Ralali
Ralali is an Indonesian B2B wholesale marketplace (founded 2013) connecting verified suppliers with UMKM, HoReCa, and government buyers, augmented by distribution (RalaliGrow), financing (RalaliPlus), and ready-to-eat food subsidiaries (Lanana, Minasoku).
- Company typePrivate
- Founded2013
- HeadquartersTangerang, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Ralali does
Ralali (legally PT. Raksasa Laju Lintang) is an Indonesian B2B wholesale marketplace founded in 2013 and headquartered in Tangerang Selatan, Greater Jakarta, with a secondary office at Lindeteves Trade Center in West Jakarta. The platform connects business buyers — primarily small and medium enterprises (UMKM), HoReCa operators, and government institutions — with verified suppliers across a horizontal set of categories including agriculture and food, automotive and transportation, building materials, electronics, machinery, and office supplies. Beyond core marketplace listings, Ralali operates a modular ecosystem of business solutions: RalaliGrow for end-to-end multi-channel distribution management (integrating with Shopee and TikTok Shop), RalaliPlus for working-capital financing (invoice, inventory, and purchase order financing plus term loans), Ralali Tender for structured RFQ procurement, and Ralali Billing for corporate invoice management. The platform also includes a digital wallet (Ralali Wallet) and loyalty points (Ralali Poin), and integrates with Indonesian bank transfers (BCA, BRI, Mandiri, BNI, DBS), QRIS, and international payment rails (Visa, Mastercard, Alipay, WeChat Pay, UnionPay).
The company has extended vertically into ready-to-eat food production through wholly-owned subsidiaries Lanana (Travel Series instant rice) and Minasoku (SNI-certified HoReCa ready meals) and serves as an official supplier to Indonesia's Makan Bergizi Gratis (MBG) national nutrition program. Ralali also curates cross-border products via the Ralali Pavilion Alibaba.com partnership, providing Indonesian buyers access to 5,900+ product categories across 190+ countries. Technology components include an escrow payment system with 24/7 monitoring, multi-layered supplier verification, and security/data-encryption architecture.
Ralali's revenue model combines marketplace commissions on B2B transactions, managed-services fees from RalaliGrow distribution, and transaction-based income from RalaliPlus financing, supplemented by branded product sales through Ralalifood. The company has raised approximately $35M+ across multiple rounds through a Series D of ~$11M in March 2022, led by Bee Accelerate and SBI Group at a $168M post-money valuation. Key investors across rounds include East Ventures, CyberAgent Capital, Beenos Partners, Digital Garage, AddVentures, Qualgro VC, Arbor Ventures, TNB Aura, ICMG Partners, and ACA Investments.
Ralali firmographics
Firmographics- Name
- Ralali
- Legal name
- PT. Raksasa Laju Lintang
- Website
- https://ralali.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ralali is an Indonesian B2B wholesale marketplace (founded 2013) connecting verified suppliers with UMKM, HoReCa, and government buyers, augmented by distribution (RalaliGrow), financing (RalaliPlus), and ready-to-eat food subsidiaries (Lanana, Minasoku).
- Ownership category
- akta.pro rank
Ralali industry classification
Industry- Product category
- B2B Wholesale Marketplace
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Ralali is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Ralali business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Marketplace Commission: Commission or transaction fees from B2B sales facilitated through the Ralali.com platform connecting buyers and suppliers.
- RalaliGrow Distribution Services: Distribution management fees for brands using the service to manage multi-channel online and offline distribution.
- RalaliPlus Financial Services: Working capital and financing solutions including invoice financing, inventory financing, purchase order financing, and term loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale/Bulk Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ralali product offering
Product offeringCore offering
Ralali is an Indonesia-based online B2B wholesale marketplace that connects verified suppliers with business buyers (UMKM, HoReCa, government) across categories such as Agriculture & Food, Automotive, Building Materials, and Electronics. Beyond marketplace listings, it provides end-to-end business solutions including RalaliGrow distribution management, RalaliPlus working capital financing, Ralali Tender procurement/RFQ, Ralali Billing invoice management, Ralali Pavilion cross-border sourcing via Alibaba.com, and the Ralalifood ready-to-eat food brand serving the HoReCa sector.
