Sonida Senior Living
Sonida Senior Living is a publicly traded (NYSE: SNDA) senior housing owner-operator offering independent living, assisted living, memory care, and respite services across 165 communities in 35 U.S. states, serving private-pay seniors aged 55+ following its $1.8 billion merger with CNL Healthcare Properties.
- Company typePublic
- Founded2017
- HeadquartersAddison, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Sonida Senior Living does
Sonida Senior Living is a Dallas-based, publicly traded (NYSE: SNDA) senior housing owner-operator offering a continuum of care through independent living, assisted living, memory care, and respite/temporary stay services. Following the March 2026 completion of its $1.8 billion merger with CNL Healthcare Properties, the company owns, manages, or is invested in approximately 165 senior housing communities with 16,400+ units across 35 states, making it the eighth largest U.S. senior housing owner with a combined valuation of approximately $3.3 billion. Its signature offering is the Magnolia Trails™ memory care program, a trademarked, five-pillar framework (Care First, Creating Environment, Embracing Moments, Making Family Connections, and Food and Nutrition) developed with dementia care experts, complemented by proprietary SPIN operational infrastructure designed to scale the platform and expand margins.
The company operates a private-pay model with no disclosed insurance contracts, generating recurring monthly rental and care fees from residents across four pricing tiers: Independent Living ($2,000–$3,500/month), Assisted Living ($2,800–$5,000/month), Memory Care ($4,000–$7,000+/month), and Respite Care (variable). Sales occur through a direct-to-consumer motion involving community tours, virtual tours, a 'Find Your Community' web tool, and a senior living advisory team that helps families navigate costs and benefits. Supporting services include life enrichment programming, restaurant-style dining with special-diet accommodations, the Tree of Dreams wish-fulfillment program, and on-site therapy partnerships with Aegis Therapies and HealthPRO Heritage.
Sonida generates revenue from monthly resident fees that vary by care level and apartment type, supplemented by care service fees for medication management, escorts, incontinence care, and coordination of supplemental health services. Q1 2026 community NOI margins reached 31.2% and occupancy recovered to 87.2%, up from pandemic-era lows. The post-merger balance sheet carries approximately $1.57 billion in net debt, supported by $900 million in committed permanent debt financing and a $250 million ATM equity program, with FY 2025 revenue of approximately $381 million and an expected 62% normalized FFO per share accretion from the CHP acquisition on a run-rate basis.
Sonida Senior Living firmographics
Firmographics- Name
- Sonida Senior Living
- Legal name
- Sonida Senior Living, Inc.
- Website
- https://sonidaseniorliving.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sonida Senior Living is a publicly traded (NYSE: SNDA) senior housing owner-operator offering independent living, assisted living, memory care, and respite services across 165 communities in 35 U.S. states, serving private-pay seniors aged 55+ following its $1.8 billion merger with CNL Healthcare Properties.
- Ownership category
- akta.pro rank
Sonida Senior Living industry classification
Industry- Product category
- Senior Housing & Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)
Keywords
Where Sonida Senior Living is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sonida Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Senior Housing Community Operations: Monthly rental fees from senior housing communities providing independent living, assisted living, and memory care services. Revenue is generated through resident fees which vary by care level and apartment type.
- Care Services: Additional revenue from care services including medication management, incontinence management, escorts, and coordination of supplemental health care services such as physical or occupational therapy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living: $2,000 - $3,500/month |
| Subscription | Monthly | Assisted Living: $2,800 - $5,000/month |
| Subscription | Monthly | Memory Care: $4,000 - $7,000+/month |
| Subscription | Pay-as-you-go | Respite Care / Temporary Stay |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sonida Senior Living product offering
Product offeringCore offering
Sonida Senior Living owns, operates, and manages senior housing communities providing a continuum of care across independent living, assisted living, memory care (delivered via the proprietary Magnolia Trails™ program), and respite/temporary stays. Residents pay monthly fees for private apartments, dining, housekeeping, transportation, life enrichment programming, and personalized caregiver support that scales with their care needs. The company operates approximately 165 communities with 16,400+ units across 35 states following its March 2026 merger with CNL Healthcare Properties.
