Bespoke Post
Bespoke Post is a New York-based direct-to-consumer e-commerce retailer that curates menswear, footwear, home goods, gear, and accessories from small independent brands, selling through a free monthly subscription membership and transactional storefront.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bespoke Post does
Bespoke Post (legal entity nabfly, Inc.) is a New York-based direct-to-consumer e-commerce retailer founded in 2011 that curates and sells menswear, footwear, home goods, gear, and accessories sourced from small, independent brands. The company operates a dual model: a free-to-join monthly "Club" membership that delivers personalized curated shipments (priced up to $59, with skip, swap, and preview flexibility) at member-only discounts of up to 40%, alongside a transactional storefront where individual items can be purchased outside the subscription flow. The personalization layer is powered by an onboarding interest quiz and data science capabilities that translate stated preferences into curation, with products shipped across five core categories (Clothing, Footwear, Home, Gear, Accessories) plus private-label brands Line of Trade, Fieldworth, and Bespoke Kits. The business model is effectively a freemium DTC play — membership is free, and revenue is captured through product sales at member-discounted prices rather than subscription fees — with secondary streams from corporate gifting and gift cards.
The company reports having spent over $200 million with small brands over 10+ years, anchoring its brand-discovery and curation moat, and was recognized by USA TODAY in 2026 as one of America's Best Customer Service Companies. It raised a $40 million Series B in October 2021 led by NewSpring (with Second Alpha, Savano Capital Partners, Walden, 500 Global, and Great Oaks), reaching roughly $48-49 million in disclosed lifetime funding, with stated use of funds including small-brand discovery, retail partnership development, data science enhancement, and team expansion across marketing, developers, logistics, and creative functions. Customer acquisition is driven by a multi-channel mix of email, the Field Guide content blog, organic social (Facebook, Instagram), and a $20-per-referral program, while serving individual male consumers as the primary segment alongside gift and interest-based secondary segments.
Bespoke Post firmographics
Firmographics- Name
- Bespoke Post
- Legal name
- nabfly, Inc.
- Website
- https://bespokepost.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bespoke Post is a New York-based direct-to-consumer e-commerce retailer that curates menswear, footwear, home goods, gear, and accessories from small independent brands, selling through a free monthly subscription membership and transactional storefront.
- Ownership category
- akta.pro rank
Bespoke Post industry classification
Industry- Product category
- Curated Menswear E-commerce
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where Bespoke Post is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bespoke Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Revenue from selling curated menswear, footwear, home goods, gear, and accessories from small brands. Members receive exclusive pricing up to 40% off retail.
- Membership Subscription: Free club membership that offers personalized monthly shipments. Members unlock discounts up to 40% on products. Revenue generated through product sales rather than membership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Club Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Bespoke Post product offering
Product offeringCore offering
Bespoke Post operates a free-to-join Club membership that delivers personalized monthly shipments of curated gear, menswear, footwear, home goods, and accessories sourced from small brands, with members receiving up to 40% off preferred pricing and the ability to preview, swap, or skip shipments. Alongside the subscription box, the company runs a direct-to-consumer e-commerce storefront at bespokepost.com where customers can shop individual items and its private-label brands (Line of Trade, Fieldworth, Bespoke Kits). Bespoke Post has spent over $200 million with small brands over the past decade, framing its value proposition around discovery of quality independent labels.
Product overview
Bespoke Post is a New York-based e-commerce retailer operating a dual model: a free-to-join monthly subscription box membership (Club) offering curated gear from small brands at preferred pricing (up to 40% member discounts), alongside a direct-to-consumer e-commerce platform. The company carries third-party brands across five core categories (Clothing, Footwear, Home, Gear, Accessories) while also developing private label brands including Line of Trade (apparel basics and workwear), Fieldworth (menswear), and Bespoke Kits (themed gift sets). The subscription box allows members to take a quiz, receive personalized monthly shipments they can preview, swap, or skip entirely, with shipments up to $59 per box. Bespoke Post has purchased over $200 million in goods from small brands, emphasizing curation of quality over quantity.
Differentiator
Problem solved
Functional benefit
Brands
- Line of Trade: Private label apparel brand offering timeless basics built with purpose
- Fieldworth
- Bespoke Kits
Products and services
- Bespoke Post Club Membership / Subscription Box Monthly curated selection of gear from small brands with preferred member pricing up to 40% off retail; members can preview, swap, or skip shipments, with shipments priced up to $59 per box.
- Line of Trade Bespoke Post's private label apparel brand offering timeless basics including t-shirts, shirts, pants, jackets, and accessories built with purpose and quality materials.
- Fieldworth Bespoke Post's private label menswear collection featuring rugged-meets-refined apparel including shirts, sweaters, and casual pieces crafted for quality and built to last.
- Bespoke Kits Curated themed gift sets and kits including pizza night kits, bushcrafting kits, oyster kits, steakhouse kits, adventure sets, journaling kits, tiki cocktail kits, survival kits, and sourdough starter kits.
- Clothing Full range of menswear including shirts (short sleeve, long sleeve, tees), outerwear (heavy jackets, mid-weight jackets, light jackets, vests), bottoms (pants, shorts, swim), sweaters and sweatshirts, and clothing accessories.
