AGL Energy
AGL Energy is Australia's second-largest integrated energy gentailer (ASX:AGL), serving approximately 4.6 million customer services with electricity, gas, solar/battery, telecommunications, and EV solutions across NSW, VIC, QLD, SA, WA, and ACT.
- Company typePublic
- Founded1837
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What AGL Energy does
AGL Energy Limited is an Australian public company (ASX:AGL, founded 1837, registered office in Melbourne) that operates as the country's second-largest integrated gentailer — combining electricity generation and energy retail — serving approximately 4.6 million customer services across NSW, VIC, QLD, SA, WA, and ACT. The core business sells electricity and natural gas to residential, small business, and enterprise customers, supplemented by a bundle of telecommunications products (nbn internet, Optus-network mobile SIMs, VoIP home phone), home solar and battery systems (Tesla Powerwall 3, Sungrow High Voltage Battery), electric vehicle services (Karmo EV subscriptions, kerbside charging via Chargefox, V2G trial with Hyundai, Kia, BYD, Zeekr), and demand-response programs (Virtual Power Plant, Peak Energy Rewards, Battery Rewards Plan). Revenue is generated primarily through recurring monthly energy subscriptions with promotional bill credits, bundled telco subscriptions, one-time solar/battery hardware sales with financing, and managed grid-scale battery services.
Underlying the retail business is a diversified generation portfolio transitioning from coal toward renewables and battery storage. AGL's grid-scale battery pipeline includes the 500 MW Liddell Battery at the Hunter Energy Hub (commissioning March 2026), the 500 MW / 2,000 MWh Tomago BESS under construction by Fluence Energy, and the proposed 2,000 MWh Tuckeroo Battery in Queensland (target 2027). The company is divesting non-core assets — including the A$115 million sale of the AGL Telco business to Aussie Broadband and the A$750 million partial sale of Tilt Renewables to a QIC/Future Fund consortium — and recycling proceeds into battery capacity and a 6 GW renewable target by FY30. A cost-reduction program targets A$50 million in sustainable net operating cost savings from FY27. Enterprise customers include Rio Tinto's Tomago Aluminium smelter (contract through December 2028), virtual battery offtake counterparties (Neoen, Shell Energy, ENGIE, SmartestEnergy, Nectr for Western Downs), and technology partners including Fluence, Tesla, and Sungrow. Leadership is led by CEO Damien Nicks.
AGL Energy firmographics
Firmographics- Name
- AGL Energy
- Legal name
- AGL Energy Limited
- Website
- https://agl.com.au
- Company type
- Public
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AGL Energy is Australia's second-largest integrated energy gentailer (ASX:AGL), serving approximately 4.6 million customer services with electricity, gas, solar/battery, telecommunications, and EV solutions across NSW, VIC, QLD, SA, WA, and ACT.
- Ownership category
- akta.pro rank
AGL Energy industry classification
Industry- Product category
- Integrated Energy Retail
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (2212), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Gas & Other Services Combined (4932)
- akta.pro primary industry
- EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)
- akta.pro secondary industries
- EV Charging as DER (Managed Charging, V2G/V2B) (EUAMAJAL), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where AGL Energy is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AGL Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Electricity and Gas Sales: AGL generates the majority of revenue through retail electricity and gas sales to residential, business, and enterprise customers across NSW, VIC, QLD, SA, and ACT.
- Telecommunications Services: AGL offers internet (nbn), mobile SIM plans, and home phone services, though the telco business was divested to Aussie Broadband in 2026 with a long-term partnership arrangement.
- Solar and Battery Systems: AGL sells and installs solar panels, home batteries (Tesla Powerwall, Sungrow), and solar+battery bundles to residential customers, including financing options and government rebate assistance.
- Grid-Scale Battery Storage: AGL develops and operates large-scale battery storage assets (Liddell, Tomago, Tuckeroo) providing storage capacity, system stability, and trading services within the National Electricity Market.