Product overview
Sonida Senior Living operates as a senior housing owner-operator offering a continuum of care through multiple service levels. The core portfolio includes Independent Living (private apartments for active seniors with amenities), Assisted Living (24/7 caregiver support for daily activities), Memory Care (secured environments for dementia care), and Respite/Temporary Stay (short-term stays). The company's signature program is Magnolia Trails™, a specialized memory care approach built on five pillars: Care First, Creating Environment, Embracing Moments, Making Family Connections, and Food and Nutrition. Supporting services include Life Enrichment activities, Dining and Nutrition with special diet accommodations, On-Site Therapy partnerships, and the Tree of Dreams wish-fulfillment program. Following the March 2026 merger with CNL Healthcare Properties, the company operates approximately 165 senior housing communities across 35 states.
Differentiator
Problem solved
Functional benefit
Brands
- Magnolia Trails™: Sonida Senior Living's signature memory care program offering specialized dementia care in a homelike environment, engaging residents' five senses and providing tailored care for the whole person - mind, body and spirit.
Products and services
- Independent Living Senior housing offering private apartments with community amenities, dining options, housekeeping, laundry, maintenance, transportation, utilities, and social activities for self-sufficient seniors aged 55+ who do not require hands-on health care services.
- Assisted Living Residential care providing 24/7 caregiver support with medication management, incontinence management, escorts, assistance with bathing, dressing, and mobility, plus coordination of supplemental health care services such as physical or occupational therapy for seniors needing daily activity assistance.
- Memory Care Specialized dementia care services delivered in secured environments with specially-trained staff, designed for seniors with Alzheimer's or other forms of dementia. Features personalized care plans, higher staffing ratios, and tailored programming aligned with the Magnolia Trails™ five-pillar approach.
- Magnolia Trails™ Memory Care Program Sonida's signature proprietary memory care program developed with dementia care experts, providing individualized care in homelike environments that engage residents' five senses (mind, body, spirit) across five pillars: Care First, Creating Environment, Embracing Moments, Making Family Connections, and Providing Food and Nutrition.
- Respite Care (Temporary Stay) Short-term stay option in furnished apartments with full access to community amenities, services, and programming, available for seniors recovering from surgery or injury, during caregiver absence, or for those wanting to trial a community before permanent move-in.
- On-Site Therapy and Rehabilitation Services Physical, speech, and occupational therapy services plus wellness programming and exercise classes provided on-site at Sonida communities through partnerships with Aegis Therapies and HealthPRO Heritage, supporting rehabilitation, balance improvement, and short-term recovery.
- Dining and Nutrition Services Restaurant-style dining with made-from-scratch meals, menu options accommodating special diets (diabetes, dysphagia, low salt), and mealtime assistance including feeding support when needed for residents across all care levels.
- Tree of Dreams Program Signature program helping residents fulfill long-forgotten wishes, bucket list items, and past joys through personalized experiences tailored to individual dreams and desires.
Quantifiable outcome
- 87.2% occupancy as of Q1 2026, recovering from pandemic lows
- +4 more outcomes
Companies that use Sonida Senior Living
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sonida Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sonida Senior Living partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and flagship.
- RBC Capital Markets, Goldman Sachs, Morgan Stanley, JPMorgan SecuritiesminorMultiple financial institutions serving as sales agents for Sonida's $250 million at-the-market (ATM) equity program for potential acquisitions, capital expenditures, working capital, and general corporate purposes.
- CNL Healthcare Propertiesflagship$1.8 billion merger creating the eighth largest senior housing owner in the U.S. with approximately $3 billion valuation. The all-stock-and-cash transaction added 93 communities to Sonida's portfolio, with expected 62% normalized FFO per share accretion.
