TARTLE
TARTLE operates a global consent-driven data marketplace and APIs that enable ethical peer-to-peer exchange of consumer data, serving AI/ML companies, platforms embedding DataVault Connect, and individual data owners seeking monetization.
- Company typePrivate
- Founded2017
- HeadquartersSanta Fe, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TARTLE does
TARTLE is a privately held, Santa Fe-based data exchange company founded in 2017, operating a global peer-to-peer marketplace and APIs that enable ethical, consent-driven trade of consumer-generated data. Its product suite spans three interconnected offerings: the TARTLE Marketplace, where individual data owners sell data packets directly to buyers; DataVault Connect, an OAuth2-based embedded layer that lets platforms offer their users data monetization with revenue share; and the Real Intelligence API, a free-to-use REST API monetized on data consumption, targeting AI/ML teams that need ethically sourced human data for model training and fine-tuning. The platform's technical foundation combines OpenAPI-compliant REST endpoints, revocable API key authentication, and cryptographic signature tracking for consent verification, with SOC2 Type 1, GDPR, and CCPA compliance positioning the company for regulated enterprise procurement.
TARTLE firmographics
Firmographics- Name
- TARTLE
- Website
- https://business.tartle.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TARTLE operates a global consent-driven data marketplace and APIs that enable ethical peer-to-peer exchange of consumer data, serving AI/ML companies, platforms embedding DataVault Connect, and individual data owners seeking monetization.
- Ownership category
- akta.pro rank
TARTLE industry classification
Industry- Product category
- Data Exchange and AI Training Data Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ethical Data Sourcing, Consent & Data Provenance (HDAAAMAI)
- akta.pro secondary industries
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Directory Services & Identity Data Platforms (BPAMAEAG)
Keywords
Where TARTLE is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Markets served
TARTLE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Data Marketplace Transactions: TARTLE operates a peer-to-peer marketplace where buyers purchase data directly from sellers. The company facilitates transactions and earns a commission on each data sale. Sellers receive revenue share while TARTLE takes a transaction fee.
- Real Intelligence API Data Sales: Companies pay for access to ethically sourced human data through the API. The API itself is free to use; revenue comes from data consumption fees when buyers retrieve data packets.
- DataVault Connect Platform Fees: Platform partners integrate DataVault Connect to enable their users to monetize data. TARTLE shares profits with both the platform and the data owner, creating a win-win revenue model.
- Enterprise Data Solutions: Custom enterprise engagements for Fortune 100 companies requiring scalable data acquisition and AI training solutions with full compliance certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | API Access - Free to use with data consumption fees |
| Hybrid | Multi-year contract | DataVault Connect - Enterprise platform integration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TARTLE product offering
Product offeringCore offering
TARTLE operates a secure peer-to-peer data marketplace where individual data owners sell ethically sourced consumer data directly to enterprise buyers, with every transaction governed by explicit cryptographic consent. Its offering is delivered through three products: the TARTLE Marketplace for peer-to-peer data exchange, DataVault Connect (an OAuth2-based embed for platforms to enable user data monetization), and the Real Intelligence API for programmatic access to human data for AI model training and business intelligence.
Product overview
TARTLE is a global data exchange platform consisting of three interconnected products: DataVault Connect (a consent-driven data collection tool that empowers users to share and monetize their data while sharing revenue with partner businesses), the Real Intelligence API (programmatic access to ethically-sourced human data for AI training and business intelligence), and the TARTLE Marketplace (a peer-to-peer platform for buying and selling data globally). The platform is built on principles of data consent, ethics, and user ownership.
Differentiator
Problem solved
Functional benefit
Brands
- DataVault Connect: OAuth2-based system that lets users securely link their TARTLE accounts and receive data from platforms with full consent, enabling ethical data monetization.
- Real Intelligence API
- TARTLE Marketplace
Products and services
- Real Intelligence API A REST API that enables companies to access large amounts of high-quality, ethically sourced human data for training AI models and driving business decisions. Provides real-time data streams with claimed 45% cost reduction compared to synthetic data alternatives, OpenAPI-compliant documentation, revocable API key authentication, and Python SDK support. Targeted at AI/ML companies and enterprise AI researchers.
- DataVault Connect An OAuth2-based system that enables businesses to empower users with control over their personal data while monetizing it ethically through TARTLE's marketplace. Users can choose to sell their data with full consent and share profits with the partner business. Targeted at platforms, apps, and digital businesses that want to offer users a way to monetize their data and share in the revenue.