- EV Subscription and Charging: AGL offers EV subscriptions through Karmo partnership, home charging solutions, kerbside charging network, and V2G technology trials for electric vehicle owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard residential electricity and gas plans with bill credits for new customers |
| Subscription | Monthly | Small SIM plan 40GB with promotional pricing |
| Subscription | Monthly | Medium SIM plan 80GB |
| Subscription | Monthly | Large SIM plan 160GB |
| Unit Pricing | Pay-as-you-go | Home battery and solar bundle pricing with VPP incentives |
| Usage-based | Monthly | Battery Rewards Plan for solar battery owners |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
AGL Energy product offering
Product offeringCore offering
AGL Energy is an integrated Australian gentailer that retails electricity and natural gas to approximately 4.6 million customer services across NSW, VIC, QLD, SA, and WA, while also developing and operating grid-scale battery storage assets (Liddell, Tomago, Tuckeroo). The company sells and installs residential solar panels and home batteries (Tesla Powerwall, Sungrow), offers nbn internet, mobile SIM plans, and home phone services, and provides electric vehicle solutions including subscriptions, kerbside charging, and a vehicle-to-grid (V2G) trial in partnership with Hyundai, Kia, BYD, and Zeekr.
Product overview
AGL Energy operates as an integrated energy and telecommunications company offering a comprehensive multi-product portfolio. The core business centers on electricity and gas retail to 4.6 million customers across Australia, complemented by telecommunications services (mobile SIM plans on Optus network, nbn internet, home phone). The energy product suite includes residential solar and battery solutions (Sungrow, Tesla Powerwall), grid-scale battery storage projects (Liddell Battery 500MW, Tomago Battery 500MW/2000MWh, Tuckeroo Battery 2000MWh), electric vehicle offerings (V2G trial, EV subscription via Karmo, Night Saver EV plan), and demand management programs (Virtual Power Plant, Peak Energy Rewards, Battery Rewards Plan). Customer engagement is facilitated through the AGL App and AGL for Business portal. The company is transitioning from coal-fired generation toward renewable energy and battery storage, repowering retired coal sites like the Hunter Energy Hub, while divesting non-core assets including telco operations and Tilt Renewables stake.
Differentiator
Problem solved
Functional benefit
Brands
- Electrify Now: Home electrification tool providing personalized energy savings estimates and recommendations for efficient electric solutions
- AGL Rewards
- Night Saver EV
- Peak Energy Rewards
- AGL Solar Savers
- Battery Rewards Plan
Products and services
- Electricity & Gas Retail
- AGL Solar & Batteries
Quantifiable outcome
- 500MW battery capacity commissioned at Hunter Energy Hub replacing Liddell coal plant
- +3 more outcomes
Companies that use AGL Energy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
AGL Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
AGL Energy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Neoen AustraliacoreAGL holds virtual battery contracts with Neoen's Western Downs Battery project (845 MW/2,300 MWh), providing capacity and grid services as part of the project's contracted offtake arrangement alongside Shell Energy and ENGIE.
- Fluence EnergycoreFluence Energy was selected by AGL to deliver the 500 MW / 2000 MWh Tomago Battery Energy Storage System in Newcastle, NSW - AGL's largest battery project globally and one of the largest energy storage transactions in Australia's National Electricity Market.
- Aussie BroadbandcoreAussie Broadband acquired AGL's telecommunications business for approximately $115 million plus performance shares, gaining ~350,000 connections. AGL received a 7.5% stake in Aussie Broadband and will continue selling telco services under a long-term exclusive partnership.
- KarmocoreKarmo partnered with AGL to manage the energy company's EV subscription fleet across Australia, combining Karmo's vehicle subscription platform and fleet operations with AGL's broader electric mobility business.
- Hyundai, Kia, BYD, ZeekrcoreAGL launched a 12-month V2G trial in partnership with four major automakers - Hyundai, Kia, BYD, and Zeekr - involving 100 participants across Victoria, NSW, Queensland, and South Australia to test EV batteries as flexible energy storage assets.
- ChargefoxminorAGL's kerbside EV charging network in Sydney was integrated into the Chargefox app, providing AGL's 150+ chargers access to Chargefox's 300,000 users.
- ASL and Enel XcoreASL selected AGL and Enel X to develop 532MW of new firming capacity in New South Wales, Australia, under a competitive procurement process.
- Tesla (Powerwall)coreAGL offers Tesla Powerwall 3 home batteries (13.5 kWh) as part of its solar and battery product lineup, sold alongside installation services through AGL's partner network.
