Brookdale Senior Living
Brookdale Senior Living is the largest U.S. senior living operator, running approximately 543 communities across 41 states and serving roughly 46,000-51,000 residents through Independent Living, Assisted Living, Memory Care, Skilled Nursing, and CCRC service lines on a recurring monthly fee model.
- Company typePublic
- Founded1978
- HeadquartersBrentwood, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Brookdale Senior Living does
Brookdale Senior Living (NYSE: BKD), founded in 1978 and headquartered in Brentwood, Tennessee, is the largest senior living operator in the United States, operating approximately 543 communities across 41 states and serving roughly 46,000-51,000 residents under the care of approximately 60,000 associates. The company delivers a full continuum of senior care including Independent Living, Assisted Living, Memory Care, Skilled Nursing, Continuing Care Retirement Communities (CCRCs), and Brookdale at Home in-home care services. Its signature offerings include the Optimum Life wellness and engagement platform, the Brookdale HealthPlus RN-led care coordination program, the Make It Mine personalization program, and the award-winning The Grey Take podcast. Revenue is generated primarily through recurring monthly resident fees that vary by care level and unit type, ranging from approximately $3,155 to $6,625 per month, with revenue per available room (RevPAR) as the principal operating metric and weighted average occupancy at 82.5% as of May 2026.
The company generates revenue almost exclusively through direct consumer and family sales channels: Senior Living Advisors guide prospects through community selection, an online inquiry and tour-scheduling funnel captures self-directed demand, and healthcare provider referrals round out the bottom of the funnel. Brookdale has executed a multi-year shift from leased to owned real estate, divesting under-performing and leased assets (community count down from a peak of 1,150+ in 2014 to a targeted 517 by mid-2026, with 29 non-strategic dispositions priced at approximately $200 million in 2026 alone), exiting its home health and hospice business via sale to HCA Healthcare in 2021-2023, and refinancing $185 million in debt at 5.38% via KeyBank/Freddie Mac in March 2026. New leadership under CEO Nick Stengle (joined October 2025) has reorganized operations into six regions, added senior leaders across operations, sales, and strategic operations, and is guiding FY2026 Adjusted EBITDA to $502-516 million (10-13% YoY growth), positioning the company for improved unit economics despite ongoing revenue contraction from portfolio rationalization.
Brookdale Senior Living firmographics
Firmographics- Name
- Brookdale Senior Living
- Legal name
- Brookdale Senior Living Inc.
- Website
- https://brookdale.com
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Brookdale Senior Living is the largest U.S. senior living operator, running approximately 543 communities across 41 states and serving roughly 46,000-51,000 residents through Independent Living, Assisted Living, Memory Care, Skilled Nursing, and CCRC service lines on a recurring monthly fee model.
- Ownership category
- akta.pro rank
Brookdale Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Senior Living Property Management (BPAJAGAI), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Brookdale Senior Living is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brookdale Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Resident Fees - Monthly Service Fees: Brookdale generates primary revenue through monthly fees charged to residents for independent living, assisted living, memory care, and skilled nursing services. Fees vary by care level and include base rental rates plus care service costs.
- Assisted Living and Memory Care: The company's largest revenue segment, providing daily living assistance, medication management, and memory care services with pricing based on care needs.
- RevPAR - Revenue per Available Room: Key performance metric driving revenue, with 8-9% RevPAR growth projected for FY2026, reflecting occupancy improvements and pricing discipline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Base Rental Rate starting at $4,720 per month |
| Subscription | Monthly | Assisted Living - Starting at $6,625 per month |
| Subscription | Monthly | Brookdale High Point North - Private apartments starting at $3,155 per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Brookdale Senior Living product offering
Product offeringCore offering
Brookdale Senior Living operates senior living communities across the United States providing independent living, assisted living, memory care, skilled nursing, continuing care retirement community (CCRC) residences, and at-home care services to approximately 46,000-51,000 residents through a network of about 543 communities in 41 states.
