Libas

What Libas does

Libas is an Indian women's ethnic and fusion wear fashion retailer operating under parent company Zivore Apparel Pvt Ltd. Founded in 1985 by Sunil Keshwani as a family apparel business and digitally relaunched in 2013-2014 by CEO Sidhant Keshwani through Myntra and Flipkart, the brand serves young Indian women aged 18-40 across everyday, festive, and wedding occasion-wear segments, plus plus-size (Extra Love) and Gen Z workwear (Gerua). It operates a fast-fashion model launching 100-150 new designs weekly with a 99% stock sell-through rate and a ~10-day trend-to-shelf cycle. As of FY25 the business reported Rs 609.1 crore in revenue and crossed Rs 1,000 crore annual run rate in March 2026, making it one of the first Indian D2C fashion brands to reach that milestone.

The technology stack is built on a Shopify-based D2C platform (libas.in) integrated via API-led architecture with over 40 business applications spanning retail, finance, supply chain, and e-commerce. AI is deployed for demand forecasting, supply chain intelligence, inventory optimization, and trend forecasting — cutting trend cycles from weeks to 48 hours at near-90% accuracy and shrinking the cataloguing team from 12-14 to 2 people. A dark-store model on the back of exclusive brand outlets (EBOs) achieves 5% daily inventory churn to support 10-30 minute quick-commerce fulfillment via Zepto and Myntra M-Now. The portfolio is complemented by Chase and Fling fragrances launched February 2026, marking entry into non-apparel lifestyle.

The business model is omnichannel: D2C website/app (~30% of revenue, mobile-app dominant), marketplaces on Myntra/Amazon Fashion/Ajio (online total ~70% of revenue), quick commerce via Zepto (~2%, targeting 10%), and 53+ exclusive brand outlets across 22 cities generating Rs 100+ crore in net sales. Pricing spans Rs 999 to Rs 10,000+ across suits, kurtas, sarees, lehengas, dresses, co-ord sets, and the Gerua mass-premium sub-brand at Rs 1,500-2,000, with regular discounts of 50-70%. Marketing is occasion-driven (festive, wedding, monsoon, Valentine's) using a 1,000+ micro-creator ecosystem, Bollywood ambassadors (Kiara Advani core brand, Anya Singh for Gerua), and performance channels (Snapchat partnerships delivering 11.5X ROAS). The company has raised Rs 150 crore from ICICI Venture (May 2024) — its first external funding after a decade of bootstrapped operation — and is preparing for an IPO targeted at FY28.

Name

Libas

Legal name

Libas

Website

https://libas.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Libas is an Indian women's ethnic and fusion wear fashion brand operating an omnichannel model spanning D2C, marketplaces, Zepto quick commerce, and 53+ exclusive brand outlets, serving young Indian women with AI-driven fast-fashion and trend-led designs across suits, kurtas, sarees, lehengas, and workwear.

Ownership category

akta.pro rank

Product category

Women's Ethnic and Fusion Fashion Apparel

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

Keywords

• Women's ethnic wear
• Fusion fashion apparel
• Fast fashion retailer
• Direct-to-consumer clothing
• Indian occasion wear

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer (D2C) Sales: Online sales through owned website and mobile app, which became the top revenue channel generating over half of DTC sales after migrating to Shopify in 2019. Mobile app drives majority of DTC revenue.
2. Marketplace Sales: Sales through third-party marketplaces including Myntra, Amazon Fashion, and Ajio. Online currently contributes approximately 70% of revenue with marketplaces being a major channel.
3. Quick Commerce: Rapid delivery service through Zepto and Myntra M-Now partnerships enabling 10-60 minute deliveries. Currently accounts for about 2% of overall sales with plans to grow to 10%.
4. Exclusive Brand Outlets (EBOs): Offline retail through company-owned exclusive brand outlets. EBOs have crossed Rs 100 crore in net sales. The company plans to accelerate offline expansion to 250-300 stores across 70 cities.
5. Fragrance Sales: Entry into lifestyle category with launch of two fragrances (Chase and Fling) across omnichannel network in February 2026. Expected to initially contribute 1-1.5% of turnover while targeting non-apparel portfolio to reach 15-20% of total revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Libas designs, sources/manufactures, and sells women's ethnic and fusion wear including suits, kurtas, sarees, lehengas, dresses, and co-ord sets under an ultrafast fashion model that launches 100-150 new designs weekly with a 99% stock sell-through rate. It also operates sub-brands (Gerua workwear, Extra Love plus-size, Libas Art premium occasion wear, Libas Kids) and a fragrance line (Chase and Fling).

