Infact

What Infact does

Infact is a London-headquartered challenger credit bureau building the United Kingdom's first real-time credit information platform. Founded in 2021 by Will Mason (CEO) and Andy Milligan, both 20-year credit-market veterans with prior experience at Runpath (acquired by Experian), the company was established to address structural deficiencies in legacy UK credit bureaux, including 30-90 day reporting lags, data structures unchanged for 15 years, and inability to represent modern credit products such as BNPL. Infact secured FCA authorisation as a Credit Reference Agency in September 2024 (FRN: 978629) and operates as Infact Systems Limited from 2-7 Clerkenwell Green, London.

The platform is delivered via a single RESTful API secured with OAuth 2.0 and deployed on AWS under the AWS Well-Architected Framework. It exposes four core products: Affordability (real-time personalised affordability insights), Credit Risk (up-to-date credit balances, loan stacking detection, and limit management), Fraud (synthetic identity, application fraud, and device/ behaviour intelligence), and Delta (pre-submission validation for CAIS, Insight, and SIRF reporting formats). Underlying technical differentiators include a high-fidelity domain model capable of representing BNPL-style products and person-centric identity matching that reduces reliance on fixed-address systems. The company is ISO 27001:2022 certified, GDPR-compliant, OWASP-tested, and ICO-registered.

Infact monetises through usage-based API access fees, supplemented by a give-to-get programme that credits early data contributors with API call allowances. Go-to-market combines direct enterprise field sales targeting credit risk teams at UK lenders (banks, building societies, BNPL providers, and alternative lenders) with a developer-led self-serve channel via a sandbox-equipped developer portal. Named commercial relationships include Curve (real-time credit reporting for Curve Flex), Zopa Bank, and Evlo. The £4 million September 2024 seed round, led by AlbionVC with participation from 13books Capital, Outward VC, Form Ventures, Portfolio Ventures, and sector angels, funds ongoing team expansion, product development, and bureau database population. Industry positioning is reinforced by membership in CCTA and Responsible Finance.

Name

Infact

Legal name

Infact Systems Limited

Website

https://infact.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Infact is a London-based challenger credit bureau building the UK's first real-time credit information platform. Founded in 2021, the FCA-authorised firm delivers API-first affordability, credit risk, fraud, and reporting products to UK lenders, BNPL providers, and alternative lenders.

Ownership category

akta.pro rank

Product category

Real-time Credit Bureau Services

NAICS

Credit Bureaus (561450)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)

akta.pro secondary industries

Alternative / Non-Traditional Credit Data Providers (FSAKAKAB), Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Real-time credit bureau
• Credit risk API
• Affordability assessment
• Fraud prevention platform
• Credit reporting services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API Access Fees: Lenders access Infact's credit information products through API calls, paying based on usage. Early data contributors receive credits for API calls as part of the give-to-get model.
2. Credit Reporting Services: Revenue generated from lenders reporting credit data through Infact's API and receiving credit risk insights. Supports the entire credit lifecycle from affordability assessment through portfolio management.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Infact is the UK's first real-time credit bureau, providing lenders with a single API to search, report and manage consumer credit information in real time. Its product suite includes Affordability (real-time personalised affordability assessments), Fraud (real-time identity and risk analysis with synthetic identity detection), Credit Risk (real-time credit balances, risk scores and loan stacking detection), and Delta (pre-submission validation for CAIS, Insight and SIRF reporting formats). The platform is FCA-authorised, ISO 27001 certified, and built on cloud-native AWS infrastructure with OAuth 2.0 secured RESTful APIs.

Product overview

Infact is building the UK's first real-time credit bureau, offering an API-first platform with four core products: Affordability (real-time affordability insights), Fraud (real-time identity and risk analysis), Credit Risk (up-to-date credit data for risk assessment), and Delta (pre-submission validation for credit reporting). The platform enables lenders to search, report, and manage credit information in real-time through a single API integration. The company positions itself as a challenger CRA aiming to modernize credit information sharing by providing more timely, accurate, and comprehensive consumer credit data compared to legacy bureaus.

Differentiator

Problem solved

Functional benefit

Brands

• Delta: A pre-submission validation platform designed to identify and reduce errors in credit reporting formats (CAIS, Insight, SIRF) before submission. Part of Infact's suite of credit bureau products.