- SungrowcoreAGL offers Sungrow High Voltage Battery systems (from 9.6kWh) as part of its residential battery range, providing modular lithium-ion battery solutions with hybrid inverters.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
AGL Energy competitors and assessment
Company assessmentRegional players
- Contact Energy: New Zealand integrated generator-retailer with renewables-led portfolio; comparable gentailer business model operating in the closely-related New Zealand electricity market.
- Meridian Energy: New Zealand's largest renewable generator and retailer with 100% renewable generation; comparable integrated gentailer model across the Tasman with similar retail-plus-generation structure.
Broad incumbents
- Iberdrola: Global integrated utility with significant renewable generation, retail supply, and grid services operations; comparable as a large-scale incumbent undergoing energy transition with similar retail-plus-renewables structure.
- NextEra Energy: World's largest renewable generator and a broad incumbent utility with leadership in wind, solar, and battery storage; relevant as a benchmark for AGL's 6GW renewables and battery ambitions.
Direct peers
- Shell Energy Australia: Major Australian B2B electricity retailer and battery offtake counterparty (Western Downs virtual battery contracts); competes with AGL in enterprise energy supply and storage offtake.
- EnergyAustralia: Privately-held CLP Group subsidiary operating as a major Australian electricity and gas retailer and generator with coal-to-renewables transition ambitions, directly competing with AGL in retail and generation.
- Infigen Energy (now Iberdrola Australia): Major Australian renewable energy developer and operator owned by Iberdrola, competing with AGL in wind generation and increasingly in battery storage and retail supply.
- Origin Energy: Australia's other major integrated gentailer with comparable retail electricity/gas, generation, and growing battery and renewable portfolios. Closest direct competitor to AGL across the National Electricity Market.
Others
- Fluence Energy: AGL's technology partner delivering the Tomago BESS and other battery projects; a global leader in utility-scale energy storage whose product roadmap directly shapes AGL's battery economics.
- Tesla Energy: Supplier of Powerwall 3 home batteries into AGL's residential solar+battery offering and a competitor developing its own VPP and virtual utility products globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AGL Energy social profiles
Digital presenceAGL Energy compliance and trust
Trust signalCompliance1 record
AGL Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGL Energy leadership team
Management profileNumber of profiles
Profiles11 records
AGL Energy subsidiaries and ownership
Company hierarchySubsidiaries5 records
AGL Energy funding detail
Funding detailFunding overview
Funding rounds9 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGL Energy M&A and investment
M&A and investmentM&A6 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGL Energy
What does AGL Energy do?
AGL Energy is an integrated Australian gentailer that retails electricity and natural gas to approximately 4.6 million customer services across NSW, VIC, QLD, SA, and WA, while also developing and operating grid-scale battery storage assets (Liddell, Tomago, Tuckeroo). The company sells and installs residential solar panels and home batteries (Tesla Powerwall, Sungrow), offers nbn internet, mobile SIM plans, and home phone services, and provides electric vehicle solutions including subscriptions, kerbside charging, and a vehicle-to-grid (V2G) trial in partnership with Hyundai, Kia, BYD, and Zeekr.
Is AGL Energy a public or private company?
AGL Energy is a public company. It is classified as public and is currently operating.
When was AGL Energy founded?
AGL Energy was founded in 1837. It employs 1,001 to 5,000 people.
Where is AGL Energy based?
AGL Energy is headquartered in Sydney, Australia, in the Oceania region.
How does AGL Energy make money?
Five revenue lines are on record. Electricity and Gas Sales are the primary driver. The others are telecommunications Services, solar and Battery Systems, grid-Scale Battery Storage and EV Subscription and Charging.
Who are AGL Energy's main competitors?
Regional players on record are Contact Energy and Meridian Energy. Broad incumbents are Iberdrola and NextEra Energy. Direct peers are Shell Energy Australia, EnergyAustralia, Infigen Energy (now Iberdrola Australia) and Origin Energy. Others are Fluence Energy and Tesla Energy.
Does AGL Energy have an API?
No public API is recorded for AGL Energy.
What industry is AGL Energy in?
AGL Energy's product category is Integrated Energy Retail. Its primary akta.pro industry code is EUAGABAJ, EV Charging–Integrated Retail Supply (Home/SMB), with a secondary code of EUAMAJAL, EV Charging as DER (Managed Charging, V2G/V2B). Its NAICS code is 2211 and its SIC code is 4932.