Chargefox
Chargefox is Australia's largest EV charging network platform, operating as a network-of-networks aggregator that unifies chargers from multiple operators into a single app. Wholly owned by Australian Motoring Services (NRMA, RACV, RACQ, RAA, RAC, RACT), it serves individual EV drivers, fleets, OEMs, retailers, and councils with roaming access and software-based charger management.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Chargefox does
Chargefox is Australia's largest EV charging network platform, operating as a network-of-networks aggregator that unifies charging hardware from multiple operators — including bp pulse, Shell Recharge, AGL, EVX, Sonic Charge, ENGIE, and the motoring-club-owned stations — into a single driver-facing mobile application. Founded in 2017 and headquartered in Melbourne, the company wholly divested its own charging hardware in 2023 to focus exclusively on its software platform, which provides real-time charger status, roaming interoperability, payment processing, and station-level performance data (Charging Speed Insights). Since 2022, Chargefox has been wholly owned by Australian Motoring Services (AMS), itself owned by six of Australia's largest motoring clubs (NRMA, RACV, RACQ, RAA, RAC, and RACT), giving it distribution through membership programs and exclusive member discounts.
The company serves four primary B2B customer segments — vehicle manufacturers (BMW, Mercedes-Benz, Toyota, Leapmotor) offering charging subscriptions as purchase incentives, fleet operators and rental providers (Smartfleet, GoGet, SixT, evee), site hosts (Woolworths, Coles, IKEA, McDonald's, ENGIE, university and council operators), and network operators integrated via roaming — alongside a long tail of 100,000+ monthly individual EV drivers and 300,000+ app users. The revenue model blends per-kWh/session transaction fees, recurring fleet and host SaaS subscriptions, RFID-based fleet access, OEM subscription packs, and voucher programs, with pricing variable by location. Distribution is multi-modal: a self-serve consumer mobile app (iOS/Android), enterprise direct sales for fleet and government, OEM embedded integrations (Mercedes me Charge), and fleet payment integrations (WEX Motorpass).
Chargefox firmographics
Firmographics- Name
- Chargefox
- Legal name
- Chargefox Pty Ltd
- Website
- https://chargefox.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chargefox is Australia's largest EV charging network platform, operating as a network-of-networks aggregator that unifies chargers from multiple operators into a single app. Wholly owned by Australian Motoring Services (NRMA, RACV, RACQ, RAA, RAC, RACT), it serves individual EV drivers, fleets, OEMs, retailers, and councils with roaming access and software-based charger management.
- Ownership category
- akta.pro rank
Chargefox industry classification
Industry- Product category
- EV Charging Network Platform
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Fleet Management & Charging Solutions (THADAKAJ), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Chargefox is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Chargefox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees (Per kWh/Session): Chargefox charges transaction fees for charging sessions conducted through its platform. Pricing varies by charging location - some chargers are free, others charge per kWh rate. The company provides payment management and settlement services for charging site hosts.
- Fleet Management Solutions: Subscription-based fleet electrification solutions providing RFID cards, vehicle monitoring, and access to public charging network for fleet operators and rental car providers.
- Host/Site Management Services: Software and services for organisations to manage and monitor their EV chargers, including payment processing, reporting, analytics, and 24/7 customer support.
- Subscriptions & Vouchers: Pre-paid charger packs and subscription plans providing access to the Chargefox network, offered to businesses to reward customers or provide staff benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Variable pricing by charging location |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Chargefox product offering
Product offeringCore offering
Chargefox operates a cloud-based EV charging management platform that aggregates chargers from multiple Australian network operators (bp pulse, Shell Recharge, AGL, EVX, Sonic Charge, NRMA, Yurika and others) into a single driver app and unified payment experience via proprietary roaming interoperability. The company provides complementary B2B services including charger hosting management software for site owners, fleet electrification solutions with RFIDs and vehicle monitoring, and manufacturer subscription programs that OEMs like BMW, Toyota and Leapmotor bundle with new EV purchases. After divesting hardware operations in 2023, Chargefox is now a pure software platform business serving 170,000+ app users across 2,200+ public plugs in Australia.
Product overview
Chargefox is Australia’s largest EV charging network platform, operating as a network-of-networks aggregator that unifies chargers from multiple operators (including Shell Recharge, bp pulse, AGL, EVX, Sonic Charge, NRMA, and others) into a single driver experience. The core product is the Chargefox app and platform, which enables EV drivers to find, navigate to, and pay for charging at thousands of public chargers nationwide. The company provides complementary services for charger hosting (enabling businesses and governments to manage and monetize their chargers), fleet electrification solutions (for fleet operators and rental companies), and manufacturer subscription programs (OEMs like BMW, Toyota, Leapmotor offering free/discounted charging to vehicle purchasers). The platform also supports prepaid vouchers and subscriptions for organizational use. All services are backed by 24/7 support, real-time charger status monitoring, and roaming capabilities that eliminate the need for multiple apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Chargefox App Mobile application available on iOS and Android that enables EV drivers to find, navigate to, and pay for charging sessions at public chargers across Australia. Features include real-time charger status, charging speed insights, station ratings and access to roaming partner networks.