Products and services

• Affordability Real-time affordability insights product that helps UK lenders make responsible lending decisions from day one without requiring pre-existing credit data. Uses advanced statistical modelling and comprehensive datasets to deliver personalised affordability assessments, enabling increased acceptance rates among new customer segments, reduced manual underwriting, accelerated application processing, and stronger Consumer Duty regulatory compliance through explainable data.
• Fraud Real-time fraud prevention product providing identity and risk analysis for UK lenders. Includes risk scores, reputation levels, device and behaviour intelligence, synthetic identity detection, application fraud prevention, and continuous monitoring of risk signals across the lender network. Designed to streamline customer onboarding while enhancing fraud protection.
• Credit Risk Real-time credit risk product providing lenders with up-to-date credit balances, usage data and risk scores without the 30–90 day delays of legacy bureaus. Enables optimisation of lending decisions, identification of creditworthy thin-file applicants to increase approval rates, detection of loan stacking and emerging risks in real time, and smarter credit limit management to boost customer lifetime value.
• Delta Reporting Platform Pre-submission validation platform that identifies and reduces errors in CAIS, Insight and SIRF reporting formats before submission to credit bureaus. Delivers up to 70% reduction in file preparation time, up to 95%+ first-time submission success rates, up to 85% reduction in submit-reject-correct cycles, and reduction of the report-to-ingestion window by up to two weeks. Currently marketed in Beta status.
• Reporting API API-based credit reporting system that enables lenders to report credit information in real time, including products such as BNPL and credit cards, through the Delta Reporting Platform. Powers use cases such as Curve's Flex real-time credit reporting and supports population of Infact's bureau database under the give-to-get model.

Quantifiable outcome

• Reduce manual underwriting and accelerate application processing
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered strategic, minor, flagship and core.

• Consumer Credit Trade Association (CCTA)strategicGTM or Marketing Partner · 30 September 2025Joined CCTA, one of the UK's oldest trade associations (established 1891) representing businesses that provide credit to consumers. Membership provides access to industry events, regulatory engagement, and advocacy for credit market modernisation.
• Responsible FinanceminorGTM or Marketing Partner · 13 August 2025Member supporter of Responsible Finance, advancing fair credit access for consumers.
• CurveflagshipStrategic or Co-development Partner · 2 April 2025Strategic partnership enabling real-time credit reporting for Curve's Flex product through Infact's Reporting API. This collaboration marks a substantial improvement over the industry's standard monthly reporting cycles, allowing customers to build credit profiles instantly while giving lenders a true, current picture of creditworthiness.
• Zopa BankcoreStrategic or Co-development Partner · 25 September 2024Partnership to improve credit report accuracy through Infact's real-time credit data platform. Zopa Bank is engaging with Infact to help populate their bureau.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Moneyhub: UK-based open banking and financial data platform serving lenders with affordability, credit risk and consumer insight data. Competes in adjacent use cases to Infact, particularly affordability assessment and consumer credit profiling.
• Bud Financial: UK open banking data platform focused on credit risk, affordability and account aggregation. Provides alternative credit data inputs to lenders in a similar use-case space as Infact's credit risk and affordability products.
• TrueLayer: UK-based open banking platform providing financial data aggregation and connectivity. While not a CRA, it supplies transaction and cashflow data used by lenders for affordability assessments, overlapping with Infact's Affordability Engine.
• Tink (Visa): European open banking platform owned by Visa, providing account aggregation, transaction data, and risk insights for lenders. Comparable to Infact as an alternative data provider serving credit risk teams across European markets.

Broad incumbents

• Plaid: Global financial data aggregation network connecting bank accounts to applications. While broader than credit reporting, Plaid's UK push into income verification and consumer-permissioned data overlaps with Infact's affordability and credit decisioning data feeds.
• TransUnion: Major global CRA with UK operations. Acquired Credit Kudos to bolster its open banking and alternative data capabilities, signalling its response to the real-time bureau trend Infact is positioning around.
• ClearScore: UK consumer credit marketplace providing free credit scores and reports. Operates a credit data platform built on bureau feeds with a strong UK consumer brand and lender partnerships, making it comparable as a UK-focused credit data distributor.
• Experian: Dominant global credit reference agency with deep UK market share. Operates the incumbent credit bureau infrastructure that Infact is challenging, with comprehensive consumer and commercial credit data products and established relationships across UK lenders.
• Equifax: Global credit reference agency with established UK operations. Provides traditional credit reporting, scoring and decisioning products to UK lenders and competes for the same credit risk team budgets as Infact.

Direct peers

• Credit Kudos: UK-based challenger credit bureau using open banking data for affordability and credit decisioning. Directly comparable to Infact's affordability and credit risk products, and now part of TransUnion, illustrating how incumbents are acquiring the real-time/alt-data capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/infactsystems

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infact