Product overview

Libas is an Indian women's ethnic and fusion wear brand owned by Zivore Apparel, operating a fast-fashion model that compresses trend-to-shelf to about ten days. The portfolio includes core ethnic wear (suits, kurtas, sarees, lehengas, dresses) as the primary revenue driver, complemented by sub-brands Gerua (AI-powered workwear for Gen Z) and Extra Love (plus-size). The company operates an omnichannel model combining D2C website and mobile app, marketplace presence on Myntra/Amazon/Ajio, quick commerce via dark stores, and exclusive brand outlets. Non-apparel expansion includes Chase and Fling fragrances launched in 2026. The brand launched 100-150 new designs weekly with a 99% stock sell-through rate.

Differentiator

Problem solved

Functional benefit

Brands

• Gerua: AI-powered workwear sub-brand targeting young working women aged 18-30, launched in April 2026, operating on a drop-based model with monthly capsule collections of 80-200 SKUs priced under Rs 2,500
• Extra Love by Libas
• Libas Art
• Libas Kids

Products and services

• Suits and Kurta Sets

Quantifiable outcome

• Revenue grew from Rs 4 crore in 2013 to Rs 609.1 crore in FY25, representing 150x growth over 12 years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZeptocoreChannel Partner/ Reseller/ Distributor · 1 May 2025Quick commerce partnership enabling 10-12 minute delivery of Libas products across 50+ cities including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. Collaboration provides instant access to fashion amid fast-paced lifestyle of Indian consumers with high conversion rates reported for apparel category.
• Tyroo and SnapchatcoreGTM or Marketing Partner · 1 April 2025Advertising partnership using video and static ad formats on Snapchat's platform. Campaign achieved 11.5X return on ad spend (ROAS) and increased brand's purchase score from 4 to 8.5, enabling significant reach expansion beyond initial expectations.
• Fast&Up, Namyaa Skincare, Palmonas, Lakmé, FarmleyminorGTM or Marketing PartnerCross-brand collaborations during Purple Days Sale flagship event, featuring over 6,000 styles across 10+ categories. Partnerships drive brand visibility and customer engagement during high-traffic sale periods.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Biba Apparels: Direct competitor in women's ethnic wear (kurtas, suits, sarees, lehengas) at a similar mass-premium price band. Operates a comparable omnichannel model with exclusive brand outlets, marketplace presence, and D2C — directly overlapping with Libas's core assortment and target customer.
• Manyavar: India's largest ethnic wear brand (menswear-led but with women's range and kids), with extensive EBO network and strong festive-season demand model. Comparable omnichannel scale and occasion-wear positioning; key competitor for festive wardrobe share.
• Ethnix by Raymond: Raymond's ethnic wear brand offering suits, kurtas, and occasion wear across EBOs and online. Comparable assortment, store-led distribution model, and festival-season focus.
• FabIndia: Largest Indian ethnic wear and home retailer with a multi-decade brand and pan-India store network. Comparable across ethnic assortment, premium positioning, and omnichannel retail; more premium/average-price-point than Libas but a benchmark for ethnic wear scale.
• W for Woman: TCNS Clothing-owned contemporary ethnic and fusion wear brand for women, with similar price points and modern-traditional mix. Competes head-on with Libas in suits, kurtas, and fusion wear across marketplaces and EBOs.
• Global Desi: Fusion wear brand for young Indian women from TCNS, combining Indian prints with Western silhouettes. Closely comparable to Libas's fusion offerings and Gen Z targeting; competes on the same marketplaces and in similar price bands.
• Sangria: TCNS-owned fusion wear brand targeting similar demographics with Indian-contemporary silhouettes. Competes in the same marketplaces and occasion-wear occasions.
• Jaypore: Premium ethnic and fusion wear brand for women with D2C and marketplace presence. Comparable modern-traditional mix, though positioned at a higher price point than Libas core.
• Aurelia: TCNS Clothing-owned contemporary ethnic wear brand targeting working women with kurtas, suits, and fusion sets at mass-premium price points. Directly competes in the same demographic (working women, 22-40) and occasion-wear occasions as Libas core and Gerua sub-brand.
• Soch Apparels: Mid-premium ethnic wear brand for women with EBOs, marketplace presence, and D2C. Operates in the same suits/kurtas/lehengas category as Libas at a similar premium-contemporary price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libasindia
• Instagraminstagram.com/libasindia
• Xx.com/LibasIndia
• LinkedInlinkedin.com/company/libasindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libas