Product overview
Ralali operates as a comprehensive B2B wholesale marketplace ecosystem in Indonesia, combining a core marketplace platform with modular business solutions. The platform connects thousands of verified suppliers and business buyers across diverse categories including Agriculture & Food, Automotive, Electronics, and Building Materials. The ecosystem includes RalaliGrow for multi-channel distribution management (integrating Shopee, TikTok Shop, and Ralali.com), RalaliPlus for working capital financing solutions, Ralali Tender for procurement requests, and Ralali Billing for corporate invoice management. The Ralalifood sub-brand offers ready-to-eat instant food products through Lanana (Travel Series) and Minasoku brands targeting the HoReCa sector. Ralali Pavilion Alibaba provides cross-border sourcing access to 5,900+ product categories across 190+ countries. The company is operated by PT. Raksasa Laju Lintang and is backed by Series D funding from Bee Accelerate and SBI Group.
Differentiator
Problem solved
Functional benefit
Brands
- RalaliGrow: End-to-end distribution management service for brands looking to grow in Indonesia and international markets, enabling one partner to manage all channels.
- RalaliPlus
- Ralalifood
- Ralali Tender
- Ralali Billing
- Ralali Pavilion
Products and services
- Ralali (Core B2B Marketplace) Indonesia's online B2B wholesale marketplace connecting business buyers with thousands of verified suppliers across categories including Agriculture & Food, Automotive, Building Materials, Electronics, HoReCa, Machinery, and Office Supplies, with secure escrow payment and 24/7 monitoring.
- RalaliGrow End-to-end distribution management service that lets brands sell on Shopee, TikTok Shop, and Ralali.com simultaneously without building their own distribution teams.
- RalaliPlus
- Ralali Tender
- Ralali Billing
- Ralali Pavilion (Alibaba.com integration)
- Ralalifood (Lanana & Minasoku ready-to-eat food line)
- Solusi MBG (Makan Bergizi Gratis)
Quantifiable outcome
- Over 5,900 product categories available on the Ralali Pavilion Alibaba.com international integration
- +2 more outcomes
Companies that use Ralali
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Ralali technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature5 records
Ralali partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Alibaba.comcoreStrategic partnership creating Ralali Pavilion Alibaba.com, providing Indonesian businesses access to 190+ countries, 40+ industries, and 5,900+ product categories. Ralali curates products while Alibaba.com handles transactions and fulfillment.
- ShopeecoreIntegration partner through RalaliGrow service, enabling brands to distribute products on Shopee marketplace alongside Ralali.com and TikTok Shop.
- TikTok ShopcoreIntegration partner through RalaliGrow service, enabling brands to distribute products on TikTok Shop alongside Ralali.com and Shopee.
- Makan Bergizi Gratis (MBG) ProgramminorRalalifood serves as official supplier for Indonesia's government Meal Nutrition Program (Makan Bergizi Gratis), providing ready-to-eat food solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Ralali competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
Ralali social profiles
Digital presenceRalali compliance and trust
Trust signalCompliance1 record
Ralali financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ralali leadership team
Management profileNumber of profiles
Profiles4 records
Ralali subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ralali funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ralali M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ralali
What does Ralali do?
Ralali is an Indonesia-based online B2B wholesale marketplace that connects verified suppliers with business buyers (UMKM, HoReCa, government) across categories such as Agriculture & Food, Automotive, Building Materials, and Electronics. Beyond marketplace listings, it provides end-to-end business solutions including RalaliGrow distribution management, RalaliPlus working capital financing, Ralali Tender procurement/RFQ, Ralali Billing invoice management, Ralali Pavilion cross-border sourcing via Alibaba.com, and the Ralalifood ready-to-eat food brand serving the HoReCa sector.
Is Ralali a public or private company?
Ralali is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ralali founded?
Ralali was founded in 2013. It employs 101 to 250 people.
Where is Ralali based?
Ralali is headquartered in Tangerang, Indonesia, in the Asia region.
How does Ralali make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are ralaliGrow Distribution Services and ralaliPlus Financial Services.
Does Ralali have an API?
No public API is recorded for Ralali.
What industry is Ralali in?
Ralali's product category is B2B Wholesale Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 424480 and its SIC code is 5141.