Zepto
Zepto is an Indian quick-commerce platform delivering groceries and daily essentials within 10 minutes through 1,139 dark stores across 66 cities, serving 9.2 million weekly urban consumers with a 25,000+ product catalog and capturing approximately 35% order share among India's top three quick commerce players.
- Company typePrivate
- Founded2020
- HeadquartersParel, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Zepto does
Zepto, operated by Kiranakart Technologies Pvt Ltd, is an Indian quick-commerce platform founded in December 2020 by Stanford dropouts Aadit Palicha and Kaivalya Vohra. The company delivers groceries, daily essentials, and household products within 10 minutes through a network of 1,139 dark stores across 66 cities, serving time-constrained urban Indian consumers. As of FY26, Zepto processed 640.18 million orders with 9.2 million weekly transacting users and holds approximately 35% of the top-3 quick commerce order share in India. The platform offers a catalog of over 25,000 products and follows an Everyday Low Prices (EDLP) strategy with average order value around ₹360.
The company operates both a direct inventory model and is transitioning to a marketplace-led model through its Zepto Marketplace subsidiary. Core technology includes AI-powered demand forecasting, robotics and automation in its 400,000 sq ft Mother Hub facility in Bangalore (reducing cost per order from ₹181 to ₹128 over two quarters), and Google AI advertising tools for customer acquisition. Zepto also builds a retail media advertising business with major FMCG brands including Unilever, Nestlé India, Dabur, Parle Products, ITC, and Hindustan Unilever, with advertising revenue growing 151% to ₹1,636 crore in FY26.
Zepto generates revenue primarily through direct product sales (Rs 22,624 crore in FY26, up 103.6% year-over-year) with secondary streams from advertising and emerging marketplace commissions. The company is venture-backed with over $1 billion in cumulative funding from investors including CalPERS, StepStone Group, Goodwater Capital, Nexus Venture Partners, General Catalyst, and Y Combinator. Valued at $7 billion as of October 2025, Zepto filed its Draft Red Herring Prospectus with SEBI in June 2026 for a ₹8,010 crore IPO targeting July 2026 listing, while disclosing a widening net loss of ₹5,905 crore in FY26 against revenue of ₹22,624 crore.
Zepto firmographics
Firmographics- Name
- Zepto
- Legal name
- Kiranakart Technologies Pvt Ltd
- Website
- https://zeptonow.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Ipo
- Headcount range
- 5,001–10,000 employees
- Short description
- Zepto is an Indian quick-commerce platform delivering groceries and daily essentials within 10 minutes through 1,139 dark stores across 66 cities, serving 9.2 million weekly urban consumers with a 25,000+ product catalog and capturing approximately 35% order share among India's top three quick commerce players.
- Ownership category
- akta.pro rank
Zepto industry classification
Industry- Product category
- Quick Commerce Grocery Delivery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Grocery & Convenience Delivery Platforms (BPAMAHAC)
Keywords
Where Zepto is headquartered
LocationHeadquarters
- HQ city
- Parel
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Zepto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Product Sales: Zepto generates primary revenue through direct sales of grocery and essential products to consumers via its quick commerce platform. Revenue grew 103.6% to Rs 22,624 crore in FY26 from Rs 11,110 crore in FY25.
- Advertising Revenue: Zepto is building a retail media advertising business with brands like Unilever and Nestlé. Advertising revenue scaled from ₹49 crore to ₹1,636 crore, growing 151% in FY26.
- Marketplace Commissions: As Zepto transitions to a marketplace-led model, it will earn commissions from third-party sellers on its platform alongside inventory sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with competitive everyday low prices |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Zepto product offering
Product offeringCore offering
Zepto is an India-based quick commerce platform that delivers groceries and daily essentials within 10 minutes through a network of 1,139+ strategically located dark stores (micro-fulfillment centers) across 66 cities. The platform offers a catalog of over 25,000 products, including groceries, food and beverage, home care, personal care, beauty, and electronics, with orders fulfilled by a large fleet of delivery riders directly to consumers' doorsteps.
