Talli
Talli builds a one-touch Wi-Fi-enabled hardware tracker and companion smartphone apps for logging infant and elder care activities, serving new parents and caregivers of aging loved ones primarily in the United States through direct e-commerce, Amazon, and baby registry channels.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Talli does
Talli, Inc. is a Roswell, Georgia-based (Delaware-incorporated) consumer technology company founded in 2018 that builds a one-touch hardware tracking device paired with companion iOS and Android apps for logging infant and elder care activities. The flagship Talli Baby Tracker is a Wi-Fi-enabled device with eight customizable buttons (90+ decal options) that logs feedings, diapers, sleep, nursing, pumping, solid food, and other events to a cloud-synced companion app in under one second per event. Adjacent product lines include the Talli Care one-touch tracker and app for caregivers of aging loved ones and the standalone Talli Health Symptom Tracker app, originally launched during the COVID-19 crisis.
The underlying platform combines a battery-powered physical input device (no phone proximity required), real-time multi-caregiver app sharing, Amazon Alexa voice logging via a free skill, and a freemium app subscription ($3.99–$5.99/month or $39.99–$49.99/year) that unlocks button customization, smart alerts, timers/checklists, and CSV data export for pediatrician sharing. Talli sells direct-to-consumer through its owned Shopify storefront (talli.me), the Amazon marketplace, and registry integrations with Babylist and Amazon; a Creator/Affiliate program enrolls sleep and lactation consultants and baby-space influencers.
Reported traction includes over 18,000 "happy families" using the tracker, 5,000+ app downloads, 34 million events logged by users in 2023, and a 4.9-star average across roughly 3,300 app ratings, alongside a 2024 Parents' Picks Award. Talli has explicitly paused hardware manufacturing citing a significant rise in production and import costs, with current inventory sold out and only a limited number of two-packs still available on Amazon; the company continues to operate the app platform. Talli has raised approximately $4M+ in venture funding across multiple rounds, with the largest being a $4M seed round led by Vestigo Ventures in November 2024; the company is privately held, headquartered in the Atlanta metro area (legal entity Talli, Inc., with Babylogger, LLC also referenced in operating terms), and operates with a small team of 1–10.
Talli firmographics
Firmographics- Name
- Talli
- Legal name
- Talli, Inc.
- Website
- https://talli.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Talli builds a one-touch Wi-Fi-enabled hardware tracker and companion smartphone apps for logging infant and elder care activities, serving new parents and caregivers of aging loved ones primarily in the United States through direct e-commerce, Amazon, and baby registry channels.
- Ownership category
- akta.pro rank
Talli industry classification
Industry- Product category
- Baby Care Tracking Devices
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)
- akta.pro secondary industry
- Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)
Keywords
Where Talli is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Talli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Device Sales: One-time sale of physical Talli Baby or Talli Care tracking devices. Primary revenue driver. Devices sold at $109.99 (new) and $85.99 (certified reconditioned).
- App Premium Subscriptions: Freemium model with optional premium subscriptions for advanced features. Talli Care premium: $5.99/month or $49.99/year. Talli Baby premium: $3.99/month or $39.99/year. Premium includes button customization, one-touch logging, smart alerts, and data exports.
- Replacement Accessories: Sales of replacement decals and accessories for devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Talli Baby One-Touch Tracker (New Device) |
| Unit Pricing | Pay-as-you-go | Certified Reconditioned Talli Baby Tracker |
| Subscription | Monthly | Talli Care Premium Subscription |
| Subscription | Monthly | Talli Baby Premium Subscription |
| Freemium | Pay-as-you-go | Free App Tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Talli product offering
Product offeringCore offering
Talli sells a Wi-Fi-enabled one-touch hardware device paired with a companion smartphone app that lets parents and caregivers log baby care events (bottles, diapers, sleep, nursing, pumping, solid food) in under one second, syncing in real time to a shared app accessible by multiple caregivers. The product line extends to Talli Care (elder care tracking) and a Symptom Tracker app, with an optional Talli Premium subscription unlocking button customization, smart alerts, and data export.
Product overview
Talli is a portfolio of one-touch event tracking products centered around a hardware-and-app system. The core offering is the Talli Baby One-Touch Baby Tracker—a Wi-Fi-enabled device with customizable buttons that logs baby care activities (feeding, diapers, sleep) in under a second, syncing to a companion smartphone app. Related products include the Talli Care One-Touch Tracker for elder care tracking, along with three companion mobile apps (Talli Baby, Talli Care, and Symptom Tracker). The Talli Premium subscription unlocks advanced customization, Smart Alerts, and data export features. Accessories include replacement decals and gift cards. The product line is unified by the one-touch logging philosophy across both baby care and caregiver use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Talli Baby Tracker: One-touch event logger device for tracking baby care activities including feedings, diapers, sleep, nursing, pumping, and milestones
- Talli Care
- Talli Premium
Products and services
- Talli Baby One-Touch Baby Tracker A Wi-Fi-enabled hardware device with one-touch buttons for logging baby care events (bottles, diapers, sleep, nursing, pumping, solid food, misc) in under one second, syncing to the companion Talli Baby smartphone app in real time. Priced at $109.99. For new parents and caregivers of infants and newborns.
- Certified Reconditioned Talli Baby One-Touch Baby Tracker Refurbished version of the Talli Baby One-Touch Tracker, fully tested and working like new with possible cosmetic imperfections. Sold at $85.99 (regularly $109.99). For parents seeking a discounted option.