- TARTLE Marketplace A secure, peer-to-peer global marketplace where buyers can purchase ethically sourced data directly from end users. Features include consent-driven transactions, GDPR/CCPA compliance, advanced filtering, retargeting automations, bid escrow, and packet customization. Targeted at enterprise data buyers seeking real human data and at individual data owners seeking to monetize their data.
Quantifiable outcome
- 45% Cost reduction in data sourcing compared to synthetic alternatives
- +2 more outcomes
Companies that use TARTLE
Customer profileSegments4 records
Ideal customer profiles4 records
TARTLE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
TARTLE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
TARTLE competitors and assessment
Company assessmentDirect peers
- Datavant: Operates a data exchange focused on health and consumer data connectivity with privacy-preserving linkage. Directly comparable to TARTLE's consent-driven data marketplace model applied to a vertical.
- Ocean Protocol: Decentralized data exchange protocol enabling data owners to monetize while preserving privacy. Closely comparable mission of ethical, consent-driven data monetization with token/Web3 mechanics.
- Defined.ai: Ethical AI data marketplace offering ethically sourced datasets for ML training. Closely comparable positioning around consent, ethics, and AI training data supply.
Broad incumbents
- LiveRamp: Large-scale data connectivity platform enabling consent-based audience and identity data exchange. Comparable as an established incumbent in consent-driven data collaboration.
- Snowflake Data Marketplace: Cloud data platform with a marketplace for third-party datasets. Overlaps with TARTLE's marketplace and API distribution for data acquisition, though embedded inside a much broader data cloud.
- AWS Data Exchange: Marketplace for licensed third-party data inside the AWS ecosystem. Comparable marketplace model, but with hyperscaler-scale distribution rather than P2P consent focus.
- Scale AI: Major provider of labeled training data for AI/ML, overlapping with TARTLE's Real Intelligence API target use case (AI training data). Differs in that Scale relies on human annotators rather than zero-party consumer data.
- Appen: Global data annotation and dataset provider for AI training. Comparable target customer (AI/ML teams needing training data) but traditional vendor model rather than consent-driven marketplace.
- Databricks Marketplace: Data intelligence platform with a marketplace for sharing and acquiring datasets. Comparable marketplace model integrated within a major data and AI platform stack.
Emerging players
- Streamr: Decentralized real-time data marketplace and streaming network. Comparable as an emerging peer in peer-to-peer, consent-based data exchange and monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TARTLE social profiles
Digital presenceTARTLE compliance and trust
Trust signalCompliance3 records
TARTLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TARTLE leadership team
Management profileNumber of profiles
Profiles9 records
TARTLE funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TARTLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TARTLE
What does TARTLE do?
TARTLE operates a secure peer-to-peer data marketplace where individual data owners sell ethically sourced consumer data directly to enterprise buyers, with every transaction governed by explicit cryptographic consent. Its offering is delivered through three products: the TARTLE Marketplace for peer-to-peer data exchange, DataVault Connect (an OAuth2-based embed for platforms to enable user data monetization), and the Real Intelligence API for programmatic access to human data for AI model training and business intelligence.
Is TARTLE a public or private company?
TARTLE is a private company. It is classified as venture growth investor backed and is currently operating.
When was TARTLE founded?
TARTLE was founded in 2017. It employs 1 to 10 people.
Where is TARTLE based?
TARTLE is headquartered in Santa Fe, United States, in the North America region.
How does TARTLE make money?
Four revenue lines are on record. Data Marketplace Transactions are the primary driver. The others are real Intelligence API Data Sales, dataVault Connect Platform Fees and enterprise Data Solutions.
Who are TARTLE's main competitors?
Direct peers on record are Datavant, Ocean Protocol and Defined.ai. Broad incumbents are LiveRamp, Snowflake Data Marketplace, AWS Data Exchange, Scale AI, Appen and Databricks Marketplace. Streamr is listed as an emerging player.
Does TARTLE have an API?
Yes. REST API for accessing ethically-sourced human data for AI training and business intelligence. Uses revocable API keys for authentication. OpenAPI compliant with YAML format documentation. Provides endpoints for fetching bid data, managing data packets, and retrieving real-time human feedback. Free to use; users pay only for data consumed. Integration speed of approximately 14 days. Developer documentation is at documentation.tartle.co.
What industry is TARTLE in?
TARTLE's product category is Data Exchange and AI Training Data Marketplace. Its primary akta.pro industry code is HDAAAMAI, Ethical Data Sourcing, Consent & Data Provenance, with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 518 and its SIC code is 7370.