- Footwear Shoes and boots including boots, sneakers, sandals and slippers, and casual shoes from brands like Birkenstock, Danner, Karhu, Red Wing, Forsake, Teva, and Veja.
- Home Home goods including decor and living items, kitchen (cookware, knives, tools, coffee, pantry), bar (tools, drinkware, bitters), backyard (grilling, furniture, games), and bath and grooming products.
- Gear Outdoor and adventure gear including axes, knives, tools, outdoor cooking equipment, bags (backpacks, duffels, luggage, totes, briefcases), workshop storage, and coolers.
- Accessories Mens accessories including watches, wallets, sunglasses, pocket knives, and jewelry from brands like RAEN, Filson, Sunski, and Studebaker Metals.
- Gift Cards Digital gift cards available for purchase, intended for gifting to recipients who can select their own items from the Bespoke Post catalog.
- Corporate Gifting Corporate gifting service providing curated quality gear from small brands to businesses for distribution to employees or clients.
Quantifiable outcome
- Over $200 million spent with small brands over 10+ years
- +1 more outcomes
Companies that use Bespoke Post
Customer profileSegments3 records
Ideal customer profiles3 records
Bespoke Post technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bespoke Post partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bespoke Post competitors and assessment
Company assessmentDirect peers
- Huckberry: Direct-to-consumer e-commerce retailer curating men's apparel, gear, and home goods from independent and small brands. Closely comparable to Bespoke Post in target customer (quality-conscious men), brand-discovery value proposition, and product categories.
- Stitch Fix: Subscription-based personal styling service delivering curated apparel to customers. Operates a similar data-driven curation model to Bespoke Post's quiz-based member profile system, though Stitch Fix is publicly traded and broader in demographic.
- Trunk Club (Nordstrom): Nordstrom-owned men's curated clothing subscription service that pairs stylists with customers to ship boxes of selected apparel. Closely mirrors Bespoke Post's curated menswear subscription mechanic but operates under a department-store parent.
- Bombfell: Men's curated clothing subscription box that pairs customers with stylists for personalized monthly shipments. Directly competes with Bespoke Post's menswear subscription offering and uses a similar stylist/quiz-based personalization approach.
- MeUndies: Direct-to-consumer apparel subscription brand offering membership pricing and curated basics. Shares Bespoke Post's membership + DTC dual model and target consumer (comfort- and quality-focused men).
- FabFitFun: Seasonal subscription box delivering curated lifestyle, beauty, and wellness products to members. Comparable subscription commerce mechanics and curated-discovery value proposition, though primarily female-skewing and seasonal rather than monthly.
- Birchbox: Pioneer in the subscription box category, delivering curated beauty and grooming samples monthly. Operates the same discovery-plus-discount member model as Bespoke Post and offers a benchmark for subscription category dynamics.
Emerging players
- Dollar Shave Club: Subscription-based men's grooming and personal-care brand (acquired by Unilever). Demonstrates the subscription-DTC playbook targeting men with curated essentials — a comparable customer-acquisition framework to Bespoke Post's Club membership.
Broad incumbents
- Amazon: Mass-market e-commerce incumbent carrying apparel, footwear, home goods, and gear from small and large brands. Competes on price, selection, and shipping speed; its own private-label apparel lines compete with Bespoke Post's Line of Trade and Fieldworth.
- Target: Mass-market retailer offering curated men's apparel, home, and lifestyle categories through both owned brands and third-party vendors. Provides a price-comparison anchor and competitive pressure on Bespoke Post's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bespoke Post social profiles
Digital presenceBespoke Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bespoke Post leadership team
Management profileNumber of profiles
Profiles7 records
Bespoke Post funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bespoke Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bespoke Post
What does Bespoke Post do?
Bespoke Post operates a free-to-join Club membership that delivers personalized monthly shipments of curated gear, menswear, footwear, home goods, and accessories sourced from small brands, with members receiving up to 40% off preferred pricing and the ability to preview, swap, or skip shipments. Alongside the subscription box, the company runs a direct-to-consumer e-commerce storefront at bespokepost.com where customers can shop individual items and its private-label brands (Line of Trade, Fieldworth, Bespoke Kits). Bespoke Post has spent over $200 million with small brands over the past decade, framing its value proposition around discovery of quality independent labels.
Is Bespoke Post a public or private company?
Bespoke Post is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bespoke Post founded?
Bespoke Post was founded in 2011. It employs 51 to 100 people.
Where is Bespoke Post based?
Bespoke Post is headquartered in New York, United States, in the North America region.
How does Bespoke Post make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are membership Subscription.
Who are Bespoke Post's main competitors?
Direct peers on record are Huckberry, Stitch Fix, Trunk Club (Nordstrom), Bombfell, MeUndies, FabFitFun and Birchbox. Dollar Shave Club is listed as an emerging player. Broad incumbents are Amazon and Target.
Does Bespoke Post have an API?
No public API is recorded for Bespoke Post.
What industry is Bespoke Post in?
Bespoke Post's product category is Curated Menswear E-commerce. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its SIC code is 5600.