- Talli Care One-Touch Tracker A one-touch hardware device designed for tracking care of aging loved ones, logging activities such as medications, cleaning, laundry, and daily routines so caregivers and family members stay informed.
- Talli Baby Replacement Decals Replacement icon stickers (90+) for the Talli Baby device to customize activity buttons to fit evolving family needs.
- Talli Care Replacement Decals Replacement icon stickers for the Talli Care device, allowing caregivers to customize tracking activities.
- Talli Gift Cards Digital gift cards for purchasing Talli products, available in variable amounts.
- Talli Baby App Free iOS and Android companion app for tracking baby activities including bottles, solid food, diapers, sleep, nursing, pumping, and milestones. Includes caregiver sharing, data export, dark mode, and real-time sync with the Talli Baby device.
- Talli Care App Free iOS and Android app for caregivers tracking care activities for aging loved ones. Features include caregiver team invitations, photo journaling, medication reminders, pattern tracking, and symptom logging.
- Talli Health Symptom Tracker App Free iOS and Android health tracking app for monitoring symptoms, illnesses, and medications. Originally built for COVID-19 symptom tracking; now customizable for chronic illness, ovulation/period tracking, and other health-related events.
- Talli Premium Subscription Optional premium subscription unlocking advanced app features: button customization with dropdown menus, timers, and checklists; one-touch logging with predetermined defaults; Smart Alerts for medication and bottle reminders; and full CSV data export. Talli Baby Premium is $3.99/month or $39.99/year; Talli Care Premium is $5.99/month or $49.99/year. Free 14-30 day trial included with device or app purchase.
Quantifiable outcome
- 34 million events logged by users in 2023
- +3 more outcomes
Companies that use Talli
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Talli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Talli partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Talli competitors and assessment
Company assessmentBroad incumbents
- Frida (FridaBaby): Frida is a leading direct-to-consumer baby care brand selling physical products (snotsuckers, thermometers, grooming kits). It competes with Talli in the baby care retail shelf and registry placements but does not have a connected tracking device.
- Lumi by Pampers: Pampers' Lumi brand combines smart diapers, video monitor, and an app for tracking baby activity. It is a P&G-backed incumbent that competes directly with Talli's connected baby-tracking proposition and brings superior retail distribution.
- Hatch: Hatch sells connected sleep and nursery devices (sound machines, Rest go-to-sleep devices) plus the Hatch Sleep app. While primarily sleep-focused, its connected-device-plus-app ecosystem competes for the same parent wallet share as Talli.
Direct peers
- Nighp (Baby Tracker app): Nighp's Baby Tracker is one of the most popular free baby tracking apps (feeding, diapers, sleep, growth) on iOS/Android. Competes with Talli purely on app-based tracking and represents the free alternative that Talli must convert against.
- Huckleberry (Huckleberry Labs): Huckleberry offers a leading baby sleep, feeding, and diaper tracking app with AI-powered sleep predictions. It is a direct app-based competitor to Talli's baby tracking offering but lacks Talli's hardware input device.
- Nanit: Nanit produces a smart baby monitor with computer-vision-based sleep tracking and a companion app. Competes with Talli on the connected device + cloud-syncing app model for parents wanting real-time visibility into baby activities.
- Owlet: Owlet sells connected baby monitoring hardware (smart sock, video monitor) with companion app and subscription. Overlaps Talli on the connected-device-plus-app model for infant care, with a stronger medical-grade positioning.
Emerging players
- Cubo AI: Cubo AI produces a smart baby monitor with AI-based sleep, cry, and pose detection, paired with a companion app. A more focused emerging competitor in connected baby monitoring with similar real-time cloud-sync capabilities.
- CareZone: CareZone offers medication and symptom tracking apps for caregivers and patients. Overlaps with Talli's Talli Care and Talli Health Symptom Tracker products in the caregiver/health tracking use case.
Others
- Sprout (Sprout Apps): Sprout develops a suite of consumer health and pregnancy tracking apps (Baby+, Pregnancy+, etc.). Competes with Talli's app-based health tracking on free app store distribution and content-driven user acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Talli social profiles
Digital presenceTalli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talli leadership team
Management profileNumber of profiles
Profiles5 records
Talli funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talli
What does Talli do?
Talli sells a Wi-Fi-enabled one-touch hardware device paired with a companion smartphone app that lets parents and caregivers log baby care events (bottles, diapers, sleep, nursing, pumping, solid food) in under one second, syncing in real time to a shared app accessible by multiple caregivers. The product line extends to Talli Care (elder care tracking) and a Symptom Tracker app, with an optional Talli Premium subscription unlocking button customization, smart alerts, and data export.
Is Talli a public or private company?
Talli is a private company. It is classified as venture growth investor backed and is currently operating.
When was Talli founded?
Talli was founded in 2018. It employs 1 to 10 people.
Where is Talli based?
Talli is headquartered in Atlanta, United States, in the North America region.
How does Talli make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are app Premium Subscriptions and replacement Accessories.
Who are Talli's main competitors?
Broad incumbents on record are Frida (FridaBaby), Lumi by Pampers and Hatch. Direct peers are Nighp (Baby Tracker app), Huckleberry (Huckleberry Labs), Nanit and Owlet. Emerging players are Cubo AI and CareZone. Sprout (Sprout Apps) is listed as an others.
Does Talli have an API?
No public API is recorded for Talli.
What industry is Talli in?
Talli's product category is Baby Care Tracking Devices. Its primary akta.pro industry code is CRACAQAI, Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers), with a secondary code of CRACAQAD, Sleep Tracking Devices (Wearables & Non-wearables). Its NAICS code is 624120.