Functional benefit

Brands

• BrandSpace: Business of connecting brands with Westfield customers through SuperScreens, SmartScreens, and retail pop-up touchpoints across 42 Westfield destinations
• Westfield Local Heroes
• Westfield Direct
• Westfield Gift Cards

Products and services

• Westfield Destinations Physical retail shopping centres across Australia and New Zealand providing retail space leasing, customer experiences, and community gathering spaces. Portfolio of 42 centres with approximately 12,000 retail outlets across 3.9 million sqm of global lettable area, serving retailers and consumers.
• BrandSpace Marketing and advertising platform connecting brands and retailers with Westfield customers through digital screens (over 1,800 SuperScreens and SmartScreens), pop-up retail activations, and promotional touchpoints across the 42 Westfield destinations. Available to brands, agencies, and advertisers.
• Westfield Direct Digital customer engagement platform extending the physical centre experience with online services including click and collect, delivery, and seamless shopping integration between online and in-centre experiences. Used by retailers and consumers across Westfield destinations.
• Westfield Gift Cards

Quantifiable outcome

• 540 million customer visits in 2025
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Western Sydney Wanderers FCminorStrategic or Co-development Partner · 21 October 2025Extended long-standing partnership with Western Sydney Wanderers FC, connecting with local communities in Western Sydney.
• JawunminorStrategic or Co-development Partner · 2 October 2025Formalized partnership with Jawun Indigenous Corporate Partnership for Indigenous Secondment Program, with Jamie Hogg completing first secondment.
• University of the Sunshine Coast (USC)minorStrategic or Co-development Partner · 16 October 2024Partnership with USC for capability building, important investment in people and future of business through Ambition Forum program.
• PCYC (Police-Citizens Youth Clubs)minorStrategic or Co-development Partner · 10 September 2024Youth Hub opened at Westfield Parramatta offering PCYC programs to support local youth community.
• BINGEminorGTM or Marketing Partner · 15 November 2023BrandSpace launched largest Trans-Tasman 3D enabled network at Westfield destinations in partnership with BINGE.
• Live Nation EntertainmentcoreStrategic or Co-development Partner · 21 August 2023Strategic partnership to bring live performances to Westfield customers across Australia and New Zealand, extending entertainment offerings at destinations.
• DisneycoreGTM or Marketing Partner · 21 August 2023Year-long brand collaboration celebrating Disney's 100th anniversary, bringing unique experiences to Westfield customers.
• Netball AustraliaminorStrategic or Co-development Partner · 24 March 2023Westfield named Official Partner of Netball Australia, extending ways Westfield destinations connect communities through sport.
• Arnies ReconminorOthers · 12 September 2022Partnership with Arnies Recon for complimentary electronics and appliances recycling collection days at Westfield centres.
• CleanCominorOthers · 2 August 2022Agreement with Queensland Government-owned CleanCo to switch Westfield centres in Queensland to 100% renewable electricity.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Link REIT: Hong Kong-listed Asia-focused retail REIT with premium shopping centre portfolio. Comparable in operating premium urban retail destinations with similar tenant economics, but focused on Asian rather than ANZ markets.

Direct peers

• Klépierre: Major European shopping centre REIT with continental flagship destinations. Comparable in operating premium retail properties, leasing premium fashion brands, and pursuing mixed-use repositioning strategies.
• Vicinity Centres: Australia's largest pure-play shopping centre REIT, owning flagship destinations like Chadstone and major ANZ retail assets. Direct competitor in the same ANZ shopping centre operating model with similar tenant mix and leasing economics.
• Hammerson: UK and European shopping centre REIT focused on prime retail destinations. Comparable in operating curated, premium retail destinations and repositioning toward mixed-use experiences.
• Simon Property Group: Largest US shopping centre REIT and global industry leader. Comparable in operating premium retail destinations, mixed-use development, and media/advertising monetization at scale.
• Unibail-Rodamco-Westfield: Global shopping centre REIT that owns the Westfield brand in Europe and the US. Direct peer in flagship shopping centre operations, premium retail real estate strategy, and brand-driven destination marketing.

Broad incumbents

• Stockland: Diversified Australian REIT with significant retail property exposure alongside residential and commercial. Comparable in ANZ retail property operations but broader portfolio across multiple asset classes.
• Mirvac Group: Australian diversified REIT with retail property portfolio alongside office, residential, and industrial. Comparable in ANZ retail property management and mixed-use development expertise.
• GPT Group: Australian diversified REIT with retail, office, and logistics portfolios. Comparable in operating Australian shopping centres and institutional capital management through joint ventures.
• Brookfield Property Group: Global diversified property owner with significant retail real estate exposure. Comparable in operating large-scale retail destinations and pursuing mixed-use repositioning strategies at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/scentregroup
• LinkedInlinkedin.com/company/scentre-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scentre Group