Product overview
Brookdale Senior Living operates as a senior living community operator offering a continuum of care services across multiple segments. The company's core offering consists of Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Continuing Care Retirement Communities (CCRCs), along with Brookdale at Home for in-home care services. Supporting these care services are signature programs including Optimum Life (lifestyle enrichment), Brookdale HealthPlus (healthcare coordination), The Grey Take (educational podcast), Make It Mine (space personalization), and Personal Solutions (retail delivery). The company operates approximately 543-584 senior living communities across 41 U.S. states, serving approximately 46,000-51,000 residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
- Assisted Living
- Memory Care
- Skilled Nursing
- Continuing Care Retirement Communities (CCRCs)
- At Home Care
Quantifiable outcome
- Weighted average occupancy reached 82.5% in May 2026, up 250 basis points year-over-year
- +3 more outcomes
Companies that use Brookdale Senior Living
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Brookdale Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brookdale Senior Living partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights5 records
Brookdale Senior Living competitors and assessment
Company assessmentDirect peers
- Holiday Retirement: Holiday Retirement operates one of the largest U.S. portfolios of Independent Living communities for active seniors, directly competing with Brookdale's Independent Living segment on pricing, amenity offerings, and geographic coverage.
- Life Care Services (LCS): LCS is a leading senior living management and development company operating CCRC and assisted living communities nationwide—directly comparable to Brookdale in offering a full continuum of care from independent living through skilled nursing and operating a third-party management business.
- Sunrise Senior Living: Sunrise Senior Living operates a national portfolio of assisted living and memory care communities with a comparable continuum-of-care model, similar signature wellness programming, and overlapping geographic markets—directly competing for residents, referral partners, and clinical talent.
- Atria Senior Living: Atria Senior Living is one of the largest U.S. operators of Independent Living, Assisted Living, and Memory Care communities with a comparable multi-state footprint and similar middle-to-upper market positioning, competing directly with Brookdale for residents and labor across overlapping markets.
- Belmont Village Senior Living: Belmont Village Senior Living operates upscale assisted living and memory care communities across major U.S. metros with proprietary signature wellness programs—comparable to Brookdale in care continuum, brand-driven programming, and urban/suburban geographic strategy.
- Five Star Senior Living: Five Star Senior Living operates Independent Living, Assisted Living, and Memory Care communities across the U.S., competing with Brookdale in mid-market segments with similar pricing and care delivery models, including a comparable emphasis on signature lifestyle programming.
- Sonida Senior Living: Sonida Senior Living (formerly Capital Senior Living) operates Independent Living, Assisted Living, and Memory Care communities across the U.S., competing with Brookdale in the mid-market segment with a similar lease/own hybrid real estate model.
Others
- Welltower: Welltower is a healthcare REIT that owns senior housing operating properties (SHOP) portfolios across the U.S., serving as both a potential landlord to Brookdale and a key capital markets peer, with overlapping exposure to senior living demand drivers.
- A Place for Mom: A Place for Mom is the largest U.S. senior living referral/advisory platform—not a direct operator but a primary referral source for Brookdale (and a recent employer of Brookdale's new CSO Margaret Cabell)—making it an adjacent channel partner and ecosystem participant.
- Ventas: Ventas is a major healthcare REIT and former Brookdale landlord—the two are terminating leases on 42 communities in 2026—making it both a real estate partner and a meaningful counterparty whose capital allocation decisions directly shape Brookdale's portfolio economics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Brookdale Senior Living social profiles
Digital presenceBrookdale Senior Living compliance and trust
Trust signalCompliance4 records
Brookdale Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookdale Senior Living leadership team
Management profileNumber of profiles
Profiles1 record
Brookdale Senior Living funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookdale Senior Living M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookdale Senior Living
What does Brookdale Senior Living do?
Brookdale Senior Living operates senior living communities across the United States providing independent living, assisted living, memory care, skilled nursing, continuing care retirement community (CCRC) residences, and at-home care services to approximately 46,000-51,000 residents through a network of about 543 communities in 41 states.
Is Brookdale Senior Living a public or private company?
Brookdale Senior Living is a public company. It is classified as public and is currently operating.
When was Brookdale Senior Living founded?
Brookdale Senior Living was founded in 1978. It employs 5,001 to 10,000 people.
Where is Brookdale Senior Living based?
Brookdale Senior Living is headquartered in Brentwood, United States, in the North America region.
How does Brookdale Senior Living make money?
Three revenue lines are on record. Resident Fees - Monthly Service Fees are the primary driver. The others are assisted Living and Memory Care and revPAR - Revenue per Available Room.
Who are Brookdale Senior Living's main competitors?
Direct peers on record are Holiday Retirement, Life Care Services (LCS), Sunrise Senior Living, Atria Senior Living, Belmont Village Senior Living, Five Star Senior Living and Sonida Senior Living. Others are Welltower, A Place for Mom and Ventas.
Does Brookdale Senior Living have an API?
No public API is recorded for Brookdale Senior Living.
What industry is Brookdale Senior Living in?
Brookdale Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 6233 and its SIC code is 8050.