- Chargefox Charging Network Platform Aggregator platform that unifies multiple EV charging networks (bp pulse, Shell Recharge, AGL, EVX, NRMA, Sonic Charge and others) under one interface, enabling drivers to access chargers from various operators through a single app and account with Australian-first roaming interoperability.
- Charger Hosting Management Software platform for businesses, councils and governments to host, manage and monitor their EV chargers. Includes payment management, settlement, reporting, analytics and 24/7 support while hosts maintain control of pricing.
- Fleet Electrification Solutions Comprehensive solutions for fleet operators and rental car providers to transition to and manage electric fleets, including RFID cards linked to vehicles, vehicle and charger monitoring, access to 1,500+ public chargers and nationwide energy use tracking. Integrated with WEX Motorpass for unified fleet payment.
- Chargefox Subscriptions & Vouchers Prepaid charging credit and subscription plans that organizations can provide to customers or staff for access to the public EV charging network. Includes RFID cards and digital access through the app.
- Manufacturer & Partner Subscriptions Programs for vehicle manufacturers to offer complimentary or discounted charging access to purchasers of their EVs. Includes partnerships with BMW (1/3/5-year subscriptions), Toyota (bZ4X vouchers), Leapmotor (C10 one-year free charging) and Mercedes me Charge embedded integration.
- Chargefox Web Portal Online account management portal where users can access charging history, invoices, payment methods, RFID card ordering and transaction data.
Quantifiable outcome
- 150+ tonnes of carbon emissions reduced monthly
- +3 more outcomes
Companies that use Chargefox
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Chargefox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Chargefox partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered major, core and minor.
- bp pulsemajorIntegration of approximately 300 rapid and ultrafast EV charging plugs from bp pulse into the Chargefox app, enabling users to access bp pulse sites through a unified platform. Chargefox positions itself as an aggregator consolidating multiple charging networks under one interface.
- EVXmajorPartnership to add 120+ pole-mounted kerbside EV chargers at locations across NSW and Melbourne to the Chargefox platform, enhancing accessibility for drivers without off-street parking.
- AGLmajorIntegration of 150+ AGL kerbside charging sites in Sydney into the Chargefox app. AGL expanded from zero to over 150 sites in six months, targeting urban residents without off-street parking.
- RACVcoreRACV is one of the founding owners of Chargefox through Australian Motoring Services. RACV hosts chargers on the Chargefox network and offers members 10% off charging at select locations.
- RACQcoreRACQ (Queensland) is one of the founding owners of Chargefox through Australian Motoring Services.
- RAAcoreRAA (South Australia) is one of the founding owners of Chargefox through Australian Motoring Services. Their site at Snowtown won AEVA charging station of the year award.
- RACcoreRAC (Western Australia) is one of the founding owners of Chargefox through Australian Motoring Services.
- RACTcoreRACT (Tasmania) is one of the founding owners of Chargefox through Australian Motoring Services.
- Shell Recharge (Viva Energy)majorShell Recharge chargers including ultra-fast 350kW chargers now live on Chargefox platform. Four initial sites at Reddy Express Mt Annan NSW, Viva Energy Hub Corio VIC, OTR Linden Park and Pulteney Street SA, with more sites planned.
- WEX MotorpassmajorChargefox's national EV charging network accessible directly within the WEX Motorpass app, making it the only multi-brand fuel card to support digital EV charging payments for mixed-energy fleets.
- BMW AustraliamajorBMW provides purchasers of select EV models with 1, 3, or 5 year subscription for unlimited charging nationwide on the Chargefox network as a purchase incentive.
- Mercedes-Benz AustraliamajorFull integration of Chargefox charging services with Mercedes-Benz electric vehicles through Mercedes me Charge, enabling seamless in-car access to Chargefox network.
- Toyota AustraliaminorToyota offers eligible purchasers of the bZ4X a Chargefox charging voucher as a purchase incentive.
- LeapmotorminorLeapmotor C10 comes with 1 year of free charging with Chargefox as a purchase incentive.
- ENGIE AustraliamajorENGIE uses Chargefox platform to manage and monitor EV chargers, making them available to drivers on the Chargefox app. ENGIE has a target of 200+ charge points.
- IKEA AustraliamajorIKEA installed 59 chargers across 7 locations nationwide for third-party delivery fleet electrification, with Chargefox billing integration enabling third-party drivers to pay for charging sessions. 83% of IKEA deliveries completed by zero-emission vehicles.
- SmartfleetmajorSmartfleet manages 70,000+ vehicles for 400+ organisations. Partnership enables EV fleet customers to access Chargefox's national charging network as part of novated lease and fleet management services.
- JET ChargemajorJET Charge is the installation partner for IKEA Australia EV charger rollout. Chargefox provides billing integration while JET Charge handles hardware installation.
- WA EV NetworkmajorThe WA EV Network, designed to combat range anxiety, provides access to 98 charging stations across 49 locations spanning 7000km from Eucla to Kununurra, Australia's longest EV network.
- Yurika (Queensland Electric Super Highway)majorChargefox partners with Yurika to manage fast-charging sites that form the Queensland Electric Super Highway.