- Newmark GroupminorActed as real estate advisor for the $1.8 billion merger between Sonida Senior Living and CNL Healthcare Properties.
- Aegis TherapiesminorWellness and therapy provider partnership offering on-site physical, speech, and occupational therapy services for residents.
- HealthPRO HeritageminorWellness and therapy provider partnership offering on-site rehabilitation services and wellness programming for residents.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Sonida Senior Living competitors and assessment
Company assessmentBroad incumbents
- Ventas: Major healthcare REIT with senior housing operating portfolio. Comparable to Welltower as a strategic capital partner and competitor for real estate-backed senior housing investments.
- Life Care Services (LCS): Large, established third-party senior living management and development company operating 140+ communities including CCRC, IL, AL, and memory care. Broader service portfolio than Sonida but directly comparable resident offerings.
- Welltower: Largest U.S. healthcare REIT with significant senior housing operating portfolio. Strategic capital partner to many of Sonida's peers (including Sunrise) and competitive capital source in the senior housing real estate market.
Direct peers
- Holiday by Atria: Independent living-focused operator with 60+ U.S. communities. Competes with Sonida's independent living segment specifically, sharing the private-pay customer demographic.
- Enlivant: Assisted living and memory care specialist with 200+ communities across 25+ states. Closely comparable to Sonida's assisted living and Magnolia Trails memory care offerings.
- Atria Senior Living: Major privately-held senior living operator with 200+ communities across the U.S. and Canada offering the same IL/AL/memory care continuum and private-pay pricing structure as Sonida.
- Sunrise Senior Living: Premium-tier U.S. and U.K. senior living operator with 270+ communities, primarily managed for Welltower REIT. Competes head-to-head with Sonida in assisted living and memory care, particularly in affluent markets.
- Five Star Senior Living: U.S. senior living operator with 130+ communities offering independent living, assisted living, and memory care. Directly comparable product mix and private-pay model to Sonida.
- Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities offering independent living, assisted living, and memory care under the same continuum model as Sonida. Direct competitor for private-pay residents across overlapping geographies.
Regional players
- National HealthCare Corporation: U.S. senior living and skilled nursing operator based in the Southeast. Overlaps with Sonida on assisted living and memory care services in shared regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sonida Senior Living social profiles
Digital presenceSonida Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonida Senior Living leadership team
Management profileNumber of profiles
Profiles7 records
Sonida Senior Living subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sonida Senior Living funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonida Senior Living M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonida Senior Living
What does Sonida Senior Living do?
Sonida Senior Living owns, operates, and manages senior housing communities providing a continuum of care across independent living, assisted living, memory care (delivered via the proprietary Magnolia Trails™ program), and respite/temporary stays. Residents pay monthly fees for private apartments, dining, housekeeping, transportation, life enrichment programming, and personalized caregiver support that scales with their care needs. The company operates approximately 165 communities with 16,400+ units across 35 states following its March 2026 merger with CNL Healthcare Properties.
Is Sonida Senior Living a public or private company?
Sonida Senior Living is a public company. It is classified as public and is currently operating.
When was Sonida Senior Living founded?
Sonida Senior Living was founded in 2017. It employs 5,001 to 10,000 people.
Where is Sonida Senior Living based?
Sonida Senior Living is headquartered in Addison, United States, in the North America region.
How does Sonida Senior Living make money?
Two revenue lines are on record. Senior Housing Community Operations are the primary driver. The others are care Services.
Who are Sonida Senior Living's main competitors?
Broad incumbents on record are Ventas, Life Care Services (LCS) and Welltower. Direct peers are Holiday by Atria, Enlivant, Atria Senior Living, Sunrise Senior Living, Five Star Senior Living and Brookdale Senior Living. National HealthCare Corporation is listed as a regional player.
Does Sonida Senior Living have an API?
No public API is recorded for Sonida Senior Living.
What industry is Sonida Senior Living in?
Sonida Senior Living's product category is Senior Housing & Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 62331 and its SIC code is 8050.