Product overview
Zepto operates as a quick commerce platform offering rapid delivery of groceries and essentials within 10 minutes through a network of dark stores. The company operates both a direct inventory model (owning and managing dark store inventory) and is transitioning to a marketplace-led model through its Zepto Marketplace subsidiary, which enables third-party sellers to list products and generates advertising and commission revenue. The platform offers delivery of over 25,000 products and serves customers across multiple Indian cities, implementing an 'Everyday Low Prices' strategy focused on operational efficiency and network densification.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Cost per order declined 29% and daily orders per store increased 49% between Q2 and Q4 FY26
- +3 more outcomes
Companies that use Zepto
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Zepto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Zepto partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights6 records
Zepto competitors and assessment
Company assessmentDirect peers
- Blinkit (Zomato Quick): India's largest quick-commerce player, owned by listed Zomato, operating dark stores in 30+ cities for 10-minute grocery delivery. Most direct head-to-head competitor with Zepto in every major Indian metro.
- Swiggy Instamart: Quick-commerce subsidiary of listed Swiggy, delivering groceries and essentials in minutes from dark stores. Competes directly with Zepto on assortment, price, and delivery time across India's top cities.
- Flipkart Minutes: Flipkart's quick-commerce vertical launched in 2024, leveraging the Flipkart super-app user base and Tata-owned network. Direct competitor with growing share in metros where Zepto operates.
- Bigbasket (Tata): Largest online grocery platform in India, owned by Tata Group, with both scheduled delivery and a quick-commerce offering. Closest scaled grocery e-commerce peer, particularly in larger basket and staples categories.
Broad incumbents
- Amazon Now / Amazon Fresh: Amazon India's quick-commerce extension and grocery vertical, leveraging Prime and Amazon Pay user base. Competes with Zepto in metros while operating a much broader e-commerce portfolio.
- JioMart (Reliance Retail): Reliance Retail's online grocery platform with extensive offline kirana network integration. Competes for grocery share with Zepto while benefiting from Reliance's distribution scale and balance sheet.
- DMart Ready: Digital arm of listed Avenue Supermarts (DMart), one of India's largest value retail chains. Competes with Zepto in grocery, particularly in staples, and has strong cost advantages from offline supply chain.
- Kroger (US quick-commerce): US-headquartered grocery leader expanding fulfillment automation, pickup, and last-mile delivery. Strategic comparable for the grocery automation and dark-store playbook, though geographically distinct.
Emerging players
- Getir: Pioneer of the 10-minute grocery delivery category globally. Strategic comparable on the dark-store model and capital intensity, even though it has since restructured and pulled back from several markets.
Others
- Skye Air Mobility: Indian drone logistics partner conducting autonomous deliveries for Zepto. Ecosystem participant rather than competitor; relevant for understanding Zepto's last-mile innovation roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Zepto social profiles
Digital presenceZepto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zepto leadership team
Management profileNumber of profiles
Profiles9 records
Zepto subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zepto funding detail
Funding detailFunding overview
Funding rounds16 records
Investors37 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zepto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zepto
What does Zepto do?
Zepto is an India-based quick commerce platform that delivers groceries and daily essentials within 10 minutes through a network of 1,139+ strategically located dark stores (micro-fulfillment centers) across 66 cities. The platform offers a catalog of over 25,000 products, including groceries, food and beverage, home care, personal care, beauty, and electronics, with orders fulfilled by a large fleet of delivery riders directly to consumers' doorsteps.
Is Zepto a public or private company?
Zepto is a private company. It is classified as venture growth investor backed and is currently ipo.
When was Zepto founded?
Zepto was founded in 2020. It employs 5,001 to 10,000 people.
Where is Zepto based?
Zepto is headquartered in Parel, India, in the Asia region.
How does Zepto make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are advertising Revenue and marketplace Commissions.
Who are Zepto's main competitors?
Direct peers on record are Blinkit (Zomato Quick), Swiggy Instamart, Flipkart Minutes and Bigbasket (Tata). Broad incumbents are Amazon Now / Amazon Fresh, JioMart (Reliance Retail), DMart Ready and Kroger (US quick-commerce). Getir is listed as an emerging player. Skye Air Mobility is listed as an others.
Does Zepto have an API?
No public API is recorded for Zepto.
What industry is Zepto in?
Zepto's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 445110 and its SIC code is 5400.