- WoolworthsmajorWoolworths hosts EV chargers at retail locations across Australia through the Chargefox network, including 8 new plugs at North Parramatta store.
- ColesmajorColes hosts EV chargers at retail locations through the Chargefox network.
- McDonald's AustraliaminorMcDonald's hosts EV chargers at restaurant locations through the Chargefox network.
- City of Greater GeelongminorCity of Greater Geelong hosts 10 charging stations on Chargefox platform as part of sustainable transportation initiative.
- Merri-Bek City CouncilminorMerri-Bek City Council hosts EV chargers on the Chargefox network.
- University of MelbourneminorUniversity of Melbourne hosts EV chargers on the Chargefox network.
- Monash UniversityminorMonash University hosts EV chargers on the Chargefox network.
- RMIT UniversityminorRMIT University hosts EV chargers on the Chargefox network.
- UNSW SydneyminorUNSW Sydney hosts EV chargers on the Chargefox network.
- eveeminorevee is Australia's largest all-electric car sharing platform with 250+ EVs. Chargefox provides charging solutions supporting evee's sustainable transport mission.
- SixTminorSixT provides EV rentals with free Chargefox charging included, enabling drivers to access Chargefox network nationwide during rentals.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Chargefox competitors and assessment
Company assessmentDirect peers
- Evie Networks: Australia's other large public EV charging network operator. Directly competes with Chargefox in fast-charging infrastructure and is the closest domestic competitor for ultra-rapid charging in Australia.
- bp pulse (Australia): bp's global EV charging network with ~300 rapid/ultrafast plugs in Australia integrated into Chargefox but operating its own branded charging infrastructure. Both partner and direct competitor for charging sessions.
- Shell Recharge (Viva Energy Australia): Shell's Australian EV charging arm operated via Viva Energy, including ultra-fast 350kW chargers. Both a Chargefox integration partner and a direct charging network competitor for high-power DC charging.
- Tesla Supercharger (Australia): Tesla's proprietary Supercharger network in Australia, now partially opened to non-Tesla EVs. A direct competitor for fast-charging sessions with a strong brand-loyal user base.
Broad incumbents
- ChargePoint: Global EV charging network platform with a similar aggregator/roaming software business model. While primarily US-focused, ChargePoint is the closest global analogue in terms of network management software and roaming services.
Others
- AGL Energy: Major Australian energy retailer operating 150+ kerbside EV chargers in Sydney integrated into Chargefox. Functions as both a partner (chargers on the platform) and a potential competitor if it expands its own branded charging app.
- ENGIE Australia: Energy utility using the Chargefox platform to host and manage its EV chargers with a target of 200+ charge points. Represents the utility/host side of the EV charging ecosystem that Chargefox serves.
- WEX (Motorpass): Fleet payment solutions provider whose Motorpass product integrates with Chargefox. Functions as a B2B fleet channel partner rather than a charging network competitor, but operates in the adjacent fleet mobility software space.
Regional players
- Ionity: European high-power EV charging network joint venture between major automakers. Operates a similar ultra-rapid charging model in Europe and is comparable in technology and customer segment, though geographically distinct from Chargefox.
- Electrify America: US-based ultra-fast EV charging network. Comparable in scale and target use case (long-distance DC fast charging) but operates in a different geography, making it a useful benchmark rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Chargefox social profiles
Digital presenceChargefox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chargefox leadership team
Management profileNumber of profiles
Profiles7 records
Chargefox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chargefox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chargefox
What does Chargefox do?
Chargefox operates a cloud-based EV charging management platform that aggregates chargers from multiple Australian network operators (bp pulse, Shell Recharge, AGL, EVX, Sonic Charge, NRMA, Yurika and others) into a single driver app and unified payment experience via proprietary roaming interoperability. The company provides complementary B2B services including charger hosting management software for site owners, fleet electrification solutions with RFIDs and vehicle monitoring, and manufacturer subscription programs that OEMs like BMW, Toyota and Leapmotor bundle with new EV purchases. After divesting hardware operations in 2023, Chargefox is now a pure software platform business serving 170,000+ app users across 2,200+ public plugs in Australia.
Is Chargefox a public or private company?
Chargefox is a private company. It is classified as corporate owned and is currently operating.
When was Chargefox founded?
Chargefox was founded in 2017. It employs 11 to 50 people.
Where is Chargefox based?
Chargefox is headquartered in Melbourne, Australia, in the Oceania region.
How does Chargefox make money?
Four revenue lines are on record. Transaction Fees (Per kWh/Session) is the primary driver. The others are fleet Management Solutions, host/Site Management Services and subscriptions & Vouchers.
Who are Chargefox's main competitors?
Direct peers on record are Evie Networks, bp pulse (Australia), Shell Recharge (Viva Energy Australia) and Tesla Supercharger (Australia). ChargePoint is listed as a broad incumbent. Others are AGL Energy, ENGIE Australia and WEX (Motorpass). Regional players are Ionity and Electrify America.
Does Chargefox have an API?
No public API is recorded for Chargefox.
What industry is Chargefox in?
Chargefox's product category is EV Charging Network Platform. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 2211.